2020 has been a tumultuous year. A global pandemic claimed the lives of nearly 1.5 million people, a worldwide movement emerged for racial justice, and American political division created widespread concern. With COVID-19 forcing unprecedented social distancing, the mobile app economy has also experienced radical shifts. App consumption has exploded, Gen Z is gaming more than ever, and mobile news consumption dwarfed that of 2019. And Apple’s announcements of impending data policy rule changes have upended an ecosystem.
Coronavirus has changed the way Americans live. As shelter-in-place orders rolled out across the country during March, schools closed and many adults began working from home. In a previous report, we showed how mobile gaming usage grew as a result of Coronavirus. In this second installment focused on the mobile game category, we look at how day-of-week usage has changed in a surprising and significant way.