Flurry Analytics isn't just free of charge. It's professional grade. Flurry is a pioneer in helping app developers succeed in the app economy. Since launching in 2008, we’ve continued to add cutting-edge functionality and scale a massive technology platform that effortlessly handles apps of any scale. Easy to use, Flurry Analytics also includes advanced functionality like on-demand complex queries, funnel analysis, and custom segmentation.
Flurry gives you the insights to grow your audience. We automatically describe your audience by age, gender, location, engagement, device information, and more. For deeper understanding, segment your audience by custom events, actions users complete in your app that you define. Examples include making a purchase, viewing an ad, finishing a game level or reading an article—whatever you define.
Flurry reveals how users engage with your app and what brings them back for more. Compare engagement by app version, compare the difference between iOS and Android app versions, or investigate whether a design change improved feature discovery. With Flurry, you’ll run a data-driven product roadmap like never before.
Your data always belongs to you, and Flurry won’t ever lock you in. Use our state-of-the-art analytics console, export reports for further analysis, or use our APIs to pipe data directly into your custom systems and workflows. Even export defined audiences to seed look-alike campaigns across different acquisition channels.
Tracking in app events details the way users interact with your app, such as when a consumer makes a purchase, completes a new level, or uses a new feature. Flurry’s app analytics tools make it easy to set up and track events relevant to your app to give you a clear picture of what features or sections your audience interacts with the most.
Flurry lets you group audiences based on demographics or behaviors, so you can easily analyze each segment’s unique engagement patterns. Create any custom segment you can imagine. Powerful examples include segmenting your audience by paying vs. non-paying customers and creating time-based cohorts.
Monitor key drop-off points within your app and identify the steps that are driving (or hurting) conversions. Funnels will help you understand the stickiest features in your app, or if consumers are using your application the way you intended, and pinpoint where in the funnel to make improvements.
Flurry automatically breaks down your audience by Age, Gender, Location and Interest Category to provide insights into who is using your mobile application. Uncovering your audience will help you refine your product map, determine appropriate monetization strategies, and optimize acquisition and retention efforts.
User Journeys present a full picture of how your customers use your product to inform your strategies for deeper engagement and ultimately more conversions. Review the details of every session logged by a sample set of your audience. See exactly how they move throughout your product and which features bring them back.
Flurry is a valuable day-to-day tool in our business and easy to use! We rely on Flurry to gain valuable insights into our app's users as well as to monetize various ad placements.
Flurry Analytics provides major insights about our games and helps us optimize our game design. The Reporting API and raw data export features allows us to feed data directly to our custom dashboards and make even more powerful decisions. It's one of the best analytics products for independent game developers like us.
Brink Tech, LLC
Flurry’s Funnel Analysis really helped me understand how my users behave and identify specific parts of my apps to improve. In one particular app, Funnels helped me decrease the drop-out rate from 60% to 10%!
...It is all FREE. Can't beat that!
We often make product decisions based on experiments and data analyses. Flurry allows us to measure and improve the app by providing fast and useful data and results
Flurry was a turning point in how we understand our user's experience. Flurry's analytics tools were perfect to answer any questions we had.
One of Flurry’s most useful features is the approximate demographic information. Since we’re not collecting PII, having some estimation for age, gender and geo is very helpful. Also, we like Flurry’s ability to compare Retention day with each other. It’s been helpful when looking at Retention-boosting features to see where the most drastic drop-offs occur. In addition, Flurry service seems to be more stable and reliable than others. And it’s free!
Flurry is one of the most trusted and continuously evolving analytics platforms. It’s latest addition of Flurry Explorer and real-time data has helped us to boost game performance from day 1.
Working with Flurry has allowed us to perform regular sanity checks against our in-house data, quickly generate complex visual funnels for new features, and measure retention and session data using highly-reliable filtering to exclude suspicious usage. In particular, Flurry’s new explorer feature has made this even easier by removing the need for pre-computing segmented user groups. We can now do on-the-fly analysis without any computational delays whatsoever.