Samsung

Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. 

Samsung and Apple dominate the smartphone industry globally. Combined, they control more than half the total market share on the planet. In most regions of the world, either Apple or Samsung is the top vendor. While Apple leads in its home market of North America, Samsung tends to lead elsewhere. In this report, Flurry looks at the global market share by active user base. While most market share analyses estimate device shipments or sales, Flurry directly measures what phones are in use today.

Gen Z and Millennials have grown up with mobile technology at their fingertips. Most don’t use landlines, or even cameras aside from the ones on their phones. Representing nearly half the population, and the bulk of consumer spending, major smartphone manufacturers are in a battle for their loyalty. In this report, we compare consumer demographics of Samsung and Apple smartphone users.

The week between Christmas Day and New Year’s Day in the United States is the most prolific for device activations, app downloads and app usage. A wave of new devices flood the market as phones are given as gifts during the holiday season, followed by consumers loading them up with apps.

Christmas Day in the United States is the single greatest day of the year for new device activations. For Apple, in a maturing U.S. smartphone market in which Samsung continues to take share, Christmas has also become a battleground. 

With its stronghold in the United States, Apple iPhone sales during Christmas are nothing short of critical for the company’s continued success. In this report, Flurry evaluates the iPhone 11 launch, from September up through the first week of December.

For an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing. Compared to 2016, Flurry measured overall session app activity growth of just 6%. While growth may have stagnated, users continue to diversify their behavior while using mobile applications.  

With the dates of Christmas and Chanukah synced this year, smartphones were once again predominate on everyone’s wish lists. As we do every year, Flurry took a look at the most gifted smartphones and tablets around the globe this holiday season, examining phone and app activation throughout the week leading up to Christmas day and the start of Chanukah.

For every Samsung Device Activated, Apple Saw Two