Flurry empowers you to create any behavioral segment you can imagine. If we can track it, you can turn it into a segment. Powerful examples include segmenting your audience by paying vs. non-paying customers, recent installers, or heavy users.
User or customer segmentation analysis helps you understand the in-app behavior that drives better engagement, retention, monetization and virality. And once you identify these, use these segments to acquire more of the right users for your app.