Samsung https://www.flurry.com/ en December Holiday Smartphone Activations Down 20% Year-over-Year https://www.flurry.com/blog/2020-holiday-recap/ <span class="field field--name-title field--type-string field--label-hidden">December Holiday Smartphone Activations Down 20% Year-over-Year</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/06/2021 - 13:22</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-01-06T12:00:00Z" class="datetime">2021-01-06</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-recap/" data-a2a-title="December Holiday Smartphone Activations Down 20% Year-over-Year"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-recap%2F&title=December%20Holiday%20Smartphone%20Activations%20Down%2020%25%20Year-over-Year"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s see what happened.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Decreased Demand Continues in December</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This holiday season was like no other. A combination of growing unemployment rates, stay-at-home orders and business closures, many people reduced holiday spending and most shifted buying online. On Christmas day, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/christmas-2020-smartphone-activations/"><span><span><span><span><span><span><span><span>smartphone activations were down 23%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year. Let’s now compare the entire month of December 2020 to that of 2019.</span></span></span></span></span></span></p> <p><img alt="Smartphone Activations December 2019 vs. December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-december-2019-vs-2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we plot daily smartphone activations across December 2020 in dark blue and December 2019 in light blue. The 2020 curve shows an even, decreased amplitude but follows the general shape of 2019’s curve. This indicates that total demand was down but that consumer purchasing behavior still follows a similar pattern. In both cases, December is elevated, there is a spike on Christmas Day, and stepped-up tail between Christmas and New Year’s Day. Overall, December 2020 smartphone activations are down 20% compared to December 2019. We believe the underlying driver is COVID-19 which has increased unemployment, decreased consumer spending, and pushed the bulk of sales transactions online. Limitations on family gatherings may have also dampened gift giving. While overall smartphone adoption was down, a significant volume of devices were still adopted. Let’s see which device models rose to the top this holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top 10 Smartphones Activated December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/top-smartphone-activations-december-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 10 most activated smartphones in December 2020 along with the market share captured for each device. Similar to Christmas day, last year’s iPhone 11 took the number one spot with 5.7% of total smartphone activations in December. This year’s most premium device, the iPhone 12 Pro Max was number two and the iPhone 12 was number three. In total, across all of December, Apple iPhone devices took eight of the top ten spots, with LG’s Stylo 6 and Samsung’s Galaxy A11 taking the eighth and tenth spots respectively.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The success of several discounted devices this year is noteworthy, indicating that consumers were notably more price sensitive this holiday season. However, the second place finish by the iPhone 12 Pro Max, which starts at $1,099, is remarkable and proves that Apple loyalists want the most advanced smartphone Apple has to offer.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>The Case of the Missing Mini</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>While three devices from Apple’s 2020 iPhone 12 line ranked among the Top 5 most popular devices, the iPhone 12 mini failed to even crack the Top 10. In fact, we have to go all the way to the 25th spot to find the flagship mini device, despite consumer interest for Apple to make a smaller, pocket-friendly device. We believe that the value and size of the iPhone SE cannibalized interest in the iPhone 12 mini. The iPhone 12 mini starts at $699—just $100 less than the iPhone 12—with a 5.4” screen, while the iPhone SE, which ranked 6th overall, starts at $399 with an even smaller screen.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the share of new devices captured by manufacturer.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share by OEM December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/december-2020-market-share.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the pie chart above, you’ll see that Apple captured 46% of all smartphones activated in December in the United States, compared to Samsung’s 27% and LG’s 9%. It’s worth noting that Apple’s annual Fall release schedule is optimized to capture interest leading into the holiday season in the United States, arguably Apple’s most important market. While Samsung ranked 2nd in the United States, it remains the world’s largest smartphone manufacturer. And while only one Samsung device cracked this year’s Top 10 list for December, the South Korean OEM has roughly 6X the number of models in the market compared to Apple. In other words, Samsung’s sales volume is spread out across many more models.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we predicted shortly after Thanksgiving, this year’s holiday smartphone activations are down year-over-year likely due to the pandemic. The holiday season in the U.S. continues to be the highest volume period for new device adoption, and this year was marked by split interest between high end and much more budget-friendly models. Apple continued to dominate the Holiday Season in the U.S., which maps to its device release and promotion schedule. </span></span></span></span></span></span><span><span><span><span><span><span>Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest analyses on smartphone adoption and user behavior.  </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Wed, 06 Jan 2021 21:22:49 +0000 LisaMoshfegh 591 at https://www.flurry.com iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones https://www.flurry.com/blog/5g-device-adoption-explodes/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/49/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">amanbansal</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/22/2020 - 08:34</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-22T12:00:00Z" class="datetime">2020-12-22</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/5g-device-adoption-explodes/" data-a2a-title="iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F5g-device-adoption-explodes%2F&title=iPhone%2012%20Launch%20Spurs%20Rapid%20Adoption%20of%205G%20Smartphones"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>2020 has surfaced the importance that technology plays in society. Since the beginning of the pandemic, digital technology has enabled people to work remotely, attend classes, play social games, shop, leverage virtual assistants, and more. All told, the pandemic has accelerated digital transformation by several years and will endure long after the pandemic is over.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Will 5G Meet Expectations?</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>As consumers expect better digital experiences, 5G wireless opens up new possibilities. With ultrafast speeds, seamless connectivity and negligible latency, 5G can improve multiplayer cloud gaming, shopping with augmented reality, real-time video collaboration, and so much more. 5G will accelerate app development around areas such as cloud computing, AR/VR, IoT, and artificial intelligence.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Despite this potential, 5G adoption requires the build-out of infrastructure and compatible devices. But 2020 saw the world’s two largest smartphone manufacturers, Samsung and Apple, release several 5G-enabled devices. In this report, we’ll review 5G smartphone adoption trends as well as the OEMs that are helping bring the technology to consumers.  </span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>5G-Enabled Device Adoption Explodes</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s start by looking at the number of new 5G-enabled smartphones entering the market each month in the past two years.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New-Activations-of-5G-Enabled-Devices-By-Month-Worldwide" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/New-Activations-5G-Enabled-Devices.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the number of new smartphone activations per month starting from December 2018 when the first commercial 5G network services in the world launched in South Korea. All the spikes in device activations, seen as bumps on the chart, correspond to the release of a new 5G-enabled device. The first time a significant number of 5G-enabled smartphones entered the market was when Samsung released their Galaxy S10 5G phones in April 2019, followed by more 5G-enabled flagship smartphones in August 2019, March 2020, and August 2020. Apple joined the 5G bandwagon notoriously late in October 2020 with its iPhone 12 series, and since then the number of 5G-enabled smartphones in consumers’ hands has skyrocketed. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While the percentage of smartphones in the market is still relatively small at 1.7% as of November 2020, the number of monthly activations have increased by 1671% from last year. We expect the adoption rate to continue its sharp increase in the coming weeks as people purchase the latest and greatest smartphones during the holiday season. If the above trend is any indication, 2021 will likely be a banner year for 5G as expected improvements in infrastructure and broader penetration of 5G-enabled devices will meet the critical mass needed for app developers to design next-generation user experiences.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Apple Poised to Overtake Samsung as The Top 5G OEM Next Year</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>Let’s next look at the market share of 5G-enabled smartphones by OEM, and how it is changing over time.</span></span></span></span></span></span></p> <p><img alt="OEM-Share-of-5G-Enabled-Smartphone-in-December-2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/OEM-Share-5G-Devices.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we look at the current market share as well as the share of new device activations as of December 2020. This includes all countries in the world except Europe and China, due to GDPR compliance and lack of Android data respectively. Samsung constitutes 61% of all 5G-enabled devices in the market today, whereas Apple’s share is just 30%, followed by a distant LG at 4%. Samsung was amongst the first OEMs to release 5G-enabled devices in early 2019, which provided it a solid head start. However, Apple is taking a majority share of new activations (63%) thanks to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent release of its iPhone 12 series</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, and appears to be on track to overtake Samsung to become the top 5G OEM in the world in the year ahead.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Network Coverage Matters</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>According to a report from the Foreign Policy Research Institute (</span></span></span></span></span></span><a href="https://www.fpri.org/article/2020/11/chinas-5g-challenge-to-the-us-is-for-the-future/"><span><span><span><span><span><span><span><span>FPRI</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>), China has a two-year lead over the U.S. in terms of 5G infrastructure deployment. Since 5G technology has been available to the public for a longer time in China compared to the U.S., we looked at iPhone 12 adoption in both countries during the launch week of Apple’s first ever 5G-enabled device.</span></span></span></span></span></span><br /><img alt="Mature-5G-Ecosystem-Drives-Higher-iPhone-12-Sales-in-China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/Mature-5G0Ecosystem-Drives-Sales.svg" /></p> <p><span><span><span><span><span><span>In the chart above, the bars represent the number of new devices activated during their respective launch week. The gray bars represent sales in the U.S. and the blue bars represent sales in China. Historically, iPhone sales in China have lagged behind those in the U.S. during the launch week for iPhone XR and iPhone 11. However, iPhone 12 sales in China exceeded those in the U.S., and we believe this is due to 5G technology being more top of mind for Chinese consumers given the more mature 5G ecosystem in the country.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we head into 2021, we are excited by the possibilities of 5G technology, and what that means for the mobile ecosystem. Follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to find out about interesting trends in the mobile space.</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. Flurry is a part of Verizon Media.</span></em></span></span></span></span></p> <p> </p> <p> </p></div> Tue, 22 Dec 2020 16:34:17 +0000 amanbansal 589 at https://www.flurry.com 2020 Smartphone Demand Down Ahead of Christmas https://www.flurry.com/blog/2020-holiday-outlook/ <span class="field field--name-title field--type-string field--label-hidden">2020 Smartphone Demand Down Ahead of Christmas</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst and Lisa Moshfegh, Flurry Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/11/2020 - 09:53</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-11T12:00:00Z" class="datetime">2020-12-11</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-outlook/" data-a2a-title="2020 Smartphone Demand Down Ahead of Christmas"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-outlook%2F&title=2020%20Smartphone%20Demand%20Down%20Ahead%20of%20Christmas"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>The holiday season in the U.S. between Thanksgiving and Christmas is a critical sales period for smartphone manufacturers. From 2016 to 2018, the last three years Apple disclosed unit sales, the company sold well over one-third of its iPhones during the last quarter of each year. And while the stakes are just as high this year, the pandemic has strongly impacted the economy. COVID-19 has left many unemployed, reduced retail foot traffic, and forced Americans to simply stay home, leaving retailers scrambling to prepare for a largely digital December. As we head into the make-or-break  stretch leading up to Christmas, this report studies early trends from the first weeks of this atypical holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights into 2 billion smartphones worldwide per month. Let’s begin by reviewing new device activations in November of this year compared to last year.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New Device Activations - Holiday 2019 vs. Holiday 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Season_Activations_2019_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we plot new device activations—new smartphones entering the market—by week in the United States for 2019 in light blue, and 2020 in dark  blue. Except for the second week of November, smartphone activations so far this year have been below those of 2019. In fact, during the week of Thanksgiving, which typically kicks off the holiday shopping season in the United States, smartphone activations were down 11% year-over-year. If November’s smartphone activations are an indicator for the rest of the holiday season, then we are facing a slower-than-normal holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In addition to lower year-over-year activations this November, device activations peaked two weeks before Black Friday due to an extended period of holiday retailer deals that started earlier in the month of November. Early deals drove front loading of smartphone purchases, perhaps with some OEMs offering discounts to compete against Apple’s newly premiered iPhone 12 Pro Max and iPhone 12 mini which became available two weeks before Black Friday. To get a sense for how this year will unfold, we look back to 2019 when new device activations increased by 42% during the week of Christmas 2019 over the prior week. Below-average activations during November 2020 signals lower smartphone demand this year, likely caused by the pandemic. While activations Christmas week will indeed be the highest of the year, they are unlikely to match 2019 numbers.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s look back at 2019 device activations per OEM during the weeks leading up to Christmas. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Christmas 2019 Smartphone Activations" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Christmas_2019_smartphone_surge.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show new device activations during the last two weeks of December in the U.S. among the six leading smartphone manufacturers. The column on the right side of each couplet represents activations during Christmas week, with the prior week shown on the left. Apple, in orange, and Samsung, in green, are the two most popular brands in the U.S. They both experienced week over week growth during that final week of the year: Apple grew 49% compared to the prior week while Samsung grew 23%. Given the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent success of the iPhone 12</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, we expect Apple to outsell Samsung again this holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With many consumers still finalizing their holiday shopping, we compiled the top two smartphones across each pricing tier based on new device activations during the week of Black Friday 2020. Let’s see how they stack up.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Most Popular Devices November 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Most_Popular_Devices_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top smartphone brand within each budget tier, as well as the best selling smartphone models. The height of the silver bar indicates how close or far behind the second place finisher is compared to the first in each category. For example, Samsung has the top two selling smartphones under $200 with the Galaxy A11 and Galaxy A10e. Based on the height of the silver bar, the Galaxy A10e is not that far behind the Galaxy A11. For all other price points, Apple takes the top spot with various iPhone models that span the price spectrum. Samsung’s Galaxy line takes a distant second place in the three highest priced tiers, further demonstrating Apple’s popularity among U.S. consumers as well as Apple's control of the premium end of the market. LG’s Stylo 6 is the only brand other than Apple or Samsung to even make the list, coming in second place in the budget category of $200 - $400, behind the iPhone SE. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Last week, we reported that due to the pandemic, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/"><span><span><span><span><span><span><span><span>in-store shopping during the Thanksgiving holiday weekend was down 41%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year.  We suspect this trend will continue throughout the 2020 holiday season as daily cases of the coronavirus continue to rise. Most people are placing orders online, and holiday deals impact when those orders are placed. Given the economic uncertainty caused by the pandemic with no prior precedence, retailers are likely scrambling to find favor with consumers, and many consumers are more cautious about what they buy. At Flurry, we will continue monitoring device purchase trends and keep bringing you valuable insights. Please subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to stay updated on trends in the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p> <p> </p> <p> </p> <p> </p> <p> </p></div> Fri, 11 Dec 2020 17:53:44 +0000 LisaMoshfegh 585 at https://www.flurry.com Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday https://www.flurry.com/blog/smartphone-adoption-ramps-in-india/ <span class="field field--name-title field--type-string field--label-hidden">Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 11/25/2020 - 17:01</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-11-25T12:00:00Z" class="datetime">2020-11-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/smartphone-adoption-ramps-in-india/" data-a2a-title="Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsmartphone-adoption-ramps-in-india%2F&title=Smartphone%20Adoption%20Ramps%20in%20India%20as%20Diwali%20Becomes%20Top%20Shopping%20Holiday"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more. And because of this willingness to spend, annual sales are now part of the holiday celebration, making Diwali a battleground for OEMs in the region. In this report, we review how smartphone sales surged during this increasingly important shopping event in India.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Pandemic Impact on Smartphone Sales</span></span></span></span></span></h3> <p><span><span><span><span><span><span>According to a recent survey conducted among Indian consumers by YouGov, an online market research firm, respondents indicated that they would spend less this Diwali holiday season due to financial hardships caused by the pandemic. While they indicated they were hesitant to spend on most categories, they cited buying a smartphone as an exception. This bodes well for smartphone manufacturers as they vie for consumer attention in the world’s second largest smartphone market. Let’s review how the major OEMs in India performed during the weeks leading up to Diwali. </span></span></span></span></span></span></p> <p><img alt="Increase in Smartphone Activations During Diwali " data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Increase_in_Sales_Diwali.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we report the growth in new devices during Diwali for the top OEMs selling smartphones in India. We compared the devices activated during holiday sales from October 16 through November 14, to the devices activated in the preceding thirty days, September 16 through October 15. All of the top OEMs achieved at least a 50% increase in device adoption, with OPPO driving the most growth at 88%. This increase can largely be attributed to the holiday deals run by the retailers, in addition to people upgrading their smartphones as they’ve increased their screen-time during the pandemic.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Chinese OEMs Dominating New Device Sales in India</span></span></span></span></span></h3> <p><span><span><span><span><span><span>Despite recent political tensions between India and China, including calls for a boycott of Chinese products, Chinese manufacturers such as Xiaomi, vivo and OPPO continue to gain unprecedented share in the Indian smartphone market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share Captured During Diwali 2017 - 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Marketshare_Diwali.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we compare the share of smartphone sales by OEM during the week leading up to Diwali for each of the last four years. The combined market share of the Chinese manufacturers (Xiaomi, vivo and OPPO) increased from 28% during Diwali holiday season in 2017 to 63% during this Diwali in 2020. While Chinese OEMs have expanded share in the Indian market, Samsung--the world’s smartphone leader--has seen its share steadily decline over the years. That said, overall smartphone sales this Diwali were 38% higher than last year’s sales. This expanding market results in net unit growth for Samsung, but should be a concern for their long term market position.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Holiday Deals Eclipse Direct Sales from Apple</span></span></span></span></span></h3> <p><span><span><span><span><span><span>As shown earlier in this report, Apple experienced a 73% increase in device shipments in the weeks leading up to Diwali. However, Apple’s overall share in India remains below 2%. Apple had no physical or online retail presence in India until launching the Apple Store online on September 23rd, 2020. For the first time, this enabled people within the country to buy directly from Apple, as well as receive customer support, financing and various trade-in options. Before Apple’s online store launched, people in India could only buy Apple products through authorized resellers or third-party websites such as Amazon or Flipkart. Creating a presence in India underscores the importance of India as an expansion market for Apple. Let’s take a closer look at the impact of the Apple online store launch and annual holiday deals on new iPhone device activations. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Holiday Deals Beat Direct Purchases Through Apple" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Deals_Beat_Direct_Purchases.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the above chart, we show new activations by day of Apple iPhone devices: iPhone 11, iPhone XR, and iPhone SE. Note that we exclude the iPhone 12 and iPhone 12 Pro which launched in India on October 30 but were neither discounted nor saw a resulting lift in sales. Across the chart are two distinct periods. On the left, we show the period between when Apple launched their online store and the beginning of holiday sales leading up to Diwali. And on the right, we show the device activations from the beginning through the end of the holiday sales period.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In India, significant deals are offered during Diwali by companies like Amazon and Flipkart. Charting when these deals began on October 16, we see that Apple device activations spike significantly as soon as the deals begin. Compared to buying an iPhone directly from the official Apple website, a consumer could find discounts between 10% - 30% through these third party retailers. This shows that consumers will bypass the official channel for the purchase of an iPhone device if they receive a sizable enough discount. As a result, consumers in India may be more price sensitive than in other markets.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The size of India’s market, combined with a smartphone penetration of just 32%, make it among the most high-potential growth opportunities on the planet for smartphone manufacturers. Despite the effect the pandemic has had on the economy in India, smartphone sales continue to soar which we believe is a harbinger of a robust mobile ecosystem in India. We’ll continue to monitor smartphone and related adoption trends in India, and keep you updated about any important developments. </span></span></span></span></span></span><span><span><span><span><span><span>Be sure you subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurry-inc-"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest reports on the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </span></em></span></span></span></span></p></div> Thu, 26 Nov 2020 01:01:38 +0000 LisaMoshfegh 580 at https://www.flurry.com Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/ <span class="field field--name-title field--type-string field--label-hidden">Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/30/2020 - 12:39</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-30T12:00:00Z" class="datetime">2020-09-30</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/" data-a2a-title="Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsamsung-and-apple-jockey-for-smartphone-leadership%2F&title=Samsung%20and%20Apple%20Jockey%20for%20Smartphone%20Leadership%20with%20Contrasting%20Approaches"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. </p> <p>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications that reach 2 billion smartphones per month. Unlike other market share analyses that rely on device shipments or sales, we measure devices currently active in the market, which we believe presents a more accurate picture of current market share. Let’s begin with an August 2020 snapshot of active devices by OEM.</p> <figure class="tmblr-full" data-orig-height="924" data-orig-width="1648"><img data-orig-height="924" data-orig-width="1648" src="https://64.media.tumblr.com/3b4c6222b46b36e3b8432b9dd544f65c/37577ff4a0414cbe-57/s540x810/01e90d64162c38bb8bee0cf32c1bacd601aefdb7.png" /></figure><p>In the chart above, we list device manufacturers by their share of global active devices. Note that due to insufficient data in China and Europe, we exclude those regions from our analysis. Starting on the left hand side, Samsung is the global leader with 33% of the world’s active smartphones, followed by Apple with 20%. Now let’s take a closer look at which devices are most popular.</p> <figure class="tmblr-full" data-orig-height="928" data-orig-width="1654"><img data-orig-height="928" data-orig-width="1654" src="https://64.media.tumblr.com/feb3042a335750d52fe1c4a7628f9649/37577ff4a0414cbe-6b/s540x810/6829970f58c407c441d678a8cb00748feae5d5df.png" /></figure><p>In the chart above, we list the world’s top 15 active smartphones using data from August 2020. We color coded Apple devices in blue and Samsung devices in orange. You’ll note that all of the top 15 devices are made by Apple or Samsung, with Apple holding the top 10 spots. Expanding to the top 15, Samsung Galaxy devices begin to show up. Of the top 15, Apple has 12 devices, and Samsung 3. No other manufacturer’s device appeared on this list, reminding us how much these two OEMs control the world’s device base.</p> <p>Considering the first two charts together, you’ll likely wonder how Samsung leads Apple in global market share by so much while holding very few of the top 15 devices. That could come down to how they approach product lines. Most years, Apple launches one or two iPhone models, sometimes with a few different device tiers as was the case with the iPhone 11 series. Samsung, on the other hand, launches as many as twenty different models in a given year to accommodate regional preferences and provide coverage across the price spectrum. To illustrate this, let’s do a side-by-side comparison of the market share versus the number of active devices between Apple iPhone and Samsung Galaxy lines.</p> <figure class="tmblr-full" data-orig-height="930" data-orig-width="1652"><img data-orig-height="930" data-orig-width="1652" src="https://64.media.tumblr.com/525413f62baba08491b2a929692013c5/37577ff4a0414cbe-60/s540x810/de3a325ba99ebce3002ad47ea16ab3ab84a3d592.png" /></figure><p>On the left side of the chart above, we compare the market share of Apple’s iPhone line, in blue, to that of Samsung’s Galaxy line, in orange. And on the right side, we compare the number of active devices between the two product lines. The Samsung Galaxy line is 8 percentage points higher but achieves this market share with 457 devices compared to Apple iPhone’s 28 devices. Slowing down for a moment, this means that there are 16X more unique Galaxy models active around the world compared to Apple iPhone models. This fragmentation of Samsung devices helps explain how Samsung can have more total market share without having any of the top 10 active devices. With this approach, the Samsung Galaxy active user base is 1.4X that of Apple’s iPhone. While this translates to more market share, Samsung’s fragmentation could also raise questions about economies of scale and complexity in manufacturing, distribution and promotion. </p> <p>Overall, the top 15 devices shown in our earlier chart represent 20% of the world’s smartphone market. The remaining 80% of the market comes from more than 8,000 device models offered by over 800 OEMs, illustrating how fragmented the entire industry is, Apple notwithstanding. Let’s next check out which devices are most popular in each country.</p> <figure class="tmblr-full" data-orig-height="926" data-orig-width="1650"><img data-orig-height="926" data-orig-width="1650" src="https://64.media.tumblr.com/c0269a052de194e74e034b6e468c20e0/37577ff4a0414cbe-52/s540x810/fb9d7fb9d47b6209b6176a599cdda350e1ddf545.png" /></figure><p>In the table above, we list the most popular device in each of the top 20 countries, excluding Europe and China due to insufficient data. Doing so reveals more OEMs and devices, with some regional trends appearing. In Latin America, including Brazil, Mexico and Argentina, Samsung’s Galaxy J line is the leader. In countries with higher income per capita, such as the United States, Canada and Japan, the iPhone takes the top spot. Notable Chinese manufacturers Huawei, Oppo and Xiaomi also appear on the list in parts of the Middle East, Asia and Latin America. And third party analyst reports show that both Huawei and Xiaomi have strong penetration in China.</p> <p>Samsung’s approach of shipping many more device variants, and at lower price points, has resulted in capturing a third of the world’s smartphone install base. Apple, with fewer devices at higher price-points controls a one-fifth of the world’s install base. And while Samsung has a larger total footprint, Apple may enjoy economies of scale with longer production runs across fewer SKUs and more focused distribution in the world’s more developed economies. Either way, this competition leads to innovation and choice for consumers, further driving advances in smartphone technology and capabilities. Make sure you subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=ZDUwZDllM2ZlZTMxMTI2MTc0NWYxMmM0MzRlM2UwZTVkNGE4NTQ4ZSxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1599782944" target="_blank">LinkedIn</a> to stay up-to-date on the latest smartphone adoption and usage trends. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</i></p> <p><i>The Flurry blog (<a href="https://www.flurry.com/blog/" target="_blank">https://www.flurry.com/blog/</a>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </i></p> </div> Wed, 30 Sep 2020 19:39:45 +0000 Anonymous 340 at https://www.flurry.com Apple and Samsung Jockey for Global Smartphone Dominance https://www.flurry.com/blog/apple-and-samsung-jockey-for-global-smartphone/ <span class="field field--name-title field--type-string field--label-hidden">Apple and Samsung Jockey for Global Smartphone Dominance</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/02/2020 - 10:35</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-02T12:00:00Z" class="datetime">2020-09-02</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/apple-and-samsung-jockey-for-global-smartphone/" data-a2a-title="Apple and Samsung Jockey for Global Smartphone Dominance"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fapple-and-samsung-jockey-for-global-smartphone%2F&title=Apple%20and%20Samsung%20Jockey%20for%20Global%20Smartphone%20Dominance"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Samsung and Apple dominate the smartphone industry globally. Combined, they control more than half the total market share on the planet. In most regions of the world, either Apple or Samsung is the top vendor. While Apple leads in its home market of North America, Samsung tends to lead elsewhere. In this report, Flurry looks at the global market share by active user base. While most market share analyses estimate device shipments or sales, Flurry directly measures what phones are in use today. As a result, our analysis shows market share based on active devices, or true install base, which we believe is a more meaningful view of market share.</p> <p>Flurry Analytics is used in over 1 million mobile applications worldwide, providing aggregated insights from more than 2 billion mobile devices per month. For this analysis, we exclude the European Union and China due to insufficient data. However, external analyses show that Apple and Samsung are the top two vendors in Europe and that Apple is second in China, only behind Huawei. Let’s take a look at the world map of active devices, broken out by continent.</p> <figure class="tmblr-full" data-orig-height="1076" data-orig-width="1804"><img data-orig-height="1076" data-orig-width="1804" src="https://64.media.tumblr.com/b7f58b27c46eb8896afc9917eb67600a/e6564e53394fc3f5-cd/s540x810/444a2ac928f1ca201e9f06c5cdf32d9548eab093.png" /></figure><p>For each continent, we show the top two smartphone manufacturers based on their share of active devices. Scanning the mapping, you’ll notice that either Apple or Samsung leads on each continent, showing their strength as a duopoly. Aggregating market share based on the total map, Samsung has 33% of the market and Apple has 22%. Note again that this excludes data from China and the EU. Starting with North America, Apple makes up 38% of the active device base, followed by Samsung with 34%. In Asia (excluding China) and Australia, Apple and Samsung’s combined share totals 47% and 86%, respectively. </p> <p>On continents where Samsung is the market leader, it tends to dominate. In Latin America, for example, Samsung leads Motorola by 36 percentage points. In Africa, Samsung leads Tecno by 16 percentage points. And in Asia, Samsung leads Apple by 13 percentage points. Apple, on the other hand, is the market leader in North America and Australia, two regions with higher income per capita, indicating that Apple appeals to users with more disposable income. </p> <p>Outside of China, Tecno is the only Chinese manufacturer to earn one of the top two spots on any continent. In Africa, Tecno ranks second behind Samsung with a 14% share of active devices. Given Africa’s low smartphone penetration, Tecno could be well positioned to capture some of the continent’s forecasted growth in the years ahead. And it wouldn’t be the first time a <a href="https://www.flurry.com/blog/post/623755352138186753/can-rapid-adoption-of-chinese-smartphones-in-india" target="_blank">Chinese manufacturer successfully took control of a foreign market</a> because of their ability to manufacture quality smartphones at affordable price points. So we should not count Tecno, Huawei, Xiaomi or any other Chinese OEM out from successfully gaining share as the adoption rates rise in Africa and other emerging markets. </p> <p>Apple could be well-positioned to gain share in several markets as they strongly appeal to a younger demographic, which means that their share will organically strengthen over time. For more insight into this trend, check out this Flurry report showing that <a href="https://www.flurry.com/blog/post/625639007613861888/gen-z-and-millennials-prefer-apple-over-samsung" target="_blank">those under 35 years of age strongly prefer iPhones</a>. That said, Apple faces uphill battles in Latin America, Africa, and even parts of Asia. As of now, it appears that Samsung is well positioned to build on its existing lead. We’ll continue to monitor the active device share of top smartphone manufacturers. For the latest reports, subscribe to the <a href="https://www.tumblr.com/blog/flurrymobile" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/flurry-inc-" target="_blank">LinkedIn</a> to get the latest industry analyses. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>Flurry’s blog (flurry.com/blog) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</i></p> </div> Wed, 02 Sep 2020 17:35:42 +0000 Anonymous 345 at https://www.flurry.com Gen Z and Millennials Prefer Apple Over Samsung https://www.flurry.com/blog/gen-z-and-millennials-prefer-apple-over-samsung/ <span class="field field--name-title field--type-string field--label-hidden">Gen Z and Millennials Prefer Apple Over Samsung</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Flurry Product Marketing, and Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 08/05/2020 - 12:30</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-08-05T12:00:00Z" class="datetime">2020-08-05</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/gen-z-and-millennials-prefer-apple-over-samsung/" data-a2a-title="Gen Z and Millennials Prefer Apple Over Samsung"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fgen-z-and-millennials-prefer-apple-over-samsung%2F&title=Gen%20Z%20and%20Millennials%20Prefer%20Apple%20Over%20Samsung"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Gen Z and Millennials have grown up with mobile technology at their fingertips. Most don’t use landlines, or even cameras aside from the ones on their phones. Representing nearly half the population, and the bulk of consumer spending, major smartphone manufacturers are in a battle for their loyalty. In this report, we compare consumer demographics of Samsung and Apple smartphone users.</p> <p>Flurry Analytics is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, we look at the breakdown by gender and across four generations: Baby Boomers (55 years and older), Generation X (35 - 54 years old), Generation Y (aka Millennials, between 25 - 34 years old) and Generation Z (13 - 24 years old; note that Furry does not collect data for consumers under the age of 13). </p> <p>Android is the leading mobile operating system with 72% global market share compared to 28% for iOS. In terms of handset manufacturers, Samsung is the global leader with 32% market share, followed by Apple with 28%. Even though Apple and Samsung make up the majority of the smartphone market, it is worth noting that 40% of the market is composed of other OEMs. In particular, Chinese manufacturers like Huawei and Xiaomi have shown growth over the last few years. Let’s start by comparing smartphone brand preferences by generation.</p> <figure class="tmblr-full" data-orig-height="966" data-orig-width="1648"><img data-orig-height="966" data-orig-width="1648" src="https://64.media.tumblr.com/0693819ed93aa852955a863c7535854b/8e9baad263b64f4b-f3/s540x810/bd6c5ebc66a93fca5b212a51853c216ecedc0df1.png" /></figure><p> </p> <p>In the chart above, we show the distribution of users by generation for both Apple and Samsung. In both cases, Millennials and Generation X make up about 90% of each OEM’s user base. This stands to reason since those two generations span the ages of 25 to 55 years old, representing the majority of the global workforce. The key difference is that Apple mobile device users are younger on average. 53% of all Apple mobile users are under the age of 35, compared to only 28% for Samsung. </p> <p>Generation Z also shows a strong preference for Apple, although they still make up a small percentage of the world’s total smartphone audience. 32% of all Gen Z smartphone users are on an iPhone, compared to only 21% on a Samsung device. That 11% point difference could mean a significant advantage for Apple as more of this younger group ages into smartphone ownership. Next, let’s look at smartphone brand preference by gender.</p> <figure class="tmblr-full" data-orig-height="962" data-orig-width="1628"><img alt="image" data-orig-height="962" data-orig-width="1628" src="https://64.media.tumblr.com/12bbad6f5f2fedcf6b13564b71a764c5/8e9baad263b64f4b-1c/s540x810/d4ae26494d584a29ed9269f57f220579b7bf251e.png" /></figure><p>In the above side-by-side pie charts, we split Apple and Samsung audiences by gender. Globally, two-thirds of all Apple device owners are female. The figures are nearly reversed for Samsung, with men making up 62% of their mobile device audience. While not shown in a chart, we did break these audiences down by gender and generation. Doing so revealed that Apple appeals particularly well to Millennial and Gen Z females. In fact, over 4 times as many female Millennials use Apple versus Samsung devices. Within Generation Z, twice as many females use Apple over Samsung. There is a fair amount of speculation as to why younger females use Apple and older males use Samsung. Apple’s sleek design and intuitive user experience may appeal more to women, while the ability to heavily customize Android on Samsung could appeal more to men. </p> <p>Our analysis shows that females and younger generations prefer Apple. If Apple can maintain the preference among younger users, we believe they will gain market share, particularly as the younger part of Gen Z begins to adopt smartphones. For Samsung, the big question is whether they can take share from the remaining 40% of the market. The Samsung Galaxy line does compete well with iPhones, but Samsung’s core strength is in the middle of the market, where they face increasing competition from less expensive Chinese devices. We’ll continue to monitor smartphone adoption trends and keep you updated. To never miss an update, make sure you follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/flurry-inc-" target="_blank">LinkedIn</a> as well. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>Flurry’s blog (flurry.com/blog) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</i></p> </div> Wed, 05 Aug 2020 19:30:52 +0000 Anonymous 352 at https://www.flurry.com Apple Sweeps Device Sales During Key U.S. Holiday Week https://www.flurry.com/blog/apple-sweeps-device-sales-during-key-us-holiday/ <span class="field field--name-title field--type-string field--label-hidden">Apple Sweeps Device Sales During Key U.S. Holiday Week</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Peter Farago, Flurry GM</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 01/03/2020 - 04:47</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-01-03T12:00:00Z" class="datetime">2020-01-03</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/207/" hreflang="x-default">holiday</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/apple-sweeps-device-sales-during-key-us-holiday/" data-a2a-title="Apple Sweeps Device Sales During Key U.S. Holiday Week"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fapple-sweeps-device-sales-during-key-us-holiday%2F&title=Apple%20Sweeps%20Device%20Sales%20During%20Key%20U.S.%20Holiday%20Week"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The week between Christmas Day and New Year’s Day in the United States is the most prolific for device activations, app downloads and app usage. A wave of new devices flood the market as phones are given as gifts during the holiday season, followed by consumers loading them up with apps.</p> <p><a href="https://flurrymobile.tumblr.com/post/189780168835/iphone-xr-outselling-iphone-11-ahead-of-christmas" target="_blank">Christmas has become a battleground for Apple and Samsung</a>, each fighting to capture share in an increasingly saturated market. On Christmas Day 2019, <a href="https://flurrymobile.tumblr.com/post/189902434310/apple-dominates-samsung-on-christmas-day-2019" target="_blank">Apple came out on top</a>, with this year’s iPhone 11 taking the top spot and Apple owning nine of the ten most activated devices. </p> <p>For this report, we’ll analyze device activations from December 25 - December 31, 2019 to ascertain whether Apple continued its Christmas Day momentum through the final week of the year, up through New Year’s Day. Flurry Analytics, part of Verizon Media, is used by over 1 million mobile apps, providing aggregated insights across more than 2 billion active mobile devices per month. Let’s see what happened.</p> <p><b>Apple Gains While Samsung Drops</b></p> <p>Compared to December’s pre-Christmas level of activations, Apple captured significantly elevated market share between Christmas and New Year’s. Led by strong adoption of the iPhone 11 and iPhone XR, this is helping Apple reverse a slow, but consistent trend of market share erosion in the United Stares at the hand of Samsung. </p> <p>During the last week of 2019, Apple captured market share at a rate of two percentage points higher than its pre-Christmas levels, while Samsung dropped by nearly three percentage points – for a net change of five percentage points between the two companies. For device manufacturers of this scale, and during the highest device adoption period of the year, these are critical shifts.</p> <figure class="tmblr-full" data-orig-height="1400" data-orig-width="2636"><img data-orig-height="1400" data-orig-width="2636" src="https://64.media.tumblr.com/52fa39c6dc021a701e97abf7a0474827/fd891f1729fc2719-46/s540x810/1e9d515b0da9bd4255e9fb6c1fd4db3f92ea4afe.png" /></figure><p> </p> <p><b>iPhone 11 Maintains Top Spot</b></p> <p>Apple’s iPhone 11—this year’s lowest end model of the 11, 11 Pro, and 11 Pro Max trifecta—continues to dominate the smartphone landscape, representing 15.4% of all new Apple devices activated and 6.16% of all smartphones activated between Christmas and New Year’s Eve. Apple’s 2018 iPhone XR, <a href="https://flurrymobile.tumblr.com/post/189780168835/iphone-xr-outselling-iphone-11-ahead-of-christmas" target="_blank">which was the dominant device leading up to Christmas Day</a> in 2019, comes in at a close second with 13.2% of all Apple devices and 5.27% of all smartphones. In fact, Apple’s older generation devices continue getting traction, likely appealing to more price sensitive customers. iPhones 6, 7 and 8 all cracked the Top 10 list.</p> <figure class="tmblr-full" data-orig-height="1552" data-orig-width="2636"><img data-orig-height="1552" data-orig-width="2636" src="https://64.media.tumblr.com/5ac89d8ef4c367c40256fbf84ad99ed8/fd891f1729fc2719-dd/s540x810/b9b1ff7fa4e3fc5b7668400b01545a20a9862c04.png" /></figure><p><b>Samsung’s Post Christmas Drop</b></p> <p>While our earlier analysis showed that Samsung was the one non-Apple device to crack the Top 10 on Christmas Day, the Galaxy A10e fell off the list to number eleven, post-Christmas. Apple still holds nine of the ten spots, with Xiaomi’s Mi 4 LTE moving into the number ten spot. </p> <p><b>Apple Drives Holiday Device Activations</b></p> <p>The final chart, shown below, plots the market share earned by Apple and Samsung each day from December 1 - December 31, 2019. Take a look, and then let us walk you through it.</p> <figure class="tmblr-full" data-orig-height="1576" data-orig-width="2634"><img data-orig-height="1576" data-orig-width="2634" src="https://64.media.tumblr.com/0c3274496e269a6e26aa57d4321537b7/fd891f1729fc2719-9d/s540x810/9d46977e81c5e0a960f1f7a57e9235c6404a66fb.png" /></figure><p><br /> Apple’s daily captured market share is represented by the blue segment line and Samsung’s by the orange segment line. Overlayed in the chart for reference, we also highlight three distinct periods of the month in gray: December 1-20, December 21-24 and December 25-31.</p> <ol><li>Baseline: The first section, December 1-20, can be considered a baseline. We took the average daily device activations and set them to “1.” New device activations during this period were relatively steady. </li> <li>Ramp to Christmas: The second period, from December 21-24, is the ramp to Christmas during which device activations begin to climb. On average, this period saw new device activations at 1.3 times the baseline rate. </li> <li>Holiday Week: Finally, the third section is the Christmas to New Year’s week, from 12/25 - 12/31. This is by far the highest activation period of the year, and 1.7 times greater than the December baseline rate. Christmas Day, alone, is the highest new device activation day of the year, at 2.2 times the baseline rate.</li> </ol><p>Inspecting the chart, we notice a few key trends. First, Apple is earning between 39% - 47% of new device activations across December, and their share climbs as the month progresses. This averages out to 43% for the month, which holds Apple around the market share rate we calculated just before the holiday season. Meanwhile Samsung earned between 24% - 28% across December, delivering a total December share of 26.5%. This is lower than the approximately 30% U.S. market share we calculated for Samsung ahead of the holidays.</p> <p>We believe that Apple’s performance over the holidays is helped by its annual device release strategy each Fall, where they build up demand ahead of the holidays and align with gift purchasing behavior in the United States. In particular, the combination of the new 2019 iPhone 11 and the 2018 iPhone XR, which continues to sell strongly during the 2019 holiday season, drove high volume for Apple.</p> <p><b>Happy New Year!</b></p> <p>Happy New Year from all of us at Flurry. We look forward to sharing more app economy insights over 2020 and wish everyone a happy, healthy, successful 2020.</p> <p><i>Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Samsung is a trademark of Samsung Electronics Co., Ltd in the United States and other countries.</i></p> </div> Fri, 03 Jan 2020 12:47:17 +0000 Anonymous 371 at https://www.flurry.com Apple Dominates Samsung on Christmas Day 2019 https://www.flurry.com/blog/apple-dominates-samsung-on-christmas-day-2019/ <span class="field field--name-title field--type-string field--label-hidden">Apple Dominates Samsung on Christmas Day 2019</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Peter Farago, Flurry GM</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/27/2019 - 09:38</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2019-12-27T12:00:00Z" class="datetime">2019-12-27</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/207/" hreflang="x-default">holiday</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/apple-dominates-samsung-on-christmas-day-2019/" data-a2a-title="Apple Dominates Samsung on Christmas Day 2019"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fapple-dominates-samsung-on-christmas-day-2019%2F&title=Apple%20Dominates%20Samsung%20on%20Christmas%20Day%202019"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Christmas Day in the United States is the single greatest day of the year for new device activations. For Apple, in a maturing U.S. smartphone market in which Samsung continues to take share, Christmas has also become a battleground. </p> <p>The importance of Christmas 2019 to Apple can be traced back to Christmas 2018. Entering the 2018 holiday season, Apple was transitioning to the iPhone XS, XS Max and XR. To grow revenue, Apple would need to both increase average selling prices and total market share – a tough feat. While the XS and XS Max pushed the upper limits of price points, the XR was sent down-market as the fighting brand to disrupt Samsung growth. The combination has been potent. Apple delivered record fiscal 2019 revenue while also <a href="https://www.flurry.com/blog/post/189780168835/iphone-xr-outselling-iphone-11-ahead-of-christmas" target="_blank">stabilizing U.S. market share in the face of Samsung’s multi-year advancing growth</a>.</p> <p>For this report, Flurry studies US Christmas Day 2019 device adoption. Flurry Analytics, part of Verizon Media, is used by over 1 million mobile apps, providing aggregated insights across more than 2 billion active mobile devices per month. Let’s get to some results.</p> <p><b>Apple More Than Doubles Device Adoption on Christmas Day</b></p> <p>For both Apple and Samsung, device activations increased significantly on Christmas Day.  Compared to the average daily device activation rate between December 1 - 20, Apple’s Christmas Day activations increased by 2.47X. Samsung saw an increase of 1.95X.</p> <p><b>Apple Increases Its Market Share on Christmas</b></p> <p>Changes in device adoption rates between Apple and Samsung also translated into a shift in market share. Again comparing a baseline period of December 1 - 20 versus December 25th, we show show the market share shift below.</p> <figure class="tmblr-full" data-orig-height="1402" data-orig-width="2636"><img alt="image" data-orig-height="1402" data-orig-width="2636" src="https://64.media.tumblr.com/5357a3d8cf61625cebabc5de1f813790/9153e0e56917cb72-6f/s540x810/8be76eaf1ea952d936aa5285e9d6b8f2311323f0.png" /></figure><p>From the first part of December to Christmas Day, Apple increased its market share from 40% to 41.7%. It’s worth considering that they did so on an already very high volume of device activations. While a few percentage points may not seem like much, it’s actually a significant shift at this scale. Meanwhile, Samsung saw a drop from 26.4% to 21.7% during Christmas. Now let’s move to uptake by device model.</p> <p><b>iPhone Dominates Top 10 Device Model Activations</b></p> <p>The next chart shows the top 10 device models activated on Christmas Day. With 9 of them coming from Apple, it’s nearly an Apple sweep. The only Samsung device to break into the top 10 is the budget-oriented Galaxy A10e taking the ninth spot. For Apple over this holiday season, the iPhone 11 and XR continue to jockey for the top spot. For Christmas, the iPhone 11 finally took the number 1 spot with just over 6% of the market. The XR, still selling well, took about 5.5% share on Christmas. The next four devices are older Apple models: the iPhone 7, 8, 6S and 8 Plus, respectively. Apple’s most advanced device, the iPhone 11 Pro Max captured 2.7% and ranked as the 7th best adopted device on Christmas Day.</p> <figure class="tmblr-full" data-orig-height="1552" data-orig-width="2634"><img alt="image" data-orig-height="1552" data-orig-width="2634" src="https://64.media.tumblr.com/0c3a397be18ed3f95b5cce986061db4e/9153e0e56917cb72-20/s540x810/2cd196a7af1b70a0af29475a4fee7d25af5b2087.png" /></figure><p> </p> <p><b>Development in The New Year</b></p> <p>As device manufacturers continue to drive smartphone innovation, app developers will continue to have a healthy foundation on which to  expand their businesses. Samsung is expected to respond to Apple in January with Lunar New Year, and roll-outs of 5G networks will create new opportunities for innovation. Flurry wishes all our developers and friends a Happy Holidays. We look forward to working with you in 2020.</p> <p><i>Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Samsung is a trademark of Samsung Electronics Co., Ltd in the United States and other countries. </i></p> </div> Fri, 27 Dec 2019 17:38:48 +0000 Anonymous 372 at https://www.flurry.com iPhone XR outselling iPhone 11 Ahead of Christmas https://www.flurry.com/blog/iphone-xr-outselling-iphone-11-ahead-of-christmas/ <span class="field field--name-title field--type-string field--label-hidden">iPhone XR outselling iPhone 11 Ahead of Christmas</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Peter Farago, Flurry GM</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/20/2019 - 13:20</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2019-12-20T12:00:00Z" class="datetime">2019-12-20</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/iphone-xr-outselling-iphone-11-ahead-of-christmas/" data-a2a-title="iPhone XR outselling iPhone 11 Ahead of Christmas"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fiphone-xr-outselling-iphone-11-ahead-of-christmas%2F&title=iPhone%20XR%20outselling%20iPhone%2011%20Ahead%20of%20Christmas"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>With its stronghold in the United States, Apple iPhone sales during Christmas are nothing short of critical for the company’s continued success. In this report, Flurry evaluates the iPhone 11 launch, from September up through the first week of December.</p> <p>Flurry additionally reviewed device activations of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, comparing those to activation trends of earlier models such as the iPhone 7, 8 and X series. Flurry Analytics, part of Verizon Media, is used by over 1 million mobile apps, providing aggregated insights across more than 2 billion active mobile devices per month. Let’s dive in, starting with some important context.</p> <p><b>The Release Machine</b></p> <p>Each Fall, starting in 2007, Apple has released a new set of iPhones. Some pushed the boundaries of innovation while others delivered more incremental improvements. Up through the release of the iPhone 7, introduced during September 2016, unit growth was exceptional. However, with the launch of the iPhone 8, Apple began facing a combination of market saturation, increased competition and slowing device replacement cycles. In many ways, newer iPhones competed against the quality of Apples’ own older iPhones, as customers held onto their devices past the typical two year period. As the category matured, Apple unit growth slowed. Apple was entering a ‘post-iPhone era.’</p> <p><b>Let’s Talk Revenue</b></p> <p>In November 2018, Apple announced that it would no longer report unit sales, and instead report revenue. Leveraging its massive iPhone install base, the company began extending revenue through wearables (e.g., Apple Watch, Beats, AirPods) as well as services (e.g., AppleCare, App Store, Apple Pay, Apple Music and the latest Apple Card credit card). While the company continues to set record revenues  – its market cap surpassed $1 trillion in October as it toppled Microsoft to become the world’s most valuable company – much of its continued success relies on a healthy iPhone install base onto which services and wearables revenue is stacked. </p> <p><b>A Perfect X?</b></p> <p>While this year’s iPhone 11 release (2019) is viewed as more incremental, last year’s XS, XS Max and XR (2018) offered a bigger jump in technology, extending strongly on the previous year’s initial release of the iPhone X (2017) which was co-released with the iPhone 8 and 8 Plus. In particular, the iPhone XS devices pushed the boundary of price points with the fully loaded, high-end XS Max topping out at around $1450. As unit sales slowed, Apple sought to push price points up.</p> <p>Most importantly, the success of the iPhone XS, XS Max and XR have helped stabilize the company’s dominant, but declining market share in its most valuable market, the United States. Let’s take a look at the multi-year market share trend.</p> <figure class="tmblr-full" data-orig-height="1396" data-orig-width="2634"><img alt="image" data-orig-height="1396" data-orig-width="2634" src="https://64.media.tumblr.com/cbb7386a9808f5fda94e9fc2c0122a03/92271ada11b1512d-5e/s540x810/45ac20aa6288bda91a0e26d9b610709b47d1cc63.png" /></figure><p>The chart above compares market share in the United States between Apple, Samsung and Other device manufacturers. We selected the full month of September across each year for consistency, and because that’s when Apple typically releases its new devices. Sales of new Apple devices tend to accelerate across October, November and December on their way to Christmas Day, when the largest surge of devices enters the market. From 2017 to 2018, Apple’s share of active devices dropped by nearly 3 percentage points, whereas it stemmed its decline in market share between 2018 and 2019 to just under one percentage point, strongly stabilizing its market share position. From 2017 to 2018, Samsung gained around 1.5 percentage points in market share, but saw slower growth of 1 percentage point between 2018 and 2019. Combined, the Apple and Samsung duopoly managed to reverse market share erosion caused by the rest of the pack. Notable players in ‘Other’ category include LG and Motorola which held 8% and 4% of the US market, respectively, as of September 2019.</p> <p>Based on <a href="https://www.flurry.com/post/178696528645/was-apples-iphone-xs-and-xs-max-launch-a-success" target="_blank">prior Flurry analysis</a>, we know that the 2017 iPhone 8 launches were relatively weak compared to the 2018 launches of the premium XS and XS Max models, which extended on the new X platform released by Apple at the end of 2017. In 2018, Apple also changed tack by releasing a high-value yet lower-priced iPhone XR, about a month after releasing the more premium XS devices. The XR not only performed exceptionally well last Christmas, but also continued to drive significant adoption throughout 2019. In short, we believe that the XR has been the primary ballast for Apple’s market share during 2019. And it looks as though the trend is continuing, even after the iPhone 11 launch. </p> <p><b>The iPhone XR Juggernaut</b></p> <p>Below is a percent breakdown of the top iPhone models activated in the market during the first week of December 2019. We color-coded the iPhone X series devices orange, the iPhone 11 series blue, and all other devices grey. Inspecting the chart, you’ll notice that the top device is the iPhone XR, which captured 14% of total device activations, followed by the iPhone 11 and then the iPhone 7. As a total series, the X phones captured 29% and the 11 phones captured 26%. The rest, 45%, were spread across older devices.</p> <figure class="tmblr-full" data-orig-height="1524" data-orig-width="2632"><img alt="image" data-orig-height="1524" data-orig-width="2632" src="https://64.media.tumblr.com/ea1005e60d4f33d3583b9d7a652dbd64/92271ada11b1512d-68/s540x810/f584448ac205d05d5d1b61fdfe334f4db1443d1e.png" /></figure><p>So why is the XR doing so well? Our hypothesis is that Apple offered a tremendous value with the lowest storage version priced last year at $749. While the XS and XS Max offered a crisper OLED screen, the XR LCD screen was the same that shipped with the 8 and before. Quality differences are hard to discern unless holding the two devices next to each other. The XR also came with the same front camera as the XS, and much of the same rear camera functionality despite having just one camera lens. The XR screen was larger than the XS (but smaller than the most expensive XS Max). The last main difference was storage. Unless you wanted 512GB, you could get the XR with 256GB for $250 less than the equivalent XS and $350 less than the equivalent XS Max.</p> <p>Now with the 11 series shipping, the XR’s lowest price version has dropped to $599. With incremental changes to the 11 series, mainly around camera and battery life, more value-oriented shoppers continue to reach for the XR. For equivalent-storage devices, iPhone 11 costs $699, iPhone 11 Pro $999 and iPhone 11 Pro Max $1099. This means the XR ranges from $100 to $500 less than the newly available iPhone 11 devices.</p> <p><b>The Samsung Flanker </b></p> <p>Strategically, we believe Apple sent its solid-quality XR down-market with a much lower price point to disrupt the market share progress of the Samsung Galaxy line. Over the years, Apple has taken the premium segment of the market while Samsung has grabbed more of the middle of the market. As Apple is hitting the upper limit for price points, reaching market saturation, and facing a smaller quality-gap between both Samsung and its own legacy devices, it chose an effective flanking strategy, turning the XR into a fighting brand. This protects its total device base, upon which it is building a healthy services business, compels more price-sensitive iPhone consumers to upgrade from older devices, and holds the line for the higher-end 11 line to continue to own the premium end of the market.</p> <p><b>Can Apple’s Christmas go to 11?</b></p> <p>Apple is strongly positioned for this holiday season with a one-two punch offered by the XR and the iPhone 11 product line. We speculate that we’ll see a surge in the 11 series on Christmas Day, with the iPhone 11 finally surpassing the XR as the preferred gift to give. Any devices purchased, but intended as gifts, will go live in the market then. However we expect the XR will remain at least the second most activated device for Apple this Christmas, given its unprecedented value. Look for our Christmas Day report during the last week of December to review the final results with us. Until then, happy holidays from Flurry!</p> </div> Fri, 20 Dec 2019 21:20:33 +0000 Anonymous 373 at https://www.flurry.com