App Insights

A Billion Reasons to Understand App Usage on Tablets

Over 1 billion tablets are in use globally, according to Statista, with a penetration rate forecasted to surpass 20% of the world’s population within a couple of years. While smartphones and laptops each have higher penetration rates, the tablet still holds a unique position in the market as an in-between form factor.  In particular, it’s known for media consumption, gaming and productivity usage  such as email and document editing.

Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches

Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. 

Will the iPhone 12 Convince Consumers to Replace Older iPhones?

When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake.

Apple Increases Sales Velocity with Lower Priced iPhones

In 2018, Apple announced they would no longer publicly share the number of iPhone devices sold each quarter. Instead, they would focus on quarterly revenue as a way to include their growing services and subscription business. In the two years since this announcement, Apple has expanded its services business to seven offerings, including Apple Fitness+ and Apple One announced earlier this week. With this new revenue stream layered on top of the iPhone, Apple has been reducing the minimum starting price for the iPhone to expand their footprint and sell more services.

Apple and Samsung Jockey for Global Smartphone Dominance

Samsung and Apple dominate the smartphone industry globally. Combined, they control more than half the total market share on the planet. In most regions of the world, either Apple or Samsung is the top vendor. While Apple leads in its home market of North America, Samsung tends to lead elsewhere. In this report, Flurry looks at the global market share by active user base. While most market share analyses estimate device shipments or sales, Flurry directly measures what phones are in use today.

State of Mobile: COVID-19 Edition

COVID-19 and the ensuing stay-at-home orders have caused mobile app usage to skyrocket. Consumers are looking to fill unexpected free time due to limited leisure activities and social distancing, meaning many of us are reaching for mobile devices to pass the time. Throughout the past few months, Flurry has investigated various shifts in user behavior due to the pandemic by looking at app usage across categories. For this report, we’ve compiled our recent findings into one document to demonstrate the cross-category impact of the COVID-19 pandemic. We hope you’ll take a look.

Gen Z and Millennials Prefer Apple Over Samsung

Gen Z and Millennials have grown up with mobile technology at their fingertips. Most don’t use landlines, or even cameras aside from the ones on their phones. Representing nearly half the population, and the bulk of consumer spending, major smartphone manufacturers are in a battle for their loyalty. In this report, we compare consumer demographics of Samsung smartphone and Apple iPhone users.