App Insights

Health & Fitness App Users Are Going the Distance with Record-High Engagement


As smartphone users have diversified their app usage, health & fitness apps have become a vital tool to make our lives healthier. In the last three years, health & fitness app usage grew by over 330%. Users are continuously tracking workouts, signing up for classes, and keeping in touch with their general health. We took a closer look at current trends and opportunities for health & fitness app developers.

Play Longer, Spend More: Gamers Become Serious About Mobile



Gaming has been a crucial part of the mobile industry since the launch of the App Store in 2008. For seven years in a row, gaming apps have been used more than apps from any other category. Consequently, mobile gaming has truly shaped how we engage on our smartphones today. However, since 2015, gaming sessions have been on the decline. Does that indicate the end of the mobile gaming era?

European State of Mobile - 2017

UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.

The report looks into mobile app activity in the UK, France and Germany over the last year, as well as global trends, the report draws on Flurry’s expansive global footprint.

More than 940,000 applications, across 2.1 billion devices, in 10 billion sessions a day provide a unique level of detail and breadth for examining app usage patterns.

Key insights from the report include:

Keys To Mobile Growth with Andrew Chen from Uber

By: Toby Vogels (@tobyvogels), Mobile Developer Evangelist

It’s #KeysToMobileGrowth time again and in this edition we had the chance to get together with Andrew Chen. Besides heading rider growth at Uber, Andrew is one of the industry’s most prominent growth thought leaders - he’s written hundreds of essays on growth and marketing. We picked his brain on what it takes to build a scalable and successful business.

#KeysToMobileGrowth: A Look Back

By: Toby Vogels (@tobyvogels), Mobile Developer Evangelist

In this post, we will take a look back at some of the lessons learned from our interviews with some industry thought leaders in the last year. Since we started our #KeysToMobileGrowth series in June 2016, we discussed mobile strategies with seven experts from across the industry. Check out some of the expert tips to set up your app business for growth in 2017.