Product News

Flurry product news and updates

How iOS 14 Negatively Impacts Ad Revenue for Mobile App Publishers

When Apple announced iOS 14, it outlined a new policy which requires app publishers to seek end user permission to access a user’s IDFA. While estimates on forecasted opt-in rates vary, the result is clear: the IDFA will become scarce. Among the implications for app developers, the most pressing is an expected large drop in advertising revenue. In this post, we’ll discuss how disabling the IDFA leads to a sizable drop in ad revenue.

Preparing for iOS 14

At this year’s WWDC, Apple announced that iOS 14 will change how developers can collect and share end user data. We’re summarizing the most important changes here, and how we’re helping you prepare for iOS 14. 

Using Flurry Analytics

Please note that Flurry Analytics is unaffected by these changes, and you can continue to use the service without any issues before and after iOS 14 is released.

Managing Privacy with Your End Users

Flurry’s improved alerts notify you of important changes to your mobile app

At Flurry, we understand that you don’t always have the time to log in and run reports to get the latest insights. That’s why we’ve redesigned alerts to surface your most important app usage changes in real-time from anywhere, anytime.

With the new and improved Flurry Alerts, you can set custom thresholds to learn when:

Re-Architecting the Flurry Mobile App for Android - Part 2

Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.

Re-Architecting the Flurry Mobile App for Android - Part 1

Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.

Flurry Debug Console

Today we launched the Flurry Debug Console—a new dashboard to track events for test devices. The Debug Console can help you conduct periodic integration testing to ensure that events are properly mapped and triggered with Flurry.

Introducing Data Download

Flurry recently launched a Data Download feature to make running any analysis outside of the dashboard easy to do. In doing so, we’re able to offer data for export beyond the Event Logs, which this feature replaces. Now you’ll also get session data and a richer set of metadata.

You can now download your mobile application’s raw data in CSV, XML, or JSON formats. The next time you login, it will appear within the Analytics tab under Sessions.