User Segmentation for Mobile Apps

Flurry empowers you to create any behavioral segment you can imagine. If we can track it, you can turn it into a segment. Powerful examples include segmenting your audience by paying vs. non-paying customers, recent installers, or heavy users.

User or customer segmentation analysis helps you understand the in-app behavior that drives better engagement, retention, monetization and virality. And once you identify these, use these segments to acquire more of the right users for your app.

Flurry segment management form

Getting Started is Simple and Free!

Easily set up the Flurry SDK for your app.