Improving user acquisition starts by understanding the composition of your current audience, your most valuable segments and which segments convert best into long-term users. Flurry helps understand these key insights so you can continuously optimize current and future acquisition campaigns.
- Flurry’s audience analysis measures the age, gender, demographic, and interests of users in your mobile app
- Segment your audience to determine how your different segments use your product, as well as unlock your most valuable and engaged users
- Use Audience Exports to build lookalike audiences to run on Verizon Media or other advertising platforms