ios 14

The IDFA is Dead

It’s been about a year since Apple dropped the bombshell that it would deprecate its Identifier for Advertisers (IDFA), aiming to bolster consumer privacy. At the same time, this also severely hamstrings how mobile app developers monetize through advertising. The net result of this has been deep-felt industry grief, and we’re still working through the various stages.

iOS 14 Opt-in Rate: Behind the Numbers

Apple launched one of the most significant privacy policies in the mobile app economy with the release of iOS 14. iOS users are now directly in control over whether or not their behavior can be shared with other apps and third parties. iOS app developers are now required to request permission to track their users beyond the app in use. This change will impact the entire mobile ecosystem and create challenges for personalized advertising and attribution.

Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy

Apple is changing the information required to submit new apps and app updates to the app store effective December 8, 2020. The new submission process will give users transparency about app data usage via a new privacy details section of an app’s product page in the app store. This  “nutrition label” will also include data used by third-party partners integrated  into an app.

How iOS 14 Negatively Impacts Ad Revenue for Mobile App Publishers

When Apple announced iOS 14, it outlined a new policy which requires app publishers to seek end user permission to access a user’s IDFA. While estimates on forecasted opt-in rates vary, the result is clear: the IDFA will become scarce. Among the implications for app developers, the most pressing is an expected large drop in advertising revenue. In this post, we’ll discuss how disabling the IDFA leads to a sizable drop in ad revenue.

Preparing for iOS 14

At this year’s WWDC, Apple announced that iOS 14 will change how developers can collect and share end user data. We’re summarizing the most important changes here, and how we’re helping you prepare for iOS 14. 

Using Flurry Analytics

Please note that Flurry Analytics is unaffected by these changes, and you can continue to use the service without any issues before and after iOS 14 is released.

Managing Privacy with Your End Users