Product News

Flurry product news and updates

Will the iPhone 12 Convince Consumers to Replace Older iPhones?

When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake.

How iOS 14 Negatively Impacts Ad Revenue for Mobile App Publishers

When Apple announced iOS 14, it outlined a new policy which requires app publishers to seek end user permission to access a user’s IDFA. While estimates on forecasted opt-in rates vary, the result is clear: the IDFA will become scarce. Among the implications for app developers, the most pressing is an expected large drop in advertising revenue. In this post, we’ll discuss how disabling the IDFA leads to a sizable drop in ad revenue.

Apple’s iPhone SE 2 Building Momentum After Slow Start

Following the Fall 2019 launch of the iPhone 11 series—the most expensive and advanced iPhones to date—Apple launched the value-priced 2nd generation iPhone SE on April 24, 2020. The popular 1st generation iPhone SE was offered in 2016 as a less expensive alternative to the then flagship iPhone 6S and 6S Plus devices. And the launch of the second generation version follows the same playbook by offering strong value at a low price point. In this report, Flurry looks at how well the launch of the 2nd generation iPhone SE (aka iPhone SE 2) fared in the United States.

Flurry’s improved alerts notify you of important changes to your mobile app

At Flurry, we understand that you don’t always have the time to log in and run reports to get the latest insights. That’s why we’ve redesigned alerts to surface your most important app usage changes in real-time from anywhere, anytime.

With the new and improved Flurry Alerts, you can set custom thresholds to learn when:

Re-Architecting the Flurry Mobile App for Android - Part 2

Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.

Re-Architecting the Flurry Mobile App for Android - Part 1

Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.