Mobile App Conversion Tracking

Flurry is built to help you understand and optimize the conversion funnel, a series of events you’d like users to complete in your app. Master conversions and you’ll have a successful app business. After setting up custom events—unique actions users take in your app—you can easily build your funnels to see the percentage of users that successfully move from one step to the next.

  • Identify the steps in the conversion funnel that cause customer drop-off and determine where to optimize
  • Compare how different segments convert to fine-tune your conversion efforts
  • Monitor conversion improvements over time to see how app changes impact funnel performance
Flurry Conversion Tracking chart visualization

Flurry is easy to use and always free.

Try it for yourself.


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Giftloop

Flurry is a valuable day-to-day tool in our business and easy to use! We rely on Flurry to gain valuable insights into our app's users as well as to monetize various ad placements.

Victoria Stevenson, Head of Monetization, Giftloop


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Rendered Ideas

Flurry Analytics provides major insights about our games and helps us optimize our game design. The Reporting API and raw data export features allows us to feed data directly to our custom dashboards and make even more powerful decisions. It's one of the best analytics products for independent game developers like us.

Ramiz Shaikh, Founder & CEO, Rendered Ideas


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Brink Tech, LLC

Flurry’s Funnel Analysis really helped me understand how my users behave and identify specific parts of my apps to improve. In one particular app, Funnels helped me decrease the drop-out rate from 60% to 10%!

...It is all FREE. Can't beat that!

Doncho Popkrastev, CEO, Brink Tech, LLC


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Pic Collage

We often make product decisions based on experiments and data analyses. Flurry allows us to measure and improve the app by providing fast and useful data and results

Angela Ting, Director of Growth and Monetization, PicCollage


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Hi Technologies

Flurry was a turning point in how we understand our user's experience. Flurry's analytics tools were perfect to answer any questions we had.

Samuel Cortez, Developer, Hi Technologies


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MobilityWare

One of Flurry’s most useful features is the approximate demographic information. Since we’re not collecting PII, having some estimation for age, gender and geo is very helpful. Also, we like Flurry’s ability to compare Retention day with each other. It’s been helpful when looking at Retention-boosting features to see where the most drastic drop-offs occur. In addition, Flurry service seems to be more stable and reliable than others. And it’s free!

Alex Tarrand, Head of Product Management & Live Operations, MobilityWare


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Games2Win

Flurry is one of the most trusted and continuously evolving analytics platforms. It’s latest addition of Flurry Explorer and real-time data has helped us to boost game performance from day 1.

Guarav Acharekar, Head of Analytics, Games2Win


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textPlus

Working with Flurry has allowed us to perform regular sanity checks against our in-house data, quickly generate complex visual funnels for new features, and measure retention and session data using highly-reliable filtering to exclude suspicious usage. In particular, Flurry’s new explorer feature has made this even easier by removing the need for pre-computing segmented user groups. We can now do on-the-fly analysis without any computational delays whatsoever.

Samuel Braff, VP of Product Development, textPlus