Flurry Blog

Flurry Sunsetting: Transitioning plan and next steps

donnelly — Thu, 15 Feb 2024 00:25:52 +0000

Flurry Sunsetting: Transitioning plan and next steps

By: The Flurry Team

donnelly Wed, 02/14/2024 - 16:25

2024-02-15

Tags

As Flurry Analytics approaches its scheduled deprecation on March 15, 2024, we are committed to guiding you through the next steps and creating a seamless transition plan to other platforms.

To achieve the above, we have worked closely with leading providers in product analytics and push notifications to secure special discounts for Flurry customers and ensure you continue to receive top-tier services.

Transition to PostHog, Mixpanel, & GameAnalytics for Product Analytics:

PostHog:
- PostHog revolutionizes product analytics with its open-source platform. It empowers teams with actionable insights, advanced user journey tracking, and full data ownership to innovate and enhance user experiences securely.
- Recognizing the importance of a smooth transition, PostHog is extending a two-month trial of their paid features with no data usage limits to all Flurry customers. Should you decide to continue with a paid plan, PostHog is offering a 20% discount on monthly plans and a substantial 40% discount on annual plans paid upfront.
- To take advantage of this offer, simply sign up for an account at PostHog and email sales@posthog.com, mentioning your Flurry usage. PostHog’s team will handle the rest, ensuring a smooth transition.
Mixpanel:
- Mixpanel stands out as a leader in advanced product analytics, offering deep insights into user behavior and interactions to refine product strategy and user experience
- As a leader in product analytics, Mixpanel is prepared to work closely with Flurry customers by offering a 10% discount to all enterprise customers.
- To take advantage of this offer visit Mixpanel’s page and request a demo.
GameAnalytics:
- GameAnalytics provides game studios and mobile app developers with a full suite of powerful analytics tools, helping them better understand their users and optimize their entire app portfolio.
- To support you, GameAnalytics has offered Flurry customers 50% off the Pro subscription for an entire year.
- To claim your discount, simply apply code FLURRY50 at checkout and partner with an analytics provider committed to outstanding legal, privacy, and security standards.

Transition to OneSignal for Push Notifications:

OneSignal:
- OneSignal stands out for its comprehensive, omni-channel messaging solutions, including push notifications, email, SMS, and in-app messaging.
- To support you, OneSignal has agreed to provide a 15% discount for the first year to customers transitioning from Flurry.

Next Steps:

For PostHog: Check out PostHog’s Flurry landing page to sign up for your 2-month free trial of all their paid features.
For Mixpanel: Request a demo directly on Mixpanel's Flurry landing page to take advantage of the 10% discount to all enterprise customers or sign up for free here.
GameAnalytics: Visit their website to explore their offerings. Their teams are ready to assist with your analytics data migration.
For OneSignal: Sign up for free here or submit the form to talk to sales about more complex use cases and activate your 15% discount.

Your satisfaction and continued success are paramount to us, and we’re committed to supporting you through this transition. Should you have any questions or need assistance, please don't hesitate to reach out to the support teams of PostHog, Mixpanel, GameAnalytics, or OneSignal.

Thank you for your trust in Flurry Analytics all these years.

Prepare for Google Play's data disclosure requirements

LisaMoshfegh — Thu, 11 Aug 2022 17:07:31 +0000

Prepare for Google Play's data disclosure requirements

By Rajwant Pannu, Senior Manager, Software Development Engineering

LisaMoshfegh Thu, 08/11/2022 - 10:07

2022-08-11

Tags

Google

Product News

In May 2021, Google Play announced the new Data safety section, which outlines the data collection, sharing, and security practices that Android developers must disclose in Google Play.

This page will help you complete the requirements for this data disclosure in regards to your usage of the Flurry Analytics SDK. You will find information on whether and how our SDK handles end-user data, including any applicable settings or configurations you can control as the app developer.

We aim to be as transparent as possible in supporting you; however, as the app developer, you are solely responsible for deciding how to respond to Google Play's Data safety section form regarding your app's end-user data collection, sharing, and security practices.

How to use the information on this page

This page lists the end-user data collected by only the latest version (version 13.3.0)of the Flurry Analytics SDK.

If you are using a prior version of the Flurry Analytics SDK, please consider updating to the latest version to ensure your app's disclosures are accurate.

To complete your data disclosure, reference Android's guide about data types to help you determine which data types and purposes best describe the collected data. In your data disclosure, make sure to also account for how your specific app shares and uses the collected data.

Overview of data encryption, data sharing, and data deletion for Flurry Android SDK

Data encryption	For the collected end-user data listed on this page, Flurry encrypts the data in transit using HTTPS.
Data sharing	For the sharing of collected end-user data listed on this page, refer to Flurry Analytics Terms of Service.
Data deletion	Flurry enables developers to delete end-user data in a manner consistent with the functionality of the Flurry services.

Data collected and shared automatically

The Flurry Analytics SDK collects and shares the following data types automatically for analytics, advertising, and fraud prevention purposes.

Data	By default, the Flurry Analytics SDK...
IP address	Collects the IP address to estimate the general location of a device
App lifecycle events	Collects screen views and sessions, background and foreground events, for use in reporting and analysis.
Country code	Collects country code in order to target parameters that are based on this data.
Language code	Collects language code for reporting and analysis.
Time zone	Collects time zone for reporting and analysis.
Platform version	Collects platform version for reporting and analysis.
OS version	Collects OS version for reporting and analysis.
Device Properties	Collects device brand, model, architecture, memory, CPU, Disk, battery, for reporting and analysis
Network Status	Collects wifi/cellular, carrier name, operator, band etc for reporting and analysis.
App Info	Collects app version, app bundle ID, orientation for reporting and analysis
Device Identifiers	Collects Android ID, Installation ID, and Android Ad ID (Android ad ID collection is optional. The ad ID can be reset or deleted by users using ad ID controls in the Android settings menu. As the app developer, you can prevent the collection of ad IDs by updating the app's manifest file.) Installation ID is generated by the SDK once when the app is initially installed on a device and is reset during app re-installation.
Location	Collects location if location permission for your app is granted by the user. Please make sure your end-user disclosure includes the use-cases consistent with Flurry Analytics SDK and with the Flurry Analytics Terms of Service.

All of the user data collected by Flurry Analytics SDK is encrypted in transit using the Transport Layer Security (TLS) protocol.

Data collected and shared depending on your usage

If you are using any optional product features that involve additional data, such as custom events, Standard Events, Performance Metrics, Crash Analytics, etc., be sure to check if those features require additional data disclosures.

Other helpful resources

If you have any questions, please contact us at support@flurry.com

App Tracking Transparency Opt-In Rate - Monthly Updates

nik — Thu, 16 Dec 2021 08:54:58 +0000

App Tracking Transparency Opt-In Rate - Monthly Updates

By Manoj Balasubramanian, Marketing Analytics at Flurry

nik Thu, 12/16/2021 - 00:54

2022-05-02

Tags

Apple

ios 14

Last Updated May 2, 2022 Updated Monthly

For the past decade, mobile apps have been able to rely on Apple’s Identifier for Advertiser (IDFA) to track users across other companies' apps and websites for targeting and advertising purposes. With Apple's release of iOS 14.5 at the end of April, iOS app developers are now required to request permission to track their users beyond the app in use. With opt-in rates expected to be low, this change is anticipated to impact the entire mobile ecosystem and create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide.

Flurry Analytics is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. In the below report, we share the monthly opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, following the launch of iOS 14.5.

Our Methodology

Flurry determines opt-in rate as ‘Authorized' divided by ('Authorized' + 'Denied'). Restricted app tracking rate is calculated as 'Restricted' divided by ('Authorized' + 'Denied' + 'Restricted '+ ‘Not Determined’).

These app tracking statuses are defined by Apple, and may be summarized as follows:

‘Authorized’ represents app users who tapped 'Allow Tracking' via the AppTrackingTransparency (ATT) prompt.
‘Denied’ represents two groups of app users, which Apple does not separate:
1. Users who saw the prompt and tapped 'Ask App Not to Track’. These users denied tracking for an app via the ATT prompt.
2. Users who went to iOS Privacy Settings and toggled 'Allow Apps to Request to Track’ OFF. These users denied tracking for all apps at once, preventing apps from presenting the prompt.
‘Restricted’ represents app users with 'Allow Apps to Request to Track' setting OFF and DISABLED. Apple disables this setting for devices with Apple IDs associated with minors, for example. These users never have a choice to select a tracking option and cannot be tracked by default.
‘Not Determined’ represents app users who have not seen the prompt and who have toggled 'Allow Apps to Request to Track' setting ON. These users have not been asked yet to select a tracking option and are by default not being tracked.

We calculate the opt-in rate both overall and across apps that have displayed the ATT prompt. We estimate the set of apps that have displayed the ATT prompt by including only apps with more than 1% of active users using iOS 14 versions and above who have authorized tracking. We determine the percentage of users who have authorized tracking as 'Authorized' divided by ('Authorized' + 'Denied' + 'Restricted' + 'Not Determined'). We set a threshold of 1% for the proportion of users who have authorized tracking to exclude internal tests or very limited end-user ATT prompt rollouts.

How do we count app users?

We count the number of Flurry IDs based on the IDFV that are using iOS versions in which the ATT framework is available (iOS 14.0 and above). If a user opts in ('Authorized' tracking) for one app, and opts out ('Denied' tracking) for another app, we consider it as one app user who opts in, and another app user who opts out. In other words, we count app users, not individual users, which means that a single user who selects a tracking option across 2 apps will be counted 2 times.

What do these metrics mean?

Opt-in rate across all apps: Percentage of app users who allow app tracking among app users using iOS 14 versions and above who have chosen to either allow or deny app tracking. Note that denying tracking can be done for a given app via the prompt or for all apps by toggling 'Allow Apps to Request to Track’ OFF in the iOS Privacy Settings. This metric provides an industry-level view into the proportion of app users who have chosen to authorize vs. deny app tracking among all app users who have already selected a tracking option.

Opt-in rate across apps that have displayed the prompt: Percentage of app users who allow app tracking among app users using iOS 14 versions and above who have chosen to either allow or deny app tracking, either directly by going into the iOS Privacy Settings, or when prompted by an app, across apps that have displayed the ATT prompt. This metric is useful for app developers looking to benchmark the opt-in rate of their app as it is calculated specifically across apps that have displayed the prompt.

Restricted app tracking rate: Percentage of app users using iOS 14 versions and above who do not have a choice to select a tracking option and cannot be tracked by default.

Make sure you follow us on the Flurry Blog, Twitter and LinkedIn for the latest mobile industry trends.

The Flurry blog (https://www.flurry.com/blog/) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.

The IDFA is Dead

mbenning — Fri, 06 Aug 2021 21:32:01 +0000

The IDFA is Dead

By Peter Farago, Vice President of Flurry

mbenning Fri, 08/06/2021 - 14:32

2021-08-06

Tags

Mobile Insights

ios 14

It’s been about a year since Apple dropped the bombshell that it would deprecate its Identifier for Advertisers (IDFA), aiming to bolster consumer privacy. At the same time, this also severely hamstrings how mobile app developers monetize through advertising. The net result of this has been deep-felt industry grief, and we’re still working through the various stages.

First, there was denial. The early chatter was whether Apple was really committed to this. When the company delayed the rollout of their new policy from late 2020 to Spring of 2021, many hoped Apple would ultimately reverse direction. When Apple stayed the course, the conversation quickly shifted to salvaging as much IDFA footprint as possible by maximizing opt-in rates. Some app developers and other companies continue to cite that early opt-in numbers may indicate some glimmer of promise. Unfortunately our data shows the opposite, and more is shared later in this post.

Many in the industry also entered the bargaining stage of grief: Maybe instead of IDFA, we can use fingerprinting? Apple has made it increasingly clear that this isn’t an option. Blocking the use of IP addresses in iOS 14.6 and rejecting some apps that collect IP addresses have started sobering up the ecosystem.

Calling the Time of Death

Rather than continuing to cling tenaciously to a model that depends on individual-level identifiers, it’s time to accept this is no longer possible and move forward. We need to face the fact that the rosiest interpretation of opt-in numbers is both inaccurate and irrelevant. Since Flurry has detected that over 80% of all iOS devices are now upgraded to iOS 14.5 or later, the data is in. And with that, I am calling the IDFA time of death as August 2021.

Data Shows the Flatline

Since the April release of iOS 14.5, the mobile app industry has attempted to read scant tea leaves to predict what things will look like once all Apple users are exposed to App Tracking Transparency (ATT). Some in the industry reported pockets of opt-in numbers as high as 40%.¹ However, Flurry’s broad data set doesn’t support that percentage. Based on aggregated insights from 2 billion mobile devices, Flurry is measuring a worldwide opt-in rate of 25% and a U.S. rate of 17% among only those users who have been exposed to the ATT opt-in prompt.²

When we expand beyond just those devices that received a prompt -- looking at the entire device base -- only 13% are opted in. Here’s how it breaks down:³

3% cannot be asked to be tracked (“restricted” status)⁴
48% have not yet been prompted by apps, putting them into a default not-tracked status⁵
40% have denied tracking via the prompt or the iOS privacy settings⁶

Even if the remaining 48% of users, who haven’t yet been prompted, are asked to accept tracking, it would bring the 9% of all iOS 14+ users who can be tracked up to just 21%.⁷ That final tally would still be too small to support robust user-level targeting and attribution.

With iOS version 14.5+ uptake now at 81% globally, the long-term picture is much clearer.⁸ Check out the chart below which shows iOS SDK adoption across the device-base.

Counting drops of water in the desert

Arguing over the small differences in how we measure ATT opt-in rates is like counting drops of water in a growing desert. Beyond the conclusive data already available, another significant issue is that 29% of users have turned off setting on their devices to “Allow Apps to Request to Track.”¹⁰ This means that many devices will never get a prompt asking for permission within those apps. We estimated this figure by looking at the percentage of users who “denied” tracking across apps when no prompt was actually delivered. Around 3% of iOS 14+ users worldwide have opt-in prompts turned off by default—such as in the case of devices owned by minors.¹¹

And beyond the opt-in trend, we need to acknowledge Apple’s stalwart intentions to follow through on all of this. If Apple doesn’t get privacy managed the way it envisions through its current efforts, we believe it will keep iterating until it is satisfied. Make no mistake, Apple is committed. All you have to do is look at its recent slick prime-time ad which shows how they come to the rescue in a dystopian world where third-party providers shamelessly siphon any and all data from their iPhone users. Apple has made privacy a core brand value proposition.

Accepting a post-IDFA landscape

It’s time to take a cold, hard look at the IDFA writing on the wall. As an industry, we need to accelerate past the depression and anger stages of IDFA grief. We must recognize that things are going to be different now and move to acceptance so that we can figure out how to thrive in a post-IDFA landscape.

There are promising ways to help rebuild audience targeting and addressability now that the data burden has shifted from the demand side to the supply side. In short, app developers need a scalable way to segment and offer access to their users at the cohort level rather than the individual device level. Meaningful monetization is possible for those who can start adjusting now. We have been investing heavily in this area since last year, and are ready to help publishers. We look forward to sharing more news soon. Keep checking back or just ask us how.

¹ Rosenfelder, Shani, “Initial data indicates ATT opt-in rates are much higher than anticipated––at least 39%,” appsflyer.com, 8 April 2021, appsflyer.com/blog/att-opt-in-rates-higher/.

^{2, 9} Laziuk, Estelle, “iOS Opt-in rate - weekly updates since launch,” Flurry.com, 5 May 2021, flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/. Updated 20 July 2021

^{3-8, 10-11} Verizon Media, Internal data, 19 July 2021

iOS 14 Opt-in Rate - Weekly Updates Since Launch

edanilo — Mon, 24 May 2021 20:42:15 +0000

iOS 14 Opt-in Rate - Weekly Updates Since Launch

By Estelle Laziuk, Flurry Analyst

edanilo Mon, 05/24/2021 - 13:42

2021-05-25

Tags

Mobile Insights

Apple

Last Updated Sept 6, 2021 Updated Weekly

Flurry Analytics, from Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. In the below report, we share the weekly opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, following the launch of iOS 14.5.

Our Methodology

These app tracking statuses are defined by Apple, and may be summarized as follows:

‘Authorized’ represents app users who tapped 'Allow Tracking' via the AppTrackingTransparency (ATT) prompt.
‘Denied’ represents two groups of app users, which Apple does not separate:
1. Users who saw the prompt and tapped 'Ask App Not to Track’. These users denied tracking for an app via the ATT prompt.
2. Users who went to iOS Privacy Settings and toggled 'Allow Apps to Request to Track’ OFF. These users denied tracking for all apps at once, preventing apps from presenting the prompt.
‘Restricted’ represents app users with 'Allow Apps to Request to Track' setting OFF and DISABLED. Apple disables this setting for devices with Apple IDs associated with minors, for example. These users never have a choice to select a tracking option and cannot be tracked by default.
‘Not Determined’ represents app users who have not seen the prompt and who have toggled 'Allow Apps to Request to Track' setting ON. These users have not been asked yet to select a tracking option and are by default not being tracked.

How do we count app users?

What do these metrics mean?

Restricted app tracking rate: Percentage of app users using iOS 14 versions and above who do not have a choice to select a tracking option and cannot be tracked by default.

Data

Make sure you follow us on the Flurry Blog, Twitter and LinkedIn for the latest mobile industry trends.

The Flurry blog (https://www.flurry.com/blog/) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.

iOS 14 Opt-in Rate: Behind the Numbers

LisaMoshfegh — Thu, 20 May 2021 22:01:58 +0000

iOS 14 Opt-in Rate: Behind the Numbers

By David Lundell, Head of Product Management, Flurry Analytics

LisaMoshfegh Thu, 05/20/2021 - 15:01

2021-05-20

Tags

ios 14

Apple

Apple launched one of the most significant privacy policies in the mobile app economy with the release of iOS 14. iOS users are now directly in control over whether or not their behavior can be shared with other apps and third parties. iOS app developers are now required to request permission to track their users beyond the app in use. This change will impact the entire mobile ecosystem and create challenges for personalized advertising and attribution.

With the rollout of iOS 14.5, app developers face a choice: display the App Tracking Transparency (ATT) prompt or don’t track users at all. At Flurry we are tracking the opt-in rate: both overall and across only apps that have displayed the prompt. The high level findings:

The Opt-In rate across all apps has risen from 11% to 15% since the rollout of iOS 14.5.
The Opt-In rate across apps that have displayed the prompt has hovered around one-quarter of users.

Here are some insights that may not be obvious by looking at Opt-In Rate alone:

Opt-In Rate is only a slice of the picture

Apps in some categories have reported success requesting opt-in via the ATT prompt in bucket testing. But this misses the larger picture: with Apple restricting some devices from choice, and other users actively opting out in device settings, apps won’t even have the chance to prompt many users. We estimate that only 73% of users will be addressable by the prompt either because they have turned off the setting “Allow Apps to Request to Track” or because Apple has turned it off for them and disabled it. We derive this number by looking at apps that haven’t shown the prompt and finding 27% with Denied or Restricted status among active iOS 14+ users.

Most apps aren’t displaying the prompt

Over half (57%) of all app users on iOS 14+ still are in the Not Determined state. That means they haven’t yet been given the option by the app developer to opt in or opt out. More importantly, as of iOS 14.5, that means these users don’t have an IDFA and cannot be tracked according to Apple’s policy. These users are not reflected in the Flurry opt-in rate and many other publicly released opt-in rates.

iOS 14.5 has barely rolled out

Prior to the release of 14.5, we demonstrated how iOS version rollouts vary over time. We predicted that Apple would slow roll iOS 14.5 and that’s exactly what they’ve done. iOS 14.5 and 14.5.1 are only on about 16% of iOS devices worldwide as of May 20, which likely correlates to more tech-savvy users who explicitly sought out the upgrade rather than wait for Apple to push it. That means the industry hasn’t yet been impacted by the major change in iOS 14.5: users who haven’t explicitly granted permission to be tracked don’t have an IDFA and can’t be tracked.

With these insights in mind, here are some things to watch for in the weeks to come:

As the iOS 14.5 roll out accelerates, will apps displaying the prompt pick up?

Apps aren’t prompting in part because they don’t see an incentive. With the slow roll out of iOS 14.5, apps can still use the IDFA for unprompted users. As iOS 14.5 rolls out more widely—and Apple encourages further prompt rollouts in app store reviews—we expect to see the prompt displayed to more users in more apps.

When more apps start displaying the prompt, will users go to Settings and turn off prompting for all apps?

Most users in most apps haven’t yet been prompted. When that changes, annoyed users could go to Settings en masse and disallow “Request to Track” across all of their apps. This could drive the addressable prompt audience down from an already low 73% of users.

For attribution, how much will it matter?

Running campaigns with device-level attribution requires apps on both sides - publishers and advertisers - to get opt in. As Eric Seufert has pointed out, without critical mass on the publisher side, advertisers won’t be able to do granular attribution. While some advertisers have achieved decent opt-in rates on the prompt, opt in overall has been extremely low. If these trends hold, advertiser iOS attribution strategies must adjust.

As Apple continues the release of iOS 14.5 and developers are forced to finally present the prompt, we’ll continue to report on opt-in rates on our original blog post. Make sure you follow us on the Flurry Blog and on Twitter and LinkedIn for the latest mobile insights.

iOS 14.5 Opt-in Rate - Daily Updates Since Launch

edanilo — Thu, 29 Apr 2021 17:35:35 +0000

iOS 14.5 Opt-in Rate - Daily Updates Since Launch

By Estelle Laziuk, Flurry Analyst

edanilo Thu, 04/29/2021 - 10:35

2021-04-29

Tags

Mobile Insights

Apple

Last Updated May 25, 2021 (Weekly Updates Here)

Flurry Analytics, from Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. In the below report, we've shared the daily opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, for the first three weeks following the launch of iOS 14.5.

Our Methodology

These app tracking statuses are defined by Apple, and may be summarized as follows:

‘Authorized’ represents app users who tapped 'Allow Tracking' via the AppTrackingTransparency (ATT) prompt.
‘Denied’ represents two groups of app users, which Apple does not separate:
1. Users who saw the prompt and tapped 'Ask App Not to Track’. These users denied tracking for an app via the ATT prompt.
2. Users who went to iOS Privacy Settings and toggled 'Allow Apps to Request to Track’ OFF. These users denied tracking for all apps at once, preventing apps from presenting the prompt.
‘Restricted’ represents app users with 'Allow Apps to Request to Track' setting OFF and DISABLED. Apple disables this setting for devices with Apple IDs associated with minors, for example. These users never have a choice to select a tracking option and cannot be tracked by default.
‘Not Determined’ represents app users who have not seen the prompt and who have toggled 'Allow Apps to Request to Track' setting ON. These users have not been asked yet to select a tracking option and are by default not being tracked.

How do we count app users?

What do these metrics mean?

Restricted app tracking rate: Percentage of app users using iOS 14 versions and above who do not have a choice to select a tracking option and cannot be tracked by default.

Data

Make sure you follow us on the Flurry Blog, Twitter and LinkedIn for the latest mobile industry trends.

The Flurry blog (https://www.flurry.com/blog/) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.

How Quickly Will Users Upgrade to iOS 14.5 with IDFA-limiting App Tracking Transparency?

edanilo — Mon, 19 Apr 2021 23:26:34 +0000

How Quickly Will Users Upgrade to iOS 14.5 with IDFA-limiting App Tracking Transparency?

By Estelle Laziuk, Flurry Analyst

edanilo Mon, 04/19/2021 - 16:26

2021-04-20

Tags

Mobile Insights

Apple

iOS 14.5 is expected to impact the entire mobile app industry, from developers to advertisers. As we await Apple’s final launch date, we uncover how quickly you should expect users to upgrade to iOS 14.5 by reviewing the adoption curve of past iOS releases.

Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. For this analysis, Flurry analyzed the adoption rates of the past four iOS versions after they launched. Let’s start by reviewing the worldwide adoption rate of the latest operating system version currently in production, iOS 14.4.2.

In the chart above, we show the percentage of active iPhones using iOS 14.4.2. With this version fixing a vulnerability that permits malicious web content to perform universal cross-site scripting, iOS 14.4.2 was rapidly adopted, reaching 35% of iPhones within the first week of launch, and 58% in the following week. In the third week of launch, the adoption rate slowed down, increasing by only 6 percentage points versus 18 points the week before.

Let’s next review the worldwide adoption of the earlier version iOS 14.4.1, which also fixes a critical vulnerability, allowing a malicious web page to perform remote code execution in WebKit.

In the chart above, we show the adoption rate from launch day until the launch of the next iOS version. Adoption of iOS 14.4.1 started spiking in its second week of launch, reaching 35% of iPhone devices. In the third week, adoption continued to climb and quickly reached 55% of iPhones worldwide.

Based on the two iOS versions reviewed so far, when Apple releases new security fixes, Apple users adopt them rapidly.

Let’s next review the adoption of the earlier iOS 14.4 version. This release brings more changes than the two versions reviewed so far. It adds 3 new features and 6 bug fixes.

The adoption of iOS 14.4 resembles that of its prior version, with a steep spike in the second week of launch, reaching 39% of iPhones worldwide. Adoption continued to climb in the third week and then slowed down in the following weeks, hovering around 70%.

Let’s finally review the adoption of the earlier iOS 14.3 version, which brings even more changes: 19 new features and 11 bug fixes. With that many updates, we think this version has the most similar properties to iOS 14.5.

Compared to prior versions reviewed so far, mass adoption of iOS 14.3 seems to have been delayed, spiking to 57% adoption in the fifth week since launch. We think depending on the type of release, especially the number of new features a version brings, Apple could be throttling the number of users who get prompted to upgrade, delaying the spike in mass adoption.

Summary

When Apple releases a new iOS version, there isn’t a consistent pattern in the rate of adoption. Our data shows that the adoption curve looks different across the past four iOS releases, with mass adoption picking up from one to five weeks after launch day.
Depending on the type of release, we think Apple could be throttling the number of users who get prompted to upgrade, impacting adoption rates. This means that adoption uptake could be affected by Apple bucket-testing its release. If this is the case, once the release is made Generally Available (GA), there is consistently a steep spike in adoption, which indicates that Apple users consistently upgrade quickly once they GA a version.
We anticipate iOS 14.5 adoption to most resemble that of iOS 14.3, which brought the largest number of new features of the past four versions. We also think that the industry-impacting changes brought about by iOS 14.5 will prompt Apple to bucket-test, resulting in an initially slow adoption, followed by a rapid mass adoption once they GA.

Make sure you follow us on the Flurry Blog, Twitter and LinkedIn for the latest reports on the mobile industry.

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.

The Flurry blog (https://www.flurry.com/blog/) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.

How to Create Custom Dashboards

LisaMoshfegh — Tue, 13 Apr 2021 17:04:09 +0000

How to Create Custom Dashboards

By Mohamed Kahiye, Product Manager

LisaMoshfegh Tue, 04/13/2021 - 10:04

2021-04-13

Tags

Product Insights

Product News

Building a Custom Dashboard in Flurry Analytics is not only simple, but it takes just a few seconds and will save you time in the future when you need to review the product metrics that matter for your business. You can create unlimited dashboards, each with a specific audience or feature in mind.

Step 1: On any report measuring app sessions, activity, or event data, click the star icon in the top right corner.
Step 2: In the drop-down menu, you can name the report and either save it to an existing dashboard or create a new dashboard. Note that you can save a report to multiple dashboards.
Step 3: Easily access your dashboards by clicking the star icon in Flurry’s left hand navigation menu.

For example, many customers have created separate dashboards to measure iOS apps and Android apps separately, or dashboards by region or territory.

To view your custom dashboards, click the Dashboards icon--which is the star icon--on Flurry’s main navigation bar on the far left side of our developer portal. From there, you’ll be able to access all the different dashboards you have created.

Any dashboards created in the developer’s portal are automatically saved in the Flurry mobile app, and vice versa, meaning your most important metrics are with you on-the-go. Our goal at Flurry Analytics is to make product insights more accessible to app developers and help them build better apps that users love. Flurry Custom Dashboards are a new way for Flurry customers to conveniently view the product metrics they care about in one place. If you’ve used our new feature, we would love to hear from you. We welcome your feedback at support@flurry.com.

Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021

LisaMoshfegh — Wed, 07 Apr 2021 05:45:54 +0000

Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021

By: Aman Bansal, Flurry Analyst

LisaMoshfegh Tue, 04/06/2021 - 22:45

2021-04-07

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Mobile Insights

India is the world’s second-largest smartphone market, only behind China, and world’s fastest growing smartphone market. Considering the rate of new smartphone adoption, Indian smartphone preferences could have a global impact. In a previous blog post, Flurry reported on the increasing dominance of Chinese smartphone manufacturers in India at the expense of Samsung and local Indian manufacturers. In this report, we’ll revisit smartphone market share in India by OEM, as well factors driving growth in this market.

Flurry Analytics is used in over 1 million mobile applications worldwide, providing insights from 2 billion devices per month. Let’s begin by reviewing smartphone market share in India over the past 5 quarters.

Vivo’s Steady Rise to #2

In the chart above, we plot the market share of the top five smartphone manufacturers in India over the past five quarters. While Xiaomi (in green) maintains its position as the leading smartphone manufacturer in India, vivo’s adoption rates (in purple) have increased more than 5 points throughout the past year, positioning it neck and neck with Xiaomi for the pole position. Xiaomi’s market share increased slightly more than one point, leaving it only 0.5 points ahead of vivo as of Q1 2021. If vivo continues to grow at these levels, it will overtake Xiaomi as the leading smartphone manufacturer in India as soon as Q2 2021. In contrast, Samsung’s share dropped from 19% to 15%, and the world's leading smartphone manufacturer is now fighting to retain third spot against an aggressive OPPO which has consistently maintained its market share near 15%. Apple holds a distant fifth position, but saw its market share decrease from 3.8% to 2.3% despite launching the Apple Store in India in the Fall of 2020.

The Power of Advertising

While catching a consumer’s attention is never easy, vivo does have a lot of firepower—in the form of advertising dollars—at its disposal. Per a Pitch Madison Advertising Report 2020, vivo spent more on advertising in India than any other smartphone manufacturer, and was the 7th largest advertiser in the country across all industries. Since 2016, vivo has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) as well as hired some of India’s most popular celebrities such as Aamir Khan, Ranveer Singh and Virat Kohli as brand ambassadors.

Next, let’s look at the change in smartphone market share by state to identify the regions driving new smartphone growth in the country.

In the chart above, we plot the states in India based on their year-over-year change in smartphone market share and GDP Per Capita. The x-axis is the GDP Per Capita with an increasing order from left to right. The y-axis is the YoY Change in smartphone market share increasing from bottom to top.

States with the Lowest Per Capita Income See the Highest Growth

Most of the states experiencing the largest smartphone growth are in the upper left region, where GDP Per Capita is below the national average of $2,030. The smartphone penetration rate in India is 25%, which is far below the global average of 46%. Much of this low penetration is because those living in rural and less affluent areas in India have been slower to adopt smartphones than those in the major city centers. However, this rapid growth in rural regions also provides the biggest opportunity for smartphone manufacturers to ship more devices and for app developers to benefit from a large population of people newly discovering the world of mobile apps.

Much of the decrease in smartphone market share is seen in the states of Maharashtra, Haryana, Delhi, Tamil Nadu and Karnataka in the lower right-hand quadrant. This is likely driven by the major metropolitan cities in those regions, such as Mumbai, Gurgaon, etc. where the smartphone penetration is already quite high and hence future growth opportunities are limited compared to more rural areas. Additionally, due to the pandemic many of the affluent workers in these cities have returned to their hometowns, which shifts their smartphone usage to another region. For an advertiser in the app economy, it is an important shift to keep in mind as they allocate their marketing budgets and don’t want to lose out on affluent smartphone users who are no longer living in the larger cities.

With its large population, low smartphone penetration rate and rapid smartphone growth, the Indian smartphone market is positioned to shape the global app economy in the years to come. We’ll continue to monitor shifts in market share and smartphone adoption rates, both in India and throughout the world. For more mobile industry insights, make sure you follow us on the Flurry Blog and on Twitter and LinkedIn.

The Flurry blog (https://www.flurry.com/blog/) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.

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