Flurry Blog https://www.flurry.com/ en iOS 14 Opt-in Rate - Weekly Updates Since Launch https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/ <span class="field field--name-title field--type-string field--label-hidden">iOS 14 Opt-in Rate - Weekly Updates Since Launch</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 05/24/2021 - 13:42</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-05-25T12:00:00Z" class="datetime">2021-05-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/" data-a2a-title="iOS 14 Opt-in Rate - Weekly Updates Since Launch"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly%2F&title=iOS%2014%20Opt-in%20Rate%20-%20Weekly%20Updates%20Since%20Launch"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h5><em>Last Updated July 20, 2021 </em><span class="badge badge-success" style="margin-left: 10px; margin-top: 10px; position: relative; top: -2px; font-weight: 500; padding: 8px 12px 8px 12px; border-radius: 20px; background-color: #169481;">Updated Weekly</span></h5> <p>For the past decade, mobile apps have been able to rely on Apple’s Identifier for Advertiser (IDFA) to track users across other companies' apps and websites for targeting and advertising purposes. With Apple's release of iOS 14.5 at the end of April, iOS app developers are now required to request permission to track their users beyond the app in use. With opt-in rates expected to be low, this change is anticipated to impact the entire mobile ecosystem and create challenges for personalized advertising and attribution, impacting the <a href="https://www.statista.com/statistics/303817/mobile-internet-advertising-revenue-worldwide/">$189 billion</a> mobile advertising industry worldwide.   </p> <p><a href="https://www.flurry.com/analytics/">Flurry Analytics</a>, from Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. In the below report, we share the weekly opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, following the launch of iOS 14.5.</p> <h2>Our Methodology</h2> <p>Flurry determines opt-in rate as ‘Authorized' divided by ('Authorized' + 'Denied'). Restricted app tracking rate is calculated as 'Restricted' divided by ('Authorized' + 'Denied' + 'Restricted '+ ‘Not Determined’).</p> <p>These app tracking statuses are <a href="https://developer.apple.com/documentation/apptrackingtransparency/attrackingmanager/authorizationstatus">defined by Apple</a>, and may be summarized as follows:</p> <ul><li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘</span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Authorized</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">’</span></span></span></span></span></span></span> represents app users who tapped 'Allow Tracking' via the AppTrackingTransparency (ATT) prompt.</li> <li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘</span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Denied</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">’</span></span></span></span></span></span></span> represents two groups of app users, which Apple does not separate: <ol><li>Users who saw the prompt and tapped 'Ask App Not to Track’. These users denied tracking for an app via the ATT prompt.</li> <li>Users who went to iOS Privacy Settings and toggled 'Allow Apps to Request to Track’ OFF. These users denied tracking for all apps at once, preventing apps from presenting the prompt.</li> </ol></li> <li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘</span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Restricted</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">’</span></span></span></span></span></span></span> represents app users with 'Allow Apps to Request to Track' setting OFF and DISABLED. Apple disables this setting for devices with Apple IDs associated with minors, for example. These users never have a choice to select a tracking option and cannot be tracked by default.</li> <li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘</span></span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Not Determined</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="background-color:#ffffff"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">’</span></span></span></span></span></span></span> represents app users who have not seen the prompt and who have toggled 'Allow Apps to Request to Track' setting ON. These users have not been asked yet to select a tracking option and are by default not being tracked.</li> </ul><p>We calculate the opt-in rate both overall and across apps that have displayed the ATT prompt. We estimate the set of apps that have displayed the ATT prompt by including only apps with more than 1% of active users using iOS 14 versions and above who have authorized tracking. We determine the percentage of users who have authorized tracking as 'Authorized' divided by ('Authorized' + 'Denied' + 'Restricted' + 'Not Determined'). We set a threshold of 1% for the proportion of users who have authorized tracking to exclude internal tests or very limited end-user ATT prompt rollouts.</p> <h4>How do we count app users?</h4> <p>We count the number of Flurry IDs based on the IDFV that are using iOS versions in which the ATT framework is available (iOS 14.0 and above). If a user opts in ('Authorized' tracking) for one app, and opts out ('Denied' tracking) for another app, we consider it as one app user who opts in, and another app user who opts out. In other words, we count app users, not individual users, which means that a single user who selects a tracking option across 2 apps will be counted 2 times. </p> <h4>What do these metrics mean?</h4> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:italic"><span style="text-decoration:none">Opt-in rate across all apps:</span></span></span></span></span></span> Percentage of app users who allow app tracking among app users using iOS 14 versions and above who have chosen to either allow or deny app tracking. Note that denying tracking can be done for a given app via the prompt or for all apps by toggling 'Allow Apps to Request to Track’ OFF in the iOS Privacy Settings. This metric provides an industry-level view into the proportion of app users who have chosen to authorize vs. deny app tracking among all app users who have already selected a tracking option.</p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:italic"><span style="text-decoration:none">Opt-in rate across apps that have displayed the prompt:</span></span></span></span></span></span> Percentage of app users who allow app tracking among app users using iOS 14 versions and above who have chosen to either allow or deny app tracking, either directly by going into the iOS Privacy Settings, or when prompted by an app, across apps that have displayed the ATT prompt. This metric is useful for app developers looking to benchmark the opt-in rate of their app as it is calculated specifically across apps that have displayed the prompt.</p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:italic"><span style="text-decoration:none">Restricted app tracking rate:</span></span></span></span></span></span> Percentage of app users using iOS 14 versions and above who do not have a choice to select a tracking option and cannot be tracked by default.</p> <h2>Data</h2> <p><img alt="worldwide-ios-14-5-opt-in-rate-weekly-all-apps" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart1-jul19.svg" /></p> <p><img alt="us-ios-14-5-opt-in-rate-weekly-all-apps" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart2-jul19.svg" /></p> <p><img alt="worldwide-ios-14-5-opt-in-rate-weekly-apps-prompt" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart3-jul19.svg" /></p> <p><img alt="us-ios-14-5-opt-in-rate-weekly-apps-prompt" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart4-jul19.svg" /></p> <p><img alt="worldwide-ios-14-5-restricted-rate-weekly" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart5-jul19_0.svg" /></p> <p><img alt="us-ios-14-5-restricted-rate-weekly" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart6-jul19.svg" /></p> <p>Make sure you follow us on the <a href="https://www.flurry.com/blog/">Flurry Blog</a>, <a href="https://twitter.com/FlurryMobile">Twitter</a> and <a href="https://www.linkedin.com/company/flurryanalytics">LinkedIn</a> for the latest mobile industry trends.</p> <p><em>The Flurry blog</em> (<a href="https://www.flurry.com/blog/"><em>https://www.flurry.com/blog/</em></a><em>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. </em></p> </div> Mon, 24 May 2021 20:42:15 +0000 edanilo 619 at https://www.flurry.com iOS 14 Opt-in Rate: Behind the Numbers https://www.flurry.com/blog/ios14-opt-in-rate/ <span class="field field--name-title field--type-string field--label-hidden">iOS 14 Opt-in Rate: Behind the Numbers</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By David Lundell, Head of Product Management, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 05/20/2021 - 15:01</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-05-20T12:00:00Z" class="datetime">2021-05-20</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/20/" hreflang="x-default">ios 14</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/ios14-opt-in-rate/" data-a2a-title="iOS 14 Opt-in Rate: Behind the Numbers"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fios14-opt-in-rate%2F&title=iOS%2014%20Opt-in%20Rate%3A%20Behind%20the%20Numbers"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Apple launched one of the most significant privacy policies in the mobile app economy with the release of iOS 14. iOS users are now directly in control over whether or not their behavior can be shared with other apps and third parties. iOS app developers are now required to request permission to track their users beyond the app in use. This change will impact the entire mobile ecosystem and create challenges for personalized advertising and attribution.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With the rollout of iOS 14.5, app developers face a choice: display the App Tracking Transparency (ATT) prompt or don’t track users at all. At Flurry </span></span></span></span></span></span><a href="https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/"><span><span><span><span><span><span><span><span>we are tracking the opt-in rate</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>: both overall and across only apps that have displayed the prompt. The high level findings:</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>The Opt-In rate across all apps has risen from 11% to 15% since the rollout of iOS 14.5.</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The Opt-In rate across apps that have displayed the prompt has hovered around one-quarter of users.</span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span>Here are some insights that may not be obvious by looking at Opt-In Rate alone:</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Opt-In Rate is only a slice of the picture</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Apps in some categories have reported success requesting opt-in via the ATT prompt in bucket testing. But this misses the larger picture: with Apple restricting some devices from choice, and other users actively opting out in device settings, apps won’t even have the chance to prompt many users. We estimate that only 73% of users will be addressable by the prompt either because they have turned off the setting “Allow Apps to Request to Track” or because Apple has turned it off for them and disabled it. We derive this number by looking at apps that haven’t shown the prompt and finding 27% with Denied or Restricted status among active iOS 14+ users.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Most apps aren’t displaying the prompt</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Over half (57%) of all app users on iOS 14+ still are in the Not Determined state. That means they haven’t yet been given the option by the app developer to opt in or opt out. More importantly, as of iOS 14.5, that means these users don’t have an IDFA and cannot be tracked according to Apple’s policy. These users are not reflected in the Flurry opt-in rate and many other publicly released opt-in rates.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>iOS 14.5 has barely rolled out</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Prior to the release of 14.5, we demonstrated how iOS version rollouts vary over time. We predicted that </span></span></span></span></span></span><a href="https://www.flurry.com/blog/ios-14-5-app-tracking-transparency-idfa-release-adoption-upgrade-apple-users/"><span><span><span><span><span><span><span><span>Apple would slow roll iOS 14.5</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and that’s exactly what they’ve done. iOS 14.5 and 14.5.1 are only on about 16% of iOS devices worldwide as of May 20, which likely correlates to more tech-savvy users who explicitly sought out the upgrade rather than wait for Apple to push it. That means the industry hasn’t yet been impacted by the major change in iOS 14.5: users who haven’t explicitly granted permission to be tracked don’t have an IDFA and can’t be tracked.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With these insights in mind, here are some things to watch for in the weeks to come:</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>As the iOS 14.5 roll out accelerates, will apps displaying the prompt pick up?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Apps aren’t prompting in part because they don’t see an incentive. With the slow roll out of iOS 14.5, apps can still use the IDFA for unprompted users. As iOS 14.5 rolls out more widely—and Apple encourages further prompt rollouts in app store reviews—we expect to see the prompt displayed to more users in more apps.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>When more apps start displaying the prompt, will users go to Settings and turn off prompting for all apps?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Most users in most apps haven’t yet been prompted. When that changes, annoyed users could go to Settings en masse and disallow “Request to Track” across all of their apps. This could drive the addressable prompt audience down from an already low 73% of users.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>For attribution, how much will it matter?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Running campaigns with device-level attribution requires apps on both sides - publishers and advertisers - to get opt in. As </span></span></span></span></span></span><a href="https://mobiledevmemo.com/att-opt-in-rates-are-irrelevant/"><span><span><span><span><span><span><span><span>Eric Seufert has pointed out</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, without critical mass on the publisher side, advertisers won’t be able to do granular attribution. While some advertisers have achieved decent opt-in rates on the prompt, opt in overall has been extremely low. If these trends hold, advertiser iOS attribution strategies must adjust.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As Apple continues the release of iOS 14.5 and developers are forced to finally present the prompt, we’ll continue to </span></span></span></span></span></span><a href="https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/"><span><span><span><span><span><span><span><span>report on opt-in rates on our original blog post</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest mobile insights. </span></span></span></span></span></span></p> <p> </p> </div> Thu, 20 May 2021 22:01:58 +0000 LisaMoshfegh 618 at https://www.flurry.com iOS 14.5 Opt-in Rate - Daily Updates Since Launch https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/ <span class="field field--name-title field--type-string field--label-hidden">iOS 14.5 Opt-in Rate - Daily Updates Since Launch</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 04/29/2021 - 10:35</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-04-29T12:00:00Z" class="datetime">2021-04-29</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/" data-a2a-title="iOS 14.5 Opt-in Rate - Daily Updates Since Launch"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update%2F&title=iOS%2014.5%20Opt-in%20Rate%20-%20Daily%20Updates%20Since%20Launch"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h5 style="padding-bottom: 10px;"><em>Last Updated May 25, 2021 </em>(<a href="https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/">Weekly Updates Here</a>)</h5> <p>For the past decade, mobile apps have been able to rely on Apple’s Identifier for Advertiser (IDFA) to track users across other companies' apps and websites for targeting and advertising purposes. With Apple's release of iOS 14.5 at the end of April, iOS app developers are now required to request permission to track their users beyond the app in use. With opt-in rates expected to be low, this change is anticipated to impact the entire mobile ecosystem and create challenges for personalized advertising and attribution, impacting the <a href="https://www.statista.com/statistics/303817/mobile-internet-advertising-revenue-worldwide/">$189 billion</a> mobile advertising industry worldwide. </p> <p><a href="https://www.flurry.com/analytics/">Flurry Analytics</a>, from Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. In the below report, we've shared the daily opt-in rate as well as the percentage of users with ‘restricted’ app tracking, both in the U.S. and worldwide, for the first three weeks following the launch of iOS 14.5.</p> <h2>Our Methodology</h2> <p>Flurry determines opt-in rate as ‘Authorized' divided by ('Authorized' + 'Denied'). Restricted app tracking rate is calculated as 'Restricted' divided by ('Authorized' + 'Denied' + 'Restricted '+ ‘Not Determined’).</p> <p>These app tracking statuses are <a href="https://developer.apple.com/documentation/apptrackingtransparency/attrackingmanager/authorizationstatus">defined by Apple</a>, and may be summarized as follows:</p> <p> <style type="text/css"> <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ .page-node-type-blog .region-content .block-system-main-block ol li { list-style: decimal !important; } /*--><!]]]]><![CDATA[>*/ /*--><!]]>*/ </style></p> <ul><li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘Authorized’</span></span></span></span></span></span> represents app users who tapped 'Allow Tracking' via the AppTrackingTransparency (ATT) prompt.</li> <li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘Denied’</span></span></span></span></span></span> represents two groups of app users, which Apple does not separate: <ol><li>Users who saw the prompt and tapped 'Ask App Not to Track’. These users denied tracking for an app via the ATT prompt.</li> <li>Users who went to iOS Privacy Settings and toggled 'Allow Apps to Request to Track’ OFF. These users denied tracking for all apps at once, preventing apps from presenting the prompt.</li> </ol></li> <li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘Restricted’</span></span></span></span></span></span> represents app users with 'Allow Apps to Request to Track' setting OFF and DISABLED. Apple disables this setting for devices with Apple IDs associated with minors, for example. These users never have a choice to select a tracking option and cannot be tracked by default.</li> <li><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">‘Not Determined’</span></span></span></span></span></span> represents app users who have not seen the prompt and who have toggled 'Allow Apps to Request to Track' setting ON. These users have not been asked yet to select a tracking option and are by default not being tracked.</li> </ul><p>We calculate the opt-in rate both overall and across apps that have displayed the ATT prompt. We estimate the set of apps that have displayed the ATT prompt by including only apps with more than 1% of active users using iOS 14 versions and above who have authorized tracking. We determine the percentage of users who have authorized tracking as 'Authorized' divided by ('Authorized' + 'Denied' + 'Restricted' + 'Not Determined'). We set a threshold of 1% for the proportion of users who have authorized tracking to exclude internal tests or very limited end-user ATT prompt rollouts.</p> <h4>How do we count app users?</h4> <p>We count the number of Flurry IDs based on the IDFV that are using iOS versions in which the ATT framework is available (iOS 14.0 and above). If a user opts in ('Authorized' tracking) for one app, and opts out ('Denied' tracking) for another app, we consider it as one app user who opts in, and another app user who opts out. In other words, we count app users, not individual users, which means that a single user who selects a tracking option across 2 apps will be counted 2 times. </p> <h4>What do these metrics mean?</h4> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:italic"><span style="text-decoration:none">Opt-in rate across all apps: </span></span></span></span></span></span>Percentage of app users who allow app tracking among app users using iOS 14 versions and above who have chosen to either allow or deny app tracking. Note that denying tracking can be done for a given app via the prompt or for all apps by toggling 'Allow Apps to Request to Track’ OFF in the iOS Privacy Settings. This metric provides an industry-level view into the proportion of app users who have chosen to authorize vs. deny app tracking among all app users who have already selected a tracking option.</p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:italic"><span style="text-decoration:none">Opt-in rate across apps that have displayed the prompt:</span></span></span></span></span></span> Percentage of app users who allow app tracking among app users using iOS 14 versions and above who have chosen to either allow or deny app tracking, either directly by going into the iOS Privacy Settings, or when prompted by an app, across apps that have displayed the ATT prompt. This metric is useful for app developers looking to benchmark the opt-in rate of their app as it is calculated specifically across apps that have displayed the prompt.</p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:italic"><span style="text-decoration:none">Restricted app tracking rate</span></span></span></span></span></span><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG TX',sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">: </span></span></span></span></span></span>Percentage of app users using iOS 14 versions and above who do not have a choice to select a tracking option and cannot be tracked by default.</p> <h2>Data</h2> <p><img alt="worldwide-ios-14-5-opt-in-rate" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart1-may19.svg" /></p> <p><img alt="us-ios-14-5-opt-in-rate" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart2-may17.svg" /></p> <p><img alt="worldwide-ios-14-5-opt-in-rate-apps-display-prompt" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart3-may21.svg" /></p> <p><img alt="us-ios-14-5-opt-in-rate-apps-display-prompt" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart4-may21.svg" /></p> <p><img alt="worldwide-ios-14-5-restricted-rate" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart3-may17.svg" /></p> <p><img alt="us-ios-14-5-restricted-rate" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart4-may17.svg" /></p> <p>Make sure you follow us on the <a href="https://www.flurry.com/blog/">Flurry Blog</a>, <a href="https://twitter.com/FlurryMobile">Twitter</a> and <a href="https://www.linkedin.com/company/flurryanalytics">LinkedIn</a> for the latest mobile industry trends.</p> <p><em>The Flurry blog</em> (<a href="https://www.flurry.com/blog/"><em><span>https://www.flurry.com/blog/</span></em></a><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. </span></em></p> <p> </p> </div> Thu, 29 Apr 2021 17:35:35 +0000 edanilo 615 at https://www.flurry.com How Quickly Will Users Upgrade to iOS 14.5 with IDFA-limiting App Tracking Transparency? https://www.flurry.com/blog/ios-14-5-app-tracking-transparency-idfa-release-adoption-upgrade-apple-users/ <span class="field field--name-title field--type-string field--label-hidden">How Quickly Will Users Upgrade to iOS 14.5 with IDFA-limiting App Tracking Transparency?</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 04/19/2021 - 16:26</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-04-20T12:00:00Z" class="datetime">2021-04-20</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/ios-14-5-app-tracking-transparency-idfa-release-adoption-upgrade-apple-users/" data-a2a-title="How Quickly Will Users Upgrade to iOS 14.5 with IDFA-limiting App Tracking Transparency?"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fios-14-5-app-tracking-transparency-idfa-release-adoption-upgrade-apple-users%2F&title=How%20Quickly%20Will%20Users%20Upgrade%20to%20iOS%2014.5%20with%20IDFA-limiting%20App%20Tracking%20Transparency%3F"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>iOS 14.5 is expected to impact the entire mobile app industry, from developers to advertisers. As we await Apple’s final launch date, we uncover how quickly you should expect users to upgrade to iOS 14.5 by reviewing the adoption curve of past iOS releases. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><a href="https://www.flurry.com/analytics/">Flurry Analytics</a>, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. For this analysis, Flurry </span></span></span></span></span></span></span><span><span><span><span><span><span>analyzed the adoption rates of the past four iOS versions after they launched. Let’s start by reviewing the worldwide adoption rate of the latest operating system version currently in production, iOS 14.4.2.</span></span></span></span></span></span></p> <p><img alt="post-launch-adoption-ios-14-4-2" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/14_4_2_adoption.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the percentage of active iPhones using iOS 14.4.2. With this version fixing a </span></span></span></span></span></span><a href="https://en.wikipedia.org/wiki/IOS_version_history#iOS_14_/_iPadOS_14"><span><span><span><span><span><span><span><span>vulnerability</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> that permits malicious web content to perform universal cross-site scripting, iOS 14.4.2 was rapidly adopted, reaching 35% of iPhones within the first week of launch, and 58% in the following week. In the third week of launch, the adoption rate slowed down, increasing by only 6 percentage points versus 18 points the week before. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the worldwide adoption of the earlier version iOS 14.4.1, which also fixes a critical </span></span></span></span></span></span><a href="https://en.wikipedia.org/wiki/IOS_version_history#iOS_14_/_iPadOS_14"><span><span><span><span><span><span><span><span>vulnerability</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, allowing a malicious web page to perform remote code execution in WebKit. </span></span></span></span></span></span></p> <p><img alt="post-launch-adoption-ios-14-4-1" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/14_4_1_adoption.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the adoption rate from launch day until the launch of the next iOS version. Adoption of iOS 14.4.1 started spiking in its second week of launch, reaching 35% of iPhone devices. In the third week, adoption continued to climb and quickly reached 55% of iPhones worldwide. </span></span></span></span></span></span><br /><br /><span><span><span><span><span><span>Based on the two iOS versions reviewed so far, when Apple releases new security fixes, Apple users adopt them rapidly.</span></span></span></span></span></span><br /><br /><span><span><span><span><span><span>Let’s next review the adoption of the earlier iOS 14.4 version. This release brings more </span></span></span></span></span></span><a href="https://en.wikipedia.org/wiki/IOS_version_history#iOS_14_/_iPadOS_14"><span><span><span><span><span><span><span><span>changes</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> than the two versions reviewed so far. It adds 3 new features and 6 bug fixes.  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Worldwide post-launch adoption of iOS 14.4 version - % of mobile active iPhone devices on iOS 14.4" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/idfa-att-ios14-apple-chart3.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The adoption of iOS 14.4 resembles that of its prior version, with a steep spike in the second week of launch, reaching 39% of iPhones worldwide. Adoption continued to climb in the third week and then slowed down in the following weeks, hovering around 70%. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s finally review the adoption of the earlier iOS 14.3 version, which brings even more </span></span></span></span></span></span><a href="https://en.wikipedia.org/wiki/IOS_version_history#iOS_14_/_iPadOS_14"><span><span><span><span><span><span><span><span>changes</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>: 19 new features and 11 bug fixes. With that many updates, we think this version has the most similar properties to iOS 14.5. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Worldwide post-launch adoption of iOS 14.3 version - % of mobile active iPhone devices on iOS 14.3" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/idfa-att-ios14-tracking-apple-chart4.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Compared to prior versions reviewed so far, mass adoption of iOS 14.3 seems to have been delayed, spiking to 57% adoption in the fifth week since launch. We think depending on the type of release, especially the number of new features a version brings, Apple could be throttling the number of users who get prompted to upgrade, delaying the spike in mass adoption. </span></span></span></span></span></span><br />  </p> <h3><span><span><span><strong><span><span>Summary </span></span></strong></span></span></span></h3> <ul><li> <p><span><span><span><span><span><span>When Apple releases a new iOS version, there isn’t a consistent pattern in the rate of adoption. Our data shows that the adoption curve looks different across the past four iOS releases, with mass adoption picking up from one to five weeks after launch day. </span></span></span></span></span></span></p> </li> <li> <p><span><span><span><span><span><span>Depending on the type of release, we think Apple could be throttling the number of users who get prompted to upgrade, impacting adoption rates. This means that adoption uptake could be affected by Apple bucket-testing its release. If this is the case, once the release is made Generally Available (GA), there is consistently a steep spike in adoption, which indicates that Apple users consistently upgrade quickly once they GA a version.</span></span></span></span></span></span></p> </li> <li> <p><span><span><span><span><span><span>We anticipate iOS 14.5 adoption to most resemble that of iOS 14.3, which brought the largest number of new features of the past four versions. We also think that the industry-impacting changes brought about by iOS 14.5 will prompt Apple to bucket-test, resulting in an initially slow adoption, followed by a rapid mass adoption once they GA.</span></span></span></span></span></span></p> </li> </ul><p><span><span><span><span><span><span><span>Make sure you follow us on the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>for the latest reports on the mobile industry.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></span></a><span><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. </span></em></span></span></span></span></span></p> <p> </p> </div> Mon, 19 Apr 2021 23:26:34 +0000 edanilo 614 at https://www.flurry.com How to Create Custom Dashboards https://www.flurry.com/blog/how-to-create-custom-dashboards/ <span class="field field--name-title field--type-string field--label-hidden">How to Create Custom Dashboards</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Mohamed Kahiye, Product Manager</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 04/13/2021 - 10:04</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-04-13T12:00:00Z" class="datetime">2021-04-13</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/299/" hreflang="en">Product Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/how-to-create-custom-dashboards/" data-a2a-title="How to Create Custom Dashboards"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fhow-to-create-custom-dashboards%2F&title=How%20to%20Create%20Custom%20Dashboards"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Building a Custom Dashboard in Flurry Analytics is not only simple, but it takes just a few seconds and will save you time in the future when you need to review the product metrics that matter for your business. You can create unlimited dashboards, each with a specific audience or feature in mind.</span></span></span></span></span></span></p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/x9fHjNFZTF4" title="YouTube video player" width="560"></iframe></p> <ul><li>Step 1: On any report measuring app sessions, activity, or event data, click the star icon in the top right corner.</li> <li>Step 2: In the drop-down menu, you can name the report and either save it to an existing dashboard or create a new dashboard. Note that you can save a report to multiple dashboards.</li> <li>Step 3: Easily access your dashboards by clicking the star icon in Flurry’s left hand navigation menu.</li> </ul><p>For example, many customers have created separate dashboards to measure iOS apps and Android apps separately, or dashboards by region or territory. </p> <p><img alt="Custom Dashboards Star" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Real-TimeActiveDevices.svg" /></p> <p>To view your custom dashboards, click the Dashboards icon--which is the star icon--on Flurry’s main navigation bar on the far left side of our developer portal. From there, you’ll be able to access all the different dashboards you have created.</p> <p><img alt="My Custom Dashboards" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/my-custom-dashboards.png" width="60%" /></p> <p>Any dashboards created in the developer’s portal are automatically saved in the <a href="https://www.flurry.com/flurry-app/">Flurry mobile app</a>, and vice versa, meaning your most important metrics are with you on-the-go. Our goal at Flurry Analytics is to make product insights more accessible to app developers and help them build better apps that users love. Flurry Custom Dashboards are a new way for Flurry customers to conveniently view the product metrics they care about in one place. If you’ve used our new feature, we would love to hear from you. We welcome your feedback at <a href="mailto:support@flurry.com">support@flurry.com</a>.</p> </div> Tue, 13 Apr 2021 17:04:09 +0000 LisaMoshfegh 613 at https://www.flurry.com Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021 https://www.flurry.com/blog/leading-smartphone-manufacturers-india-xiaomi-vivo/ <span class="field field--name-title field--type-string field--label-hidden">Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 04/06/2021 - 22:45</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-04-07T12:00:00Z" class="datetime">2021-04-07</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/leading-smartphone-manufacturers-india-xiaomi-vivo/" data-a2a-title="Vivo Pacing to Become India’s #1 Smartphone Retailer in 2021"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fleading-smartphone-manufacturers-india-xiaomi-vivo%2F&title=Vivo%20Pacing%20to%20Become%20India%E2%80%99s%20%231%20Smartphone%20Retailer%20in%202021"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>India is the world’s second-largest smartphone market, only behind China, and world’s </span></span></span></span></span></span><a href="https://www.flurry.com/blog/state-of-mobile-2021/"><span><span><span><span><span><span><span><span>fastest growing smartphone market</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. Considering the rate of new smartphone adoption, Indian smartphone preferences could have a global impact. In a previous </span></span></span></span></span></span><a href="https://www.flurry.com/blog/can-rapid-adoption-of-chinese-smartphones-in-india/"><span><span><span><span><span><span><span><span>blog post</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, Flurry reported on the increasing dominance of Chinese smartphone manufacturers in India at the expense of Samsung and local Indian manufacturers. In this report, we’ll revisit smartphone market share in India by OEM, as well factors driving growth in this market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications worldwide, providing insights from 2 billion devices per month. Let’s begin by reviewing smartphone market share in India over the past 5 quarters. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone Market Share in India 2020 - 2021" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-marketshare-india.svg" /></span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Vivo’s Steady Rise to #2</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>In the chart above, we plot the market share of the top five smartphone manufacturers in India over the past five quarters. While Xiaomi (in green) maintains its position as the leading smartphone manufacturer in India, vivo’s adoption rates (in purple) have increased more than 5 points throughout the past year, positioning it neck and neck with Xiaomi for the pole position. Xiaomi’s market share increased slightly more than one point, leaving it only 0.5 points ahead of vivo as of Q1 2021. If vivo continues to grow at these levels, it will overtake Xiaomi as the leading smartphone manufacturer in India as soon as Q2 2021. In contrast, Samsung’s share dropped from 19% to 15%, and the world's leading smartphone manufacturer is now fighting to retain third spot against an aggressive OPPO which has consistently maintained its market share near 15%. Apple holds a distant fifth position, but saw its market share decrease from 3.8% to 2.3% despite launching the Apple Store in India in the Fall of 2020.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>The Power of Advertising</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>While catching a consumer’s attention is never easy, vivo does have a lot of firepower—in the form of advertising dollars—at its disposal. Per a </span></span></span></span></span></span><a href="https://e4mevents.com/pitch-madison-advertising-report-2020/public/images/PMAR-report2020.pdf"><span><span><span><span><span><span><span><span>Pitch Madison Advertising Report 2020</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, vivo spent more on advertising in India than any other smartphone manufacturer, and was the 7th largest advertiser in the country across all industries. Since 2016, vivo has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) as well as hired some of India’s most popular celebrities such as Aamir Khan, Ranveer Singh and Virat Kohli as brand ambassadors. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s look at the change in smartphone market share by state to identify the regions driving new smartphone growth in the country. </span></span></span></span></span></span></p> <p><img alt="YoY Smartphone Market Share Shifts by GDP in India" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-marketshare-india-by-gdp.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we plot the states in India based on their year-over-year change in smartphone market share and GDP Per Capita. The x-axis is the GDP Per Capita with an increasing order from left to right. The y-axis is the YoY Change in smartphone market share increasing from bottom to top. </span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>States with the Lowest Per Capita Income See the Highest Growth</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Most of the states experiencing the largest smartphone growth are in the upper left region, where GDP Per Capita is below the national average of $2,030. The smartphone penetration rate in India is 25%, which is far below the global average of 46%. Much of this low penetration is because those living in rural and less affluent areas in India have been slower to adopt smartphones than those in the major city centers. However, this rapid growth in rural regions also provides the biggest opportunity for smartphone manufacturers to ship more devices and for app developers to benefit from a large population of people newly discovering the world of mobile apps.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Much of the decrease in smartphone market share is seen in the states of Maharashtra, Haryana, Delhi, Tamil Nadu and Karnataka in the lower right-hand quadrant. This is likely driven by the major metropolitan cities in those regions, such as Mumbai, Gurgaon, etc. where the smartphone penetration is already quite high and hence future growth opportunities are limited compared to more rural areas. Additionally, due to the pandemic many of the affluent workers in these cities have returned to their hometowns, which shifts their smartphone usage to another region. For an advertiser in the app economy, it is an important shift to keep in mind as they allocate their marketing budgets and don’t want to lose out on affluent smartphone users who are no longer living in the larger cities. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>With its large population, low smartphone penetration rate and rapid smartphone growth, the Indian smartphone market is positioned to shape the global app economy in the years to come. We’ll continue to monitor shifts in market share and smartphone adoption rates, both in India and throughout the world. For more mobile industry insights, make sure you follow us on the </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></span></a><span><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </span></em></span></span></span></span></span></p> </div> Wed, 07 Apr 2021 05:45:54 +0000 LisaMoshfegh 612 at https://www.flurry.com iPhone 12 Pro Appeals to Photography Enthusiasts https://www.flurry.com/blog/best-phone-camera-iphone-galaxy-apple-samsung-photography-professional/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Pro Appeals to Photography Enthusiasts</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 03/31/2021 - 08:40</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-31T12:00:00Z" class="datetime">2021-03-31</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/best-phone-camera-iphone-galaxy-apple-samsung-photography-professional/" data-a2a-title="iPhone 12 Pro Appeals to Photography Enthusiasts"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fbest-phone-camera-iphone-galaxy-apple-samsung-photography-professional%2F&title=iPhone%2012%20Pro%20Appeals%20to%20Photography%20Enthusiasts"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>In the past year, there's been an influx of mobile devices that tout various advances in camera technology. To help you identify which new devices are uniquely suited for photography, we reveal the smartphone model that photography enthusiasts are adopting most.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month. For this analysis, </span></span></span></span></span></span></span><span><span><span><span><span><span>we focus on Apple iPhone and Samsung Galaxy devices that launched during 2020. Note that we don’t review the latest Galaxy S21 line, as its 2021 launch two months ago is too recent for us to assess lasting consumer preferences. First, </span></span></span></span></span></span><span><span><span><span><span><span><span>Flurry</span></span></span></span></span></span></span><span><span><span><span><span><span> looked at U.S. mobile app users active in the past 3 months, which we refer to as the “general population.” We then defined photography enthusiasts as the subset of mobile users active on professional photo editing apps. Let’s start by reviewing the install base of the iPhone 12 series among photography enthusiasts compared to the general population.</span></span></span></span></span></span></p> <p><img alt="iphone-12-photography-smartphone-preferences" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/iphone12photo1.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show smartphone preferences across the iPhone 12 line among the general population in the top row compared to photography enthusiasts in the bottom row. We show the share captured by device, and color code each segment by device price point. For example, the iPhone 12 Pro is a device that captures the greatest share difference among photo enthusiasts (33%) compared to the general population (23%), and i</span></span></span></span></span></span><span><span><span><span><span><span>t’s color coded a medium blue denoting a midrange price of around $1,000. With a more advanced camera for just $200 more than the base iPhone 12 model, the iPhone 12 Pro camera features appear to resonate among photo enthusiasts. The </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone12-pro-max-anchors-apples-earnings/"><span><span><span><span><span><span><span><span>iPhone 12 Pro Max, which is also the most popular iPhone 12 device, </span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>appeals slightly more to photo enthusiasts (44%) than to the general population (41%). </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the install base of the Galaxy S20 series among photography enthusiasts versus the general population.</span></span></span></span></span></span></p> <p><img alt="galaxy-s20-smartphone-preferences-photography-enthusiasts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/iphone12photo2.svg" /></p> <p><span><span><span><span><span><span>The chart above shows that photography enthusiasts and the general population share the same order of smartphone preferences in the Galaxy S20 line, albeit in different percentages. Their first choice is the lower-priced Galaxy S20, followed by the midrange priced Galaxy S20+. The least adopted model is the premium Galaxy S20 Ultra. Despite having more advanced front- and rear-facing cameras, the Galaxy S20 Ultra’s premium price tag seems to deter both the general population and photography enthusiasts from electing it as their first choice. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While both photography enthusiasts and the general population’s preferred model is the lower-priced Galaxy S20, we observe the opposite trend in the iPhone 12 line. The most premium model, the iPhone 12 Pro Max, is the most popular phone among both photography enthusiasts and the general population. We think this difference could be due to the Galaxy S20 line being more expensive than the iPhone 12 series, with the lower-priced Galaxy S20 model being as expensive as the midrange iPhone 12 Pro model. This difference could also result from Apple and Samsung having different customer profiles. </span></span></span></span></span></span><br /><br /><span><span><span><span><span><span>Note that for both the iPhone 12 and Galaxy S20 series, photography enthusiasts tend to adopt more premium-priced phones with higher-end cameras than the general population. As a result, photography enthusiasts seem to be less price-sensitive than the rest of the population, or the extent to which they value the high-end camera supersedes their sensitivity to price.</span></span></span></span></span></span></p> <h3><strong>Summary</strong></h3> <ul><li><span><span><span><span><span><span>In the iPhone 12 line, the premium-priced iPhone 12 Pro Max is the most adopted smartphone by the general U.S. population and photography enthusiasts alike. By contrast, the lowest-priced base Galaxy S20 model is the most preferred phone in the Galaxy S20 series. </span></span></span></span></span></span><br />  </li> <li><span><span><span><span><span><span>Among smartphones in the iPhone 12 and Galaxy S20 series, the iPhone 12 Pro is the only model that photography enthusiasts rank higher than the general population. It is the second most adopted model in the iPhone 12 line among photography enthusiasts, while it ranks as the third most adopted phone in the general population. The iPhone 12 Pro model therefore uniquely appeals to photography enthusiasts and appears to be particularly well suited for photography. </span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span><span>Make sure you follow us on the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>for the latest reports on smartphone industry trends.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></span></p> <p><span><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></span></a><span><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung</span></em></span></span></span></span></span></p> </div> Wed, 31 Mar 2021 15:40:46 +0000 edanilo 607 at https://www.flurry.com How to Build a Conversion Funnel for your Mobile App https://www.flurry.com/blog/mobile-app-conversion-funnel-analysis/ <span class="field field--name-title field--type-string field--label-hidden">How to Build a Conversion Funnel for your Mobile App</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 03/30/2021 - 14:06</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-29T12:00:00Z" class="datetime">2021-03-29</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/299/" hreflang="en">Product Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/mobile-app-conversion-funnel-analysis/" data-a2a-title="How to Build a Conversion Funnel for your Mobile App"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmobile-app-conversion-funnel-analysis%2F&title=How%20to%20Build%20a%20Conversion%20Funnel%20for%20your%20Mobile%20App"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><a href="https://www.flurry.com/blog/what-is-mobile-app-conversion-funnel/"><span><span><span><span><span><span><span><span>Mobile app conversion funnels</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> measure your app users as they complete a series of steps in your mobile application. Understanding the key conversion moments in your app is key to building a successful app business. In this post, we’ll walk you through how to create your first conversion funnel in Flurry Analytics. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>An example of a conversion funnel would be completing a series of onboarding steps or signing up for an account. Conversion funnels can either directly generate revenue, such as completing a purchase or viewing an advertisement, or they can drive engagement, such as signing up for an email newsletter or creating an account. </span></span></span></span></span></span></p> <p><a href="https://login.flurry.com/signup"><span><span><span><span><span><span><span><span>Creating an account</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and integrating Flurry’s SDK takes about 5 minutes. To get the most out of Flurry’s Conversion Funnel analysis, make sure you have your app’s </span></span></span></span></span></span><a href="https://www.flurry.com/analytics/event-tracking/"><span><span><span><span><span><span><span><span>custom events</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> integrated. </span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Building a Simple Mobile Conversion Funnel in Flurry Analytics</span></span></span></span></span></span></h2> <h3><span><span><span><span><span><span>Step 1: Login to Flurry Analytics</span></span></span></span></span></span></h3> <p><a href="https://dev.flurry.com/"><span><span><span><span><span><span><span><span>Login</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to the Flurry developer’s portal, navigate to the Explorer icon and ensure Funnels is selected.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Flurry Analytics Conversion Funnel Analysis" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis-flurry.png" width="80%" /></span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 2: Choose Your Conversion Funnel’s Settings</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Select your preferred time zone, the type of chart you’d like to see, and the type of conversion. We offer two types of funnels: User Conversion and Repeated Conversion. A User Conversion is a conversion funnel that a user would complete one time only, such as launching the app and completing the onboarding process. A Repeated Conversion is a recurring conversion funnel that users can complete repeatedly. </span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 3: Select the Key Steps in Your Conversion Funnel</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Select steps that complete your funnel. In our example, we’re using Install, userRegistration, and InAppPurchase. Let’s see how this basic funnel looks.  </span></span></span></span></span></span></p> <p><br /><img alt="Conversion Funnel Analysis" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis.png" width="80%" /></p> <p><span><span><span><span><span><span>The solid blue bars represent the users who entered each step. In this case, we’re using a waterfall chart and the diagonal blue and white lines represent the drop off from the prior step. If you hover over each step with your cursor, you will see actual numbers and percentages. </span></span></span></span></span></span></p> <h3><span><span><span><span><span><span>Step 4: Add Constraints</span></span></span></span></span></span></h3> <p><span><span><span><span><span><span>Add constraints to each step for deeper analysis with the “Add Constraint” button. For example, you could analyze users who registered through a particular registration channel, or users who spent over a certain dollar amount. </span></span></span></span></span></span></p> <h2><span><span><span><span><span><span>Deeper Analysis Through Filters and Breakouts</span></span></span></span></span></span></h2> <p><span><span><span><span><span><span>Once your funnel is built, you can run more analysis using filters and breakouts. Filters allow you to filter out data you are not interested in seeing in your funnel. Breakouts allow you to break out each step by certain parameters. Let’s review an example of each. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>If you select the Breakout drop-down you will be able to choose from a variety of breakouts: device type, country, estimated age and gender, and many more. Let’s choose Estimated Age. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Conversion Funnel Analysis with Breakouts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis-breakouts.png" width="80%" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the example above, we have broken out our funnel by estimated age to allow you to measure the different conversion rates of different age brackets. Next, we’ll try a filter. Let’s say you only care about adults aged 18 - 44 and want to filter out app users under 18 or over 44. Click the “+ Add Filter” button and select “Estimated Age” to choose the three age brackets we’re interested in: 18 - 24, 25 - 34, and 35 - 44. Click “Run” to see your conversion funnel for app users between 18 and 44 years old. </span></span></span></span></span></span></p> <p><img alt="Conversion Funnel Analysis with Filters" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/conversion-funnel-analysis-filters.png" width="80%" /></p> <p><span><span><span><span><span><span>Here, you see the same mobile conversion funnel, but it only includes adults aged 18 - 44 years old, and has filtered out any user that does not fall within that age range. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The default time period when you run a conversion funnel is the past 365 days, but you can use the Session Date filter to specify a more precise time period. For example, if you have focused on optimizing a particular step in the past 30 days, you would select “within the last 30 days” to see your more recent conversion funnel. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Once you have built your conversion funnel, you can easily download and export your data if needed, or save your funnel for future use. You can even set your funnel to private so only you can access it, or set it to public and make it available to all Flurry users associated with your app. Building and analyzing your app’s conversion funnel over time can help boost user engagement and ultimately increase revenue. If you have any questions about using Flurry Analytics for conversion funnel analysis, please contact us at </span></span></span></span></span></span><a href="mailto:support@flurry.com"><span><span><span><span><span><span><span><span>support@flurry.com</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> </div> Tue, 30 Mar 2021 21:06:50 +0000 LisaMoshfegh 606 at https://www.flurry.com Simplify Your App Analytics with Custom Dashboards https://www.flurry.com/blog/simplify-your-app-analytics-with-custom-dashboards/ <span class="field field--name-title field--type-string field--label-hidden">Simplify Your App Analytics with Custom Dashboards</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Daryl Burghardt, Design Director, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/1/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">FlurryAdminDB</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 03/22/2021 - 12:19</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-23T12:00:00Z" class="datetime">2021-03-23</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/24/" hreflang="x-default">ios app development</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/7/" hreflang="en">Android</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/87/" hreflang="x-default">app dev</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/simplify-your-app-analytics-with-custom-dashboards/" data-a2a-title="Simplify Your App Analytics with Custom Dashboards"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsimplify-your-app-analytics-with-custom-dashboards%2F&title=Simplify%20Your%20App%20Analytics%20with%20Custom%20Dashboards"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Like many Flurry users, our goal is to deliver useful and meaningful experiences in our product. Based upon customer feedback and research, we are pleased to announce the initial release of customizable dashboards where you can now collect and group your most-used and relevant metrics. This is a step toward a more personalized Flurry experience where you can reorder, resize, and share data most relevant to your business and app development needs.</p> <h2>Custom Dashboards for Both Desktop and Mobile</h2> <p>We are introducing the ability to add your favorite charts to Custom Dashboards for both our desktop and Android and iOS app experiences; you’ll be able to have your data your way, anywhere you might need it. If you haven’t tried the <a href="https://www.flurry.com/flurry-app" target="_blank">Flurry app</a> yet, now might be a good time as you can easily take advantage of your most needed metrics right on your mobile device. Leveraging the power of the Flurry desktop experience, we have been striving to make the Flurry app experience straightforward and focused.</p> <h2>Easily Add Charts and New Custom Dashboards</h2> <h3>Choose Your Favorites</h3> <p><img alt="Real-Time Devices Chart" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Real-TimeActiveDevices.svg" style="max-width:540px" /></p> <p>Any chart that can be added as a favorite item will have a star icon available to easily save it to your Custom Dashboards. Once you select the star, you’ll see a series of options to give the chart being saved a meaningful name and an option to either create a new dashboard, or add to an existing Custom Dashboard. You can save charts to multiple dashboards to avoid navigating through different tabs and lists within Flurry.</p> <div class="well values" style="float:none"> <ul class="value"><li style="list-style: none;">Choose your most-used charts</li> <li style="list-style: none;">Name your own dashboards</li> <li style="list-style: none;">Give meaningful names to your own charts</li> <li style="list-style: none;">Edit and remove items as needed</li> </ul></div> <h2> </h2> <h2>Define Your Own Flurry Experience</h2> <h3>What Is Most Relevant to You?</h3> <p><img alt="Flurry Custom Dashboards with 2 Charts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/CustomDashboard.svg" /></p> <p>Our goal is to make Custom Dashboards the starting point in Flurry Analytics, pre-populated with the most valuable metrics and reports for your app. You will find Custom Dashboards are now the top-most navigation item so you can easily begin adding your most-needed items as you see fit. You can give meaningful names to the various dashboard views and charts to better track and manage them your own way. You can also remove any custom items at any point should you no longer need them; the original charts will remain intact where you originally found them as Flurry default charts (e.g. “App Activity”) so you can always go back and add them again if they become relevant.</p> <h2>Refining the Overall Filter Experience</h2> <p>For the initial Custom Dashboards launch, we have incorporated read-only views for filters, but we plan to introduce the ability to directly edit applied filters and other chart settings. Charts saved to your dashboards can be opened in Flurry’s standard full screen mode where you can see all details and applied settings so you can investigate and adjust. Over the coming months, we’ll refine how charts in Custom Dashboards can be repurposed and refined. Even ad hoc queries via Flurry Explorer will become a part of your customizable favorites allowing even easier access to your most crucial data which we hope will ultimately save you time. We are also looking to rework the overall filter experience itself to make defining the data you see quicker and easier to apply.</p> <p>We are excited to simplify the Flurry experience for you, so reach out to us at <a href="mailto:support@flurry.com">support@flurry.com</a> if you have any comment, concerns, or other needs we might not have considered! We are here to make Flurry better.</p> </div> Mon, 22 Mar 2021 19:19:03 +0000 FlurryAdminDB 604 at https://www.flurry.com iPhone 12 Outperforms iPhone 12 Pro Max in China https://www.flurry.com/blog/iphone-12-performance-in-china/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Outperforms iPhone 12 Pro Max in China</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 03/22/2021 - 11:51</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-03-22T12:00:00Z" class="datetime">2021-03-22</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/iphone-12-performance-in-china/" data-a2a-title="iPhone 12 Outperforms iPhone 12 Pro Max in China"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fiphone-12-performance-in-china%2F&title=iPhone%2012%20Outperforms%20iPhone%2012%20Pro%20Max%20in%20China"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>In Apple’s most recent earnings call, they reported </span></span></span></span></span></span><a href="https://www.apple.com/newsroom/2021/01/apple-reports-first-quarter-results/"><span><span><span><span><span><span><span><span>64% of their record-breaking 111.4 billion in revenue came from international markets</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. After the United States, China is Apple’s second largest smartphone market, which should come as no surprise considering the world’s most populated country is also the world’s largest smartphone market. For this report, we’ll analyze iPhone adoption trends in China over the past several years with an emphasis on 2020’s iPhone 12 series. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications worldwide, providing insights from 2 billion devices per month. Let’s begin by reviewing the current share of Apple’s iPhone install base in China as of February 2021.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of iPhone Install Base in China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/share-of-iphone-install-base-china.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 15 iPhone devices in the Chinese market as of February 2021, by share of install base. The iPhone 11, the base model released in 2019, is the most popular iPhone in China with 13.4% of the total iPhone install base, followed by 2017’s iPhone X with 10.5%. Older iPhone models such as iPhone 7 Plus and iPhone 8 Plus also make the top 5, with their smaller counterparts iPhone 7 and iPhone 8 ranking at the 8th and 12th place respectively. Amongst the newer iPhone 12 lineup, the base iPhone 12 has captured the most share at 5.9%, followed by iPhone 12 Pro Max (4.2%) and iPhone 12 Pro (2.4%). The iPhone 12 mini failed to make the list of top 15 iPhone models as it only captured 0.5% of the total iPhone market in China. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next look at the share of iPhone models by device age, and how it has changed over the last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of iPhone Users in China with Devices 4 Years and Older" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/replacement-cycle-china-iphone.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the side-by-side pie charts above, we present the age of iPhone devices held by Chinese consumers in February 2021 on the left, and February of 2020 on the right. The share of people holding phones for longer than 4 years has increased from 23% to 31% in the past year. People might be able to use their old iPhone devices longer due to better battery management offered by Apple through their Battery Health tool which supports iPhone 6 and later. Also, Apple substantially increased prices of new iPhone models since the launch of iPhone X in 2017, which might be leading people to wait longer for their next smartphone upgrade. Of course, COVID-19 impacted the economy and forced Apple to close retail stores for several months, which also could have delayed or prevented people from upgrading.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On the other hand, the share of people with iPhone devices less than one year old increased 3 percentage points to 14% in February 2021. This indicates that more people upgraded to the iPhone 12 lineup this cycle compared to the iPhone 11 series last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Next, let’s look at the share of new device activations by iPhone series over the last four years.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of New iPhone Activations in China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/share-of-new-iphone-activations-china.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we see how the share of new device activations has changed since 2017, by iPhone series. The share of the iPhone 6S series and older, represented in light blue, has decreased dramatically since 2017, while the share of iPhone 7 series (light green) and iPhone 8 series (orange) has not changed significantly. Even in 2021, they are still capturing 14% and 12% of all new iPhone activations, respectively. Since the iPhone 8 series launched, Apple has made substantial changes to their devices, including larger screen sizes, removal of the home button, and higher prices, which may deter some people from upgrading their phones to the newest models.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As of February 2021, the iPhone 12 series accounts for 25% of new iPhone device activations in China. But what’s interesting is that the iPhone X series is the second most popular lineup, capturing 19% of new activations in China and outperforming the newer iPhone 11 series by 2 percentage points. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Lastly, let’s review how the iPhone 12 series has performed in China.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Share of New Device Activations from iPhone 12 Series in China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/share-of-new-device-activations-iphone12-china.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we illustrate the share of each device in the iPhone 12 series from October 2020 through February 2021. The iPhone 12 and iPhone 12 Pro were launched in October 2020 followed by iPhone 12 Pro Max and iPhone 12 mini in November 2020. Since launch, the iPhone 12, in green, has consistently been the most popular device in the iPhone 12 lineup, followed by iPhone 12 Pro Max, in purple. This is a reversal of the trend seen in the United States, where </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone12-pro-max-anchors-apples-earnings/"><span><span><span><span><span><span><span><span>iPhone 12 Pro Max outshined the iPhone 12</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. Additionally, since coming down from the initial spike at launch, the iPhone 12 is consistently gaining share in China, whereas the other three devices in the lineup are flat or declining. In 2021 alone, the iPhone 12 has gained 4 percentage points, almost entirely at the expense of the iPhone 12 Pro Max. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The other trends in the iPhone 12 lineup are more similar to those seen in the United States market. The iPhone 12 Pro Max has outsold its smaller counterpart, the iPhone 12 Pro, in both China and the United States, and iPhone 12 mini has failed to pick up much market share in either country. As per a recent report from Nikkei Asia, Apple will halt production of the iPhone 12 mini sometime in 2021 by 70% or more, further indicating that people may not be willing to pay top dollar for smartphones with a smaller screen. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Based on Apple’s record-breaking fourth quarter and the increasing revenue coming from international markets, China will continue to be essential to Apple’s future growth opportunities. For more mobile industry insights, make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span> and on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><br /><br /><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</span></em></span></span></span></span></p> <p> </p> <p> </p> <p> </p> </div> Mon, 22 Mar 2021 18:51:17 +0000 LisaMoshfegh 605 at https://www.flurry.com