Since the App Store and Google Play launched over a decade ago, advertising has enabled app publishers to offer free, high quality applications. Even when users fail to explicitly pay an app publisher for the use of an app, the publisher can still earn revenue. With 76% of all apps generating revenue from advertising, according to a recent Ad Colony survey, the ad revenue model has been a cornerstone of app monetization—at least until this year.
App Category Insights
2020 has featured an unusually high concentration of major events that have dominated the news. The first quarter included mounting tensions with Iran, President Trump’s impeachment trial, and the untimely death of Kobe Bryant. The second quarter focused on the rise of Coronavirus, economic uncertainty and national protests about racial injustice. The result has been a significant, sustained increase in the consumption of news, including in mobile apps. In this report, Flurry takes a look at news consumption patterns in mobile news applications across the first six months of 2020.
As Flurry from Yahoo reported last year, the proliferation of shopping apps on our mobile devices means every day can be Black Friday. Consumers with a mall in their pockets at all times don’t need to wait for the store to open.