Flurry Blog

Gen Z and Millennials have grown up with mobile technology at their fingertips. Most don’t use landlines, or even cameras aside from the ones on their phones. Representing nearly half the population, and the bulk of consumer spending, major smartphone manufacturers are in a battle for their loyalty. In this report, we compare consumer demographics of Samsung and Apple smartphone users.

When Apple announced iOS 14, it outlined a new policy which requires app publishers to seek end user permission to access a user’s IDFA. While estimates on forecasted opt-in rates vary, the result is clear: the IDFA will become scarce. Among the implications for app developers, the most pressing is an expected large drop in advertising revenue. In this post, we’ll discuss how disabling the IDFA leads to a sizable drop in ad revenue.


Measures taken to contain Coronavirus —restricting travel, closing non-essential businesses and enforcing social distancing— have plunged the U.S. economy into a severe recession. Financial districts in major U.S. cities house a disproportionate number of corporate headquarters, which generate a significant share of economic activity in America. In this report, we show how travel to U.S. financial districts has plummeted during the economic downturn. 

As COVID-19 began to spread in the U.S., schools shifted to distance learning, non-essential businesses closed and many employees worked from home. This begs the question: without commutes, breakfast meetings, or morning spin classes, are Americans still waking up as early as they used to? 

With many restaurants and bars closed during COVID-19, sessions in the Food and Drink app category declined by an average of 18% during the lockdown. While aggregate mobile app usage in the category has declined, we suspect that within Recipe, Takeout and Restaurant sub-categories, the story is different.

At this year’s WWDC, Apple announced that iOS 14 will change how developers can collect and share end user data. We’re summarizing the most important changes here, and how we’re helping you prepare for iOS 14. 

Using Flurry Analytics

Please note that Flurry Analytics is unaffected by these changes, and you can continue to use the service without any issues before and after iOS 14 is released.

Managing Privacy with Your End Users

Through the end of last year, the U.S. stock market had been in a record-breaking, ten-year period of growth. Goldman Sachs reported that the 10-year trailing return for the S&P 500 ranked in the 94th percentile of all recorded growth since 1880. In other words, the market hadn’t seen this kind of sustained growth since the 1800s. Then in February 2020, it all changed. From February 19 to March 23, driven by a combination of economic impact due to COVID-19 and an oil price war between Russia and OPEC, the market plummeted by more than 30%.

Over the past several years, Chinese smartphone manufacturers have invested heavily in the Indian market. Armed with sizable marketing budgets and quality devices at competitive prices, Chinese OEMs dominated new device sales. However, with newly escalating political tensions between the two countries, Chinese smartphone manufacturers suddenly find themselves facing a boycott of Chinese-made goods.

Coronavirus has changed the way Americans live. As shelter-in-place orders rolled out across the country during March, schools closed and many adults began working from home. In a previous report, we showed how mobile gaming usage grew as a result of Coronavirus. In this second installment focused on the mobile game category, we look at how day-of-week usage has changed in a surprising and significant way.

The spread of Coronavirus has created an unprecedented change in U.S. societal behavior. Beginning in March, schools closed, working from home became mandatory for most, and nationwide travel plummeted. Gathering in groups – including professional sporting events, movies theaters and concerts – was prohibited for most Americans, and is still the case in many states today. 


The Coronavirus pandemic has impacted nearly every industry, but travel and tourism has been among the hardest hit. With states issuing stay-at-home directives, both business and leisure travel declined significantly. With soft demand, airlines greatly reduced the number of operating flights and remaining flights are running at reduced capacity. U.S. Secretary of the Treasury, Steve Mnuchin, described the impact of COVID-19 on airlines as “worse than 9/11.” In this report, Flurry analyzes the change in daily visits to U.S. airports from March through May. 

2020 has featured an unusually high concentration of major events that have dominated the news. The first quarter included mounting tensions with Iran, President Trump’s impeachment trial, and the untimely death of Kobe Bryant. The second quarter focused on the rise of Coronavirus, economic uncertainty and national protests about racial injustice. The result has been a significant, sustained increase in the consumption of news, including in mobile apps. In this report, Flurry takes a look at news consumption patterns in mobile news applications across the first six months of 2020.

Following the Fall 2019 launch of the iPhone 11 series—the most expensive and advanced iPhones to date—Apple launched the value-priced 2nd generation iPhone SE on April 24, 2020. The popular 1st generation iPhone SE was offered in 2016 as a less expensive alternative to the then flagship iPhone 6S and 6S Plus devices. And the launch of the second generation version follows the same playbook by offering strong value at a low price point. In this report, Flurry looks at how well the launch of the 2nd generation iPhone SE (aka iPhone SE 2) fared in the United States.

In 2010, Apple reinvigorated the tablet category with the launch of the iPad. And while the worldwide tablet user base has surpassed 1 billion devices, tablets still make up less than 10% of new device shipments compared to mobile devices. The tablet—an in-between device—is less portable than a smartphone and does not deliver the same computing power and multitasking capabilities of laptops.