With 8.5% of the world’s population, Southeast Asia is a culturally and ethnically diverse region and one of the fastest growing smartphone markets in the world. It’s made up of several countries, anchored by Indonesia, the world’s fourth most populated country. In this report, we’ll analyze the current smartphone landscape in Southeast Asia.
Flurry Blog
Over 1 billion tablets are in use globally, according to Statista, with a penetration rate forecasted to surpass 20% of the world’s population within a couple of years. While smartphones and laptops each have higher penetration rates, the tablet still holds a unique position in the market as an in-between form factor. In particular, it’s known for media consumption, gaming and productivity usage such as email and document editing.
Mobile game usage in the U.S. has increased substantially during COVID-19. In a previous report, we showed that mobile game sessions surged by 21% after stay-at-home orders took hold, on weekdays no less! In other words, as people began to work and attend school from home, they also reached for their phones more often to game. In this follow-on installment, we look at what time of the day people are gaming during the week, and the results are surprising.
Brazil is the world’s 6th most populated country and 4th largest smartphone market, only behind China, India and the United States. As South America's largest country, Brazil’s population accounts for half of the continent.
Coronavirus has severely impacted U.S. mobility in 2020. Foot traffic to financial centers plunged by 60%. Trips to retail stores declined by 26%. Airport visits collapsed by 75%. And now with wildfires raging across much of the Western U.S., we see a new factor impacting mobility. In this report, we examine the impact of U.S. wildfires in the West on mobility through the usage of navigation apps.
Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more.
When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake.
When the coronavirus pandemic hit, borders closed around the world and Americans spent months under lockdown. As Summer approached, stay-at-home orders were lifted and many hotels reopened. However, travel destinations and activities remained limited. As a result, COVID-19 crushed many travelers’ Summer plans. In this report, we look at how American summer vacation behavior dramatically shifted between 2019 and 2020 due to Coronavirus.
In 2018, Apple announced they would no longer publicly share the number of iPhone devices sold each quarter. Instead, they would focus on quarterly revenue as a way to include their growing services and subscription business. In the two years since this announcement, Apple has expanded its services business to seven offerings, including Apple Fitness+ and Apple One announced earlier this week. With this new revenue stream layered on top of the iPhone, Apple has been reducing the minimum starting price for the iPhone to expand their footprint and sell more services.
For the last several years, Apple has pushed the limits of premium price points with its flagship iPhone line. This pricing strategy has helped Apple maintain its premium position in the market and attract more affluent consumers. While this approach helps Apple court consumers who can further purchase subscriptions, it leaves demand from a lower income segment better served by its competitors —until now. In this report, Flurry measures how market share has shifted among leading OEMs in the U.S. since the release of the iPhone SE 2 earlier this year.
Samsung and Apple dominate the smartphone industry globally. Combined, they control more than half the total market share on the planet. In most regions of the world, either Apple or Samsung is the top vendor. While Apple leads in its home market of North America, Samsung tends to lead elsewhere. In this report, Flurry looks at the global market share by active user base. While most market share analyses estimate device shipments or sales, Flurry directly measures what phones are in use today.
Over the last few weeks we’ve prepared you for the upcoming release of iOS 14 in our emails, blog posts and in one-to-one conversations. To revisit our blog posts, here’s a round-up:
COVID-19 and the ensuing stay-at-home orders have caused mobile app usage to skyrocket. Consumers are looking to fill unexpected free time due to limited leisure activities and social distancing, meaning many of us are reaching for mobile devices to pass the time. Throughout the past few months, Flurry has investigated various shifts in user behavior due to the pandemic by looking at app usage across categories. For this report, we’ve compiled our recent findings into one document to demonstrate the cross-category impact of the COVID-19 pandemic. We hope you’ll take a look.
The Retail category in the United States has been among the hardest hit during COVID-19. This stands to reason as non-essential businesses were forced to close and consumers sheltered at home. In this report, we look at how in-store shopping behavior has been disrupted over the course of 2020.
We are excited to announce a set of solutions to help publishers manage and understand the Conversion Value they set in order to measure post-install campaign performance. A new Flurry Analytics SDK will be available later this month to support this developer need ahead of Apple’s iOS 14 release.