Apple

Among your strongest marketing plays in the App Store is to offer a free trial of your game or application. Not only is the App Store designed for this, but also it’s the best way to reduce consumer risk in trying your application, with the goal of eventually getting that user to purchase the full version. Think: money. And from our data, it’s among the most effective moves you can make. Here’s a motivational example using customer data collected using Flurry’s mobile app analytics service in their iPhone apps.

The App Store’s unprecedented success has certainly created “poster-child” success stories like iShoot and Trism (for the record, we love and play the both of those games!). At the same time, Apple recently announced that over 25,000 applications are available in the iPhone App Store and that over 50,000 paid developers are in their SDK program.  Given these figures, many wonder if increased competition has created an insurmountable barrier-to-entry for additional success stories.