Flurry Blog https://www.flurry.com/ en Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021 https://www.flurry.com/blog/leading-smartphone-manufacturers-india-xiaomi-vivo/ <span class="field field--name-title field--type-string field--label-hidden">Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 04/06/2021 - 22:45</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-04-07T12:00:00Z" class="datetime">2021-04-07</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/leading-smartphone-manufacturers-india-xiaomi-vivo/" data-a2a-title="Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fleading-smartphone-manufacturers-india-xiaomi-vivo%2F&title=Vivo%20Pacing%20to%20Become%20India%E2%80%99s%20%231%20Smartphone%20Retailer%20in%202021"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>India is the world’s second-largest smartphone market, only behind China, and world’s </span></span></span></span></span></span><a href="https://www.flurry.com/blog/state-of-mobile-2021/"><span><span><span><span><span><span><span><span>fastest growing smartphone market</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. Considering the rate of new smartphone adoption, Indian smartphone preferences could have a global impact. In a previous </span></span></span></span></span></span><a href="https://www.flurry.com/blog/can-rapid-adoption-of-chinese-smartphones-in-india/"><span><span><span><span><span><span><span><span>blog post</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, Flurry reported on the increasing dominance of Chinese smartphone manufacturers in India at the expense of Samsung and local Indian manufacturers. In this report, we’ll revisit smartphone market share in India by OEM, as well factors driving growth in this market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications worldwide, providing insights from 2 billion devices per month. Let’s begin by reviewing smartphone market share in India over the past 5 quarters. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone Market Share in India 2020 - 2021" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-marketshare-india.svg" /></span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Vivo’s Steady Rise to #2</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>In the chart above, we plot the market share of the top five smartphone manufacturers in India over the past five quarters. While Xiaomi (in green) maintains its position as the leading smartphone manufacturer in India, vivo’s adoption rates (in purple) have increased more than 5 points throughout the past year, positioning it neck and neck with Xiaomi for the pole position. Xiaomi’s market share increased slightly more than one point, leaving it only 0.5 points ahead of vivo as of Q1 2021. If vivo continues to grow at these levels, it will overtake Xiaomi as the leading smartphone manufacturer in India as soon as Q2 2021. In contrast, Samsung’s share dropped from 19% to 15%, and the world's leading smartphone manufacturer is now fighting to retain third spot against an aggressive OPPO which has consistently maintained its market share near 15%. Apple holds a distant fifth position, but saw its market share decrease from 3.8% to 2.3% despite launching the Apple Store in India in the Fall of 2020.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>The Power of Advertising</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>While catching a consumer’s attention is never easy, vivo does have a lot of firepower—in the form of advertising dollars—at its disposal. Per a </span></span></span></span></span></span><a href="https://e4mevents.com/pitch-madison-advertising-report-2020/public/images/PMAR-report2020.pdf"><span><span><span><span><span><span><span><span>Pitch Madison Advertising Report 2020</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, vivo spent more on advertising in India than any other smartphone manufacturer, and was the 7th largest advertiser in the country across all industries. Since 2016, vivo has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) as well as hired some of India’s most popular celebrities such as Aamir Khan, Ranveer Singh and Virat Kohli as brand ambassadors. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s look at the change in smartphone market share by state to identify the regions driving new smartphone growth in the country. </span></span></span></span></span></span></p> <p><img alt="YoY Smartphone Market Share Shifts by GDP in India" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-marketshare-india-by-gdp.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we plot the states in India based on their year-over-year change in smartphone market share and GDP Per Capita. The x-axis is the GDP Per Capita with an increasing order from left to right. The y-axis is the YoY Change in smartphone market share increasing from bottom to top. </span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>States with the Lowest Per Capita Income See the Highest Growth</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Most of the states experiencing the largest smartphone growth are in the upper left region, where GDP Per Capita is below the national average of $2,030. The smartphone penetration rate in India is 25%, which is far below the global average of 46%. Much of this low penetration is because those living in rural and less affluent areas in India have been slower to adopt smartphones than those in the major city centers. However, this rapid growth in rural regions also provides the biggest opportunity for smartphone manufacturers to ship more devices and for app developers to benefit from a large population of people newly discovering the world of mobile apps.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Much of the decrease in smartphone market share is seen in the states of Maharashtra, Haryana, Delhi, Tamil Nadu and Karnataka in the lower right-hand quadrant. This is likely driven by the major metropolitan cities in those regions, such as Mumbai, Gurgaon, etc. where the smartphone penetration is already quite high and hence future growth opportunities are limited compared to more rural areas. Additionally, due to the pandemic many of the affluent workers in these cities have returned to their hometowns, which shifts their smartphone usage to another region. For an advertiser in the app economy, it is an important shift to keep in mind as they allocate their marketing budgets and don’t want to lose out on affluent smartphone users who are no longer living in the larger cities. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>With its large population, low smartphone penetration rate and rapid smartphone growth, the Indian smartphone market is positioned to shape the global app economy in the years to come. We’ll continue to monitor shifts in market share and smartphone adoption rates, both in India and throughout the world. For more mobile industry insights, make sure you follow us on the </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></span></a><span><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </span></em></span></span></span></span></span></p></div> Wed, 07 Apr 2021 05:45:54 +0000 LisaMoshfegh 612 at https://www.flurry.com iPhone 12 Pro Appeals to Photography Enthusiasts https://www.flurry.com/blog/best-phone-camera-iphone-galaxy-apple-samsung-photography-professional/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Pro Appeals to Photography Enthusiasts</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 03/31/2021 - 08:40</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-31T12:00:00Z" class="datetime">2021-03-31</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/best-phone-camera-iphone-galaxy-apple-samsung-photography-professional/" data-a2a-title="iPhone 12 Pro Appeals to Photography Enthusiasts"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fbest-phone-camera-iphone-galaxy-apple-samsung-photography-professional%2F&title=iPhone%2012%20Pro%20Appeals%20to%20Photography%20Enthusiasts"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>In the past year, there's been an influx of mobile devices that tout various advances in camera technology. To help you identify which new devices are uniquely suited for photography, we reveal the smartphone model that photography enthusiasts are adopting most.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. For this analysis, </span></span></span></span></span></span></span><span><span><span><span><span><span>we focus on Apple iPhone and Samsung Galaxy devices that launched during 2020. Note that we don’t review the latest Galaxy S21 line, as its 2021 launch two months ago is too recent for us to assess lasting consumer preferences. First, </span></span></span></span></span></span><span><span><span><span><span><span><span>Flurry</span></span></span></span></span></span></span><span><span><span><span><span><span> looked at U.S. mobile app users active in the past 3 months, which we refer to as the “general population.” We then defined photography enthusiasts as the subset of mobile users active on professional photo editing apps. Let’s start by reviewing the install base of the iPhone 12 series among photography enthusiasts compared to the general population.</span></span></span></span></span></span></p> <p><img alt="iphone-12-photography-smartphone-preferences" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/iphone12photo1.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show smartphone preferences across the iPhone 12 line among the general population in the top row compared to photography enthusiasts in the bottom row. We show the share captured by device, and color code each segment by device price point. For example, the iPhone 12 Pro is a device that captures the greatest share difference among photo enthusiasts (33%) compared to the general population (23%), and i</span></span></span></span></span></span><span><span><span><span><span><span>t’s color coded a medium blue denoting a midrange price of around $1,000. With a more advanced camera for just $200 more than the base iPhone 12 model, the iPhone 12 Pro camera features appear to resonate among photo enthusiasts. The </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone12-pro-max-anchors-apples-earnings/"><span><span><span><span><span><span><span><span>iPhone 12 Pro Max, which is also the most popular iPhone 12 device, </span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>appeals slightly more to photo enthusiasts (44%) than to the general population (41%). </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the install base of the Galaxy S20 series among photography enthusiasts versus the general population.</span></span></span></span></span></span></p> <p><img alt="galaxy-s20-smartphone-preferences-photography-enthusiasts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/iphone12photo2.svg" /></p> <p><span><span><span><span><span><span>The chart above shows that photography enthusiasts and the general population share the same order of smartphone preferences in the Galaxy S20 line, albeit in different percentages. Their first choice is the lower-priced Galaxy S20, followed by the midrange priced Galaxy S20+. The least adopted model is the premium Galaxy S20 Ultra. Despite having more advanced front- and rear-facing cameras, the Galaxy S20 Ultra’s premium price tag seems to deter both the general population and photography enthusiasts from electing it as their first choice. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While both photography enthusiasts and the general population’s preferred model is the lower-priced Galaxy S20, we observe the opposite trend in the iPhone 12 line. The most premium model, the iPhone 12 Pro Max, is the most popular phone among both photography enthusiasts and the general population. We think this difference could be due to the Galaxy S20 line being more expensive than the iPhone 12 series, with the lower-priced Galaxy S20 model being as expensive as the midrange iPhone 12 Pro model. This difference could also result from Apple and Samsung having different customer profiles. </span></span></span></span></span></span><br /><br /><span><span><span><span><span><span>Note that for both the iPhone 12 and Galaxy S20 series, photography enthusiasts tend to adopt more premium-priced phones with higher-end cameras than the general population. As a result, photography enthusiasts seem to be less price-sensitive than the rest of the population, or the extent to which they value the high-end camera supersedes their sensitivity to price.</span></span></span></span></span></span></p> <h3><strong>Summary</strong></h3> <ul><li><span><span><span><span><span><span>In the iPhone 12 line, the premium-priced iPhone 12 Pro Max is the most adopted smartphone by the general U.S. population and photography enthusiasts alike. By contrast, the lowest-priced base Galaxy S20 model is the most preferred phone in the Galaxy S20 series. </span></span></span></span></span></span><br />  </li> <li><span><span><span><span><span><span>Among smartphones in the iPhone 12 and Galaxy S20 series, the iPhone 12 Pro is the only model that photography enthusiasts rank higher than the general population. It is the second most adopted model in the iPhone 12 line among photography enthusiasts, while it ranks as the third most adopted phone in the general population. The iPhone 12 Pro model therefore uniquely appeals to photography enthusiasts and appears to be particularly well suited for photography. </span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span><span>Make sure you follow us on the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>for the latest reports on smartphone industry trends.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></span></a><span><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung</span></em></span></span></span></span></span></p></div> Wed, 31 Mar 2021 15:40:46 +0000 edanilo 607 at https://www.flurry.com How to Build a Conversion Funnel for your Mobile App https://www.flurry.com/blog/mobile-app-conversion-funnel-analysis/ <span class="field field--name-title field--type-string field--label-hidden">How to Build a Conversion Funnel for your Mobile App</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 03/30/2021 - 14:06</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-29T12:00:00Z" class="datetime">2021-03-29</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/299/" hreflang="en">Product Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/mobile-app-conversion-funnel-analysis/" data-a2a-title="How to Build a Conversion Funnel for your Mobile App"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmobile-app-conversion-funnel-analysis%2F&title=How%20to%20Build%20a%20Conversion%20Funnel%20for%20your%20Mobile%20App"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><a href="https://www.flurry.com/blog/what-is-mobile-app-conversion-funnel/"><span><span><span><span><span><span><span><span>Mobile app conversion funnels</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> measure your app users as they complete a series of steps in your mobile application. Understanding the key conversion moments in your app is key to building a successful app business. In this post, we’ll walk you through how to create your first conversion funnel in Flurry Analytics. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>An example of a conversion funnel would be completing a series of onboarding steps or signing up for an account. Conversion funnels can either directly generate revenue, such as completing a purchase or viewing an advertisement, or they can drive engagement, such as signing up for an email newsletter or creating an account. </span></span></span></span></span></span></p> <p><a href="https://login.flurry.com/signup"><span><span><span><span><span><span><span><span>Creating an account</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and integrating Flurry’s SDK takes about 5 minutes. To get the most out of Flurry’s Conversion Funnel analysis, make sure you have your app’s </span></span></span></span></span></span><a href="https://www.flurry.com/analytics/event-tracking/"><span><span><span><span><span><span><span><span>custom events</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> integrated. </span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Building a Simple Mobile Conversion Funnel in Flurry Analytics</span></span></span></span></span></span></h2> <h3><span><span><span><span><span><span>Step 1: Login to Flurry Analytics</span></span></span></span></span></span></h3> <p><a href="https://dev.flurry.com/"><span><span><span><span><span><span><span><span>Login</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to the Flurry developer’s portal, navigate to the Explorer icon and ensure Funnels is selected.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Flurry Analytics Conversion Funnel Analysis" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis-flurry.png" width="80%" /></span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 2: Choose Your Conversion Funnel’s Settings</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Select your preferred time zone, the type of chart you’d like to see, and the type of conversion. We offer two types of funnels: User Conversion and Repeated Conversion. A User Conversion is a conversion funnel that a user would complete one time only, such as launching the app and completing the onboarding process. A Repeated Conversion is a recurring conversion funnel that users can complete repeatedly. </span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 3: Select the Key Steps in Your Conversion Funnel</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Select steps that complete your funnel. In our example, we’re using Install, userRegistration, and InAppPurchase. Let’s see how this basic funnel looks.  </span></span></span></span></span></span></p> <p><br /><img alt="Conversion Funnel Analysis" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis.png" width="80%" /></p> <p><span><span><span><span><span><span>The solid blue bars represent the users who entered each step. In this case, we’re using a waterfall chart and the diagonal blue and white lines represent the drop off from the prior step. If you hover over each step with your cursor, you will see actual numbers and percentages. </span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 4: Add Constraints</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Add constraints to each step for deeper analysis with the “Add Constraint” button. For example, you could analyze users who registered through a particular registration channel, or users who spent over a certain dollar amount. </span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Deeper Analysis Through Filters and Breakouts</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Once your funnel is built, you can run more analysis using filters and breakouts. Filters allow you to filter out data you are not interested in seeing in your funnel. Breakouts allow you to break out each step by certain parameters. Let’s review an example of each. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>If you select the Breakout drop-down you will be able to choose from a variety of breakouts: device type, country, estimated age and gender, and many more. Let’s choose Estimated Age. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Conversion Funnel Analysis with Breakouts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis-breakouts.png" width="80%" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the example above, we have broken out our funnel by estimated age to allow you to measure the different conversion rates of different age brackets. Next, we’ll try a filter. Let’s say you only care about adults aged 18 - 44 and want to filter out app users under 18 or over 44. Click the “+ Add Filter” button and select “Estimated Age” to choose the three age brackets we’re interested in: 18 - 24, 25 - 34, and 35 - 44. Click “Run” to see your conversion funnel for app users between 18 and 44 years old. </span></span></span></span></span></span></p> <p><img alt="Conversion Funnel Analysis with Filters" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis-filters.png" width="80%" /></p> <p><span><span><span><span><span><span>Here, you see the same mobile conversion funnel, but it only includes adults aged 18 - 44 years old, and has filtered out any user that does not fall within that age range. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The default time period when you run a conversion funnel is the past 365 days, but you can use the Session Date filter to specify a more precise time period. For example, if you have focused on optimizing a particular step in the past 30 days, you would select “within the last 30 days” to see your more recent conversion funnel. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Once you have built your conversion funnel, you can easily download and export your data if needed, or save your funnel for future use. You can even set your funnel to private so only you can access it, or set it to public and make it available to all Flurry users associated with your app. Building and analyzing your app’s conversion funnel over time can help boost user engagement and ultimately increase revenue. If you have any questions about using Flurry Analytics for conversion funnel analysis, please contact us at </span></span></span></span></span></span><a href="mailto:support@flurry.com"><span><span><span><span><span><span><span><span>support@flurry.com</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p></div> Tue, 30 Mar 2021 21:06:50 +0000 LisaMoshfegh 606 at https://www.flurry.com Simplify Your App Analytics with Custom Dashboards https://www.flurry.com/blog/simplify-your-app-analytics-with-custom-dashboards/ <span class="field field--name-title field--type-string field--label-hidden">Simplify Your App Analytics with Custom Dashboards</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Daryl Burghardt, Design Director, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/1/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">FlurryAdminDB</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 03/22/2021 - 12:19</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-23T12:00:00Z" class="datetime">2021-03-23</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/24/" hreflang="x-default">ios app development</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/7/" hreflang="en">Android</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/87/" hreflang="x-default">app dev</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/simplify-your-app-analytics-with-custom-dashboards/" data-a2a-title="Simplify Your App Analytics with Custom Dashboards"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsimplify-your-app-analytics-with-custom-dashboards%2F&title=Simplify%20Your%20App%20Analytics%20with%20Custom%20Dashboards"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Like many Flurry users, our goal is to deliver useful and meaningful experiences in our product. Based upon customer feedback and research, we are pleased to announce the initial release of customizable dashboards where you can now collect and group your most-used and relevant metrics. This is a step toward a more personalized Flurry experience where you can reorder, resize, and share data most relevant to your business and app development needs.</p> <h2>Custom Dashboards for Both Desktop and Mobile</h2> <p>We are introducing the ability to add your favorite charts to Custom Dashboards for both our desktop and Android and iOS app experiences; you’ll be able to have your data your way, anywhere you might need it. If you haven’t tried the <a href="https://www.flurry.com/flurry-app" target="_blank">Flurry app</a> yet, now might be a good time as you can easily take advantage of your most needed metrics right on your mobile device. Leveraging the power of the Flurry desktop experience, we have been striving to make the Flurry app experience straightforward and focused.</p> <h2>Easily Add Charts and New Custom Dashboards</h2> <h3>Choose Your Favorites</h3> <p><img alt="Real-Time Devices Chart" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Real-TimeActiveDevices.svg" style="max-width:540px" /></p> <p>Any chart that can be added as a favorite item will have a star icon available to easily save it to your Custom Dashboards. Once you select the star, you’ll see a series of options to give the chart being saved a meaningful name and an option to either create a new dashboard, or add to an existing Custom Dashboard. You can save charts to multiple dashboards to avoid navigating through different tabs and lists within Flurry.</p> <div class="well values" style="float:none"> <ul class="value"><li style="list-style: none;">Choose your most-used charts</li> <li style="list-style: none;">Name your own dashboards</li> <li style="list-style: none;">Give meaningful names to your own charts</li> <li style="list-style: none;">Edit and remove items as needed</li> </ul></div> <h2> </h2> <h2>Define Your Own Flurry Experience</h2> <h3>What Is Most Relevant to You?</h3> <p><img alt="Flurry Custom Dashboards with 2 Charts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/CustomDashboard.svg" /></p> <p>Our goal is to make Custom Dashboards the starting point in Flurry Analytics, pre-populated with the most valuable metrics and reports for your app. You will find Custom Dashboards are now the top-most navigation item so you can easily begin adding your most-needed items as you see fit. You can give meaningful names to the various dashboard views and charts to better track and manage them your own way. You can also remove any custom items at any point should you no longer need them; the original charts will remain intact where you originally found them as Flurry default charts (e.g. “App Activity”) so you can always go back and add them again if they become relevant.</p> <h2>Refining the Overall Filter Experience</h2> <p>For the initial Custom Dashboards launch, we have incorporated read-only views for filters, but we plan to introduce the ability to directly edit applied filters and other chart settings. Charts saved to your dashboards can be opened in Flurry’s standard full screen mode where you can see all details and applied settings so you can investigate and adjust. Over the coming months, we’ll refine how charts in Custom Dashboards can be repurposed and refined. Even ad hoc queries via Flurry Explorer will become a part of your customizable favorites allowing even easier access to your most crucial data which we hope will ultimately save you time. We are also looking to rework the overall filter experience itself to make defining the data you see quicker and easier to apply.</p> <p>We are excited to simplify the Flurry experience for you, so reach out to us at <a href="mailto:support@flurry.com">support@flurry.com</a> if you have any comment, concerns, or other needs we might not have considered! We are here to make Flurry better.</p> </div> Mon, 22 Mar 2021 19:19:03 +0000 FlurryAdminDB 604 at https://www.flurry.com iPhone 12 Outperforms iPhone 12 Pro Max in China https://www.flurry.com/blog/iphone-12-performance-in-china/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Outperforms iPhone 12 Pro Max in China</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 03/22/2021 - 11:51</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-22T12:00:00Z" class="datetime">2021-03-22</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/iphone-12-performance-in-china/" data-a2a-title="iPhone 12 Outperforms iPhone 12 Pro Max in China"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fiphone-12-performance-in-china%2F&title=iPhone%2012%20Outperforms%20iPhone%2012%20Pro%20Max%20in%20China"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>In Apple’s most recent earnings call, they reported </span></span></span></span></span></span><a href="https://www.apple.com/newsroom/2021/01/apple-reports-first-quarter-results/"><span><span><span><span><span><span><span><span>64% of their record-breaking 111.4 billion in revenue came from international markets</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. After the United States, China is Apple’s second largest smartphone market, which should come as no surprise considering the world’s most populated country is also the world’s largest smartphone market. For this report, we’ll analyze iPhone adoption trends in China over the past several years with an emphasis on 2020’s iPhone 12 series. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications worldwide, providing insights from 2 billion devices per month. Let’s begin by reviewing the current share of Apple’s iPhone install base in China as of February 2021.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of iPhone Install Base in China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/share-of-iphone-install-base-china.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 15 iPhone devices in the Chinese market as of February 2021, by share of install base. The iPhone 11, the base model released in 2019, is the most popular iPhone in China with 13.4% of the total iPhone install base, followed by 2017’s iPhone X with 10.5%. Older iPhone models such as iPhone 7 Plus and iPhone 8 Plus also make the top 5, with their smaller counterparts iPhone 7 and iPhone 8 ranking at the 8th and 12th place respectively. Amongst the newer iPhone 12 lineup, the base iPhone 12 has captured the most share at 5.9%, followed by iPhone 12 Pro Max (4.2%) and iPhone 12 Pro (2.4%). The iPhone 12 mini failed to make the list of top 15 iPhone models as it only captured 0.5% of the total iPhone market in China. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next look at the share of iPhone models by device age, and how it has changed over the last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of iPhone Users in China with Devices 4 Years and Older" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/replacement-cycle-china-iphone.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the side-by-side pie charts above, we present the age of iPhone devices held by Chinese consumers in February 2021 on the left, and February of 2020 on the right. The share of people holding phones for longer than 4 years has increased from 23% to 31% in the past year. People might be able to use their old iPhone devices longer due to better battery management offered by Apple through their Battery Health tool which supports iPhone 6 and later. Also, Apple substantially increased prices of new iPhone models since the launch of iPhone X in 2017, which might be leading people to wait longer for their next smartphone upgrade. Of course, COVID-19 impacted the economy and forced Apple to close retail stores for several months, which also could have delayed or prevented people from upgrading.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On the other hand, the share of people with iPhone devices less than one year old increased 3 percentage points to 14% in February 2021. This indicates that more people upgraded to the iPhone 12 lineup this cycle compared to the iPhone 11 series last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s look at the share of new device activations by iPhone series over the last four years.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of New iPhone Activations in China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/share-of-new-iphone-activations-china.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we see how the share of new device activations has changed since 2017, by iPhone series. The share of the iPhone 6S series and older, represented in light blue, has decreased dramatically since 2017, while the share of iPhone 7 series (light green) and iPhone 8 series (orange) has not changed significantly. Even in 2021, they are still capturing 14% and 12% of all new iPhone activations, respectively. Since the iPhone 8 series launched, Apple has made substantial changes to their devices, including larger screen sizes, removal of the home button, and higher prices, which may deter some people from upgrading their phones to the newest models.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As of February 2021, the iPhone 12 series accounts for 25% of new iPhone device activations in China. But what’s interesting is that the iPhone X series is the second most popular lineup, capturing 19% of new activations in China and outperforming the newer iPhone 11 series by 2 percentage points. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Lastly, let’s review how the iPhone 12 series has performed in China.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of New Device Activations from iPhone 12 Series in China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/share-of-new-device-activations-iphone12-china.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we illustrate the share of each device in the iPhone 12 series from October 2020 through February 2021. The iPhone 12 and iPhone 12 Pro were launched in October 2020 followed by iPhone 12 Pro Max and iPhone 12 mini in November 2020. Since launch, the iPhone 12, in green, has consistently been the most popular device in the iPhone 12 lineup, followed by iPhone 12 Pro Max, in purple. This is a reversal of the trend seen in the United States, where </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone12-pro-max-anchors-apples-earnings/"><span><span><span><span><span><span><span><span>iPhone 12 Pro Max outshined the iPhone 12</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. Additionally, since coming down from the initial spike at launch, the iPhone 12 is consistently gaining share in China, whereas the other three devices in the lineup are flat or declining. In 2021 alone, the iPhone 12 has gained 4 percentage points, almost entirely at the expense of the iPhone 12 Pro Max. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The other trends in the iPhone 12 lineup are more similar to those seen in the United States market. The iPhone 12 Pro Max has outsold its smaller counterpart, the iPhone 12 Pro, in both China and the United States, and iPhone 12 mini has failed to pick up much market share in either country. As per a recent report from Nikkei Asia, Apple will halt production of the iPhone 12 mini sometime in 2021 by 70% or more, further indicating that people may not be willing to pay top dollar for smartphones with a smaller screen. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Based on Apple’s record-breaking fourth quarter and the increasing revenue coming from international markets, China will continue to be essential to Apple’s future growth opportunities. For more mobile industry insights, make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span> and on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><br /><br /><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</span></em></span></span></span></span></p> <p> </p> <p> </p> <p> </p></div> Mon, 22 Mar 2021 18:51:17 +0000 LisaMoshfegh 605 at https://www.flurry.com What is a Mobile App Conversion Funnel? https://www.flurry.com/blog/what-is-mobile-app-conversion-funnel/ <span class="field field--name-title field--type-string field--label-hidden">What is a Mobile App Conversion Funnel?</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 03/18/2021 - 13:15</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-18T12:00:00Z" class="datetime">2021-03-18</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/what-is-mobile-app-conversion-funnel/" data-a2a-title="What is a Mobile App Conversion Funnel?"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fwhat-is-mobile-app-conversion-funnel%2F&title=What%20is%20a%20Mobile%20App%20Conversion%20Funnel%3F"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><img alt="What is a Mobile App Conversion Funnel?" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/what-is-a-mobile-app-conversion-funnel.png" width="80%" /></p> <p><span><span><span><span><span><span>Conversion funnels measure the completion rates as your app users or customers move from one step to the next, in order to complete a series of steps you as the app developer view as important.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Most conversion funnels are related to a revenue-generating moment, which could be any combination of viewing advertisements, driving purchases, or upgrading to a subscription. But depending on your app’s business model, the conversion event might not directly generate revenue; but rather lead to deeper engagement, such as creating an account or signing up for an email list. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>You would use a conversion funnel to understand where drop-off occurs along the funnel. For example:</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>What is the user drop-off along each step? </span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Are there points of friction?</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Can any steps be removed, redesigned, or simplified?</span></span></span></span></span></span></li> </ul><h2><span><span><span><span><span><span>Types of Mobile Conversion Funnels</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>In </span></span></span></span></span></span><a href="https://www.flurry.com/analytics/"><span><span><span><span><span><span><span><span>Flurry Analytics</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, we support analysis on two kinds of conversion funnels: </span></span></span></span></span></span><span><span><span><strong><span><span>user conversion</span></span></strong></span></span></span><span><span><span><span><span><span> and </span></span></span></span></span></span><span><span><span><strong><span><span>repeated conversion</span></span></strong></span></span></span><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>User Conversion Funnels</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>An example of a user conversion funnel is launching the app for the first time, completing an onboarding process, or signing up for a subscription. Presumably a user would complete these steps one time only, but these steps might be integral to building engagement.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Repeated Conversion Funnels</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Repeating conversion funnels can happen multiple times. For example, leveling up in a game, completing a purchase, or watching an advertisement. </span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>How to Optimize Your App’s Conversion Funnel </span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>To get started building a conversion funnel, you’ll need to integrate analytics into your mobile app. Flurry takes about 5 minutes for basic integration, but custom events set-up will allow you to measure the specific actions that users complete within your app to evaluate user engagement. Flurry offers 500 events per app with unlimited event parameters. Investing some time planning the events you want to measure, as well as determining an easy-to-understand naming convention will pay off in the long run. You can read our best practices for custom events </span></span></span></span></span></span><a href="https://developer.yahoo.com/flurry/docs/analytics/lexicon/eventsbestpractice/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 1: Measure your existing conversion funnel</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Once you have </span></span></span></span></span></span><a href="https://www.flurry.com/analytics/event-tracking/"><span><span><span><span><span><span><span><span>custom events</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> in place to measure your conversion funnel, you are ready to identify opportunities to improve your users’ conversion along each step of the conversion funnel.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 2: Hypothesize opportunities to boost conversion rates</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Obviously, this is dependent on your app, but once you’ve identified the steps that lead to drop off, you can hypothesize a few opportunities that might improve your conversion rates. Making incremental changes or running an A/B test will allow you to test each hypothesis individually to find areas for improvement. </span></span></span></span></span></span><a href="https://www.flurry.com/push/"><span><span><span><span><span><span><span><span>Push notifications</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> can be a powerful resource to drive users back into the funnel. For example, if a user started the registration process but did not complete it, a simple push notification might nudge them to finalize their registration. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>You also might identify opportunities to increase the number of customers entering your funnel. Perhaps you can move the all important first step to the home screen or even develop a persistent banner across all pages of your app.</span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 3: Test your Hypotheses </span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>The key to optimizing your conversion funnel is careful, calculated tests. You don’t want to change your entire funnel in hopes that something might work; rather you should focus on one step at a time. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Even minor improvements along these user conversion funnels could result in increased retention and higher revenue per user. You can read more about how Flurry Analytics simplifies </span></span></span></span></span></span><a href="https://www.flurry.com/analytics/funnels/"><span><span><span><span><span><span><span><span>conversion funnel analysis</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. Get started today at </span></span></span></span></span></span><a href="https://www.flurry.com/"><span><span><span><span><span><span><span><span>www.flurry.com</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p> </p></div> Thu, 18 Mar 2021 20:15:06 +0000 LisaMoshfegh 603 at https://www.flurry.com Spiritually Remote: How the Pandemic Disrupted America’s Practice of Faith on Mobile https://www.flurry.com/blog/church-smartphone-technology-coronavirus-pandemic-worship-religion-mobile-app-streaming-bible/ <span class="field field--name-title field--type-string field--label-hidden">Spiritually Remote: How the Pandemic Disrupted America’s Practice of Faith on Mobile</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 03/11/2021 - 22:11</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-12T12:00:00Z" class="datetime">2021-03-12</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/church-smartphone-technology-coronavirus-pandemic-worship-religion-mobile-app-streaming-bible/" data-a2a-title="Spiritually Remote: How the Pandemic Disrupted America’s Practice of Faith on Mobile"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fchurch-smartphone-technology-coronavirus-pandemic-worship-religion-mobile-app-streaming-bible%2F&title=Spiritually%20Remote%3A%20How%20the%20Pandemic%20Disrupted%20America%E2%80%99s%20Practice%20of%20Faith%20on%20Mobile"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span><span>When the coronavirus pandemic hit, U.S. states issued restrictions on social gatherings, forcing houses of worship across the country to shut down. Religious leaders adapted to these restrictions by bringing worship services and rituals online, in ways that keep religious communities engaged and connected, despite being physically apart. As a result, </span></span></span></span></span></span></span><span><span><span><span><span><span>mobile apps and streaming platforms, once built as a supplement to in-person religious gatherings, became the primary point of connection for many congregations. </span></span></span></span></span></span><span><span><span><span><span><span><span>In this report, we examine how the pandemic has disrupted the way Americans practice their faith on mobile, through the usage of bible apps.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, Flurry measured mobile usage of bible apps using the median number of sessions across apps. This helps us understand how usage has evolved on average over time, without being heavily influenced by a highly popular app in our sample.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>An Initial Surge, And Subsequent Slump</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>Let’s start by looking at how usage of bible apps has shifted during the pandemic.</span></span></span></span></span></span></span><br /><br /><img alt="pandemic-worship-change-smartphone" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/finfinal-bible-1.svg" /></p> <p><span><span><span><span><span><span><span>In the chart above, we show daily usage of mobile bible apps from January 2020 through February 2021. Each rise and fall across that topography shows how bible usage cycles between Sundays and other days of the week, with Sunday usage spiking. Within the blue area, we identify four time periods:</span></span></span></span></span></span></span></p> <ul><li><span><span><span><span><strong><span><span>Normal:</span></span></strong></span></span></span></span><span><span><span><span><span><span><span> Under</span></span></span></span></span></span></span><span><span><span><span><strong><span><span> </span></span></strong></span></span></span></span><span><span><span><span><span><span><span>normal circumstances, people check their digital bible on average 155% more on Sundays than during the rest of the week. This is because people mainly use their mobile bible app during worship services to access and read scripture, according to the National Congregations </span></span></span></span></span></span></span><a href="https://www.futurity.org/technology-religious-life-2458572-2/"><span><span><span><span><span><span><span><span><span>study</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. </span></span></span></span></span></span></span><span><span><span><span><span><span><span>For the dominant religion in the United States, Christianity, worship services take place on Sundays </span></span></span></span></span></span></span><span><span><span><span><span><span><span>—</span></span></span></span></span></span></span><span><span><span><span><span><span><span> hence these repeated spikes on Sundays.</span></span></span></span></span></span></span><br />  </li> <li><span><span><span><span><strong><span><span>Orders:</span></span></strong></span></span></span></span><span><span><span><span><span><span><span> In mid-March, U.S. states began rolling out shelter-in-place orders following the National Emergency declared over the coronavirus outbreak. As part of these orders, houses of worship were required to close. When people could no longer attend their congregation in-person, usage of bible apps grew in unprecedented ways, doubling within a month. This rise in religious practice aligns with about one third of Americans sharing that they frequently read scriptures to help cope with the stresses of the pandemic, according to a </span></span></span></span></span></span></span><a href="https://www.pewforum.org/2020/08/07/u-s-adults-regularly-turn-to-a-variety-of-activities-to-help-cope-with-coronavirus-outbreak/pf_08-07-20_covid-religion-02-0/"><span><span><span><span><span><span><span><span><span>survey</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> by Pew Research. In addition, a surge in usage of bible apps isn’t that surprising as there was a novelty to online religion, which went from being one option to being the only option to practice faith during challenging times. </span></span></span></span></span></span></span><br /><br /><span><span><span><span><span><span><span>With most people ordered to stay home all days of the week, our data also shows that the normal schedule with spiking usage on Sundays changed considerably. With in-person worship newly banned, people were no longer engaging with their digital bible on Sundays as distinctively as during normal times.</span></span></span></span></span></span></span><br />  </li> <li><span><span><span><span><strong><span><span>Post-Orders:</span></span></strong></span></span></span></span><span><span><span><span><span><span><span> At the end of April, as the lockdown and lack of in-person gatherings was wearing on, the novelty of practicing faith on mobile </span></span></span></span></span></span></span><span><span><span><span><span><span><span>appeared to wear off. Our data shows that bible app usage dropped by half compared to peak usage during orders. Most regular religious attenders said that their congregation began to stream or record its services around that time, according to </span></span></span></span></span></span></span><a href="https://www.pewforum.org/2020/08/07/attending-and-watching-religious-services-in-the-age-of-the-coronavirus/"><span><span><span><span><span><span><span><span><span>survey data</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> by Pew research. </span></span></span></span></span></span></span><span><span><span><span><span><span><span>And </span></span></span></span></span></span></span><span><span><span><span><span><span><span>72% of regular worshippers watched these virtual religious services. As a result, </span></span></span></span></span></span></span><span><span><span><span><span><span><span>we think the worship streaming experience, which helps bring a greater sense of community, took over some of the bible study time on mobile.</span></span></span></span></span></span></span><br />  </li> <li><span><span><span><span><strong><span><span>New Normal:</span></span></strong></span></span></span></span><span><span><span><span><span><span><span> Since early September, there has been a return to a distinct cyclicality between Sunday and other days of the week, during which Americans check their bible app 71% more on Sundays. In this New Normal, some congregations have reopened with limited capacity, which could explain the return of bible usage spikes during in-person worship services on Sundays.</span></span></span></span></span></span></span></li> </ul><h3><span><span><span><span><strong><span><span>In-Person Worship Banned, Faith on Mobile Down</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>Now that we’ve looked at how Americans changed their bible reading habits on mobile throughout the pandemic, we quantify how bible app usage has changed due to the pandemic. To estimate that shift, we compare usage during the most recent “New Normal” week in February versus a year before, pre-pandemic under “Normal” circumstances.</span></span></span></span></span></span></span></p> <p><img alt="worship-pandemic-bible-mobile-smartphone-down" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/bible-chart-2-final.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show </span></span></span></span></span></span><span><span><span><span><span><span><span>a side-by-side comparison of bible app usage per day during the last week of February in 2020 versus 2021</span></span></span></span></span></span></span><span><span><span><span><span><span>.</span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>This corresponds to comparing the “Normal” pre-pandemic section of the previous chart versus the most recent “New Normal” time period. On the left, in dark blue, we show</span></span></span></span></span></span><span><span><span><span><span><span><span> last year’s “Normal” pre-pandemic levels. And on the right, in light blue, we compare the most recent </span></span></span></span></span></span></span><span><span><span><span><span><span>“New Normal” during which </span></span></span></span></span></span><span><span><span><span><span><span><span>in-person worship is restricted. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Compared to pre-pandemic levels, America’s practice of faith on mobile has declined by an average of 17% across all days of the week. People aren’t using their bible app as much as before COVID-19, except on Monday, when usage is stable. On Sundays, the Christian holy day, usage of bible apps tumbled by 49%. We think this is the result of fewer people needing their app to follow along with sermons during worship service, as these are now mostly being held on streaming services as opposed to in-person.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This indicates that </span></span></span></span></span></span><span><span><span><span><span><span><span>many Americans have put their digital bible back on the shelf in the New Normal. And that when </span></span></span></span></span></span></span><span><span><span><span><span><span>religious ceremonies are no longer held in-person with the rest of the community, many people no longer read the bible on their smartphone during Sunday service. This does not necessarily mean that people stopped engaging with their faith altogether, as they could instead be streaming worship services on Sundays.</span></span></span></span></span></span></p> <h3><strong><span><span><span><span><span><span>Summary</span></span></span></span></span></span><span><span><span><span><span><span><span>: </span></span></span></span></span></span></span><span><span><span><span><span><span>Our Shifting Needs During Crises</span></span></span></span></span></span></strong></h3> <ul><li><span><span><span><span><span><span><span>Through the COVID-19 crisis, and the resulting shift from in-person to virtual worship, we’ve seen Americans’ worship habits on mobile change considerably.</span></span></span></span></span></span></span><br />  </li> <li><span><span><span><span><span><span><span>The “digital awakening” of congregations initially led to a surge in digital bible reading, with usage of bible apps doubling within a month. This was likely the result of a growing need to practice faith to help cope with the stress of the pandemic, as suggests </span></span></span></span></span></span></span><a href="https://www.pewforum.org/2020/08/07/u-s-adults-regularly-turn-to-a-variety-of-activities-to-help-cope-with-coronavirus-outbreak/pf_08-07-20_covid-religion-02-0/"><span><span><span><span><span><span><span><span><span>survey data</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span><br />  </li> <li><span><span><span><span><span><span><span>This unprecedented rise in practicing faith on smartphones subsequently tapered down. With </span></span></span></span></span></span></span><span><span><span><span><span><span><span>72% of regular worshippers </span></span></span></span></span></span></span><a href="https://www.pewforum.org/2020/08/07/attending-and-watching-religious-services-in-the-age-of-the-coronavirus/"><span><span><span><span><span><span><span><span><span>watching</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> religious services virtually during this time, and many experiencing it for the first time, we think many </span></span></span></span></span></span></span><span><span><span><span><span><span><span>people left mobile bible apps behind in favor of streaming services, which helped bring a stronger sense of community via video and real-time interactions.<br />  </span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>Faith on mobile suffered its largest loss of usage (49% drop compared to pre-pandemic levels) on Sundays, when digital bibles were used to follow along with sermons during worship services. This could suggest that attending congregations in-person with the rest of the community helps keep Americans’ mobile bible reading habits stronger.</span></span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span>Because COVID-19 is such an unusual and extended crisis, there may be more long-lasting changes in people’s religious behaviors to come. We’ll continue to update you on important shifts in mobile behavior during the pandemic. For the latest reports, subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Analytics’ blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a></p></div> Fri, 12 Mar 2021 06:11:47 +0000 edanilo 602 at https://www.flurry.com Smartphone Growth Surges in Middle East by 23% https://www.flurry.com/blog/middle-east-smartphone-profile/ <span class="field field--name-title field--type-string field--label-hidden">Smartphone Growth Surges in Middle East by 23%</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 03/09/2021 - 22:23</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-10T12:00:00Z" class="datetime">2021-03-10</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/middle-east-smartphone-profile/" data-a2a-title="Smartphone Growth Surges in Middle East by 23%"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmiddle-east-smartphone-profile%2F&title=Smartphone%20Growth%20Surges%20in%20Middle%20East%20by%2023%25"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>The Middle East is an ethnically and culturally diverse trans-continental region which includes countries in Western Asia, as well as Egypt and Turkey. The most populous countries in the Middle East are Egypt, Iran and Turkey, while Saudi Arabia has the largest area. In this report, we review the smartphone market in the Middle East in order to better understand growth opportunities and consumer preferences in the region. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications worldwide, providing insights from 2 billion devices per month. Let’s begin by reviewing the distribution of mobile devices across the Middle East by country.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of Active Smartphones by Country in the Middle East" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-share-by-country-middle-east.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list each country in the Middle East by its percentage of active smartphone users as of January 2021. Unfortunately, due to political constraints, we are unable to report on app usage from Iran and Syria. Iran is one of the larger countries in the region and its population makes up 21% of the total population in the Middle East. According to a recent report from </span></span></span></span></span></span><a href="https://www.statista.com/topics/5338/smartphone-market-in-mena/"><span><span><span><span><span><span><span><span>Statista</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, Iran has the largest number of smartphone users in the region, which means that, if included, Iran would likely top this list. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Turkey is the top country on our list in terms of the smartphone users in the Middle East region. Turkey accounts for 28% of smartphone users and 26% of the region's population, followed by Egypt (23% of smartphone users, 29% of population) and Saudi Arabia (14% of smartphone users, 10% of population).</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s review the countries experiencing the largest smartphone growth year-over-year.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Year-over-Year Change in New Device Activations" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/yoy-change-new-device-activations.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As seen in the chart above, the Middle East region saw a strong increase in device activations, growing on average 23% year-over-year. This growth was primarily driven by the larger markets such as Iraq and Egypt that continued to grow despite their huge existing user base. Among the reasons growth is so high across these countries is low existing smartphone penetration, which stands at 20%, and 28% for Iraq and Egypt respectively. Their relative market sizes and growth rates provide lucrative opportunities for app developers to monetize and grow their own user bases. Declines seen for UAE and Qatar in mobile device activations are likely due to their very high smartphone penetration rates of 81% and 75% respectively, meaning a limited scope for growth. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s review the platform preference in the Middle East.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Platform Preference in Middle East" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/platform-distribution-middle-east.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list each country by its share of Android devices in blue compared to iOS devices in gray. While the average Android share in the Middle East is 78%, it varies considerably amongst different countries. The countries with the highest GDP per capita, Kuwait, Saudi Arabia and UAE, have the lowest percentage of Android penetration, ranging from 57% to 66%, and therefore a high share of iOS users. Yemen with the highest share of Android devices (98%) also happens to have the lowest GDP per capita in the region and very low share of iOS users. This wide variation speaks to the diversity within the Middle East which app developers should keep in mind as they vie for success in these markets.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s take a look at market share by smartphone manufacturers in the Middle East.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone Market Share by Manufacturer in Middle East" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-market-share-middle-east.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 5 smartphone manufacturers in the Middle East as of January 2021. We then combine the remaining manufacturers into “Others,” represented by the gray slice of the pie. Samsung is the clear leader controlling 39% of all smartphones in the Middle Eastern market, followed by Huawei at 18%, Apple at 18%, Xiaomi at 6%, and OPPO at 4%. From 2020 to 2021, Samsung lost 2 percentage points, Apple lost 4 percentage points, whereas Huawei remained flat and Xiaomi and OPPO gained 3 percentage points and 1 percentage points respectively. In the ever-evolving smartphone market, Chinese manufacturers are gaining popularity in the Middle East at the expense of global behemoths, Samsung and Apple.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Finally, let’s review the most popular device models in the Middle East.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top Smartphone Models in Middle East" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/top-smartphone-models-middle-east.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the 10 most popular smartphone devices in the Middle East as of January 2021 by the number of active devices in the market. We list Samsung models in green, Apple models in orange, and Huawei models in purple. Huawei’s Y9 Prime takes the top spot with 1.9% of market share, followed by Samsung’s Galaxy On Nxt and Apple’s iPhone 11. Apple smartphones feature 5 of the top 10 spots, followed by Samsung and Huawei taking the remaining 3 and 2 spots respectively. Combined, these top 10 devices account for only 15% of the region’s total market share, further demonstrating the fragmented smartphone market in the region. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With a 23% average growth rate of new smartphone activations, the Middle East is one of the world’s fastest growing regions in terms of smartphone growth. Considering low smartphone penetration rates in several of the region’s countries, we expect growth to continue and we imagine app developers will follow. Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for more mobile industry insights. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung</span></em></span></span></span></span><span><span><span><strong><em><span>.</span></em></strong></span></span></span></p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p></div> Wed, 10 Mar 2021 06:23:22 +0000 LisaMoshfegh 601 at https://www.flurry.com COVID-19 Spurs Mass Migration Out Of San Francisco https://www.flurry.com/blog/covid-19-spurs-mass-migration-out-of-sf/ <span class="field field--name-title field--type-string field--label-hidden">COVID-19 Spurs Mass Migration Out Of San Francisco</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/49/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">amanbansal</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 03/01/2021 - 15:30</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-02T12:00:00Z" class="datetime">2021-03-02</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/19/" hreflang="x-default">coronavirus</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/covid-19-spurs-mass-migration-out-of-sf/" data-a2a-title="COVID-19 Spurs Mass Migration Out Of San Francisco"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fcovid-19-spurs-mass-migration-out-of-sf%2F&title=COVID-19%20Spurs%20Mass%20Migration%20Out%20Of%20San%20Francisco"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>When the stay-at-home orders were first introduced in March 2020, few industries were as well equipped for the transition as the technology industry in Silicon Valley. Employees at Google, Apple, Facebook, and hundreds of other tech companies were used to video conferencing and connecting to the office via virtual private networks long before COVID-19 forced other workers to do so.  Fast forward about a year and most technology employees still are working remotely. And with many companies considering more permanent work-from-home policies, many technology workers may soon have the option to forgo expensive rents and mortgages by working from anywhere. For this report, Flurry analyzed the migration pattern of people leaving San Francisco during the COVID-19 pandemic for other parts of the United States. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. For this analysis, we created a cohort of mobile users who executed the majority of their mobile sessions in San Francisco during January 2020, We then assumed the users of these devices resided in San Francisco. Next, we confirmed we could accurately follow device location at a city-level over the 12-month period to determine how many remained in San Francisco and how many chose to face the pandemic elsewhere. Now, in a major metropolitan city such as San Francisco, it’s normal for a certain number of residents to leave because of employment, family commitments, or other preferences that attract them to other destinations. Based on our analysis, 13% of our cohort left San Francisco in February 2020, which sets the baseline. Let’s begin by reviewing the movement of San Francisco residents over the last 12 months.</span></span></span></span></span></span></p> <p><img alt="Migration Over Time" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Blog%20Post%20Images/Chart1.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the percentage of San Francisco residents that moved to different parts of the country beginning from March 2020 through January 2021. In March 2020, when California first announced stay-at-home orders, 13% of San Francisco residents left, in line with the February 2020 baseline. This means the initial stay-at-home orders did not immediately drive people away. However, between March and September, the percentage of people who left San Francisco skyrocketed to 29%.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the early days of the quarantine, the Midwest (4%) and Texas (3%) were the most popular destinations. New York became a more popular destination during the summer months, whereas the Southeast has consistently increased in popularity over time. Other regions within California have also gained in popularity as the pandemic wore on, with people possibly exchanging their city dwelling for a more suburban--yet still Californian--lifestyle. And by January 2021, more than 9% of San Francisco residents left the city, but remained in the state, making the rest of California the most popular destination. And it doesn’t take much research to understand why. As of January 2021, the average home price in </span></span></span></span></span></span><a href="https://www.zillow.com/san-francisco-ca/home-values/"><span><span><span><span><span><span><span><span>San Francisco</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> was $1.4 million, whereas the average home price in </span></span></span></span></span></span><a href="https://www.zillow.com/ca/home-values/"><span><span><span><span><span><span><span><span>California</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> was $625,000. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>By September 2020, 29% of our cohort had left San Francisco. Since September, however, net migration has remained relatively stable, increasing only one percentage point to 30% in January 2021. The rise up through September might be due to several reasons. First, school season starts in September, and most families with children likely wanted to be settled somewhere at the start of the school year. Second, as the weather starts to get colder after September across most of the country, the prospect of leaving San Francisco’s temperate climate might have seemed less enticing. Lastly, it’s possible that those who felt mobile enough to relocate were able to do so during the first six months of the pandemic. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next look at the states to which San Francisco residents relocated as of January 2021. </span></span></span></span></span></span></p> <p><img alt="Map of USA Showing Migration" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Blog%20Post%20Images/Chart2.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we visualize the migration of the 30% of San Francisco residents to other parts of the country, as of January 2021. As we mentioned earlier, relocating within California is by far the most popular destination for people leaving San Francisco during the pandemic, with 9.2% of San Francisco residents leaving the city but staying within the state. After California, the most popular states are New York (3.5%), New Jersey (1.5%), South Carolina (1.5%), Texas (1.2%), Washington (0.9%) and Florida (0.9%). These states all offer job opportunities, cultural centers, and more affordable housing, with the exception of Manhattan. Texas was a popular destination for Californians fed up with the high taxes and cost of doing business before COVID-19 hit. Tesla’s CEO </span></span></span></span></span></span><a href="https://www.cnbc.com/2020/12/08/elon-musk-confirms-he-moved-to-texas.html"><span><span><span><span><span><span><span><span>Elon Musk famously left California</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, fed up with regulations, in favor of Austin and is rumored to be contemplating a relocation of Tesla’s headquarters. And Florida is the only state, other than Alaska, with more coastline than California. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While many destination states represent some of the country’s more populated states, the distribution across the Midwest is eye-opening. One out of six people who left San Francisco during the pandemic relocated to the Midwest. Known for </span></span></span></span></span></span><a href="https://www.businessinsider.com/how-the-midwest-is-different-than-the-rest-of-the-country-2018-7"><span><span><span><span><span><span><span><span>“friendly people, cheap land and a stress-free lifestyle”</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> this transition from San Francisco’s technology hub to the Midwest represents a significant lifestyle shift that may be welcome to many overly-worked and stressed-out San Franciscans.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>What remains to be seen is whether these moves are temporary or permanent. Did San Francisco’s tech community leave to spend the lockdown with family and friends, with intentions to eventually return? Or did they seize an opportunity to find more affordable housing while maintaining a high income due to the high cost of living in San Francisco? And the biggest question may be just how supportive these seemingly generous work-from-anywhere policies actually will be when the United States recovers from COVID-19. Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest mobile industry analyses. </span></span></span></span></span></span></p></div> Mon, 01 Mar 2021 23:30:02 +0000 amanbansal 599 at https://www.flurry.com What App Developers Need to Know about Apple’s App Tracking Transparency https://www.flurry.com/blog/ios14-app-tracking-transparency-faq/ <span class="field field--name-title field--type-string field--label-hidden">What App Developers Need to Know about Apple’s App Tracking Transparency</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By David Lundell, Head of Product Management, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 02/26/2021 - 10:38</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-02-26T12:00:00Z" class="datetime">2021-02-26</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/299/" hreflang="en">Product Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/20/" hreflang="x-default">ios 14</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/ios14-app-tracking-transparency-faq/" data-a2a-title="What App Developers Need to Know about Apple’s App Tracking Transparency"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fios14-app-tracking-transparency-faq%2F&title=What%20App%20Developers%20Need%20to%20Know%20about%20Apple%E2%80%99s%20App%20Tracking%20Transparency"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3><span><span><span><strong><span><span>Q: What is App Tracking Transparency?</span></span></strong></span></span></span></h3> <p>Apple will soon implement new <a href="https://developer.apple.com/app-store/user-privacy-and-data-use/">privacy protocols</a> that require app developers to obtain authorization to track users across apps and websites owned by other companies.<span><span><span><span><span><span> If your app collects data about end users and shares that data with other companies, you must present a tracking authorization prompt. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q. Can I still use Flurry Analytics once Apple launches App Tracking Transparency?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Yes! Apple has indicated that first party analytics providers are not subject to required tracking opt-in. Flurry does not rely on the Identifier for Advertisers (IDFA), fingerprinting or other device IDs which would require end-user opt-in. Flurry leverages the Identifier for Vendors (IDFV) for first-party analytics, an Apple approved use. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: Do I need to present a tracking prompt to my users because my app includes the Flurry SDK?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>No. Invoking the opt-in prompt in iOS 14 is completely up to you. You decide when to prompt for authorization - or even whether to invoke the prompt at all. Your analytics from Flurry won’t be impacted by whether you display the prompt for opt-in authorization. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q. Will Flurry only provide analytics for users that opt in?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>No. Flurry provides analytics reporting on all of your users regardless of opt-in state.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: When will Apple launch App Tracking Transparency?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Starting with the beta versions of iOS 14.5, iPadOS 14.5, and tvOS 14.5, developers will be required to ask users for their permission to track them. We are still waiting for Apple to announce when these will be widely released, but industry insiders predict sometime in March. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: What do I need to do on my app’s product page in the App Store?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Developers that work with Flurry need to acknowledge and detail the Data Use around each type of data Flurry collects. As a Flurry Analytics customer, you MUST select the following Data Types as they are collected by Flurry Analytics: </span></span></span></span></span></span><span><span><span><strong><span><span>Device ID</span></span></strong></span></span></span><span><span><span><span><span><span>, </span></span></span></span></span></span><span><span><span><strong><span><span>Product Interaction</span></span></strong></span></span></span><span><span><span><span><span><span>, </span></span></span></span></span></span><span><span><span><strong><span><span>Other Usage Data</span></span></strong></span></span></span><span><span><span><span><span><span>. Optionally,  if you use Flurry Crash Analytics, you must select the following Data Types: </span></span></span></span></span></span><span><span><span><strong><span><span>Crash Data</span></span></strong></span></span></span><span><span><span><span><span><span>, </span></span></span></span></span></span><span><span><span><strong><span><span>Performance Data</span></span></strong></span></span></span><span><span><span><span><span><span>. If you use Flurry Revenue Analytics, you must select the following: </span></span></span></span></span></span><span><span><span><strong><span><span>Purchases</span></span></strong></span></span></span><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Please see </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/flurry-guidance-apple-app-privacy-details/"><span><span><span><span><span><span><span><span><span>this blog post</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> for detailed steps to update your app’s data collection practices as they relate to Flurry Analytics. </span></span></span></span></span></span></span><span><span><span><span><span><span>The information we are providing is only relevant to your use of Flurry Analytics. Based on your own app’s data collection practices or those of other third-parties you work with, you may need to select additional data types.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: Do I need to upgrade to Flurry’s latest SDK to be compliant with Apple’s App Tracking Transparency?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>No. Flurry customers will continue to receive the same data and services from Flurry Analytics regardless of SDK version. We recommend minimum Android Flurry SDK v.12.0.0 and minimum iOS Flurry SDK v10.0.0.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>To take advantage of Flurry’s Conversion Value analytics, upgrade to the latest version of the Flurry SDK. For more information on how to use Conversion Value to measure post-install campaign campaign effectiveness and LTV, please see </span></span></span></span></span></span><a href="https://www.flurry.com/blog/announcing-flurry-conversion-value-analytics-for/"><span><span><span><span><span><span><span><span>this blog post</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: Does Flurry respect end user App Tracking Transparency authorization (i.e. user tracking opt-in)?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Flurry will respect Apple’s policy requirement to not combine data across apps and websites owned by other companies in cases where end users have not provided affirmative consent to tracking. In other words, Flurry doesn’t track unless the app obtains tracking consent.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: What does ATT mean for me as an app publisher who relies on advertising revenue?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Today, Ad Networks and Demand Side Platforms use the IDFA to reach target audiences. When the IDFA becomes largely unavailable, advertisers will have fewer tools for targeting and attribution. As a result, ad spending will likely drop, leading to lower CPMs and fill for application publishers. For more details on how ATT will likely impact app developers who rely on advertising revenue - and for how Flurry can help - please read our </span></span></span></span></span></span><a href="https://www.flurry.com/blog/how-ios-14-negatively-impacts-ad-revenue/"><span><span><span><span><span><span><span><span>blog post</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: What does ATT mean for me as an app publisher who relies on advertising to drive user acquisition?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>In the pre-iOS 14 world, Mobile Measurement Partners (MMPs) used IDFAs to provide app install campaign performance insights. With freely collected IDFAs, advertisers could learn which app showed an ad, the specific campaign and creative used to drive an install, and even actions taken by end users after downloading an advertised app. As we enter a new era in which the majority of IDFAs will no longer be available, this traditional mobile attribution model will be impacted. To address the gap it is creating for MMPs, Apple has improved its own SKAdnetwork framework. To learn more about how Flurry can help you leverage SKAdnetwork, please read our blog post </span></span></span></span></span></span><a href="https://www.flurry.com/blog/how-ios-14-disrupts-mobile-ad-campaign-attribution/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: What is SKAdnetwork?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>SKAdnetwork is Apple’s solution to attribution challenges, including those introduced by the App Tracking Transparency framework. SKAdnetwork helps advertising apps and ad networks connect their campaigns to installs. For end users that have not opted into tracking, SKAdnetwork metadata is the only way for apps to measure campaign impact on installs.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>Q: What is SKAdnetwork Conversion Value?</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>For end users that have not opted into tracking, Conversion Value is the only indicator beyond the install event to gauge the quality of the install. Conversion Value is a six bit value set by the app after users launch a new app for the first time. Apps can update the conversion value within 24 hours. Updating the value automatically resets a 24-hour timer, which postpones the SKAdnetwork postback to ad networks. With up to 64 different values and a limited time in which to set those values, apps will need to be smart about using Conversion Value to effectively describe and predict the user’s expected lifetime value. No matter how you choose to set your Conversion Value, Flurry can help you better understand lifetime value by automatically setting the Conversion Value as a Standard User Property. Please see </span></span></span></span></span></span><a href="https://www.flurry.com/blog/announcing-flurry-conversion-value-analytics-for/"><span><span><span><span><span><span><span><span>this blog post</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for details. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry is here to help navigate app developers through this disruption of traditional app business models. Please contact us at </span></span></span></span></span></span><a href="mailto:support@flurry.com"><span><span><span><span><span><span><span><span>support@flurry.com</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> if you have any questions. </span></span></span></span></span></span></p></div> Fri, 26 Feb 2021 18:38:23 +0000 LisaMoshfegh 598 at https://www.flurry.com