Flurry Blog https://www.flurry.com/ en Mobile Gaming’s Endless Summer https://www.flurry.com/blog/mobile-gamings-endless-summer/ <span class="field field--name-title field--type-string field--label-hidden">Mobile Gaming’s Endless Summer</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">Peter Farago, GM and Estelle Danilo, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 10/19/2020 - 10:03</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-10-19T12:00:00Z" class="datetime">2020-10-19</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/8/" hreflang="en">Mobile Gaming</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/mobile-gamings-endless-summer/" data-a2a-title="Mobile Gaming’s Endless Summer"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmobile-gamings-endless-summer%2F&title=Mobile%20Gaming%E2%80%99s%20Endless%20Summer"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span><span>Mobile game usage in the U.S. has increased substantially during COVID-19. In a </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/post/623275976249491456/mobile-gaming-during-coronavirus-everyday-is-like"><span><span><span><span><span><span><span><span><span>previous report</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, we showed that mobile game sessions surged by 21% after stay-at-home orders took hold, on weekdays no less! In other words, as people began to work and attend school from home, they also reached for their phones more often to game. In this follow-on installment, we look at what time of the day people are gaming during the week, and the results are surprising.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month.</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>For this analysis, </span></span></span></span></span></span><span><span><span><span><span><span><span>Flurry hand-curated a sample of gaming apps from a cross-section of subcategories including puzzle, card, arcade, action, player-vs-player and more.</span></span></span></span></span></span></span><span><span><span><span><span><span> Distributing game sessions by hour, we created a daypart view. Note that the time of each game session reflects the time zone in which the session took place. Let’s have a look and then discuss.</span></span></span></span></span></span></p> <p><img alt="US Mobile Gaming Fall 2019 vs Fall 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/US_Mobile_Gaming_Comparison_Fall2019vsFall2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the percent of game app sessions played each hour of an average weekday in the United States. The grey line shows the daypart curve from September 2019, about one year ago, before COVID-19 dramatically changed societal behavior. And the blue line shows usage in September 2020, reflecting how consumers are playing games now during the ongoing pandemic. Adding up the percent usage of each hour across the day, for either curve, totals 100%. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Comparing the two curves, you’ll notice that last year’s usage has an “S” shape with a lull in the earlier part of the day, presumably as Americans rushed off to school and work, followed by a surge in the late afternoon and evening. This year, usage steps at a similar time in the morning and then steadily increases all the way through prime-time. The result is that usage is 3.9 percentage points greater during the majority of work and school hours this year, from 8 AM to 2 PM, and 4.5 percentage points less during the late afternoon and evening. With decreased in-person interactions, it appears that people are reaching for their phones throughout the day and continuing to game. Let’s next compare game usage this Fall to earlier in the Summer.</span></span></span></span></span></span></p> <p><img alt="US Mobile Gaming Summer 2020 vs Fall 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/US_Mobile_Gaming_Comparison_Summer2020vsFall2020.svg" /></p> <p><span><span><span><span><span><span>For this chart, we show September of this year, still in blue, versus earlier in the Summer in orange. Both periods took place during the pandemic. What is surprising is how much closer September usage this year looks to July. Both September and July 2020 show a relatively even distribution of gaming app sessions throughout waking hours with a steadily increasing trend as the day progresses. Despite summer vacations ending and school resuming, people’s play patterns are very similar to that of Summer.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With remote work and school, gaming usage patterns have flattened out, regardless of the season, losing the distinct “S-curve” displayed during 2019. With most schools and offices still without plans to reopen, we don’t anticipate this trend to change anytime soon. </span></span></span></span></span></span><span><span><span><span><span><span><span>We’ll keep you updated on future important trends in the mobile game industry. For the latest reports, subscribe to the </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Analytics blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> to get the latest industry analyses. </span></span></span></span></span></span></span></p></div> Mon, 19 Oct 2020 17:03:27 +0000 LisaMoshfegh 570 at https://www.flurry.com Country Profile: The Brazilian Smartphone Market https://www.flurry.com/blog/country-profile-the-brazilian-smartphone-market/ <span class="field field--name-title field--type-string field--label-hidden">Country Profile: The Brazilian Smartphone Market</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 10/09/2020 - 13:59</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-10-07T12:00:00Z" class="datetime">2020-10-07</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/country-profile-the-brazilian-smartphone-market/" data-a2a-title="Country Profile: The Brazilian Smartphone Market"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fcountry-profile-the-brazilian-smartphone-market%2F&title=Country%20Profile%3A%20The%20Brazilian%20Smartphone%20Market"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Brazil is the world’s 6th most populated country and 4th largest smartphone market, only behind China, India and the United States. As South America's largest country, Brazil’s population accounts for half of the continent. Combined with </span></span></span></span></span></span><a href="https://en.wikipedia.org/wiki/List_of_countries_by_smartphone_penetration"><span><span><span><span><span><span><span><span>a 46% smartphone penetration rate</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, Brazil is an attractive market for both app developers and OEMs. In this report, we take a closer look at Brazil, one of the world’s top smartphone markets. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used by app developers in 1 million mobile applications, reaching 2 billion smartphones worldwide every month. To understand the size of Brazil’s smartphone market relative to South America, let’s review the current distribution of smartphone users across the continent. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Distribution of Smartphones in South America by Country" data-entity-type="file" data-entity-uuid="2c02064d-2237-4bdc-b19c-3fff7ac03c98" src="https://www.flurry.com/sites/default/files/inline-images/South_American_Smartphones_Country_0.jpg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the percent of active smartphones by country in South America. On the left, Brazil accounts for 61% of all smartphones in South America, which is higher than the 50% proportion of the population it accounts for. In addition, Brazil saw 13% growth year-over-year in new device activations compared to only 2.5% growth for all of South America combined. This above-average growth indicates that Brazilians are adopting smartphones at a faster rate than the rest of the continent.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s review the platform preference in Brazil. </span></span></span></span></span></span></p> <p><img alt="Smartphone Platform Preference in Brazil" data-entity-type="file" data-entity-uuid="6f30b18a-42b3-41b5-a5e5-757b7902243d" src="https://www.flurry.com/sites/default/files/inline-images/Mobile_Operating_Market_Share_Brazil.jpg" /></p> <p><span><span><span><span><span><span>In the chart above we show the market share of Android versus iOS devices in 2019 and 2020. As of August 2020, 86% of the smartphones in Brazil ran on the Android operating system compared to 14% on Apple iOS. While Android is clearly the dominant leader, Apple has gained 2 percentage points since August 2019. We reported last month that </span></span></span></span></span></span><a href="https://www.flurry.com/post/629523770176126976/apple-increases-sales-velocity-with-lower-priced"><span><span><span><span><span><span><span><span>Apple’s low cost device strategy is increasing sales in international markets</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, and Brazil topped the list with 123% year-over-year iPhone growth. In other words, Apple’s market share gain in Brazil could be part of a larger play at growing share in international markets. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s take a look at the leading smartphone manufacturers in Brazil. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone OEM Market Share in Brazil" data-entity-type="file" data-entity-uuid="2178e23b-119e-4e9a-b3e1-cba773e35a0a" src="https://www.flurry.com/sites/default/files/inline-images/Smartphone_OEM_Market_Share_Brazil.jpg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 5 smartphone manufacturers in Brazil as of August 2020. Samsung is the clear leader controlling 46% of all smartphones in the Brazilian market. It’s followed by Motorola at 22%, Apple at 14%, LG at 7% and Xiaomi at 5%. Apple and Xiaomi each gained market share year-over-year by 2 percentage points, while Samsung lost share by 1 percentage point. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Finally, let’s review the most popular device models in Brazil. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top Smartphones in Brazil" data-entity-type="file" data-entity-uuid="15c3657b-f53e-4396-af4e-e5da6338b6bd" src="https://www.flurry.com/sites/default/files/inline-images/Top_Smartphone_Devices_Models_Brazil.jpg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the 10 most popular smartphone devices in Brazil by active devices as of August 2020. We list Samsung models in blue, Apple models in orange, and Motorola models in gray. Samsung’s Galaxy J5 Prime, released in 2016, is the most common device, making up 3.2% of the market. Overall, Samsung’s Galaxy line holds 6 of the top 10 spots, showing Samsung’s control of the market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Brazil is a key market for any OEM or app developer interested in South America. Its large population and relatively low smartphone penetration rate means that smartphone adoption and usage will likely continue to soar in the years ahead. With Apple’s recent success in the region with its lower priced devices, we expect OEMs to compete more on price to attract new device adoption. Make sure you subscribe to the </span></span></span></span></span></span><a href="http://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for more country profiles.</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.flurry.com%2Fblog%2F&t=YzM0M2Q1M2Q4ZTMwZmYxMGEwNWVmZWI3M2RkMTdiMjA1YTFkMjFmNCx3VzFsR0hydw%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F630712996132487168%2Fsamsung-and-apple-jockey-for-smartphone-leadership&m=1&ts=1602000547"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p> <p> </p></div> Fri, 09 Oct 2020 20:59:09 +0000 LisaMoshfegh 567 at https://www.flurry.com Mobility Drops 50% in Western U.S. Due to Wildfires https://www.flurry.com/blog/mobility-wildfires-2020/ <span class="field field--name-title field--type-string field--label-hidden">Mobility Drops 50% in Western U.S. Due to Wildfires</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Danilo, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 10/01/2020 - 10:16</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-10-01T12:00:00Z" class="datetime">2020-10-01</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/mobility-wildfires-2020/" data-a2a-title="Mobility Drops 50% in Western U.S. Due to Wildfires"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmobility-wildfires-2020%2F&title=Mobility%20Drops%2050%25%20in%20Western%20U.S.%20Due%20to%20Wildfires"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Coronavirus has severely impacted U.S. mobility in 2020. Foot traffic to financial centers <a href="https://www.flurry.com/blog/post/625083953605427200/work-travel-to-city-financial-centers-has" target="_blank">plunged</a> by 70%. Trips to retail stores <a href="https://www.flurry.com/blog/post/626889065189588992/us-in-store-shopping-rebounds-after-26-drop-due" target="_blank">declined</a> by 26%. Airport visits <a href="https://www.flurry.com/blog/post/622553309077700608/mobile-usage-reveals-75-drop-in-visits-to" target="_blank">collapsed</a> by 75%. And now with wildfires raging across much of the Western U.S., we see a new factor impacting mobility. With air quality critically impacted in California, Oregon and Washington, compounding a state of reduced mobility due to Coronavirus, we’ve seen an unprecedented reduction in people leaving their homes. In this report, we examine the impact of U.S. wildfires in the West on mobility through the usage of navigation apps.</p> <p>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, Flurry estimated user mobility using sessions across navigation mobile apps that provide drivers with directions, maps or speed meters. We also used the Air Quality Index from the U.S. <a href="https://www.epa.gov/outdoor-air-quality-data/download-daily-data" target="_blank">Environmental Protection Agency</a>. We focus this analysis on users in California, Oregon and Washington as these states have been most impacted by wildfires, as measured by the number of acres burnt.  </p> <p>Using car trips measured across navigation apps we can see the shift in mobility. </p> <figure class="tmblr-full" data-orig-height="540" data-orig-width="960"><img data-orig-height="540" data-orig-width="960" src="https://64.media.tumblr.com/a408cbcbc9734b4c704e53ca55068c79/6274733283b3ed44-c0/s540x810/08355ff5a8b81570b22b63275930b05716b1ae73.png" /></figure><p><i>Fig. 1: Change in U.S. Navigation App Sessions during Wildfires</i></p> <p>In the chart above, we show the daily percent change in navigation app sessions compared to a pre-wildfires baseline. We set the baseline to August 1 before wildfires grew severe enough to become a U.S. trending topic, according to <a href="https://trends.google.com/trends/explore?q=wildfires&geo=US" target="_blank">Google Trends</a>. Since observed changes were similar across California, Oregon and Washington, we present their group average in the chart. The color of the dots across the line represents the air quality measured on that day. For instance, the August 1 data point is green because air quality was considered “good” while the September 14 data point is red because it measured “very unhealthy” on that day.</p> <p>On September 11, for the first time in 2020, air quality was considered “unhealthy” across California, Oregon and Washington. Over the next 3 days, air quality grew “very unhealthy,” resulting in navigation app sessions dropping by a staggering 55%. Similar but less severe drops also occurred when air quality worsened from “good” to “moderate” on both August 20 and September 5. Navigation apps reached their lowest point on September 19 following seven straight days of “unhealthy” to “very unhealthy” levels.  As air quality dropped, so too did mobile trips outside the home. More recently, while air quality has come back to healthy levels in Oregon and Washington, moderate air quality persists in California, resulting in depressed mobility.</p> <p>Due to poor air quality from wildfires, user mobility has dropped by 50% on average across California, Oregon and Washington. With new wildfires such as Zogg and Glass spreading in California as of September 27, the west coast is not yet back to normal. We’ll keep you updated on future important trends in travel and mobility. For the latest reports, subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry Analytics blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=MGM5NjkwMTZlZmI3Mjg2NDM0YjFhM2Y1MzdhOThiNzQ0YmQ4MWVkOCxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1600288160" target="_blank">LinkedIn</a> to get the latest industry analyses.</p> </div> Thu, 01 Oct 2020 17:16:47 +0000 Anonymous 566 at https://www.flurry.com Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/ <span class="field field--name-title field--type-string field--label-hidden">Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/30/2020 - 12:39</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-30T12:00:00Z" class="datetime">2020-09-30</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/" data-a2a-title="Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsamsung-and-apple-jockey-for-smartphone-leadership%2F&title=Samsung%20and%20Apple%20Jockey%20for%20Smartphone%20Leadership%20with%20Contrasting%20Approaches"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. </p> <p>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications that reach 2 billion smartphones per month. Unlike other market share analyses that rely on device shipments or sales, we measure devices currently active in the market, which we believe presents a more accurate picture of current market share. Let’s begin with an August 2020 snapshot of active devices by OEM.</p> <figure class="tmblr-full" data-orig-height="924" data-orig-width="1648"><img data-orig-height="924" data-orig-width="1648" src="https://64.media.tumblr.com/3b4c6222b46b36e3b8432b9dd544f65c/37577ff4a0414cbe-57/s540x810/01e90d64162c38bb8bee0cf32c1bacd601aefdb7.png" /></figure><p>In the chart above, we list device manufacturers by their share of global active devices. Note that due to insufficient data in China and Europe, we exclude those regions from our analysis. Starting on the left hand side, Samsung is the global leader with 33% of the world’s active smartphones, followed by Apple with 20%. Now let’s take a closer look at which devices are most popular.</p> <figure class="tmblr-full" data-orig-height="928" data-orig-width="1654"><img data-orig-height="928" data-orig-width="1654" src="https://64.media.tumblr.com/feb3042a335750d52fe1c4a7628f9649/37577ff4a0414cbe-6b/s540x810/6829970f58c407c441d678a8cb00748feae5d5df.png" /></figure><p>In the chart above, we list the world’s top 15 active smartphones using data from August 2020. We color coded Apple devices in blue and Samsung devices in orange. You’ll note that all of the top 15 devices are made by Apple or Samsung, with Apple holding the top 10 spots. Expanding to the top 15, Samsung Galaxy devices begin to show up. Of the top 15, Apple has 12 devices, and Samsung 3. No other manufacturer’s device appeared on this list, reminding us how much these two OEMs control the world’s device base.</p> <p>Considering the first two charts together, you’ll likely wonder how Samsung leads Apple in global market share by so much while holding very few of the top 15 devices. That could come down to how they approach product lines. Most years, Apple launches one or two iPhone models, sometimes with a few different device tiers as was the case with the iPhone 11 series. Samsung, on the other hand, launches as many as twenty different models in a given year to accommodate regional preferences and provide coverage across the price spectrum. To illustrate this, let’s do a side-by-side comparison of the market share versus the number of active devices between Apple iPhone and Samsung Galaxy lines.</p> <figure class="tmblr-full" data-orig-height="930" data-orig-width="1652"><img data-orig-height="930" data-orig-width="1652" src="https://64.media.tumblr.com/525413f62baba08491b2a929692013c5/37577ff4a0414cbe-60/s540x810/de3a325ba99ebce3002ad47ea16ab3ab84a3d592.png" /></figure><p>On the left side of the chart above, we compare the market share of Apple’s iPhone line, in blue, to that of Samsung’s Galaxy line, in orange. And on the right side, we compare the number of active devices between the two product lines. The Samsung Galaxy line is 8 percentage points higher but achieves this market share with 457 devices compared to Apple iPhone’s 28 devices. Slowing down for a moment, this means that there are 16X more unique Galaxy models active around the world compared to Apple iPhone models. This fragmentation of Samsung devices helps explain how Samsung can have more total market share without having any of the top 10 active devices. With this approach, the Samsung Galaxy active user base is 1.4X that of Apple’s iPhone. While this translates to more market share, Samsung’s fragmentation could also raise questions about economies of scale and complexity in manufacturing, distribution and promotion. </p> <p>Overall, the top 15 devices shown in our earlier chart represent 20% of the world’s smartphone market. The remaining 80% of the market comes from more than 8,000 device models offered by over 800 OEMs, illustrating how fragmented the entire industry is, Apple notwithstanding. Let’s next check out which devices are most popular in each country.</p> <figure class="tmblr-full" data-orig-height="926" data-orig-width="1650"><img data-orig-height="926" data-orig-width="1650" src="https://64.media.tumblr.com/c0269a052de194e74e034b6e468c20e0/37577ff4a0414cbe-52/s540x810/fb9d7fb9d47b6209b6176a599cdda350e1ddf545.png" /></figure><p>In the table above, we list the most popular device in each of the top 20 countries, excluding Europe and China due to insufficient data. Doing so reveals more OEMs and devices, with some regional trends appearing. In Latin America, including Brazil, Mexico and Argentina, Samsung’s Galaxy J line is the leader. In countries with higher income per capita, such as the United States, Canada and Japan, the iPhone takes the top spot. Notable Chinese manufacturers Huawei, Oppo and Xiaomi also appear on the list in parts of the Middle East, Asia and Latin America. And third party analyst reports show that both Huawei and Xiaomi have strong penetration in China.</p> <p>Samsung’s approach of shipping many more device variants, and at lower price points, has resulted in capturing a third of the world’s smartphone install base. Apple, with fewer devices at higher price-points controls a one-fifth of the world’s install base. And while Samsung has a larger total footprint, Apple may enjoy economies of scale with longer production runs across fewer SKUs and more focused distribution in the world’s more developed economies. Either way, this competition leads to innovation and choice for consumers, further driving advances in smartphone technology and capabilities. Make sure you subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=ZDUwZDllM2ZlZTMxMTI2MTc0NWYxMmM0MzRlM2UwZTVkNGE4NTQ4ZSxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1599782944" target="_blank">LinkedIn</a> to stay up-to-date on the latest smartphone adoption and usage trends. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</i></p> <p><i>The Flurry blog (<a href="https://www.flurry.com/blog/" target="_blank">https://www.flurry.com/blog/</a>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </i></p> </div> Wed, 30 Sep 2020 19:39:45 +0000 Anonymous 340 at https://www.flurry.com Will the iPhone 12 Convince Consumers to Replace Older iPhones? https://www.flurry.com/blog/will-the-iphone-12-convince-consumers-to-replace/ <span class="field field--name-title field--type-string field--label-hidden">Will the iPhone 12 Convince Consumers to Replace Older iPhones?</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Peter Farago, Flurry GM and Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 09/25/2020 - 10:54</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-25T12:00:00Z" class="datetime">2020-09-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/will-the-iphone-12-convince-consumers-to-replace/" data-a2a-title="Will the iPhone 12 Convince Consumers to Replace Older iPhones?"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fwill-the-iphone-12-convince-consumers-to-replace%2F&title=Will%20the%20iPhone%2012%20Convince%20Consumers%20to%20Replace%20Older%20iPhones%3F"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake. For this analysis, we review the underlying drivers of iPhone device replacement including the relationship between consumer affluence and device age to understand how the upcoming iPhone 12 is positioned for this holiday season.</p> <p><b>Device Obsolescence</b></p> <p>A primary factor that drives new iPhone upgrades is device obsolescence. Apple doesn’t seem to explicitly plan this, but rapid innovation around both their hardware and operating systems results in reduced performance across older devices. Working against the growth of Apple’s annual iPhone unit sales is the fact that consumers are holding on to older devices longer. Today, <a href="https://9to5mac.com/2019/02/08/four-year-smartphone-upgrades/" target="_blank">consumers upgrade iPhones about every four years</a>, compared to every three years back in 2018. For the iPhone 12 launch, those using the iPhone 7, launched in September 2016, or older models are candidates to upgrade their devices this cycle. We offer analysis on this below.</p> <p><b>A Bigger Step</b></p> <p>It’s speculated that Apple’s iPhone 12 will feature greater improvements than typical releases, which will likely increase device uptake. From a design standpoint, it likely re-introduces a smaller screen version as well as a metal, sharper-edged frame not seen since the iPhone 4. It will get a step up in speed while also better conserving battery life with the more energy-efficient A14 Bionic chip. There is a lot of buzz around the camera, with the largest phone versions rumored to feature a 64MP main camera, which will be a large improvement over the 12MP camera on the iPhone 11. Leaked rear glass pane images suggest that Apple will include a LiDAR scanner in the iPhone 12 Pro and Max that will help support augmented reality in some games and shopping apps, for example, by scanning local surroundings and superimposing various graphics into scenes.</p> <p><b>A Shorter Window</b></p> <p>Earlier this year, Apple CFO Luca Maestri announced that the iPhone 12 launch would be delayed, projecting that supply would be “available a few weeks later” than usual. That puts the launch most likely in the October timeframe, and the delay is likely due to Broadcom falling behind on producing the microprocessors for the iPhone 12. Apple has reportedly gone to great lengths to overcome production challenges related to COVID-19 and, unless delays are longer than expected, this should not be a major factor in its most important market, the United States, as new device uptake tends to ramp closer to Christmas. </p> <p><b>The 5G Factor</b></p> <p>Interest for the iPhone 12 appears greater due to the expectations that the device will be 5G-enabled, promising consumers access to seamless connectivity, faster speeds and next-generation user experiences. That said, tests have shown that 5G speeds are not pervasively available and <a href="https://www.washingtonpost.com/technology/2020/09/08/5g-speed/" target="_blank">sometimes actually slower than 4G speeds</a>. The perception of a step-change in wireless technology could lead to a higher rate of iPhone upgrades this year, especially due to the pent-up demand created by Apple initially waiting to support 5G until this generation of iPhone. However, 5G may still be more of a future promise.</p> <p><b>Affluence & Age of Device Base</b></p> <p>Among the greatest factors in determining how well iPhone 12 may get adopted is simply whether consumers can afford them and what iPhone models they currently own. To better understand these factors, Flurry conducted some analysis, which we present below. Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications worldwide, providing insights into more than 2 billion smartphones around the world. Take a look at the chart, and then we’ll go through it.</p> <figure class="tmblr-full" data-orig-height="942" data-orig-width="1672"><img alt="image" data-orig-height="942" data-orig-width="1672" src="https://64.media.tumblr.com/24b5cc6fbd742575eabded7c93ccf88e/3a62d1a4386fc038-b4/s540x810/7fc502430a249c94de559c63c10c6c80a61080f4.png" /></figure><p><i>Fig. 1 Affluent Customers Upgrade iPhones More Frequently</i></p> <p>In the chart above, we plotted countries by their consumer spending power and the age of their iPhone install base. On the x-axis we show how new the iPhone install base is. The farther to the right, the higher the percent of devices that are iPhone 8 or later models. On the y-axis we show the consumer spending power in a country, using household expenditure per capita. The higher up the chart, the more money is spent per household. The color of the dot relates to the size of a market, based on the monthly active iPhone devices Flurry detects in that market.</p> <p>Let’s take a look at a couple of examples to get oriented. Represented by a dark green dot, the U.S. is among the largest markets with the highest consumer spending power and has a high proportion of newer iPhone models in use. This means that people in the U.S. can afford new devices and also upgrade much more frequently than in other markets. By contrast, Vietnam, in the lower left of the chart, has below average spending power and a larger proportion of older devices in its install base. Because the population cannot likely afford to upgrade devices more frequently, they hold on to iPhone 7 and older devices for much longer.</p> <p>From our calculations, 63% of iPhones in use around the world are less than four years old (iPhone 8 or later models). For reference, we overlaid that average on the chart with a dashed gray vertical line. Countries to the right of the line replace their devices more frequently and overall have much newer phones. Those to the left of the line replace less frequently and have older devices, on average.</p> <p>Statistically, we found a +0.8 correlation between spending power (household expenditure per capita) and the share of newer devices (a higher percent of iPhone 8 or later models). That is a very strong positive association, which means that the more spending power in a market, the newer the phones. This makes sense since a new iPhone requires a substantial investment and it explains why the United States and Hong Kong, both with a high household expenditure per capita, also have relatively low percentage of older iPhones in their respective markets.</p> <p>Most of Apple’s smaller markets, represented by light red or gray dots, have low consumer spending power and a lower device replacement rate. This primarily includes most of Africa, as well as parts of Asia and Latin America. Consumers in these countries keep their iPhones for a longer period, likely due to having lower disposable income.</p> <p>Some bigger iPhones markets such as Brazil, Russia, India and Indonesia have relatively low consumer spending power combined with a low device refresh rate. This means that a less expensive base version of the iPhone 12 can have a disproportionate impact on these key markets to get people to upgrade their iPhones sooner. This aligns with a previous report that <a href="https://www.flurry.com/post/629523770176126976/apple-increases-sales-velocity-with-lower-priced" target="_blank">Apple’s low-cost iPhones have helped Apple strengthen its footing in many international markets</a>.</p> <p>Using our calculation that 37% of global iPhones are four or more years old, and that there are an <a href="https://www.computerworld.com/article/3572557/will-apples-iphone-12-generate-an-upgrade-supercycle.html" target="_blank">estimated 950 million active iPhones in the market</a>, we estimate that 350 million iPhones are ripe for upgrade based on their age. This gives Apple a sizable addressable market with its iPhone 12 line. From various leaks, including from technology analyst <a href="https://twitter.com/jon_prosser" target="_blank">Jon Prosser</a>, Apple’s lowest priced model is speculated to start at $549 (with a rumored iPhone 12 4G). If this is the case, then Apple appears well positioned to drive upgrades from the older part of their install base. At the same time, with the highest end model speculated to retail for $1399 (iPhone 12 Pro Max), they would also cover off early adopters and loyalists in more affluent markets that want the latest and greatest Apple has to offer. By all accounts we predict a stronger than typical uptake of the iPhone 12 line compared to previous year’s launches. We’ll monitor early uptake of the iPhone 12 line when it becomes available and share those findings with you. Make sure you subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=ZDUwZDllM2ZlZTMxMTI2MTc0NWYxMmM0MzRlM2UwZTVkNGE4NTQ4ZSxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1599782944" target="_blank">LinkedIn</a> for the latest reports on smartphone, app behavior, mobile development and other trends. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>The Flurry blog (<a href="https://www.flurry.com/blog/" target="_blank">https://www.flurry.com/blog/</a>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</i></p> </div> Fri, 25 Sep 2020 17:54:23 +0000 Anonymous 341 at https://www.flurry.com How the Coronavirus Pandemic Impacted Summer Travel in 2020 https://www.flurry.com/blog/coronavirus-travel-trends-summer-2020/ <span class="field field--name-title field--type-string field--label-hidden">How the Coronavirus Pandemic Impacted Summer Travel in 2020</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Estelle Danilo, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 09/18/2020 - 09:16</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-18T12:00:00Z" class="datetime">2020-09-18</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/coronavirus-travel-trends-summer-2020/" data-a2a-title="How the Coronavirus Pandemic Impacted Summer Travel in 2020"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fcoronavirus-travel-trends-summer-2020%2F&title=How%20the%20Coronavirus%20Pandemic%20Impacted%20Summer%20Travel%20in%202020"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>When the coronavirus pandemic hit, borders closed around the world and Americans spent months under lockdown. As Summer approached, stay-at-home orders were lifted and many hotels reopened. However, travel destinations and activities remained limited. Travel abroad was restricted, summer camps were canceled, indoor dining at restaurants was shut down, and entertainment activities such as going to museums, movie theaters, and theme parks were not permitted. As a result, COVID-19 crushed many travelers’ Summer plans. What remained possible was visiting outdoor recreation sites including camping and hiking in both national and state parks. In this report, we look at how American summer vacation behavior dramatically shifted between 2019 and 2020 due to Coronavirus.</p> <p>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, Flurry measured the number of outdoor recreation visits using sessions across mobile apps that help users plan hiking and camping trips. These apps enable users to reserve camping sites, and find nearby hiking or camping locations through maps and photos of national parks. </p> <p>Additionally, Flurry estimated vacation trips using sessions across hotel reservation apps. When travelers go on a trip that lasts more than a day, they need to book a place to stay. As a result, we think that hotel reservations are a robust proxy for vacation trips. We do not account for family trips during which travelers do not need to book a hotel. </p> <p>Let’s first examine the changes in Summer vacation trips using hotel reservations as a signal.</p> <figure class="tmblr-full" data-orig-height="1126" data-orig-width="2098"><img data-orig-height="1126" data-orig-width="2098" src="https://64.media.tumblr.com/1f55a2e1ee9cecaf55b3f068435b93c2/902e01d4153a3250-4a/s540x810/6330513565c930a4ef6bc8a4f82562df82974d82.png" /></figure><p> </p> <p><i>Fig. 1: Change in Hospitality Mobile App Usage in the U.S.</i></p> <p>In the chart above, we show the monthly change in total app sessions within hospitality apps compared to a January baseline. We compare this year’s usage in blue to last year in grey in order to identify unusual shifts in 2020. Until March of this year, hospitality industry app usage tracked about as expected, following last year’s trend. However, starting in April, after state officials issued COVID-19 stay-at-home directives, many hotels closed which resulted in a 75 percentage points plunge in year-over-year app hotel reservations. Compared to the January baseline, bookings were down by 54% when it should have been up by more than 20%. </p> <p>During the Summer holiday months—from June to August—when many hotels reopened and reservations would have usually peaked—the app usage indicators of industry health remained in severe decline, on average 61 percentage points lower than last year. Although most hotels had reopened, they were among the most crowded forms of holiday lodging, which increased the risk of exposure to the virus. Additionally, social distancing measures altered the hotel experience. For example, shared amenities such as spas and swimming pools were often closed. We think this likely deterred customers from booking traditional forms of hotels. </p> <p>By contrast, U.S. online spending for Airbnb, a hotel-alternative—less crowded and affected by COVID-19 measures—jumped by 33 percentage points this Summer relative to last year according to <a href="https://trends.edison.tech/research/airbnb-hotel-sales-sept-2020.html?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosedge&stream=business" target="_blank">EdisonTrends data</a>. Even though Airbnb reservations rose, accounting for 20% of U.S. market share, hotels still represent 70% of the U.S. lodging market according to <a href="https://secondmeasure.com/datapoints/airbnb-sales-surpass-most-hotel-brands/" target="_blank">Second Measure data</a>. The 61 percentage points drop in hotel Summer reservations therefore indicates that vacation trips this year substantially declined. </p> <p>Next, let’s see how outdoor recreation visits have changed over the Summer.</p> <figure class="tmblr-full" data-orig-height="924" data-orig-width="1650"><img alt="image" data-orig-height="924" data-orig-width="1650" src="https://64.media.tumblr.com/78e45618a0c57502e478c9c8be07189e/902e01d4153a3250-b5/s540x810/61c09fea4e9c1e10528af77b324e4dd8ee55150f.png" /></figure><p><i>Fig. 2: Outdoor App Usage Recreation Trends in the U.S.</i></p> <p>In the chart above, we show the monthly change in U.S. sessions on outdoor recreation mobile apps over the January baseline. Until March, this year’s usage of outdoor recreation apps was typical, following the trend from last year. However, in April, following stay-at-home orders, outdoor recreation trips tumbled by 54 percentage points year-over-year. This drop occurred right when hiking and camping activity typically begins to rise in the year. During the Summer holiday months—from June to August—when hiking and camping peaks, outdoor recreation apps hit remarkable record high usage, surpassing 2019’s increase in activities by 41 percentage points. </p> <p>National parks became one of this Summer’s destinations of choice for many Americans, likely because they can be reached within a day’s drive and planned without much lead time. In addition, various health experts <a href="https://www.nytimes.com/2020/05/15/us/coronavirus-what-to-do-outside.html" target="_blank">shared</a> ahead of the Summer that the transmission rates of the virus are believed to be lower outdoors than indoors, making national parks an ideal vacation spot during the pandemic.</p> <p>As evidenced by our analysis of travel apps and outdoor recreation apps, COVID-19 radically changed travel and vacationing trends in 2020. App-based hotel reservations dropped to an unprecedented low during a typically busy Summer season. At the same time, the pandemic brought a significantly larger audience of Summer travelers to U.S. national parks this year. </p> <p>With the recent wildfires prompting the closure of many U.S. national parks, we’ll keep you updated on future important trends in travel and mobility. For the latest reports, subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry Analytics blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=MGM5NjkwMTZlZmI3Mjg2NDM0YjFhM2Y1MzdhOThiNzQ0YmQ4MWVkOCxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1600288160" target="_blank">LinkedIn</a> to get the latest industry analyses.</p> </div> Fri, 18 Sep 2020 16:16:51 +0000 Anonymous 342 at https://www.flurry.com Apple Increases Sales Velocity with Lower Priced iPhones https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/ <span class="field field--name-title field--type-string field--label-hidden">Apple Increases Sales Velocity with Lower Priced iPhones</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing, and Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 09/17/2020 - 09:37</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-17T12:00:00Z" class="datetime">2020-09-17</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/" data-a2a-title="Apple Increases Sales Velocity with Lower Priced iPhones"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fapple-increases-sales-velocity-with-lower-priced%2F&title=Apple%20Increases%20Sales%20Velocity%20with%20Lower%20Priced%20iPhones"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>In 2018, Apple announced they would no longer publicly share the number of iPhone devices sold each quarter. Instead, they would focus on quarterly revenue as a way to include their growing services and subscription business. In the two years since this announcement, Apple has expanded its services business to seven offerings, including Apple Fitness+ and Apple One announced earlier this week. With this new revenue stream layered on top of the iPhone, Apple has been reducing the minimum starting price for the iPhone to expand their footprint and sell more services. For this report, we analyzed the impact of Apple’s low price devices on iPhone sales worldwide. </p> <p>Flurry Analytics, part of Verizon Media, is used in over 1 million mobile applications to provide aggregated insights across more than 2 billion active devices every month. We include only devices sold directly through Apple’s retail channels so as to exclude devices that are resold through secondary markets. Let’s first review new iPhone activations in the second quarter of 2020 when Apple launched the iPhone SE (2nd Generation).</p> <figure class="tmblr-full" data-orig-height="1066" data-orig-width="1952"><img alt="image" data-orig-height="1066" data-orig-width="1952" src="https://64.media.tumblr.com/8d6f0e2600c849937874b54180440c56/0209de9546008826-0f/s540x810/bde975da5451d57b1f9bb0f58e9904c86a007abd.png" /></figure><p>In the chart above, we plot the percent of new device activations by week in the U.S. We focused on the U.S. market since the iPhone SE’s international launch was much more staggered and doesn’t provide as clear of a picture of cannibalization. During its launch week in the U.S., the iPhone SE captured 14% of all Apple iPhone sales. At the same time, Apple’s other lower priced iPhone 11 and iPhone XR models saw sales declines of 5 and 4 percentage points, respectively, very likely due to consumers choosing the iPhone SE. Apple’s higher priced models, the iPhone 11 Pro and iPhone 11 Pro Max, experienced only a slight dip during the iPhone SE launch week, and have since recovered their market share.</p> <p>By all accounts, the iPhone SE launch was successful, accounting for 14% of Apple’s total sales during its launch week. It’s also noteworthy that this took place in a global pandemic. To understand whether their sales were incremental or cannibalizing the iPhone XR and iPhone 11, we took a look at growth outside the U.S.</p> <figure class="tmblr-full" data-orig-height="806" data-orig-width="1434"><img alt="image" data-orig-height="806" data-orig-width="1434" src="https://64.media.tumblr.com/c442bae7e02eb523696fa7aa3d7e59cc/0209de9546008826-5b/s540x810/a1703609476ae6490ee2dccf885e7676f4905a6d.png" /></figure><p>In the chart above, we list the countries where Apple’s lower priced devices are growing the fastest. In August 2019, we consider the iPhone XR Apple’s only low-price device. And in August 2020, we consider the iPhone XR, iPhone 11, and iPhone SE as low-price devices. The blue bar represents the August 2019 share of sales of the iPhone XR. The gray bar represents the August 2020 share of sales of the iPhone XR, iPhone 11, and iPhone SE. For example, in Turkey during August of 2019, the iPhone XR made up 35% of all iPhones sold through Apple’s retail channels. One year later, in August 2020, the iPhone XR, iPhone 11 and iPhone SE combined accounted for 75% of all iPhones sold through Apple in Turkey. Countries are sorted in descending order of year-over-year growth shown by the embedded table on the right of the chart. A few observations stand out: </p> <ul><li>With the exception of Vietnam, more than two-thirds of all Apple August 2020 retail sales were generated from lower price devices. </li> <li>The top 8 growing countries for low-price Apple devices are in Asia. Samsung and several Chinese smartphone manufacturers currently dominate in Asia, but Apple appears to be making strong gains with its lower-priced devices.</li> <li>Several countries including India, Brazil, Mexico, and Russia have relatively low smartphone penetration, providing Apple an opportunity to increase share in emerging markets.</li> </ul><p>Now that we’ve shown that Apple’s low price devices are making up a larger share of Apple’s total sales in many international markets, let’s look at how low-priced devices may be increasing overall net Apple smartphone adoption.</p> <figure class="tmblr-full" data-orig-height="804" data-orig-width="1430"><img alt="image" data-orig-height="804" data-orig-width="1430" src="https://64.media.tumblr.com/d7d139425679fc28ab9316d7973d5249/0209de9546008826-f4/s540x810/ddf3a0553ff57cc270f6ebbae77dc7869d0ed4af.png" /></figure><p>In the chart above, we show the fastest growing iPhone countries, based on year-over-year iPhone sales through Apple retail channels. For reference we include the global growth rate in gray, at 8%. Growth has been strong, especially in certain Android dominated markets across Latin America and Asia. For example, Brazil and Turkey have both approximately doubled the number of iPhone sold with growth rates of 123% and 98%, respectively. <a href="https://www.statista.com/statistics/539395/smartphone-penetration-worldwide-by-country/" target="_blank">And many of these countries still have relatively low smartphone penetration</a>, which positions Apple to pick up share as adoption rates increase.</p> <p>Based on the increased sales velocity of their low price devices, combined with an overall increase in total sales, Apple is driving growth through lower priced devices while maintaining high end device sales volume. However, the more Apple releases budget devices, the more it could diminish its perception as a luxury brand. The trade off between selling fewer, premium devices at high price points and aggressively driving growth at lower prices points will strain its brand positioning. Make sure you subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=ZDUwZDllM2ZlZTMxMTI2MTc0NWYxMmM0MzRlM2UwZTVkNGE4NTQ4ZSxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1599782944" target="_blank">LinkedIn</a> to stay up-to-date on the latest smartphone adoption trends. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>The Flurry blog (<a href="https://www.flurry.com/blog/" target="_blank">https://www.flurry.com/blog/</a>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</i></p> </div> Thu, 17 Sep 2020 16:37:31 +0000 Anonymous 343 at https://www.flurry.com Apple Grows 2020 Market Share by Appealing to Lower Income Segment https://www.flurry.com/blog/apple-grows-2020-market-share-by-appealing-to/ <span class="field field--name-title field--type-string field--label-hidden">Apple Grows 2020 Market Share by Appealing to Lower Income Segment</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Estelle Danilo, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/09/2020 - 07:40</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-09T12:00:00Z" class="datetime">2020-09-09</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/apple-grows-2020-market-share-by-appealing-to/" data-a2a-title="Apple Grows 2020 Market Share by Appealing to Lower Income Segment"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fapple-grows-2020-market-share-by-appealing-to%2F&title=Apple%20Grows%202020%20Market%20Share%20by%20Appealing%20to%20Lower%20Income%20Segment"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>For the last several years, Apple has pushed the limits of premium price points with its flagship iPhone line. Priced at nearly $1,500, fully-loaded iPhone XS and iPhone 11 Pro phones are now more expensive than some MacBook Pro laptops. This pricing strategy has helped Apple maintain its premium position in the market, grow revenue on a per unit basis, and attract more affluent consumers. While this approach helps Apple court consumers who can further purchase subscriptions and services like AppleCare and Apple Music, it leaves demand from a lower income segment better served by its competitors<b>—</b>until now. Enter the iPhone SE 2 with a base price of $399. Marketed as a budget phone similar to the 2016 first-generation iPhone SE, it seeks to expand Apple’s share in a more price sensitive part of the market. In this report, Flurry measures how market share has shifted among leading OEMs in the U.S. since the release of the iPhone SE 2 earlier this year.</p> <p>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, Flurry additionally used U.S. Census Bureau data to group devices by median household income (HHI). We then backed into disposable income levels by adjusting household income using the ACCRA cost of living index, compiled by the Council for Community and Economic Research. For example, while HHI is higher in California and New York, so too is the cost of living. By accounting for both, we get an adjusted income level that better reflects true disposable income. Finally, we use the Pew Research Center definition for <a href="https://www.pewresearch.org/fact-tank/2020/07/23/are-you-in-the-american-middle-class/#:~:text=In%202018%2C%20the%20national%20middle,(incomes%20in%202018%20dollars)." target="_blank">income tiers</a>: Upper income is defined as $150,000 or greater, Middle Income is between $50,000 and $150,000, and Lower Income is below $50,000.</p> <p>Let’s first look at how U.S. market share has shifted among smartphone OEMs so far in 2020.</p> <figure class="tmblr-full" data-orig-height="1162" data-orig-width="2118"><img alt="image" data-orig-height="1162" data-orig-width="2118" src="https://64.media.tumblr.com/2fe8eaaf4c542fc6e9c4680ea05ce420/a49215d28bf547e2-bf/s540x810/f0bb4592ac5b1678666e32262df5e714fdc07748.png" /></figure><p> </p> <p>In the chart above, we show market share in the U.S. by manufacturer from January through August. We separated OEMs by Apple, Samsung, Chinese Manufacturers and all Others. This helped us better identify where market share shifts were occurring. On the left hand side, January through April, you can see that the market share held per OEM remained relatively stable. The story changes in May, however, following the release of Apple’s iPhone SE 2 on April 24. On the right hand side, May through August, Apple gained 3 percentage points while Chinese OEMs lost 5 percentage points. Over the same period, Samsung and Other OEMs each gained 1 point. With the simultaneous changes in market share between Apple and Chinese OEMs, we believe that Apple’s iPhone SE 2 most directly took share from lower priced Chinese OEMs including Huawei, Xiaomi and OPPO.</p> <p>With its lower price point, we formed a hypothesis that the iPhone SE 2 made its largest market share gains for Apple among a lower income segment of the population. To test this, we grouped Apple’s market share gains throughout 2020 by upper, middle and lower level income segments. Let’s check out the results.</p> <figure class="tmblr-full" data-orig-height="1160" data-orig-width="2084"><img alt="image" data-orig-height="1160" data-orig-width="2084" src="https://64.media.tumblr.com/d20f95e7af33385f30bd351565778bd9/a49215d28bf547e2-44/s540x810/7d797a7066f9e4eadf4af224b064a6957667a9c7.png" /></figure><p> </p> <p>The chart above shows Apple’s share of the market by upper, middle and lower income levels. For example, in August, Apple had a 53% share of the Upper Income level segment, where household income is greater than $150,000. Prior to the launch of the iPhone SE 2, Apple’s share by income level was relatively consistent. After the launch of the iPhone SE 2, however, Apple’s share of the lower income segment surged in May by 4 percentage points, from 35% to 39%, and has held that share up through August. What’s noteworthy is that Apple not only expanded share into the Lower Income segment but also simultaneously grew in the Upper Income segment. By doing so, Apple can both expand its install base while continuing to serve the segment with the highest income. This best positions Apple to continue accelerating growth of Apple Services, its fastest growing source of revenue according to <a href="https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/" target="_blank">Statista</a>. </p> <p>Despite the COVID-19 recession, Apple successfully expanded market share down market while maintaining its strong lead within the high income segment. With this strategy, Apple will have to manage a new risk of potentially eroding its premium perception among the most affluent consumers while offering less expensive, more mass market devices. With the premium-priced iPhone 12 launch just months away, we’ll continue to monitor Apple’s market penetration and keep you updated. For the latest reports, subscribe to the <a href="https://www.tumblr.com/blog/flurrymobile" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/flurryanalytics" target="_blank">LinkedIn</a> to get the latest industry analyses. </p> <p><i>iPhone, MacBook Pro, AppleCare, and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>The Flurry blog (flurry.com/blog) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</i></p> </div> Wed, 09 Sep 2020 14:40:11 +0000 Anonymous 344 at https://www.flurry.com Apple and Samsung Jockey for Global Smartphone Dominance https://www.flurry.com/blog/apple-and-samsung-jockey-for-global-smartphone/ <span class="field field--name-title field--type-string field--label-hidden">Apple and Samsung Jockey for Global Smartphone Dominance</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/02/2020 - 10:35</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-02T12:00:00Z" class="datetime">2020-09-02</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/apple-and-samsung-jockey-for-global-smartphone/" data-a2a-title="Apple and Samsung Jockey for Global Smartphone Dominance"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fapple-and-samsung-jockey-for-global-smartphone%2F&title=Apple%20and%20Samsung%20Jockey%20for%20Global%20Smartphone%20Dominance"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Samsung and Apple dominate the smartphone industry globally. Combined, they control more than half the total market share on the planet. In most regions of the world, either Apple or Samsung is the top vendor. While Apple leads in its home market of North America, Samsung tends to lead elsewhere. In this report, Flurry looks at the global market share by active user base. While most market share analyses estimate device shipments or sales, Flurry directly measures what phones are in use today. As a result, our analysis shows market share based on active devices, or true install base, which we believe is a more meaningful view of market share.</p> <p>Flurry Analytics is used in over 1 million mobile applications worldwide, providing aggregated insights from more than 2 billion mobile devices per month. For this analysis, we exclude the European Union and China due to insufficient data. However, external analyses show that Apple and Samsung are the top two vendors in Europe and that Apple is second in China, only behind Huawei. Let’s take a look at the world map of active devices, broken out by continent.</p> <figure class="tmblr-full" data-orig-height="1076" data-orig-width="1804"><img data-orig-height="1076" data-orig-width="1804" src="https://64.media.tumblr.com/b7f58b27c46eb8896afc9917eb67600a/e6564e53394fc3f5-cd/s540x810/444a2ac928f1ca201e9f06c5cdf32d9548eab093.png" /></figure><p>For each continent, we show the top two smartphone manufacturers based on their share of active devices. Scanning the mapping, you’ll notice that either Apple or Samsung leads on each continent, showing their strength as a duopoly. Aggregating market share based on the total map, Samsung has 33% of the market and Apple has 22%. Note again that this excludes data from China and the EU. Starting with North America, Apple makes up 38% of the active device base, followed by Samsung with 34%. In Asia (excluding China) and Australia, Apple and Samsung’s combined share totals 47% and 86%, respectively. </p> <p>On continents where Samsung is the market leader, it tends to dominate. In Latin America, for example, Samsung leads Motorola by 36 percentage points. In Africa, Samsung leads Tecno by 16 percentage points. And in Asia, Samsung leads Apple by 13 percentage points. Apple, on the other hand, is the market leader in North America and Australia, two regions with higher income per capita, indicating that Apple appeals to users with more disposable income. </p> <p>Outside of China, Tecno is the only Chinese manufacturer to earn one of the top two spots on any continent. In Africa, Tecno ranks second behind Samsung with a 14% share of active devices. Given Africa’s low smartphone penetration, Tecno could be well positioned to capture some of the continent’s forecasted growth in the years ahead. And it wouldn’t be the first time a <a href="https://www.flurry.com/blog/post/623755352138186753/can-rapid-adoption-of-chinese-smartphones-in-india" target="_blank">Chinese manufacturer successfully took control of a foreign market</a> because of their ability to manufacture quality smartphones at affordable price points. So we should not count Tecno, Huawei, Xiaomi or any other Chinese OEM out from successfully gaining share as the adoption rates rise in Africa and other emerging markets. </p> <p>Apple could be well-positioned to gain share in several markets as they strongly appeal to a younger demographic, which means that their share will organically strengthen over time. For more insight into this trend, check out this Flurry report showing that <a href="https://www.flurry.com/blog/post/625639007613861888/gen-z-and-millennials-prefer-apple-over-samsung" target="_blank">those under 35 years of age strongly prefer iPhones</a>. That said, Apple faces uphill battles in Latin America, Africa, and even parts of Asia. As of now, it appears that Samsung is well positioned to build on its existing lead. We’ll continue to monitor the active device share of top smartphone manufacturers. For the latest reports, subscribe to the <a href="https://www.tumblr.com/blog/flurrymobile" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/flurry-inc-" target="_blank">LinkedIn</a> to get the latest industry analyses. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>Flurry’s blog (flurry.com/blog) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</i></p> </div> Wed, 02 Sep 2020 17:35:42 +0000 Anonymous 345 at https://www.flurry.com Now Available: Flurry SDK 11.0.0 for iOS 14 https://www.flurry.com/blog/now-available-flurry-sdk-1100-for-ios-14/ <span class="field field--name-title field--type-string field--label-hidden">Now Available: Flurry SDK 11.0.0 for iOS 14</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: David Lundell, Senior Director of Product Management, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 08/25/2020 - 09:09</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-08-25T12:00:00Z" class="datetime">2020-08-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/now-available-flurry-sdk-1100-for-ios-14/" data-a2a-title="Now Available: Flurry SDK 11.0.0 for iOS 14"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fnow-available-flurry-sdk-1100-for-ios-14%2F&title=Now%20Available%3A%20Flurry%20SDK%2011.0.0%20for%20iOS%2014"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Over the last few weeks we’ve prepared you for the upcoming release of iOS 14 in our emails, blog posts and in one-to-one conversations. To revisit our blog posts, here’s a round-up:</p> <ul><li><a href="https://flurrymobile.tumblr.com/post/624475748074389504/preparing-for-ios-14" target="_blank">Preparing for iOS 14</a></li> <li><a href="https://flurrymobile.tumblr.com/post/625130389505277952/how-ios-14-negatively-impacts-ad-revenue-for" target="_blank">How iOS 14 Negatively Impacts Mobile App Revenue for Publishers</a></li> <li><a href="https://flurrymobile.tumblr.com/post/625808584247246848/how-ios-14-disrupts-mobile-ad-campaign-attribution" target="_blank">How iOS 14 Disrupts Mobile Ad Campaign Attribution</a></li> <li><a href="https://flurrymobile.tumblr.com/post/626449503277531136/announcing-flurry-conversion-value-analytics-for" target="_blank">Announcing Flurry Conversion Value Analytics for iOS 14</a></li> </ul><p>Today we are letting you know that our 11.0.0 SDK for iOS is available. You can find complete documentation on how to upgrade <a href="https://developer.yahoo.com/flurry/docs/integrateflurry/ios/" target="_blank">here</a>. The new SDK includes the Conversion Value analytics <a href="https://www.flurry.com/post/626449503277531136/announcing-flurry-conversion-value-analytics-for" target="_blank">we announced last week</a> (documented in more detail <a href="https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/ios14/SKAdNetwork/" target="_blank">here</a>) as well is opt-in authorization integration (please find documentation <a href="https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/ios14/att/" target="_blank">here</a>).</p> <p>As a reminder, Flurry Analytics will continue to provide analytics whether your users opt-in to Apple’s App Tracking Transparency Framework or not. Our offering is based on the Identifier for Vendors (IDFV) instead of the Identifier for Advertisers (IDFA). Flurry will respect your users’ privacy choices and will not use any data for advertising purposes unless your end users opt-in. And Flurry is committed to continuing to help developers evolve as iOS 14 changes how apps are built, marketed and monetized.</p> <p>We hope the new SDK helps you be prepared for iOS 14. If you have any questions, concerns or comments during integration, please let us know at <a href="mailto:support@flurry.com" target="_blank">support@flurry.com</a>.</p> </div> Tue, 25 Aug 2020 16:09:37 +0000 Anonymous 346 at https://www.flurry.com