Flurry is built to help you understand and optimize the conversion funnel, a series of events you’d like users to complete in your app. Master conversions and you’ll have a successful app business. After setting up custom events—unique actions users take in your app—you can easily build your funnels to see the percentage of users that successfully move from one step to the next.
- Identify the steps in the conversion funnel that cause customer drop-off and determine where to optimize
- Compare how different segments convert to fine-tune your conversion efforts
- Monitor conversion improvements over time to see how app changes impact funnel performance