App Insights

As America waits in limbo for election results from Pennsylvania, Nevada, North Carolina and Georgia, a polarized population is starved for new information. And while 2020 has featured some of the biggest events in modern history -- a global pandemic, an impeached U.S. President, widespread protests over severe social injustice, and a wildly volatile economy --  83% of Americans believe that who wins the presidency, according to Pew Research, matters more now than it has over the past two decades.

With 8.5% of the world’s population, Southeast Asia is a culturally and ethnically diverse region and one of the fastest growing smartphone markets in the world. It’s made up of several countries, anchored by Indonesia, the world’s fourth most populated country. In this report, we’ll analyze the current smartphone landscape in Southeast Asia. 

Over 1 billion tablets are in use globally, according to Statista, with a penetration rate forecasted to surpass 20% of the world’s population within a couple of years. While smartphones and laptops each have higher penetration rates, the tablet still holds a unique position in the market as an in-between form factor.  In particular, it’s known for media consumption, gaming and productivity usage  such as email and document editing.

Mobile game usage in the U.S. has increased substantially during COVID-19. In a previous report, we showed that mobile game sessions surged by 21% after stay-at-home orders took hold, on weekdays no less!

Brazil is the world’s 6th most populated country and 4th largest smartphone market, only behind China, India and the United States. As South America's largest country, Brazil’s population accounts for half of the continent.

Coronavirus has severely impacted U.S. mobility in 2020. Foot traffic to financial centers plunged by 70%. Trips to retail stores declined by 26%. Airport visits collapsed by 75%.

Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. 

When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake.

When the coronavirus pandemic hit, borders closed around the world and Americans spent months under lockdown. As Summer approached, stay-at-home orders were lifted and many hotels reopened. However, travel destinations and activities remained limited. Travel abroad was restricted, summer camps were canceled, indoor dining at restaurants was shut down, and entertainment activities such as going to museums, movie theaters, and theme parks were not permitted. As a result, COVID-19 crushed many travelers’ Summer plans.