gaming

 

 

Gaming has been a crucial part of the mobile industry since the launch of the App Store in 2008. For seven years in a row, gaming apps have been used more than apps from any other category. Consequently, mobile gaming has truly shaped how we engage on our smartphones today. However, since 2015, gaming sessions have been on the decline. Does that indicate the end of the mobile gaming era?

Some entertainers, like Michael Jackson, become worldwide stars. Others, like Psy of Gangnam Style, capture the world’s attention for 15 minutes. And others stop at the border, never attaining international fame. With games, the same is true. What makes one gaming title spread like wildfire beyond its country of origin to become an international juggernaut, while another is only a local hit? In today’s report, we investigate.

Gaming is the Global Pastime

In this report, Flurry takes a look at the retention matrix for 1,382 of the top gaming apps for Android.

In this report, Flurry examines the consumer behavior differences by app usage, retention and demographics for the top nine freemium game genres in mobile gaming.

In this report, Flurry focuses on the rise of the Social Networking category in mobile apps. Let’s start by looking at where consumers spend their time by application category.

In this report, Flurry studies differences between those who play and those who spend money in mobile freemium games.

With over a year’s worth of data, Flurry categorized over 57 million purchase transactions across a set of freemium iOS and Android games.

Flurry investigates how the increasing popularity of iOS (iPhone, iPod touch and iPad) and Android games continue to increase their U.S. video game market share.

As Flurry described in its analysis last year, hardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices. In particular, iOS is taking a bite out of portable platforms.