Apple

December Holiday Smartphone Activations Down 20% Year-over-Year

December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.

Flurry's Top 5 Mobile Industry Predictions for 2021

While 2020 will mostly be remembered for COVID-19, it was also a year of tremendous resilience. Teachers and schools around the world transitioned from in-class learning to full-time distance learning in a matter of weeks. Workers created home offices and took to meeting on Zoom instead of in conference rooms. People found ways to exercise outside of the gym with apps and peripherals like Peloton. And the mobile industry is poised for meaningful transformation in 2021.

Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy

Apple is changing the information required to submit new apps and app updates to the app store effective December 8, 2020. The new submission process will give users transparency about app data usage via a new privacy details section of an app’s product page in the app store. This  “nutrition label” will also include data used by third-party partners integrated  into an app.

iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years

On October 13, 2020, in a highly anticipated launch event, Apple introduced its newest iPhone models, the iPhone 12 series. For the first time ever, Apple launched four devices that differ by size, price and features, including the first ever iPhone 12 mini at 5.4 inches. The devices launched in two waves: the 6.1-inch iPhone 12 and iPhone 12 Pro on October 23, and the iPhone 12 mini and 6.7-inch iPhone 12 Pro Max on November 13.

Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday

Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more.

Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches

Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. 

Will the iPhone 12 Convince Consumers to Replace Older iPhones?

When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake.