Samsung

Smartphone Growth Surges in Middle East by 23%

The Middle East is an ethnically and culturally diverse trans-continental region which includes countries in Western Asia, as well as Egypt and Turkey. The most populous countries in the Middle East are Egypt, Iran and Turkey, while Saudi Arabia has the largest area. In this report, we review the smartphone market in the Middle East in order to better understand growth opportunities and consumer preferences in the region. 

Price-Cuts Adversely Impact Early Adoption of Samsung Galaxy S21 Smartphones

Samsung recently launched its latest lineup of smartphones, the Galaxy S21 series, which represents the latest smartphone technology from the world’s largest smartphone manufacturer. The Galaxy S21 is the least expensive and smallest (6.2”) smartphone in the lineup starting at $799, followed by Galaxy S21+ with a bigger screen (6.7”) starting at $999 and Galaxy S21 Ultra with the biggest screen (6.8”) starting at $1,199. All smartphones in the lineup are 5G-equipped, just like their predecessors in the Galaxy S20 series. This report evaluates the S21’s first week launch performance.

Flurry 2021 State of Mobile

The global COVID-19 pandemic changed the way we live, learn and work. And as the world appeared to be in chaos, smartphones kept people connected, informed and entertained. For this year’s Flurry State of Mobile, we’ll review the most significant global trends related to smartphone adoption, mobile app category growth, and app usage behavior.

December Holiday Smartphone Activations Down 20% Year-over-Year

December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.

2020 Smartphone Demand Down Ahead of Christmas

The holiday season in the U.S. between Thanksgiving and Christmas is a critical sales period for smartphone manufacturers. From 2016 to 2018, the last three years Apple disclosed unit sales, the company sold well over one-third of its iPhones during the last quarter of each year. And while the stakes are just as high this year, the pandemic has strongly impacted the economy. COVID-19 has left many unemployed, reduced retail foot traffic, and forced Americans to simply stay home, leaving retailers scrambling to prepare for a largely digital December.

Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday

Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more.

Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches

Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. 

Apple and Samsung Jockey for Global Smartphone Dominance

Samsung and Apple dominate the smartphone industry globally. Combined, they control more than half the total market share on the planet. In most regions of the world, either Apple or Samsung is the top vendor. While Apple leads in its home market of North America, Samsung tends to lead elsewhere. In this report, Flurry looks at the global market share by active user base. While most market share analyses estimate device shipments or sales, Flurry directly measures what phones are in use today.