Flurry Blog

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2020 has been a tumultuous year. A global pandemic claimed the lives of nearly 1.5 million people, a worldwide movement emerged for racial justice, and American political division created widespread concern.  With COVID-19 forcing unprecedented social distancing, the mobile app economy has also experienced radical shifts. App consumption has exploded, Gen Z is gaming more than ever, and mobile news consumption dwarfed that of 2019.  And Apple’s announcements of impending data policy rule changes have upended an ecosystem.

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On October 13, 2020, in a highly anticipated launch event, Apple introduced its newest iPhone models, the iPhone 12 series. For the first time ever, Apple launched four devices that differ by size, price and features, including the first ever iPhone 12 mini at 5.4 inches. The devices launched in two waves: the 6.1-inch iPhone 12 and iPhone 12 Pro on October 23, and the iPhone 12 mini and 6.7-inch iPhone 12 Pro Max on November 13.

Smartphone Adoption Ramps in India During Diwali

Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more.

New Flurry Crash Screen

Our primary goal at Flurry is to help app developers build better apps for mobile users around the world. And we know firsthand how crashes and errors can negatively impact the user experience. To help our customers manage and respond to crashes, errors, and exceptions, we are pleased to announce a set of upgrades to our current Flurry Crash offering for iOS and Android apps.

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The spread of Coronavirus in the U.S. has not only threatened the economy, but also the American educational system. After the summer break, all but four states implemented either hybrid or remote learning models. With some parents working or taking care of siblings, among other factors, would students engage academically? In this report, Flurry measures academic engagement by looking at one of the most common activities that directly competes with classroom and study time —playing mobile games on smartphones.

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While 2020 has featured some of the biggest events in modern history —a global pandemic, an impeached U.S. President, widespread protests over severe social injustice, and a wildly volatile economy— 83% of Americans believe that who wins the presidency, according to Pew Research, matters more now than it has over the past two decades. In this report, we look at the massive spike in news consumption driven by this year’s U.S. Presidential election.

With 8.5% of the world’s population, Southeast Asia is a culturally and ethnically diverse region and one of the fastest growing smartphone markets in the world. It’s made up of several countries, anchored by Indonesia, the world’s fourth most populated country. In this report, we’ll analyze the current smartphone landscape in Southeast Asia. 

Over 1 billion tablets are in use globally, according to Statista, with a penetration rate forecasted to surpass 20% of the world’s population within a couple of years. While smartphones and laptops each have higher penetration rates, the tablet still holds a unique position in the market as an in-between form factor.  In particular, it’s known for media consumption, gaming and productivity usage  such as email and document editing.

Mobile Gaming’s Endless Summer

Mobile game usage in the U.S. has increased substantially during COVID-19. In a previous report, we showed that mobile game sessions surged by 21% after stay-at-home orders took hold, on weekdays no less! In other words, as people began to work and attend school from home, they also reached for their phones more often to game. In this follow-on installment, we look at what time of the day people are gaming during the week, and the results are surprising.

Brazil is the world’s 6th most populated country and 4th largest smartphone market, only behind China, India and the United States. As South America's largest country, Brazil’s population accounts for half of the continent.

Mobility Drops 50% in Western U.S. Due to Wildfires

Coronavirus has severely impacted U.S. mobility in 2020. Foot traffic to financial centers plunged by 60%. Trips to retail stores declined by 26%. Airport visits collapsed by 75%. And now with wildfires raging across much of the Western U.S., we see a new factor impacting mobility. In this report, we examine the impact of U.S. wildfires in the West on mobility through the usage of navigation apps.

Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. 

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When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake.

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When the coronavirus pandemic hit, borders closed around the world and Americans spent months under lockdown. As Summer approached, stay-at-home orders were lifted and many hotels reopened. However, travel destinations and activities remained limited. As a result, COVID-19 crushed many travelers’ Summer plans. In this report, we look at how American summer vacation behavior dramatically shifted between 2019 and 2020 due to Coronavirus.

In 2018, Apple announced they would no longer publicly share the number of iPhone devices sold each quarter. Instead, they would focus on quarterly revenue as a way to include their growing services and subscription business. In the two years since this announcement, Apple has expanded its services business to seven offerings, including Apple Fitness+ and Apple One announced earlier this week. With this new revenue stream layered on top of the iPhone, Apple has been reducing the minimum starting price for the iPhone to expand their footprint and sell more services.