Flurry Blog


With the launch of iOS 14.5 this week, mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data. For this report, Flurry will be updating every weekday by 2PM Pacific Standard Time the daily opt-in rate as well as the share of users that apps cannot ask to track (‘restricted’ status), both in the U.S. and worldwide, to keep you informed on the most industry-impacting iOS release to date. Stay tuned!


iOS 14.5 is expected to impact the entire mobile app industry, from developers to advertisers. As we await Apple’s final launch date, we uncover how quickly you should expect users to upgrade to iOS 14.5 by reviewing the adoption curve of past iOS releases. 

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Building a Custom Dashboard in Flurry Analytics is not only simple, but it takes just a few seconds and will save you time in the future when you need to review the product metrics that matter for your business. You can create unlimited dashboards, each with a specific audience or feature in mind.

Smartphone Market Share Shifts in India

India is the world’s second-largest smartphone market, only behind China, and world’s fastest growing smartphone market. Considering the rate of new smartphone adoption, Indian smartphone preferences could have a global impact.


In the past year, there's been an influx of mobile devices that tout various advances in camera technology. To help you identify which new devices are uniquely suited for photography, we reveal the smartphone model that photography enthusiasts are adopting most.

How to Create a Mobile App Conversion Funnel

Mobile app conversion funnels measure your app users as they complete a series of steps in your mobile application. Understanding the key conversion moments in your app is key to building a successful app business. In this post, we’ll walk you through how to create your first conversion funnel in Flurry Analytics. 

New Feature: Flurry Custom Dashboards

Like many Flurry users, our goal is to deliver useful and meaningful experiences in our product. Based upon customer feedback and research, we are pleased to announce the initial release of customizable dashboards where you can now collect and group your most-used and relevant metrics. This is a step toward a more personalized Flurry experience where you can reorder, resize, and share data most relevant to your business and app development needs.

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In Apple’s most recent earnings call, they reported 64% of their record-breaking 111.4 billion in revenue came from international markets. After the United States, China is Apple’s second largest smartphone market, which should come as no surprise considering the world’s most populated country is also the world’s largest smartphone market. For this report, we’ll analyze iPhone adoption trends in China over the past several years with an emphasis on 2020’s iPhone 12 series. 

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Conversion funnels measure the completion rates as your app users or customers move from one step to the next, in order to complete a series of steps you as the app developer view as important. You would use conversion funnel analysis to understand where drop-off occurs along the funnel.


When the coronavirus pandemic hit, U.S. states issued restrictions on social gatherings, forcing houses of worship across the country to shut down. Religious leaders adapted to these restrictions by bringing worship services and rituals online. As a result, mobile apps and streaming platforms became the primary point of connection for many congregations. In this report, we examine how the pandemic has disrupted the way Americans practice their faith on mobile.

Middle East Smartphone Profile

The Middle East is an ethnically and culturally diverse trans-continental region which includes countries in Western Asia, as well as Egypt and Turkey. The most populous countries in the Middle East are Egypt, Iran and Turkey, while Saudi Arabia has the largest area. In this report, we review the smartphone market in the Middle East in order to better understand growth opportunities and consumer preferences in the region. 


When the stay-at-home orders were first introduced in March 2020, few industries were as well equipped for the transition as the technology industry in Silicon Valley. Employees at Google, Apple, Facebook, and hundreds of other tech companies were used to video conferencing and connecting to the office via virtual private networks long before COVID-19 forced other workers to do so.  Fast forward about a year and most technology employees still are working remotely.

Apple iOS 14 App Tracking Transparency FAQ for Developers

Apple will soon implement new privacy protocols that require app users to opt-in to track users across apps and websites owned by other companies. If your app collects data about end users and shares that data with other companies, you must present a tracking authorization prompt. 


With the first Valentine's Day during COVID-19 in the books, we analyzed how Americans used mobile applications this year to celebrate their relationships. In this report, we reveal the top behavioral shifts on Valentine’s Day by analyzing the app categories that saw the largest growth in usage.

Samsung S21 Launch Performance

Samsung recently launched its latest lineup of smartphones, the Galaxy S21 series, which represents the latest smartphone technology from the world’s largest smartphone manufacturer. The Galaxy S21 is the least expensive and smallest (6.2”) smartphone in the lineup starting at $799, followed by Galaxy S21+ with a bigger screen (6.7”) starting at $999 and Galaxy S21 Ultra with the biggest screen (6.8”) starting at $1,199. All smartphones in the lineup are 5G-equipped, just like their predecessors in the Galaxy S20 series. This report evaluates the S21’s first week launch performance.