Holiday Mobile Insights

Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak

Christmas and New Year celebrations were dim this year. The resurgence of Coronavirus cases along with travel restrictions and new curfews crushed many Americans’ plans to celebrate the holidays in-person with family and friends. In this report, we look at the remarkable spike in holiday mobile app messaging as many Americans turned to virtual celebrations to cope with restrictions on holiday gatherings.

December Holiday Smartphone Activations Down 20% Year-over-Year

December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.

2020 Smartphone Demand Down Ahead of Christmas

The holiday season in the U.S. between Thanksgiving and Christmas is a critical sales period for smartphone manufacturers. From 2016 to 2018, the last three years Apple disclosed unit sales, the company sold well over one-third of its iPhones during the last quarter of each year. And while the stakes are just as high this year, the pandemic has strongly impacted the economy. COVID-19 has left many unemployed, reduced retail foot traffic, and forced Americans to simply stay home, leaving retailers scrambling to prepare for a largely digital December.

Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits

Black Friday is a crucial event for retailers, kicking off the holiday shopping season. According to a recent Google report, however, the pandemic has reduced U.S. retail foot traffic by 20% since May. Additionally, the Bureau of Economic Analysis reported that growth in consumer spending has been slowing each month since July. These trends paint a grim outlook for battered retailers who were hoping for a strong Black Friday rebound. In this report, we examine how COVID-19 impacted both mobile and in-store Black Friday shopping.

Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday

Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more.