Flurry Blog


Last Updated May 2, 2022 Updated Monthly

For the past decade, mobile apps have been able to rely on Apple’s Identifier for Advertiser (IDFA) to track users across other companies' apps and websites for targeting and advertising purposes.

 The IDFA is Dead

It’s been about a year since Apple dropped the bombshell that it would deprecate its Identifier for Advertisers (IDFA), aiming to bolster consumer privacy. At the same time, this also severely hamstrings how mobile app developers monetize through advertising. The net result of this has been deep-felt industry grief, and we’re still working through the various stages.


With Apple's release of iOS 14.5 at the end of April, iOS app developers are now required to request permission to track their users beyond the app in use. In this report, we share the weekly opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, following the iOS 14.5 launch.

iOS 14: Behind the Numbers

Apple launched one of the most significant privacy policies in the mobile app economy with the release of iOS 14. iOS users are now directly in control over whether or not their behavior can be shared with other apps and third parties. iOS app developers are now required to request permission to track their users beyond the app in use. This change will impact the entire mobile ecosystem and create challenges for personalized advertising and attribution.


With Apple's release of iOS 14.5 at the end of April, iOS app developers are now required to request permission to track their users beyond the app in use. In this report, we share the daily opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, for the first three weeks following the launch of iOS 14.5.


iOS 14.5 is expected to impact the entire mobile app industry, from developers to advertisers. As we await Apple’s final launch date, we uncover how quickly you should expect users to upgrade to iOS 14.5 by reviewing the adoption curve of past iOS releases. 

Custom Dashboard Thumbnail

Building a Custom Dashboard in Flurry Analytics is not only simple, but it takes just a few seconds and will save you time in the future when you need to review the product metrics that matter for your business. You can create unlimited dashboards, each with a specific audience or feature in mind.

Smartphone Market Share Shifts in India

India is the world’s second-largest smartphone market, only behind China, and world’s fastest growing smartphone market. Considering the rate of new smartphone adoption, Indian smartphone preferences could have a global impact.


In the past year, there's been an influx of mobile devices that tout various advances in camera technology. To help you identify which new devices are uniquely suited for photography, we reveal the smartphone model that photography enthusiasts are adopting most.

How to Create a Mobile App Conversion Funnel

Mobile app conversion funnels measure your app users as they complete a series of steps in your mobile application. Understanding the key conversion moments in your app is key to building a successful app business. In this post, we’ll walk you through how to create your first conversion funnel in Flurry Analytics. 

New Feature: Flurry Custom Dashboards

Like many Flurry users, our goal is to deliver useful and meaningful experiences in our product. Based upon customer feedback and research, we are pleased to announce the initial release of customizable dashboards where you can now collect and group your most-used and relevant metrics. This is a step toward a more personalized Flurry experience where you can reorder, resize, and share data most relevant to your business and app development needs.

China iOS thumbnail

In Apple’s most recent earnings call, they reported 64% of their record-breaking 111.4 billion in revenue came from international markets. After the United States, China is Apple’s second largest smartphone market, which should come as no surprise considering the world’s most populated country is also the world’s largest smartphone market. For this report, we’ll analyze iPhone adoption trends in China over the past several years with an emphasis on 2020’s iPhone 12 series. 

Conversion Funnel Thumbnail

Conversion funnels measure the completion rates as your app users or customers move from one step to the next, in order to complete a series of steps you as the app developer view as important. You would use conversion funnel analysis to understand where drop-off occurs along the funnel.


When the coronavirus pandemic hit, U.S. states issued restrictions on social gatherings, forcing houses of worship across the country to shut down. Religious leaders adapted to these restrictions by bringing worship services and rituals online. As a result, mobile apps and streaming platforms became the primary point of connection for many congregations. In this report, we examine how the pandemic has disrupted the way Americans practice their faith on mobile.

Middle East Smartphone Profile

The Middle East is an ethnically and culturally diverse trans-continental region which includes countries in Western Asia, as well as Egypt and Turkey. The most populous countries in the Middle East are Egypt, Iran and Turkey, while Saudi Arabia has the largest area. In this report, we review the smartphone market in the Middle East in order to better understand growth opportunities and consumer preferences in the region.