Flurry Blog https://www.flurry.com/ en Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak https://www.flurry.com/blog/messaging-apps-spike-during-virtual-holiday-christmas-new-year/ <span class="field field--name-title field--type-string field--label-hidden">Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 01/15/2021 - 10:01</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-01-15T12:00:00Z" class="datetime">2021-01-15</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/messaging-apps-spike-during-virtual-holiday-christmas-new-year/" data-a2a-title="Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmessaging-apps-spike-during-virtual-holiday-christmas-new-year%2F&title=Mobile%20App%20Messaging%20Spikes%20As%20Holiday%20Celebrations%20Go%20Virtual%20Amid%20COVID-19%20Outbreak"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span><span>Christmas and New Year celebrations were dim this year. The resurgence of Coronavirus cases along with travel restrictions and new curfews crushed many Americans’ plans to celebrate the holidays in-person with family and friends. According to a survey by NCSolutions, 79% of Americans said they would spend Christmas and New Year’s Eve at home.</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>In this report, we look at the remarkable spike in holiday mobile app messaging as many Americans turned to virtual celebrations to cope with restrictions on holiday gatherings.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, Flurry measured sessions, meaning the number of times users opened their mobile app, across a sample of Messaging and Photo & Video apps. For both categories, </span></span></span></span></span></span></span><span><span><span><span><span><span>we use the first Sunday of December as a baseline, setting that value to 100. This removes any unrelated  gain or drop in sessions that happened earlier in the year and gives a cleaner year-over-year comparison. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Let’s start by looking at holiday mobile app messaging levels during 2020 versus 2019.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><img alt="Messaging App Usage Up During Virtual Holidays 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/messaging-app-usage-during-holidays.svg" /></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show daily sessions across mobile messaging apps in December, with a focus on Christmas Day and New Year’s Eve. We compare messaging app sessions this year in blue versus last year in gray. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On Christmas day, usage of messaging apps grew by 25% compared to last year. We think Americans who weren’t able to spend Christmas in-person with relatives turned to their smartphone this year to connect remotely and send greetings.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On New Year’s Eve, </span></span></span></span></span></span><span><span><span><span><span><span><span>fireworks were scarce or virtually live-streamed. Plus, with nighttime curfews in place and mandatory social distancing, more Americans spent New Year’s Eve home than ever before. As a result, more people connected virtually to celebrate the end of the year, driving mobile messaging up by 10% year-over-year. This increase coincides with the </span></span></span></span></span></span></span><a href="https://ca.finance.yahoo.com/finance/news/whatsapp-calls-record-new-years-eve-171840933.html"><span><span><span><span><span><span><span><span><span>record-breaking</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> volume of messages exchanged on WhatsApp during New Year’s Eve. The widely used mobile app experienced its highest number of calls since the app launched ten years ago. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>With more pronounced spikes in mobile messaging this holiday season, we next looked at how photo & video activity fared. </span></span></span></span></span></span></span></p> <p><img alt="Photo and Video App Usage During Virtual Holidays 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/photo-vido-app-usage-during-holidays.svg" /></p> <p><span><span><span><span><span><span><span>In the chart above, </span></span></span></span></span></span></span><span><span><span><span><span><span>we show daily sessions across mobile photo & video apps in December, with a focus on Christmas Day and New Year’s Eve. We compare photo & video app sessions this year in blue versus last year in gray. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>During Christmas Eve, usage of photo & video apps remained similar to prior years, slightly decreasing by 3% compared to last year. By contrast, on New Year’s Eve, photo & video apps experienced a sharper decline, down 9% over last year. With many New Year’s Eve parties and fireworks canceled this year, we think photo & video app usage dropped due to fewer social moments and memories to capture.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>COVID-19 changed the way people celebrated Christmas and New Year. </span></span></span></span></span></span></span><span><span><span><span><span><span>Usage of messaging apps spiked as many Americans connected remotely, while usage of photo & video apps dropped given muted celebrations due to COVID-19 restrictions.</span></span></span></span></span></span><span><span><span><span><span><span><span> With the upcoming </span></span></span></span></span></span></span><a href="https://www.yahoo.com/entertainment/st-patricks-day-parade-canceled-031600716.html"><span><span><span><span><span><span><span><span><span>Saint Patrick’s Day parade canceled</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, we anticipate more celebrations this year to go virtual and drive pronounced spikes in mobile messaging. For the latest reports, subscribe to the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Analytics blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p></div> Fri, 15 Jan 2021 18:01:36 +0000 LisaMoshfegh 592 at https://www.flurry.com December Holiday Smartphone Activations Down 20% Year-over-Year https://www.flurry.com/blog/2020-holiday-recap/ <span class="field field--name-title field--type-string field--label-hidden">December Holiday Smartphone Activations Down 20% Year-over-Year</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/06/2021 - 13:22</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-01-06T12:00:00Z" class="datetime">2021-01-06</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-recap/" data-a2a-title="December Holiday Smartphone Activations Down 20% Year-over-Year"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-recap%2F&title=December%20Holiday%20Smartphone%20Activations%20Down%2020%25%20Year-over-Year"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s see what happened.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Decreased Demand Continues in December</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This holiday season was like no other. A combination of growing unemployment rates, stay-at-home orders and business closures, many people reduced holiday spending and most shifted buying online. On Christmas day, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/christmas-2020-smartphone-activations/"><span><span><span><span><span><span><span><span>smartphone activations were down 23%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year. Let’s now compare the entire month of December 2020 to that of 2019.</span></span></span></span></span></span></p> <p><img alt="Smartphone Activations December 2019 vs. December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-december-2019-vs-2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we plot daily smartphone activations across December 2020 in dark blue and December 2019 in light blue. The 2020 curve shows an even, decreased amplitude but follows the general shape of 2019’s curve. This indicates that total demand was down but that consumer purchasing behavior still follows a similar pattern. In both cases, December is elevated, there is a spike on Christmas Day, and stepped-up tail between Christmas and New Year’s Day. Overall, December 2020 smartphone activations are down 20% compared to December 2019. We believe the underlying driver is COVID-19 which has increased unemployment, decreased consumer spending, and pushed the bulk of sales transactions online. Limitations on family gatherings may have also dampened gift giving. While overall smartphone adoption was down, a significant volume of devices were still adopted. Let’s see which device models rose to the top this holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top 10 Smartphones Activated December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/top-smartphone-activations-december-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 10 most activated smartphones in December 2020 along with the market share captured for each device. Similar to Christmas day, last year’s iPhone 11 took the number one spot with 5.7% of total smartphone activations in December. This year’s most premium device, the iPhone 12 Pro Max was number two and the iPhone 12 was number three. In total, across all of December, Apple iPhone devices took eight of the top ten spots, with LG’s Stylo 6 and Samsung’s Galaxy A11 taking the eighth and tenth spots respectively.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The success of several discounted devices this year is noteworthy, indicating that consumers were notably more price sensitive this holiday season. However, the second place finish by the iPhone 12 Pro Max, which starts at $1,099, is remarkable and proves that Apple loyalists want the most advanced smartphone Apple has to offer.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>The Case of the Missing Mini</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>While three devices from Apple’s 2020 iPhone 12 line ranked among the Top 5 most popular devices, the iPhone 12 mini failed to even crack the Top 10. In fact, we have to go all the way to the 25th spot to find the flagship mini device, despite consumer interest for Apple to make a smaller, pocket-friendly device. We believe that the value and size of the iPhone SE cannibalized interest in the iPhone 12 mini. The iPhone 12 mini starts at $699—just $100 less than the iPhone 12—with a 5.4” screen, while the iPhone SE, which ranked 6th overall, starts at $399 with an even smaller screen.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the share of new devices captured by manufacturer.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share by OEM December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/december-2020-market-share.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the pie chart above, you’ll see that Apple captured 46% of all smartphones activated in December in the United States, compared to Samsung’s 27% and LG’s 9%. It’s worth noting that Apple’s annual Fall release schedule is optimized to capture interest leading into the holiday season in the United States, arguably Apple’s most important market. While Samsung ranked 2nd in the United States, it remains the world’s largest smartphone manufacturer. And while only one Samsung device cracked this year’s Top 10 list for December, the South Korean OEM has roughly 6X the number of models in the market compared to Apple. In other words, Samsung’s sales volume is spread out across many more models.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we predicted shortly after Thanksgiving, this year’s holiday smartphone activations are down year-over-year likely due to the pandemic. The holiday season in the U.S. continues to be the highest volume period for new device adoption, and this year was marked by split interest between high end and much more budget-friendly models. Apple continued to dominate the Holiday Season in the U.S., which maps to its device release and promotion schedule. </span></span></span></span></span></span><span><span><span><span><span><span>Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest analyses on smartphone adoption and user behavior.  </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Wed, 06 Jan 2021 21:22:49 +0000 LisaMoshfegh 591 at https://www.flurry.com Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020 https://www.flurry.com/blog/christmas-2020-smartphone-activations/ <span class="field field--name-title field--type-string field--label-hidden">Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/28/2020 - 09:10</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-28T12:00:00Z" class="datetime">2020-12-28</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/christmas-2020-smartphone-activations/" data-a2a-title="Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fchristmas-2020-smartphone-activations%2F&title=Apple%20iPhone%20Devices%20Sweep%209%20of%20Top%2010%20Devices%20on%20Christmas%202020"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Christmas day in the United States is the single greatest day for new smartphone activations. And despite supply chain delays caused by COVID-19, Apple launched its iPhone 12 line—complete with four 5G-enabled devices—just in time for the holidays. While the iPhone 12 series sold well during its initial launch week, November smartphone activations were </span></span></span></span></span></span><a href="https://www.flurry.com/blog/2020-holiday-outlook/"><span><span><span><span><span><span><span><span>down in 2020 compared to 2019</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. In this report, we study how well Christmas Day smartphone activations fared in the United States. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s check out some numbers.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Lagging Holiday Smartphone Activations</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This year’s holiday season has come with extraordinary challenges. Normal visits to shopping destinations have been all but curtailed, forcing the majority of sales online. Unemployment is over 7% and </span></span></span></span></span></span><a href="https://www.cbpp.org/research/poverty-and-inequality/tracking-the-covid-19-recessions-effects-on-food-housing-and"><span><span><span><span><span><span><span><span>1 in 3 Americans report difficulty covering usual household expenses</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. And local governments have asked families to greatly limit holiday gatherings. Due to this year’s unusual circumstances and based on </span></span></span></span></span></span><a href="https://www.flurry.com/blog/2020-holiday-outlook/"><span><span><span><span><span><span><span><span>slower-than-normal November</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> smartphone activations, we had forecasted that this holiday season would face decreased demand. With this in mind, let’s compare Christmas day this year to last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone Activations Christmas Day 2019 vs. 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-christmas-day-2019vs2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the number of smartphones activated on Christmas Day in 2019 on the left, and Christmas Day 2020 on the right. As you can see, activations this year are down 23% year-over-year, likely due to the financial hardships caused by COVID-19. Another possibility is that because Americans were encouraged to stay home and limit family gatherings, smartphone gift giving could be more spread out across the days before and after Christmas. Note that we’ll report on the full month of December shortly after the New Year to get a more complete picture.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Apple Dominates the Top 10</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Although Christmas Day smartphone activations were down compared to Christmas in 2019, make no mistake that a lot of Americans still got new smartphones this Christmas. Let’s see which devices were under the tree this year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top Smartphones Activated Christmas Day 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/new-device-activations-christmas-day-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the bar chart above, we list the ten most activated smartphones on Christmas day. The gray dashed line represents the 7 day average number of daily activations leading up to Christmas and the labels denote the percent change between Christmas day and the trailing average. For example, the iPhone 11 was the most activated device on Christmas day, with activations 5% higher versus the 7 day average between December 18 to December 24. In the case of the iPhone XR, the number of activations on Christmas day was relatively equal to the trailing 7 day average, meaning it was not necessarily a popular gift for Christmas, but remains a popular smartphone for Apple customers. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Apple iPhone devices took nine of the top ten spots, with LG’s budget K30 the only other manufacturer to make the list. Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR. This year’s most premium device, the iPhone 12 Pro Max takes third place. Typically, Apple’s highest-end devices surge at launch as early adopters rush out to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model—this year the iPhone 12—typically gains in popularity. But as we reported in an earlier post, the iPhone 12 Pro Max had the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>strongest launch week</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> out of any Apple iPhone device in the past three years, indicating a strong and long-lasting demand for their most premium smartphone. </span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Budget Devices Surge on Christmas</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Apple’s budget device, the iPhone SE, as well as LG’s K30 saw the largest Christmas day surge compared to the prior 7 day average, with 34% and 181% increases, respectively. In addition, the success of past years’ models—notably the iPhone 11 and iPhone XR—may demonstrate that American consumers were more price sensitive this holiday season. Notably absent from this year’s list is the flagship iPhone 12 mini, which brings the features of the iPhone 12, in a smaller device. With a discount of only $100 compared to the iPhone 12, however, the mini version has yet to catch consumers’ attention. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>One thing is certain this year—Holiday 2020 is unlike any other. Between economic hardships caused by COVID-19 and limitations on family gatherings, smartphone gifts are down considerably. Additionally, for those consumers who did gift a new smartphone, many opted for past years’ models likely to save money. We’ll publish our final report on the 2020 holiday season shortly after the New Year. Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> to get the full report on December smartphone activations. We wish all of you a happy and prosperous New Year. See you in 2021!</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. Flurry is a part of Verizon Media.</span></em></span></span></span></span></p></div> Mon, 28 Dec 2020 17:10:32 +0000 LisaMoshfegh 590 at https://www.flurry.com iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones https://www.flurry.com/blog/5g-device-adoption-explodes/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/49/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">amanbansal</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/22/2020 - 08:34</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-22T12:00:00Z" class="datetime">2020-12-22</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/5g-device-adoption-explodes/" data-a2a-title="iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F5g-device-adoption-explodes%2F&title=iPhone%2012%20Launch%20Spurs%20Rapid%20Adoption%20of%205G%20Smartphones"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>2020 has surfaced the importance that technology plays in society. Since the beginning of the pandemic, digital technology has enabled people to work remotely, attend classes, play social games, shop, leverage virtual assistants, and more. All told, the pandemic has accelerated digital transformation by several years and will endure long after the pandemic is over.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Will 5G Meet Expectations?</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>As consumers expect better digital experiences, 5G wireless opens up new possibilities. With ultrafast speeds, seamless connectivity and negligible latency, 5G can improve multiplayer cloud gaming, shopping with augmented reality, real-time video collaboration, and so much more. 5G will accelerate app development around areas such as cloud computing, AR/VR, IoT, and artificial intelligence.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Despite this potential, 5G adoption requires the build-out of infrastructure and compatible devices. But 2020 saw the world’s two largest smartphone manufacturers, Samsung and Apple, release several 5G-enabled devices. In this report, we’ll review 5G smartphone adoption trends as well as the OEMs that are helping bring the technology to consumers.  </span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>5G-Enabled Device Adoption Explodes</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s start by looking at the number of new 5G-enabled smartphones entering the market each month in the past two years.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New-Activations-of-5G-Enabled-Devices-By-Month-Worldwide" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/New-Activations-5G-Enabled-Devices.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the number of new smartphone activations per month starting from December 2018 when the first commercial 5G network services in the world launched in South Korea. All the spikes in device activations, seen as bumps on the chart, correspond to the release of a new 5G-enabled device. The first time a significant number of 5G-enabled smartphones entered the market was when Samsung released their Galaxy S10 5G phones in April 2019, followed by more 5G-enabled flagship smartphones in August 2019, March 2020, and August 2020. Apple joined the 5G bandwagon notoriously late in October 2020 with its iPhone 12 series, and since then the number of 5G-enabled smartphones in consumers’ hands has skyrocketed. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While the percentage of smartphones in the market is still relatively small at 1.7% as of November 2020, the number of monthly activations have increased by 1671% from last year. We expect the adoption rate to continue its sharp increase in the coming weeks as people purchase the latest and greatest smartphones during the holiday season. If the above trend is any indication, 2021 will likely be a banner year for 5G as expected improvements in infrastructure and broader penetration of 5G-enabled devices will meet the critical mass needed for app developers to design next-generation user experiences.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Apple Poised to Overtake Samsung as The Top 5G OEM Next Year</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>Let’s next look at the market share of 5G-enabled smartphones by OEM, and how it is changing over time.</span></span></span></span></span></span></p> <p><img alt="OEM-Share-of-5G-Enabled-Smartphone-in-December-2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/OEM-Share-5G-Devices.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we look at the current market share as well as the share of new device activations as of December 2020. This includes all countries in the world except Europe and China, due to GDPR compliance and lack of Android data respectively. Samsung constitutes 61% of all 5G-enabled devices in the market today, whereas Apple’s share is just 30%, followed by a distant LG at 4%. Samsung was amongst the first OEMs to release 5G-enabled devices in early 2019, which provided it a solid head start. However, Apple is taking a majority share of new activations (63%) thanks to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent release of its iPhone 12 series</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, and appears to be on track to overtake Samsung to become the top 5G OEM in the world in the year ahead.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Network Coverage Matters</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>According to a report from the Foreign Policy Research Institute (</span></span></span></span></span></span><a href="https://www.fpri.org/article/2020/11/chinas-5g-challenge-to-the-us-is-for-the-future/"><span><span><span><span><span><span><span><span>FPRI</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>), China has a two-year lead over the U.S. in terms of 5G infrastructure deployment. Since 5G technology has been available to the public for a longer time in China compared to the U.S., we looked at iPhone 12 adoption in both countries during the launch week of Apple’s first ever 5G-enabled device.</span></span></span></span></span></span><br /><img alt="Mature-5G-Ecosystem-Drives-Higher-iPhone-12-Sales-in-China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/Mature-5G0Ecosystem-Drives-Sales.svg" /></p> <p><span><span><span><span><span><span>In the chart above, the bars represent the number of new devices activated during their respective launch week. The gray bars represent sales in the U.S. and the blue bars represent sales in China. Historically, iPhone sales in China have lagged behind those in the U.S. during the launch week for iPhone XR and iPhone 11. However, iPhone 12 sales in China exceeded those in the U.S., and we believe this is due to 5G technology being more top of mind for Chinese consumers given the more mature 5G ecosystem in the country.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we head into 2021, we are excited by the possibilities of 5G technology, and what that means for the mobile ecosystem. Follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to find out about interesting trends in the mobile space.</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. Flurry is a part of Verizon Media.</span></em></span></span></span></span></p> <p> </p> <p> </p></div> Tue, 22 Dec 2020 16:34:17 +0000 amanbansal 589 at https://www.flurry.com How to Leverage Flurry Crash Analytics & Reporting to Improve Mobile App User Experience https://www.flurry.com/blog/improve-app-ux-crash-analytics-reporting/ <span class="field field--name-title field--type-string field--label-hidden">How to Leverage Flurry Crash Analytics & Reporting to Improve Mobile App User Experience</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Bisera Ferrero, Director of Flurry Engineering</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 12/16/2020 - 08:05</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-16T12:00:00Z" class="datetime">2020-12-16</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/299/" hreflang="en">Product Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/improve-app-ux-crash-analytics-reporting/" data-a2a-title="How to Leverage Flurry Crash Analytics & Reporting to Improve Mobile App User Experience"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fimprove-app-ux-crash-analytics-reporting%2F&title=How%20to%20Leverage%20Flurry%20Crash%20Analytics%20%26%20Reporting%20to%20Improve%20Mobile%20App%20User%20Experience"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>App developers must find new opportunities to delight app users while also increasing an app’s profitability. And on top of creating an engaging user experience, driving user acquisition, or finding new ways to monetize, the ability to quickly resolve crash incidents is essential for sustaining a positive user experience.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><a href="https://www.flurry.com/crash/"><span><span><span><span><span><span><span><span>Flurry Crash Analytics</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> simplifies identifying and responding to crashes, errors, and exceptions in a mobile app. It does so by giving you, the app developer, the tools to completely reconstruct the crash (bug) in order to isolate its cause. Although <span><span>the basic setup</span></span> to get the crash information is easy, the <span><span>enhanced setup requires</span></span> a bit of additional planning, but it allows you to harness the full power of Flurry Crash analytics.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>When fully leveraged, the Flurry Crash Analytics UI displays the events, breadcrumbs, and crash details in a single time ordered list capturing all pieces of information related to the session in which the crash occurred. This unified view can provide sufficient information required to reproduce the steps that led to a crash and as such can be of great help when improving the code to address the reported crash.  </span></span></span></span></span></span></p> <p><img alt="The Flurry Crash Analytics user interface displays the events, breadcrumbs, and crash details in a list" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/flurry-crash-analytics-user-interface.png" width="80%/" /></p> <h5><span><span><span><span><em><span>Fig. 1: The Flurry Crash Analytics user interface displays the events, breadcrumbs, and crash details in a list.</span></em></span></span></span></span></h5> <h2><span><span><span><span><span><span>Getting Started with Flurry Crash for iOS & Android</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Crash reporting is a standard feature of the Flurry Analytics SDK. In other words, integrating Flurry Crash Analytics does not require a separate SDK. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Getting started with Flurry Crash Analytics is easy. If your app is already integrated with Flurry, skip ahead to Step 3. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Step 1:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://login.flurry.com/signup"><span><span><span><span><span><span><span><span>Sign up for a free account</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and add your app to Flurry. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Step 2: </span></span></strong></span></span></span><span><span><span><span><span><span> Integrate Flurry’s SDK in about 5 minutes. You can do this via CocoaPods (iOS), jcenter (Android), or let us walk you through easy integration steps. Find step-by-step integration instructions for </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/integrateflurry/ios/"><span><span><span><span><span><span><span><span>iOS</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>,  </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/integrateflurry/android/"><span><span><span><span><span><span><span><span>Android</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/integrateflurry/react-native/"><span><span><span><span><span><span><span><span>React Native</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, or </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/integrateflurry/unity/"><span><span><span><span><span><span><span><span>Unity</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>  in our documentation pages. </span></span></span></span></span></span><span><span><span><span><span><span>Once you complete this step, your app’s data will flow into your Flurry dashboard.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Step 3:</span></span></strong></span></span></span><span><span><span><span><span><span> Enable Flurry Crash with an additional line of code:</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><strong>iOS: </strong>In iOS, only a single crash processor can be active. For this reason, the Flurry Analytics SDK does not enable crash by default and requires you to enable it explicitly. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>ObjectiveC example:</span></span></span></span></span></span></p> <pre> <code>FlurrySessionBuilder* builder = [[FlurrySessionBuilder new] withCrashReporting:YES]; [Flurry startSession:flurryAPIKey withSessionBuilder:builder]; </code></pre> <p><strong><span><span><span><span><span><span>Android: </span></span></span></span></span></span></strong><span><span><span><span><span><span>On Android, Crash Analytics is enabled by default and requires no explicit call to send Crashes to Flurry Analytics. This means that data for your Android apps is already flowing into Flurry Crash Analytics. For Caught Exceptions and Logged Errors, you can optionally update your error handling methods, with the method call below, to log these issues into Flurry:</span></span></span></span></span></span></p> <pre> <code>new FlurryAgent.Builder() ... .withCaptureUncaughtExceptions(true) ... .build(this, FLURRY_API_KEY); </code></pre> <p><strong><span><span><span><span><span><span>React Native:  </span></span></span></span></span></span></strong></p> <pre> <code>new FlurryAgent.Builder() ... .withCrashReporting(true) ... .build(FLURRY_ANDROID_API_KEY, FLURRY_IOS_API_KEY);</code></pre> <p><strong><span><span><span><span><span><span>Unity:</span></span></span></span></span></span></strong></p> <pre> <code> new Flurry.Builder() .WithCrashReporting(true) ... .Build(FLURRY_API_KEY);</code></pre> <p><span><span><span><span><span><span>With this basic setup, the Flurry Dashboard will be reporting on all the crashes in your app.</span></span></span></span></span></span></p> <p><img alt="With basic setup complete on iOS or Android, the Flurry Dashboard will be reporting on all the crashes in your app." data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/flurry-dashboard-crash-reporting.png" width="80%" /></p> <h5>Fig. 2: <span><span><span><span><em><span>With basic setup complete on iOS or Android, the Flurry Dashboard will be reporting on all the crashes in your app.</span></em></span></span></span></span></h5> <h2><span><span><span><span><span><span>Journey to Crash: How to Log the Events Leading Up to a Crash</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>To help developers efficiently isolate the causes of the app crash and to resolve the bug that resulted in the crash, Flurry Crash Analytics exposes the additional features: the upload of the mapping files and Breadcrumbs. Flurry Crash Analytics creates a Journey to Crash - the time ordered list capturing all the steps that led to the crash. In addition, it combines all the CustomEvents logged within the app prior to the crash.  </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Mapping Files Upload</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>To  get details of every crash, error, and exception, including the number of occurrences and the detailed stack trace, upload your dSYM or Proguard mapping files in the </span></span></span></span></span></span><a href="https://dev.flurry.com/developer/crash/overview"><span><span><span><span><span><span><span><span>Single App Overview</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> section. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>You can also integrate the mapping file upload with your development workflow. The scripts to do so, for iOS and Android apps, are available on </span></span></span></span></span></span><a href="https://github.com/flurry/upload-clients"><span><span><span><span><span><span><span><span>Flurry’s Github repository</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Upload mapping files for iOS or Android apps to help developers efficiently isolate the causes of the app crash" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/flurry-crash-upload-mapping-files.png" width="80%" /></span></span></span></span></span></span></p> <h5>Fig. 3: <span><span><span><span><em><span>Upload mapping files for iOS or Android apps to help developers efficiently isolate the causes of the app crash.</span></em></span></span></span></span></h5> <h3><span><span><span><strong><span><span>Breadcrumbs</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>As the name implies, the Breadcrumbs are just that, traces of information left throughout the app’s code to help trace the flow of events a user experienced leading up to the crash. The app developers leave the Breadcumbs throughout the code, capturing the valuable information to help themselves understand the execution of code outside of what's recorded in the stack trace. Knowing the sequence of things the user did within the app before it crashed, helps developers reproduce the crash and diagnose the problem.  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Add the breadcrumbs throughout your code using the Flurry SDK API to log the breadcrumbs:</span></span></span></span></span></span></p> <p><strong><span><span><span><span><span><span>Android: </span></span></span></span></span></span></strong></p> <pre> <code>FlurryAgent.logBreadcrumb(BREADCRUMB_ERROR_MESSAGE);</code></pre> <p><strong><span><span><span><span><span><span>iOS: </span></span></span></span></span></span></strong></p> <pre> <code><span style="color: #aaa !important;">[Flurry leaveBreadcrumb:@"BREADCRUMB_ERROR_MESSAGE"];</span></code></pre> <p><span><span><span><strong><span><span>Custom Events</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>To enhance crash reporting and identify exactly where crashes occur in your app, integrate custom events. With custom events integrated, you will unlock endless possibilities to analyze your app’s audience and how your users use your app. For step-by-step instructions, please visit our documentation pages for </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/ios/"><span><span><span><span><span><span><span><span>iOS</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/android/"><span><span><span><span><span><span><span><span>Android</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Real Time Crash Analytics & Reporting! </span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Flurry Crash Analytics gives you a number of tools to tune into the crashes as soon as they are happening.  </span></span></span></span></span></span></p> <p><a href="https://dev.flurry.com/metrics/1000"><span><span><span><strong><span><span><span><span>Realtime Crash Dashboard</span></span></span></span></strong></span></span></span></a><span><span><span><span><span><span> is, just as the name implies—a real time numerical chart of the crashes happening without specific details as to what those crashes are. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Flurry Realtime Crash Dashboard reports app crashes in real time." data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/flurry-real-time-crash-reporting.png" width="80%" /></span></span></span></span></span></span></p> <h5>Fig. 4: <span><span><span><span><em><span>Flurry’s Realtime Crash Dashboard reports app crashes in real time.</span></em></span></span></span></span></h5> <p><span><span><span><span><span><span>To dig deeper and to get the accurate, timely information of the crashes as they are happening in real time, there are further options: </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Jira Integration</span></span></strong></span></span></span></h3> <p><a href="https://developer.yahoo.com/flurry/docs/analytics/crash/jira/"><span><span><span><span><span><span><span><span>Integrate your Jira Cloud instance</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and Flurry Crash Analytics will automatically create a ticket in your Jira instance as soon as a crash occurs, for the first time. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Slack Integration</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Similarly to Jira Integration, after you provide Flurry with the </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/analytics/flurryalerts/slack/"><span><span><span><span><span><span><span><span>webhook URL</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> of the slack channels where the alerts are to be delivered, Flurry Crash Analytics will be sending all the new crash incidents to that slack channel. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Crash Alerts</span></span></strong></span></span></span><span><span><span><span><span><span> (email, Slack, and push notifications)</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>You can monitor crash occurrences, such as Total Errors, Symbolicated Crash Devices,  Symbolicated Crash Occurrences, Symbolicated Crash Impact Rate and receive alerts via email, Slack or - if you have the </span></span></span></span></span></span><a href="https://www.flurry.com/flurry-app/"><span><span><span><span><span><span><span><span>Flurry mobile app</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> - as push notifications.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Visit </span></span></span></span></span></span><a href="https://dev.flurry.com/developer/crash/historical"><span><span><span><span><span><span><span><span>Flurry’s Crash dashboard</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to begin reviewing and addressing the individual crashes in your app. You are now all set to manage and respond to crashes, errors and exceptions in your mobile app. Please see our </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/analytics/crash/crashanalytics/"><span><span><span><span><span><span><span><span>documentation pages</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for more detailed information or reach out to us at </span></span></span></span></span></span><a href="mailto:support@flurry.com"><span><span><span><span><span><span><span><span>support@flurry.com</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> with any additional questions.</span></span></span></span></span></span></p> </div> Wed, 16 Dec 2020 16:05:02 +0000 LisaMoshfegh 587 at https://www.flurry.com Flurry's Top 5 Mobile Industry Predictions for 2021 https://www.flurry.com/blog/2021-mobile-predictions/ <span class="field field--name-title field--type-string field--label-hidden">Flurry's Top 5 Mobile Industry Predictions for 2021</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Peter Farago, Flurry GM</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/15/2020 - 07:58</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-15T12:00:00Z" class="datetime">2020-12-15</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2021-mobile-predictions/" data-a2a-title="Flurry's Top 5 Mobile Industry Predictions for 2021"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2021-mobile-predictions%2F&title=Flurry%27s%20Top%205%20Mobile%20Industry%20Predictions%20for%202021"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>While 2020 will mostly be remembered for COVID-19, it was also a year of tremendous resilience. Teachers and schools around the world transitioned from in-class learning to full-time distance learning in a matter of weeks. Workers created home offices and took to meeting on Zoom instead of in conference rooms. People found ways to exercise outside of the gym with apps and peripherals like Peloton. And the mobile industry is poised for meaningful transformation in 2021. In this piece, Flurry reveals its top five predictions for mobile in 2021.</span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>1. The 5G Revolution Finally Arrives</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>You’ve been hearing a lot of buzz about 5G for a couple of years now. It promises wifi-like speeds from nearly anywhere, less latency, and better video quality.  Ultimately, the rollout has been slow as carriers have had to build massive infrastructure and OEMs needed to develop 5G-compatible devices. The tipping point came this Fall when Apple joined the party by introducing the iPhone 12  series, complete with four 5G-enabled devices spanning the price spectrum. Let’s take a look at how 5G is now beginning to take off in earnest.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><img alt="5G-Enabled Smartphone Growth 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/5G_Growth_2020.svg" /></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In the chart above, we show worldwide 5G-enabled device activations by month during 2020. In March, Samsung launched the Galaxy S20 series, and in August, they launched the Galaxy Note 20 Ultra. But the true accelerant came in October and November when Apple released the iPhone 12 series. With the world’s two largest smartphone OEMs manufacturing quality 5G devices, we expect adoption to increase substantially in 2021. As this adoption increases,  we also expect app developers to capitalize on the innovation 5G delivers, namely with AR and VR functionality.  The search for the 5G killer app starts now.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>2. “Digital At Home” Innovation Will Soar</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>COVID-19 has completely disrupted life as we know it. In a matter of days in March, employees and students suddenly shifted to working and learning from home. Restaurants, gyms, and retail establishments closed and adapted as people sheltered in their homes. And as some restrictions were lifted, many people chose to remain isolated to avoid contracting the virus. Amidst this abrupt change, companies and schools adapted. Gym classes, meetings, and school all shifted to functioning over a series of apps, including video conferencing. Although a vaccine is on the horizon, it won’t happen overnight and people will not immediately -- or ever--  resume their pre-COVID-19 life. So much innovation has already happened around “Digital At Home” and we expect that trend to drive more innovation in 2021. Let’s review how a couple of examples, Education and Health & Fitness, surged in usage during 2020 over 2019. </span></span></span></span></span></span></span></p> <p><img alt="Growth in Health & Fitness and Education 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Growth_Sessions_Health_Education.svg" /></p> <p><span><span><span><span><span><span><span>In  the chart above, we illustrate the year-over-year increase  in mobile app sessions in Health & Fitness and Education, two of those app categories that have adapted to the post-COVID-19 world. We have set 2019 sessions for both  categories to a  baseline of ‘1’ to easily show the year-over-year growth. Sessions in the Health & Fitness category increased 37% in 2020 and increased 15% in the Education category. Expect these growth trends to continue and extend into other app categories in 2021. </span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>3. Consumer Privacy Changes Will Take Center Stage</span></span></strong></span></span></span></span></h3> <p><img alt="Apple Privacy Changes" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Privacy.svg" /></p> <p><span><span><span><span><span><span><span>At WWDC in June, Apple announced it would soon require app developers to secure permission from end users of their apps in order to track and share their data with third parties. While the timeline has been pushed once already, industry insiders predict the rollout to happen in March. This shift away from an opt-out data sharing model to an opt-in data sharing model is expected to drastically decrease targeting capabilities, which means advertisers will pay less per impression, resulting in less revenue for app developers that rely on advertising. Dozens of companies Flurry has spoken with expect eCPMs to drop by at least half. Further, attribution of ad effectiveness will be handled by Apple itself as all conversion data will flow through them so that they can help ensure end user identification is obfuscated. Up until now, these conversations have mostly taken place among app developers and app marketers, but once the tracking prompts begin to roll out, expect a new level of focus on consumer privacy as well as the tension it creates for app developer revenue potential on Apple’s platform.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>4. Lower-priced iPhone Devices Will Fuel Apple’s Growth</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span>When it first launched the iPhone in 2007, Apple notably pursued and dominated the premium end of the mobile market. Just ask Nokia which commanded over 50% of the worldwide mobile phone market at the very moment the iPhone was first released. By 2011, Nokia CEO Stephen Elop was penning his famous “burning platform” memo to the Nokia rank-and-file.  Mr Elop wrote, </span></span></span></span></span></span><span><span><span><span><span><span><span>"The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."</span></span></span></span></span></span></span><span><span><span><span><span><span> By 2012, Nokia’s market share had shockingly fallen below 5%. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While Apple took an early market share lead in the next chapter of Mobile, Samsung (leveraging Android operating system) ultimately surpassed Apple with a greater number of lower priced devices across a much broader set of international markets. But now, after firmly securing the high-end of the market in the U.S. and other top markets, Apple is on the offensive with multiple lower-priced iPhone models (e.g., iPhone SE, iPhone 12 mini, and heavily discounted iPhone 11 models) to appeal to more price-sensitive consumers in the U.S. and to penetrate international markets. The result is that Apple is chipping away at Samsung’s global market share lead. To see this more clearly, let’s take a look at Apple’s market share among upper, middle and low income segments in the U.S.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Apple Market Share by Income Level" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Apple_Market_Share_by_income_level.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the  chart above, we plot Apple’s share of the market by upper, middle and lower income levels in the United States during the first half of 2020. Notice how Apple consistently commands upper and middle income segments represented in orange and gray.  And now turn your attention to the blue line, which shows Apple’s share of the low income segment </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-grows-2020-market-share-by-appealing-to/"><span><span><span><span><span><span><span><span>surge by 4%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> percentage points when it launched the second generation iPhone SE in May 2020 for just $399. That level of share has held steadily ever since. And what’s remarkable is that Apple continues to hold its position with the high and middle income earners, demonstrating that they can simultaneously expand their down-market install base while maintaining the loyalty of the highest income segment. We’ve seen similar success for Apple in key Android-dominated international markets such as Brazil and India, where new iPhone activations </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/"><span><span><span><span><span><span><span><span>increased by double digits in 2019</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. While Apple’s total market share in these markets remains low, expect the company to continue to make international gains against Samsung’s in 2021.    </span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>5. Mobile Advertising Will Transform</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><strong><span><span><img alt="Mobile Advertising Will Transform" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/ads2021.svg" /></span></span></strong></span></span></span></span></p> <p><span><span><span><span><span><span><span>As both Internet and Mobile platforms remove third-party cookies, IDFAs and other identifiers, digital marketing is bracing itself for a tectonic shift. Ultimately, this knocks out the ability for marketers to finely target consumer segments with their advertising campaigns. The less efficient the ad campaign, the less the advertiser will pay. The less money spent on advertising, the less that publishers with ad revenue business models will earn from ads. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In mobile, Apple is making the first move by all but deprecating the Identifier for Advertising, IDFA. It is speculated that Google will ultimately follow Apple’s lead, especially since making Chrome a cookieless browser is already in the works. On the targeting side, mobile ecosystem players have been probing Apple for hints and guidance, which now includes required end user permission to track, a need to use the Apple SKAdNetwork for much more limited attribution and a prohibition against fingerprinting or other means to aggregate signals to rebuild user-level identity. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>This is kicking off a ‘war for supply’ as walled-gardens with larger first-party audiences will be the only ones left with fine-grained user-targeting capabilities. We expect some increased M&A and partnership activity in the ecosystem to build scale. Additionally, most third-party ad networks are falling back to contextual ad targeting, which uses non-user-based information to deliver relevant ads to consumers. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Despite these new constraints, we believe that the need to promote to consumers is immutable, and that consumers will, as always, respond to various forms of subtle and disruptive advertising. This will kick off a new wave of approaches, including what appears to be a long-term play to build rich user-based identity from start-ups like Marissa Mayer’s </span></span></span></span></span></span></span><a href="https://techcrunch.com/2020/11/18/marissa-mayers-startup-launches-its-first-official-product-sunshine-contacts/"><span><span><span><span><span><span><span><span><span>Sunshine</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. After rebuilding consumers' contact lists and the corresponding relationships among them, they’ll then have an option to seek consumer opt-in to turn on ad revenue.  Since “necessity is the mother of invention” -- and to the extent Apple and Google ecosystems allow it -- mobile identity, attribution and advertising will be re-imagined in 2021.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Please join us on the</span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span><span> Flurry Blog </span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span><span> LinkedIn</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> where we regularly report on mobile insights and user behavior trends.</span></span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Tue, 15 Dec 2020 15:58:43 +0000 LisaMoshfegh 586 at https://www.flurry.com 2020 Smartphone Demand Down Ahead of Christmas https://www.flurry.com/blog/2020-holiday-outlook/ <span class="field field--name-title field--type-string field--label-hidden">2020 Smartphone Demand Down Ahead of Christmas</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst and Lisa Moshfegh, Flurry Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/11/2020 - 09:53</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-11T12:00:00Z" class="datetime">2020-12-11</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-outlook/" data-a2a-title="2020 Smartphone Demand Down Ahead of Christmas"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-outlook%2F&title=2020%20Smartphone%20Demand%20Down%20Ahead%20of%20Christmas"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>The holiday season in the U.S. between Thanksgiving and Christmas is a critical sales period for smartphone manufacturers. From 2016 to 2018, the last three years Apple disclosed unit sales, the company sold well over one-third of its iPhones during the last quarter of each year. And while the stakes are just as high this year, the pandemic has strongly impacted the economy. COVID-19 has left many unemployed, reduced retail foot traffic, and forced Americans to simply stay home, leaving retailers scrambling to prepare for a largely digital December. As we head into the make-or-break  stretch leading up to Christmas, this report studies early trends from the first weeks of this atypical holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights into 2 billion smartphones worldwide per month. Let’s begin by reviewing new device activations in November of this year compared to last year.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New Device Activations - Holiday 2019 vs. Holiday 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Season_Activations_2019_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we plot new device activations—new smartphones entering the market—by week in the United States for 2019 in light blue, and 2020 in dark  blue. Except for the second week of November, smartphone activations so far this year have been below those of 2019. In fact, during the week of Thanksgiving, which typically kicks off the holiday shopping season in the United States, smartphone activations were down 11% year-over-year. If November’s smartphone activations are an indicator for the rest of the holiday season, then we are facing a slower-than-normal holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In addition to lower year-over-year activations this November, device activations peaked two weeks before Black Friday due to an extended period of holiday retailer deals that started earlier in the month of November. Early deals drove front loading of smartphone purchases, perhaps with some OEMs offering discounts to compete against Apple’s newly premiered iPhone 12 Pro Max and iPhone 12 mini which became available two weeks before Black Friday. To get a sense for how this year will unfold, we look back to 2019 when new device activations increased by 42% during the week of Christmas 2019 over the prior week. Below-average activations during November 2020 signals lower smartphone demand this year, likely caused by the pandemic. While activations Christmas week will indeed be the highest of the year, they are unlikely to match 2019 numbers.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s look back at 2019 device activations per OEM during the weeks leading up to Christmas. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Christmas 2019 Smartphone Activations" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Christmas_2019_smartphone_surge.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show new device activations during the last two weeks of December in the U.S. among the six leading smartphone manufacturers. The column on the right side of each couplet represents activations during Christmas week, with the prior week shown on the left. Apple, in orange, and Samsung, in green, are the two most popular brands in the U.S. They both experienced week over week growth during that final week of the year: Apple grew 49% compared to the prior week while Samsung grew 23%. Given the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent success of the iPhone 12</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, we expect Apple to outsell Samsung again this holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With many consumers still finalizing their holiday shopping, we compiled the top two smartphones across each pricing tier based on new device activations during the week of Black Friday 2020. Let’s see how they stack up.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Most Popular Devices November 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Most_Popular_Devices_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top smartphone brand within each budget tier, as well as the best selling smartphone models. The height of the silver bar indicates how close or far behind the second place finisher is compared to the first in each category. For example, Samsung has the top two selling smartphones under $200 with the Galaxy A11 and Galaxy A10e. Based on the height of the silver bar, the Galaxy A10e is not that far behind the Galaxy A11. For all other price points, Apple takes the top spot with various iPhone models that span the price spectrum. Samsung’s Galaxy line takes a distant second place in the three highest priced tiers, further demonstrating Apple’s popularity among U.S. consumers as well as Apple's control of the premium end of the market. LG’s Stylo 6 is the only brand other than Apple or Samsung to even make the list, coming in second place in the budget category of $200 - $400, behind the iPhone SE. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Last week, we reported that due to the pandemic, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/"><span><span><span><span><span><span><span><span>in-store shopping during the Thanksgiving holiday weekend was down 41%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year.  We suspect this trend will continue throughout the 2020 holiday season as daily cases of the coronavirus continue to rise. Most people are placing orders online, and holiday deals impact when those orders are placed. Given the economic uncertainty caused by the pandemic with no prior precedence, retailers are likely scrambling to find favor with consumers, and many consumers are more cautious about what they buy. At Flurry, we will continue monitoring device purchase trends and keep bringing you valuable insights. Please subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to stay updated on trends in the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p> <p> </p> <p> </p> <p> </p> <p> </p></div> Fri, 11 Dec 2020 17:53:44 +0000 LisaMoshfegh 585 at https://www.flurry.com Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy https://www.flurry.com/blog/flurry-guidance-apple-app-privacy-details/ <span class="field field--name-title field--type-string field--label-hidden">Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Raj Kaur, Senior Manager, Software Development Engineering</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/07/2020 - 11:57</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-07T12:00:00Z" class="datetime">2020-12-07</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/23/" hreflang="x-default">ios</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/flurry-guidance-apple-app-privacy-details/" data-a2a-title="Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fflurry-guidance-apple-app-privacy-details%2F&title=Flurry%20Analytics%27%20Guidance%20for%20Apple%E2%80%99s%20Updated%20App%20Data%20Collection%20Policy"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Apple is changing the information required to submit new apps and app updates to the app store effective December 8, 2020. The new submission process will give users transparency about app data usage via a new privacy details section of an app’s product page in the app store. This  “nutrition label” will also include data used by third-party partners integrated  into an app. If you are not familiar with Apple’s new policy, please familiarize  yourself with it </span></span></span></span></span></span><a href="https://developer.apple.com/app-store/app-privacy-details/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. This blog post provides guidance on what data Flurry Analytics uses in your app.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Developers that work with Flurry need to acknowledge and detail the Data Use around each type of data Flurry collects.  Please note that the information we are providing is only relevant to your use of Flurry Analytics. Based on your own app’s data collection  practices or those of other third-parties you work with, you may need to select additional data types. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As a user of  Flurry Analytics, you MUST select the following Data Types as they are collected by Flurry Analytics: </span></span></span></span></span></span><strong><span><span><span><span><span><span>Device ID, </span></span></span></span></span></span><span><span><span><span><span><span>Product Interaction, </span></span></span></span></span></span></strong><span><span><span><span><span><span><strong>Other Usage Data</strong>. </span></span></span></span></span></span><span><span><span><span><span><span>Optionally,  if you use Flurry Crash Analytics, you must select the following Data Types: </span></span></span></span></span></span><strong><span><span><span><span><span><span>Crash Data, </span></span></span></span></span></span></strong><span><span><span><span><span><span><strong>Performance Data</strong>. </span></span></span></span></span></span><span><span><span><span><span><span>If you use Flurry Revenue Analytics, you must select the following: </span></span></span></span></span></span><strong><span><span><span><span><span><span>Purchases.</span></span></span></span></span></span></strong></p> <p><span><span><span><span><span><span>The UI flow on </span></span></span></span></span></span><a href="https://appstoreconnect.apple.com/"><span><span><span><span><span><span><span><span>App Store Connect</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> is as follows:</span></span></span></span></span></span></p> <p><strong><span><span><span><span><span>Step 1:  Navigate to App Privacy section within App Store Connect and click Get Started </span></span></span></span></span></strong></p> <p><img alt="Apple's Data Privacy Updates - 1" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_1.png" width="100%" /></p> <p><strong>Step 2: <span><span><span><span><span>Select  “Yes, we collect data from this app” and select Next</span></span></span></span></span></strong></p> <p><img alt="Apple's Data Privacy Updates - 2" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_2.png" width="70%" /></p> <p><strong>Step 3: <span><span><span><span><span>Scroll down and check the boxes for ” Device ID” ,”Product Interaction”, and “Other Usage Data”  and click Save. </span></span></span></span></span></strong></p> <p><img .="" alt="Apple's Data Privacy Updates - 3" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_3.png" width="70%" /></p> <p><strong>Step 4: </strong><span><span><span><strong><span><span>Upon saving you will see at least 3 boxes populated in the Privacy Section where you will need to fill in  further information  on the data type being collected. </span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 4" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_4.png" width="70%" /></p> <p><strong>Step 5: <span><span><span><span><span>Click on “Set Up Device ID”  text, select the  “Analytics” checkbox and hit the Next button</span></span></span></span></span></strong></p> <p><img alt="Apple's Data Privacy Updates - 5" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_5.png" width="70%" /></p> <p><strong><span><span><span><span><span>Step 6: </span></span></span></span></span></strong><span><span><span><strong><span><span>On the next screen, </span></span></strong></span></span></span><span><span><span><span><strong><span><span>choose the option applicable to your app. Flurry does not link IDs to user identity</span></span></strong></span></span></span></span><span><span><span><strong><span><span>.</span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 6" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_6.png" width="70%" /></p> <p><span><span><span><strong><span><span>Step 7: On the last screen choose the option applicable to your app and click “Save”</span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 7" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_7.png" width="70%" /></p> <p><span><span><span><strong><span><span>Step 8: Repeat steps 5 and 6 for “Product Interaction” and “Other Usage Data” Data types. Once you have finished providing all the necessary information, the App Privacy page should look like the following:</span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 8" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_8.png" width="70%" /></p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG DS',sans-serif"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">If you have any questions, please contact  us at  </span></span></span></span></span></span><a href="mailto:support@flurry.com" style="text-decoration:none"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG DS',sans-serif"><span style="color:#1155cc"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">support@flurry.com</span></span></span></span></span></span></span></span></a><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG DS',sans-serif"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">.</span></span></span></span></span></span></p> </div> Mon, 07 Dec 2020 19:57:03 +0000 LisaMoshfegh 584 at https://www.flurry.com Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/ <span class="field field--name-title field--type-string field--label-hidden">Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/04/2020 - 11:07</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-04T12:00:00Z" class="datetime">2020-12-04</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/293/" hreflang="en">e-Commerce</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/" data-a2a-title="Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fcoronavirus-boost-black-friday-mobile-shopping%2F&title=Coronavirus%20Boosts%20Black%20Friday%20Mobile%20Shopping%20and%20Trounces%20In-Store%20Visits"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Black Friday is a crucial event for retailers, kicking off the holiday shopping season. According to a recent Google report, however, the pandemic has reduced U.S. retail foot traffic by 20% since May. Additionally, the Bureau of Economic Analysis reported that g</span></span></span></span></span></span><span><span><span><span><span><span><span>rowth in consumer spending has been slowing each month since July. These trends paint a grim outlook for battered retailers who were hoping for a strong Black Friday rebound. </span></span></span></span></span></span></span><span><span><span><span><span><span>In this report</span></span></span></span></span></span><span><span><span><span><span><span><span>, we examine how COVID-19 impacted both mobile and in-store shopping from Thanksgiving to Cyber Monday, including a focus on Black Friday.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. For this analysis, Flurry measured mobile shopping activity using sessions. To estimate the change in visits to U.S. retail stores, we averaged the number of active mobile devices in 5 of the country’s largest downtown shopping districts: New York, Los Angeles, Philadelphia, Boston and San Francisco. Let’s look at how the Black Friday shopping period fared this year compared to last year.</span></span></span></span></span></span></span></p> <p><img alt="black-friday-instore-mobile-shopping" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/final-black-friday-chart.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the percent change in shopping activity during the period between Thanksgiving and Cyber Monday from 2019 to 2020. We display the change in shopping visits to retail stores on the left in red, and the change in mobile shopping on the right in blue. Over the five-day shopping period, in-store shopping tumbled by an average of 41% and mobile shopping grew by an average of 19%. Because shopping has been altered so dramatically in 2020, let’s take a closer look at some of the drivers of this year’s outcome.</span></span></span></span></span></span></p> <h4><span><span><span><span><span><span>Retailers Push Consumers to Shop Digitally</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>This year, in order to accommodate restrictions due to the pandemic, retailers opted for more online deals rather than driving foot traffic into stores. The majority of retailers encouraged consumers to shop online by reducing in-store-only offers and increasing online deals. Adapting this way, we would have anticipated Cyber Monday, which is already the busiest online shopping day of the year, to grow even more during 2020 relative to other days over the long weekend. However, while Cyber Monday mobile shopping did indeed grow this year, other days between Thanksgiving and Cyber Monday grew more. In 2020, the days that saw the greatest increase for mobile shopping were Black Friday and the Sunday before Cyber Monday, with 24% and 23% respective growth over last year.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>We think this happened, in part, because </span></span></span></span></span></span></span><span><span><span><span><span><span>retailers expanded online discount periods during 2020 due to COVID-19. In an effort to stimulate slumping sales, discounts were offered across all five days between Thanksgiving and Cyber Monday, rather than just on Black Friday and Cyber Monday. The result of this was a pop in per-day mobile shopping growth rates across each of the five days of this shopping period versus prior years. In a prior Flurry </span></span></span></span></span></span><a href="https://www.flurry.com/blog/thanksgiving2015/"><span><span><span><span><span><span><span><span>report</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, our analysis showed greater spikes in mobile shopping on Black Friday and Cyber Monday, not across the entire long weekend as we’re seeing this year. The difference in per-day growth rates this year are all within 10 percentage points of each other, which is unusual. </span></span></span></span></span></span>Let’s next look at online sales, which include sales from mobile devices.</p> <h4><span><span><span><span><span><span>Record Breaking Online & Mobile Sales</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>This year’s Cyber Monday </span></span></span></span></span></span></span><a href="https://news.yahoo.com/cyber-monday-set-biggest-online-111008880.html"><span><span><span><span><span><span><span><span><span>broke sales records</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. Digital revenue, which combines both online and mobile sales, reached </span></span></span></span></span></span></span><span><span><span><span><span><span>$10.8 billion, according to a report by Adobe. That’s a 20% jump over the $9</span></span></span></span></span></span><span><span><span><span><span><span><span> billion spent digitally on Black Friday last year. While mobile shopping itself didn’t deliver a record growth rate on Cyber Monday, our data reveals that mobile shopping session growth outpaced that of online traffic, with mobile growing by 17% and </span></span></span></span></span></span></span><a href="https://www.salesforce.com/solutions/industries/retail/holiday-insights/"><span><span><span><span><span><span><span><span><span>online by 13%</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> compared to last year. This suggests that among online shopping channels, on-the-go mobile shopping experienced a particularly high growth this year on Cyber Monday. Let’s next look at how Black Friday shopping shifted this year in retail stores.</span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span>The Collapse of In-Store Shopping</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>COVID-19 brought a considerably different Black Friday in-store shopping experience to consumers, from mask requirements to the limited number of shoppers allowed inside stores. With maximum customer capacity restrictions, this year’s wait times in stores were lengthier. Combined with an increased risk of exposure to the virus, these restrictions </span></span></span></span></span></span></span><span><span><span><span><span><span>discouraged retail store trips, which plummeted by 41% during Black Friday week compared to last year. On Black Friday, the day that typically drives the most consumers to shop for limited in-stores deals, in-store visits declined by 40% compared to last year, as many in-store deals shifted online. </span></span></span></span></span></span><br /><br /><span><span><span><span><span><span>Coronavirus pushed this year’s Black Friday shopping online, including on mobile, where shopping grew by 19%. While the pandemic boosted online shopping this year, it also busted in-store visits by 41%. With Coronavirus cases still on the rise, we anticipate a continued concentration in digital shopping, with continued growth specifically on mobile. We’ll continue to update you on mobile shopping and other mobile app and device trends. </span></span></span></span></span></span><span><span><span><span><span><span><span>For the latest reports, subscribe to the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Analytics blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a></p></div> Fri, 04 Dec 2020 19:07:37 +0000 LisaMoshfegh 583 at https://www.flurry.com The Top 5 Mobile App Trends of 2020 https://www.flurry.com/blog/2020-year-in-review/ <span class="field field--name-title field--type-string field--label-hidden">The Top 5 Mobile App Trends of 2020</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/01/2020 - 09:45</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-01T12:00:00Z" class="datetime">2020-12-01</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/8/" hreflang="en">Mobile Gaming</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/296/" hreflang="en">Mobile News Consumption</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/23/" hreflang="x-default">ios</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/7/" hreflang="en">Android</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-year-in-review/" data-a2a-title="The Top 5 Mobile App Trends of 2020"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-year-in-review%2F&title=The%20Top%205%20Mobile%20App%20Trends%20of%202020"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>2020 has been a tumultuous year. A global pandemic claimed the lives of nearly 1.5 million people, a worldwide movement emerged for racial justice, and American political division created widespread concern.  With COVID-19 forcing unprecedented social distancing, the mobile app economy has also experienced radical shifts. App consumption has exploded, Gen Z is gaming more than ever, and mobile news consumption dwarfed that of 2019.  And Apple’s announcements of impending data policy rule changes have upended an ecosystem. In this report, we’ll revisit the biggest mobile app trends in 2020. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>1. Society Ground to a Halt</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>As COVID-19 began to spread, non-essential business closed, schools transitioned to distance learning, and most recreational activities were paused or canceled. Governments issued stay-at-home orders to further limit the spread, which forced the most people to stay home. The transition to working from home and reduction in travel turned financial districts and airports into ghost towns. And with restaurants closed, many people chose to cook for themselves or order takeout. In fact, while usage of recipe and takeout apps increased during shelter-in-place, usage of restaurant apps </span></span></span></span></span></span><a href="https://www.flurry.com/blog/america-learns-to-bake-during-us-coronavirus/"><span><span><span><span><span><span><span><span>declined by 36%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. In addition, we analyzed traffic to both airport and financial districts across the United States to gain insights into people’s movement. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Change in Movement to U.S. Financial Districts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Financial_Districts.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the percent change in daily mobile app users in U.S. financial districts beginning in March, when the pandemic went into full swing, comparing each month to baseline usage from January. We display this change in blue against the rising number of new coronavirus cases in gray. Starting in April, travel to financial districts plummeted by 60% compared to pre-coronavirus levels. </span></span></span></span></span></span><a href="https://www.flurry.com/blog/work-travel-to-city-financial-centers-has/"><span><span><span><span><span><span><span><span>Read the full report here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> on the dramatic decline of traffic to America’s largest financial districts.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>2. App Category Booms and Busts</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>The onset of COVID-19 forced most Americans to shelter-in-place as non-essential businesses and schools closed. As people suddenly found themselves with more free time, many reached for mobile devices to help pass the time. And while aggregate app usage is up, usage across individual app categories varies wildly.  Let’s check out the top movers.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Change in Mobile App Usage by Category in 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Mobile_App_Usage_by_Category_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above we show the percent change in monthly sessions compared to the January 2020 baseline for the top changing app categories. On the right, we rank app categories based on their app usage growth since the beginning of the year.  A surge across Investment apps were the result of wildly volatile financial markets. And as gyms and yoga studios closed, Health & Fitness apps spiked by helping people maintain a workout regiment. On the other end, Sports and Food & Drink suffered double-digit declines as sporting events were cancelled and restaurants were forced to close. </span></span></span></span></span></span><a href="https://www.flurry.com/blog/top-us-mobile-app-category-winners-and-losers/"><span><span><span><span><span><span><span><span>Read our full analysis of all app categories from January to July.</span></span></span></span></span></span></span></span></a></p> <h3><span><span><span><strong><span><span>3. Mobile Gaming Exploded</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>As people spent unprecedented amounts of time at home, with limited recreational activities, mobile gaming filled the void. In an earlier report, we concluded that the quarantine created such an unusual surge in mobile gaming that </span></span></span></span></span></span><a href="https://www.flurry.com/blog/mobile-gaming-during-coronavirus-everyday-is-like/"><span><span><span><span><span><span><span><span>every day was like Sunday</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. The typical weekend spikes were erased, and every day saw elevated usage. On average, mobile gaming sessions were up by 21% compared to the pre-coronavirus levels! Although much of this growth was driven by Gen Z who found themselves  with minimal schooling and limited recreational activities, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/gen-z-mobile-game-app-usage-surges-amid/"><span><span><span><span><span><span><span><span>mobile gamers of all  generations were gaming more</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Change in Mobile Game Usage in 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Mobile_Game_App_Consumption_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we plot 2020 game sessions  by user in dark blue. The light blue line represents 2019, to illustrate the increase in usage that occurred this year because of the COVID-19 pandemic. In 2020, mobile gamers averaged 17% more gaming sessions than in 2019. Considering that gaming is one of the largest app categories, even modest increases are remarkable. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>4. Mobile News Consumption Soared</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>The first two months of 2020 began with a standoff with Iran, the impeachment trial of a sitting U.S. President, and the death of a basketball icon. Then COVID-19 began to spread, forcing governments to issue shelter-in-place orders that led to economic uncertainty. As the country attempted to recover from the initial COVID-19 wave, the death of an unarmed African American man at the hands of the Minneapolis police department triggered a global movement calling for racial equality. These headlines culminated with a tumultuous campaign for the United States Presidency that resulted in the most votes ever cast in a U.S. election. All of these stories led to massive spikes in mobile news consumption. Let’s take a look. </span></span></span></span></span></span></p> <p><img alt="Mobile News Consumption 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Mobile_News_App_Consumption_2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we chart daily mobile news app sessions in the U.S. for both 2019 and 2020. We show 2019 in light blue and 2020 in dark blue to demonstrate just how significant this year has been for mobile apps in the News category. You can read our earlier report covering mobile news consumption for the first half of 2020 </span></span></span></span></span></span><a href="https://www.flurry.com/blog/mobile-news-app-consumption-surges-in-2020/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and our second report specifically highlighting the leadup to the U.S. Presidential election </span></span></span></span></span></span><a href="https://www.flurry.com/blog/news-consumption-explodes-as-america-waits/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>5. Apps Reduced Ad Revenue Dependence</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Many app developers’ bottom lines got hit with a double-whammy in 2020. First, the economic uncertainty due to COVID-19 caused many advertisers to reduce ad spending. And second, Apple announced at WWDC that iOS developers would have to gain permission from end users to share data with third parties, which is expected to reduce CPMs for iOS apps running ads.  Although Google has yet to announce similar privacy measures, there is speculation that Android app developers could face a similar fate. Let’s review what changes app developers made to their business model in light of these two shifts. </span></span></span></span></span></span></p> <p><img alt="Change in Ads-Only Revenue Model in 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Change_Ads-Only_Revenue_Model.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we analyze the change in share of advertising-only revenue models compared to a January 2020 baseline to understand if app developers are in fact moving away from advertising-supported business models. We separate the two operating systems, with Android on the left and iOS on the right. Typically, Android apps rely more on advertising than iOS apps, largely due to Google simplifying the process of incorporating ads into mobile apps. Given this reliance on advertising as a source of monetization, Android developers were much more impacted by the reduction in ad spend due to COVID-19. However, the  chart shows consistent recovery throughout the year as advertising spend slowly  increased. iOS developers, on the other hand, were less impacted by the reduction in ad spend, but are still moving away from an advertising-only revenue model, likely because of the impending privacy changes Apple is expected to launch in early 2021. You can find our full report on shifting business models for app developers </span></span></span></span></span></span><a href="https://www.flurry.com/blog/are-app-developers-shifting-revenue-models-as/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Make sure you subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurry-inc-"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest reports on the mobile industry, including holiday forecasts and 2021 predictions. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</span></em></span></span></span></span></p> <p> </p></div> Tue, 01 Dec 2020 17:45:49 +0000 LisaMoshfegh 582 at https://www.flurry.com