Mobile Freemium Games: Gen Y Plays, but Gen X Pays
Freemium games on iOS and Android continue to dominate the app economy, now accounting for over 65% of all revenue generated among the Top 100 grossing apps in the App Store alone.
Freemium games on iOS and Android continue to dominate the app economy, now accounting for over 65% of all revenue generated among the Top 100 grossing apps in the App Store alone.
Last year, Flurry reported that iPhone and iPod touch game sales surged from 2008 to 2009. From a standing start, and in just one year, iPhone games captured 5% of the mature U.S. video game market. A year later, we revisit how the increasing popularity of iOS (iPhone, iPod touch and iPad) and Android games continue to increase their U.S. video game market share.
Flurry Estimates 20,000 First Week Nexus One Sales:
Not an Apples to “Apple” Comparison
The Google Nexus One launch has become the most controversial and confusing Android handset launch to date. With publicity “leaks” over the holiday season, the Nexus One handset received unprecedented buzz. This same hype helped create the expectation of a revolutionary Android handset and its potential to be an iPhone killer. To gauge the success of Google’s first handset launch, Flurry leveraged its analytics reach to estimate launch week sales of the Nexus One.