Today as those in relationships rush to stores to pick up Valentine cards and gifts for their significant others, single women looking for relationships may want to pick up their smartphones. Just in time for Valentine’s Day, Flurry explored user composition and behavior in a sample of smartphone dating apps. We found that in dating apps targeting both genders, there are typically almost twice as many active male users as active female users.
The rate of iOS and Android device adoption has surpassed that of any consumer technology in history. Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption. Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market.
The iTunes App Store and Google Play now offer more than 600,000 apps each. And Apple’s most recent earnings call revealed that the company has paid out more than $5.5 billion to developers since the launch of the App Store. With unprecedented consumer adoption of iOS and Android devices, low barriers to entry for developers and throngs of paying customers, Apple and Google have created massive economic opportunities for developers.
This week, wedged between Apple’s WWDC and Google I/O is Microsoft’s Windows Phone Summit in San Francisco on Wednesday, June 20. Additionally, Microsoft is holding a last-minute press conference that “you don’t want to miss” tonight in Los Angeles.
In 2007, Apple and Google started a mobile computing revolution. Over the last four years, adoption of this new class of smartphone has been unprecedented. With powerful devices, connected to broadband networks and rich digital stores, an app economy was quickly built on top of it.
On broadcast television, brands seek to reach their target audiences as efficiently as possible. For example, a brand might run a TV campaign targeting 24 – 35 year old females through prime-time shows that reach that desired audience.
Prime-time, from 7 pm to 11 pm, is widely known as the part of the day that attracts the most viewers on television. In advertising parlance, this is referred to as a “daypart.” And given its popularity, networks charge significantly more for ads aired during this time.
Freemium games on iOS and Android continue to dominate the app economy, now accounting for over 65% of all revenue generated among the Top 100 grossing apps in the App Store alone.
Last year, Flurry reported that iPhone and iPod touch game sales surged from 2008 to 2009. From a standing start, and in just one year, iPhone games captured 5% of the mature U.S. video game market. A year later, we revisit how the increasing popularity of iOS (iPhone, iPod touch and iPad) and Android games continue to increase their U.S. video game market share.
Flurry Estimates 20,000 First Week Nexus One Sales:
Not an Apples to “Apple” Comparison
The Google Nexus One launch has become the most controversial and confusing Android handset launch to date. With publicity “leaks” over the holiday season, the Nexus One handset received unprecedented buzz. This same hype helped create the expectation of a revolutionary Android handset and its potential to be an iPhone killer. To gauge the success of Google’s first handset launch, Flurry leveraged its analytics reach to estimate launch week sales of the Nexus One.