Android

Flurry 2021 State of Mobile

The global COVID-19 pandemic changed the way we live, learn and work. And as the world appeared to be in chaos, smartphones kept people connected, informed and entertained. For this year’s Flurry State of Mobile, we’ll review the most significant global trends related to smartphone adoption, mobile app category growth, and app usage behavior.

The Top 5 Mobile App Trends of 2020

2020 has been a tumultuous year. A global pandemic claimed the lives of nearly 1.5 million people, a worldwide movement emerged for racial justice, and American political division created widespread concern.  With COVID-19 forcing unprecedented social distancing, the mobile app economy has also experienced radical shifts. App consumption has exploded, Gen Z is gaming more than ever, and mobile news consumption dwarfed that of 2019.  And Apple’s announcements of impending data policy rule changes have upended an ecosystem.

Are App Developers Shifting Revenue Models as Advertising Gets Challenged?

Since the App Store and Google Play launched over a decade ago, advertising has enabled app publishers to offer free, high quality applications. Even when users fail to explicitly pay an app publisher for the use of an app, the publisher can still earn revenue. With 76% of all apps generating revenue from advertising, according to a recent Ad Colony survey, the ad revenue model has been a cornerstone of app monetizationat least until this year.

Valentine's Day 2013: Looking for Love with Apps

Today as those in relationships rush to stores to pick up Valentine cards and gifts for their significant others, single women looking for relationships may want to pick up their smartphones. Just in time for Valentine’s Day, Flurry explored user composition and behavior in a sample of smartphone dating apps. We found that in dating apps targeting both genders, there are typically almost twice as many active male users as active female users.

iOS and Android Adoption Explodes Internationally

The rate of iOS and Android device adoption has surpassed that of any consumer technology in history.  Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.  Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market.

The Great Distribution of Wealth Across iOS and Android Apps

The iTunes App Store and Google Play now offer more than 600,000 apps each.  And Apple’s most recent earnings call revealed that the company has paid out more than $5.5 billion to developers since the launch of the App Store.  With unprecedented consumer adoption of iOS and Android devices, low barriers to entry for developers and throngs of paying customers, Apple and Google have created massive economic opportunities for developers.