The Middle East is an ethnically and culturally diverse trans-continental region which includes countries in Western Asia, as well as Egypt and Turkey. The most populous countries in the Middle East are Egypt, Iran and Turkey, while Saudi Arabia has the largest area. In this report, we review the smartphone market in the Middle East in order to better understand growth opportunities and consumer preferences in the region.
You wouldn’t think we were in a depressed economy based on new activations of Apple’s most expensive smartphone, the iPhone 12 Pro Max. In previous years, Apple’s highest-end iPhone XS Max and iPhone 11 Pro Max devices led in sales during the Fall, just after launch, as early adopters flocked to buy them. But these devices were soon overtaken by a following wave of late adopter demand for less expensive iPhone models.