Apple https://www.flurry.com/ en December Holiday Smartphone Activations Down 20% Year-over-Year https://www.flurry.com/blog/2020-holiday-recap/ <span class="field field--name-title field--type-string field--label-hidden">December Holiday Smartphone Activations Down 20% Year-over-Year</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/06/2021 - 13:22</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-01-06T12:00:00Z" class="datetime">2021-01-06</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-recap/" data-a2a-title="December Holiday Smartphone Activations Down 20% Year-over-Year"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-recap%2F&title=December%20Holiday%20Smartphone%20Activations%20Down%2020%25%20Year-over-Year"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s see what happened.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Decreased Demand Continues in December</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This holiday season was like no other. A combination of growing unemployment rates, stay-at-home orders and business closures, many people reduced holiday spending and most shifted buying online. On Christmas day, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/christmas-2020-smartphone-activations/"><span><span><span><span><span><span><span><span>smartphone activations were down 23%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year. Let’s now compare the entire month of December 2020 to that of 2019.</span></span></span></span></span></span></p> <p><img alt="Smartphone Activations December 2019 vs. December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-december-2019-vs-2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we plot daily smartphone activations across December 2020 in dark blue and December 2019 in light blue. The 2020 curve shows an even, decreased amplitude but follows the general shape of 2019’s curve. This indicates that total demand was down but that consumer purchasing behavior still follows a similar pattern. In both cases, December is elevated, there is a spike on Christmas Day, and stepped-up tail between Christmas and New Year’s Day. Overall, December 2020 smartphone activations are down 20% compared to December 2019. We believe the underlying driver is COVID-19 which has increased unemployment, decreased consumer spending, and pushed the bulk of sales transactions online. Limitations on family gatherings may have also dampened gift giving. While overall smartphone adoption was down, a significant volume of devices were still adopted. Let’s see which device models rose to the top this holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top 10 Smartphones Activated December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/top-smartphone-activations-december-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 10 most activated smartphones in December 2020 along with the market share captured for each device. Similar to Christmas day, last year’s iPhone 11 took the number one spot with 5.7% of total smartphone activations in December. This year’s most premium device, the iPhone 12 Pro Max was number two and the iPhone 12 was number three. In total, across all of December, Apple iPhone devices took eight of the top ten spots, with LG’s Stylo 6 and Samsung’s Galaxy A11 taking the eighth and tenth spots respectively.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The success of several discounted devices this year is noteworthy, indicating that consumers were notably more price sensitive this holiday season. However, the second place finish by the iPhone 12 Pro Max, which starts at $1,099, is remarkable and proves that Apple loyalists want the most advanced smartphone Apple has to offer.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>The Case of the Missing Mini</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>While three devices from Apple’s 2020 iPhone 12 line ranked among the Top 5 most popular devices, the iPhone 12 mini failed to even crack the Top 10. In fact, we have to go all the way to the 25th spot to find the flagship mini device, despite consumer interest for Apple to make a smaller, pocket-friendly device. We believe that the value and size of the iPhone SE cannibalized interest in the iPhone 12 mini. The iPhone 12 mini starts at $699—just $100 less than the iPhone 12—with a 5.4” screen, while the iPhone SE, which ranked 6th overall, starts at $399 with an even smaller screen.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the share of new devices captured by manufacturer.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share by OEM December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/december-2020-market-share.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the pie chart above, you’ll see that Apple captured 46% of all smartphones activated in December in the United States, compared to Samsung’s 27% and LG’s 9%. It’s worth noting that Apple’s annual Fall release schedule is optimized to capture interest leading into the holiday season in the United States, arguably Apple’s most important market. While Samsung ranked 2nd in the United States, it remains the world’s largest smartphone manufacturer. And while only one Samsung device cracked this year’s Top 10 list for December, the South Korean OEM has roughly 6X the number of models in the market compared to Apple. In other words, Samsung’s sales volume is spread out across many more models.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we predicted shortly after Thanksgiving, this year’s holiday smartphone activations are down year-over-year likely due to the pandemic. The holiday season in the U.S. continues to be the highest volume period for new device adoption, and this year was marked by split interest between high end and much more budget-friendly models. Apple continued to dominate the Holiday Season in the U.S., which maps to its device release and promotion schedule. </span></span></span></span></span></span><span><span><span><span><span><span>Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest analyses on smartphone adoption and user behavior.  </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Wed, 06 Jan 2021 21:22:49 +0000 LisaMoshfegh 591 at https://www.flurry.com Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020 https://www.flurry.com/blog/christmas-2020-smartphone-activations/ <span class="field field--name-title field--type-string field--label-hidden">Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/28/2020 - 09:10</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-28T12:00:00Z" class="datetime">2020-12-28</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/christmas-2020-smartphone-activations/" data-a2a-title="Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fchristmas-2020-smartphone-activations%2F&title=Apple%20iPhone%20Devices%20Sweep%209%20of%20Top%2010%20Devices%20on%20Christmas%202020"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Christmas day in the United States is the single greatest day for new smartphone activations. And despite supply chain delays caused by COVID-19, Apple launched its iPhone 12 line—complete with four 5G-enabled devices—just in time for the holidays. While the iPhone 12 series sold well during its initial launch week, November smartphone activations were </span></span></span></span></span></span><a href="https://www.flurry.com/blog/2020-holiday-outlook/"><span><span><span><span><span><span><span><span>down in 2020 compared to 2019</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. In this report, we study how well Christmas Day smartphone activations fared in the United States. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s check out some numbers.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Lagging Holiday Smartphone Activations</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This year’s holiday season has come with extraordinary challenges. Normal visits to shopping destinations have been all but curtailed, forcing the majority of sales online. Unemployment is over 7% and </span></span></span></span></span></span><a href="https://www.cbpp.org/research/poverty-and-inequality/tracking-the-covid-19-recessions-effects-on-food-housing-and"><span><span><span><span><span><span><span><span>1 in 3 Americans report difficulty covering usual household expenses</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. And local governments have asked families to greatly limit holiday gatherings. Due to this year’s unusual circumstances and based on </span></span></span></span></span></span><a href="https://www.flurry.com/blog/2020-holiday-outlook/"><span><span><span><span><span><span><span><span>slower-than-normal November</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> smartphone activations, we had forecasted that this holiday season would face decreased demand. With this in mind, let’s compare Christmas day this year to last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone Activations Christmas Day 2019 vs. 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-christmas-day-2019vs2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the number of smartphones activated on Christmas Day in 2019 on the left, and Christmas Day 2020 on the right. As you can see, activations this year are down 23% year-over-year, likely due to the financial hardships caused by COVID-19. Another possibility is that because Americans were encouraged to stay home and limit family gatherings, smartphone gift giving could be more spread out across the days before and after Christmas. Note that we’ll report on the full month of December shortly after the New Year to get a more complete picture.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Apple Dominates the Top 10</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Although Christmas Day smartphone activations were down compared to Christmas in 2019, make no mistake that a lot of Americans still got new smartphones this Christmas. Let’s see which devices were under the tree this year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top Smartphones Activated Christmas Day 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/new-device-activations-christmas-day-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the bar chart above, we list the ten most activated smartphones on Christmas day. The gray dashed line represents the 7 day average number of daily activations leading up to Christmas and the labels denote the percent change between Christmas day and the trailing average. For example, the iPhone 11 was the most activated device on Christmas day, with activations 5% higher versus the 7 day average between December 18 to December 24. In the case of the iPhone XR, the number of activations on Christmas day was relatively equal to the trailing 7 day average, meaning it was not necessarily a popular gift for Christmas, but remains a popular smartphone for Apple customers. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Apple iPhone devices took nine of the top ten spots, with LG’s budget K30 the only other manufacturer to make the list. Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR. This year’s most premium device, the iPhone 12 Pro Max takes third place. Typically, Apple’s highest-end devices surge at launch as early adopters rush out to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model—this year the iPhone 12—typically gains in popularity. But as we reported in an earlier post, the iPhone 12 Pro Max had the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>strongest launch week</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> out of any Apple iPhone device in the past three years, indicating a strong and long-lasting demand for their most premium smartphone. </span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Budget Devices Surge on Christmas</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Apple’s budget device, the iPhone SE, as well as LG’s K30 saw the largest Christmas day surge compared to the prior 7 day average, with 34% and 181% increases, respectively. In addition, the success of past years’ models—notably the iPhone 11 and iPhone XR—may demonstrate that American consumers were more price sensitive this holiday season. Notably absent from this year’s list is the flagship iPhone 12 mini, which brings the features of the iPhone 12, in a smaller device. With a discount of only $100 compared to the iPhone 12, however, the mini version has yet to catch consumers’ attention. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>One thing is certain this year—Holiday 2020 is unlike any other. Between economic hardships caused by COVID-19 and limitations on family gatherings, smartphone gifts are down considerably. Additionally, for those consumers who did gift a new smartphone, many opted for past years’ models likely to save money. We’ll publish our final report on the 2020 holiday season shortly after the New Year. Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> to get the full report on December smartphone activations. We wish all of you a happy and prosperous New Year. See you in 2021!</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. Flurry is a part of Verizon Media.</span></em></span></span></span></span></p></div> Mon, 28 Dec 2020 17:10:32 +0000 LisaMoshfegh 590 at https://www.flurry.com iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones https://www.flurry.com/blog/5g-device-adoption-explodes/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/49/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">amanbansal</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/22/2020 - 08:34</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-22T12:00:00Z" class="datetime">2020-12-22</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/5g-device-adoption-explodes/" data-a2a-title="iPhone 12 Launch Spurs Rapid Adoption of 5G Smartphones"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F5g-device-adoption-explodes%2F&title=iPhone%2012%20Launch%20Spurs%20Rapid%20Adoption%20of%205G%20Smartphones"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>2020 has surfaced the importance that technology plays in society. Since the beginning of the pandemic, digital technology has enabled people to work remotely, attend classes, play social games, shop, leverage virtual assistants, and more. All told, the pandemic has accelerated digital transformation by several years and will endure long after the pandemic is over.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Will 5G Meet Expectations?</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>As consumers expect better digital experiences, 5G wireless opens up new possibilities. With ultrafast speeds, seamless connectivity and negligible latency, 5G can improve multiplayer cloud gaming, shopping with augmented reality, real-time video collaboration, and so much more. 5G will accelerate app development around areas such as cloud computing, AR/VR, IoT, and artificial intelligence.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Despite this potential, 5G adoption requires the build-out of infrastructure and compatible devices. But 2020 saw the world’s two largest smartphone manufacturers, Samsung and Apple, release several 5G-enabled devices. In this report, we’ll review 5G smartphone adoption trends as well as the OEMs that are helping bring the technology to consumers.  </span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>5G-Enabled Device Adoption Explodes</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s start by looking at the number of new 5G-enabled smartphones entering the market each month in the past two years.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New-Activations-of-5G-Enabled-Devices-By-Month-Worldwide" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/New-Activations-5G-Enabled-Devices.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the number of new smartphone activations per month starting from December 2018 when the first commercial 5G network services in the world launched in South Korea. All the spikes in device activations, seen as bumps on the chart, correspond to the release of a new 5G-enabled device. The first time a significant number of 5G-enabled smartphones entered the market was when Samsung released their Galaxy S10 5G phones in April 2019, followed by more 5G-enabled flagship smartphones in August 2019, March 2020, and August 2020. Apple joined the 5G bandwagon notoriously late in October 2020 with its iPhone 12 series, and since then the number of 5G-enabled smartphones in consumers’ hands has skyrocketed. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While the percentage of smartphones in the market is still relatively small at 1.7% as of November 2020, the number of monthly activations have increased by 1671% from last year. We expect the adoption rate to continue its sharp increase in the coming weeks as people purchase the latest and greatest smartphones during the holiday season. If the above trend is any indication, 2021 will likely be a banner year for 5G as expected improvements in infrastructure and broader penetration of 5G-enabled devices will meet the critical mass needed for app developers to design next-generation user experiences.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Apple Poised to Overtake Samsung as The Top 5G OEM Next Year</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>Let’s next look at the market share of 5G-enabled smartphones by OEM, and how it is changing over time.</span></span></span></span></span></span></p> <p><img alt="OEM-Share-of-5G-Enabled-Smartphone-in-December-2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/OEM-Share-5G-Devices.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we look at the current market share as well as the share of new device activations as of December 2020. This includes all countries in the world except Europe and China, due to GDPR compliance and lack of Android data respectively. Samsung constitutes 61% of all 5G-enabled devices in the market today, whereas Apple’s share is just 30%, followed by a distant LG at 4%. Samsung was amongst the first OEMs to release 5G-enabled devices in early 2019, which provided it a solid head start. However, Apple is taking a majority share of new activations (63%) thanks to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent release of its iPhone 12 series</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, and appears to be on track to overtake Samsung to become the top 5G OEM in the world in the year ahead.</span></span></span></span></span></span></p> <h5><span><span><span><strong><span><span>Network Coverage Matters</span></span></strong></span></span></span></h5> <p><span><span><span><span><span><span>According to a report from the Foreign Policy Research Institute (</span></span></span></span></span></span><a href="https://www.fpri.org/article/2020/11/chinas-5g-challenge-to-the-us-is-for-the-future/"><span><span><span><span><span><span><span><span>FPRI</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>), China has a two-year lead over the U.S. in terms of 5G infrastructure deployment. Since 5G technology has been available to the public for a longer time in China compared to the U.S., we looked at iPhone 12 adoption in both countries during the launch week of Apple’s first ever 5G-enabled device.</span></span></span></span></span></span><br /><img alt="Mature-5G-Ecosystem-Drives-Higher-iPhone-12-Sales-in-China" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-12/Mature-5G0Ecosystem-Drives-Sales.svg" /></p> <p><span><span><span><span><span><span>In the chart above, the bars represent the number of new devices activated during their respective launch week. The gray bars represent sales in the U.S. and the blue bars represent sales in China. Historically, iPhone sales in China have lagged behind those in the U.S. during the launch week for iPhone XR and iPhone 11. However, iPhone 12 sales in China exceeded those in the U.S., and we believe this is due to 5G technology being more top of mind for Chinese consumers given the more mature 5G ecosystem in the country.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we head into 2021, we are excited by the possibilities of 5G technology, and what that means for the mobile ecosystem. Follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to find out about interesting trends in the mobile space.</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. Flurry is a part of Verizon Media.</span></em></span></span></span></span></p> <p> </p> <p> </p></div> Tue, 22 Dec 2020 16:34:17 +0000 amanbansal 589 at https://www.flurry.com Flurry's Top 5 Mobile Industry Predictions for 2021 https://www.flurry.com/blog/2021-mobile-predictions/ <span class="field field--name-title field--type-string field--label-hidden">Flurry's Top 5 Mobile Industry Predictions for 2021</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Peter Farago, Flurry GM</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/15/2020 - 07:58</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-15T12:00:00Z" class="datetime">2020-12-15</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2021-mobile-predictions/" data-a2a-title="Flurry's Top 5 Mobile Industry Predictions for 2021"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2021-mobile-predictions%2F&title=Flurry%27s%20Top%205%20Mobile%20Industry%20Predictions%20for%202021"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>While 2020 will mostly be remembered for COVID-19, it was also a year of tremendous resilience. Teachers and schools around the world transitioned from in-class learning to full-time distance learning in a matter of weeks. Workers created home offices and took to meeting on Zoom instead of in conference rooms. People found ways to exercise outside of the gym with apps and peripherals like Peloton. And the mobile industry is poised for meaningful transformation in 2021. In this piece, Flurry reveals its top five predictions for mobile in 2021.</span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>1. The 5G Revolution Finally Arrives</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>You’ve been hearing a lot of buzz about 5G for a couple of years now. It promises wifi-like speeds from nearly anywhere, less latency, and better video quality.  Ultimately, the rollout has been slow as carriers have had to build massive infrastructure and OEMs needed to develop 5G-compatible devices. The tipping point came this Fall when Apple joined the party by introducing the iPhone 12  series, complete with four 5G-enabled devices spanning the price spectrum. Let’s take a look at how 5G is now beginning to take off in earnest.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><img alt="5G-Enabled Smartphone Growth 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/5G_Growth_2020.svg" /></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In the chart above, we show worldwide 5G-enabled device activations by month during 2020. In March, Samsung launched the Galaxy S20 series, and in August, they launched the Galaxy Note 20 Ultra. But the true accelerant came in October and November when Apple released the iPhone 12 series. With the world’s two largest smartphone OEMs manufacturing quality 5G devices, we expect adoption to increase substantially in 2021. As this adoption increases,  we also expect app developers to capitalize on the innovation 5G delivers, namely with AR and VR functionality.  The search for the 5G killer app starts now.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>2. “Digital At Home” Innovation Will Soar</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>COVID-19 has completely disrupted life as we know it. In a matter of days in March, employees and students suddenly shifted to working and learning from home. Restaurants, gyms, and retail establishments closed and adapted as people sheltered in their homes. And as some restrictions were lifted, many people chose to remain isolated to avoid contracting the virus. Amidst this abrupt change, companies and schools adapted. Gym classes, meetings, and school all shifted to functioning over a series of apps, including video conferencing. Although a vaccine is on the horizon, it won’t happen overnight and people will not immediately -- or ever--  resume their pre-COVID-19 life. So much innovation has already happened around “Digital At Home” and we expect that trend to drive more innovation in 2021. Let’s review how a couple of examples, Education and Health & Fitness, surged in usage during 2020 over 2019. </span></span></span></span></span></span></span></p> <p><img alt="Growth in Health & Fitness and Education 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Growth_Sessions_Health_Education.svg" /></p> <p><span><span><span><span><span><span><span>In  the chart above, we illustrate the year-over-year increase  in mobile app sessions in Health & Fitness and Education, two of those app categories that have adapted to the post-COVID-19 world. We have set 2019 sessions for both  categories to a  baseline of ‘1’ to easily show the year-over-year growth. Sessions in the Health & Fitness category increased 37% in 2020 and increased 15% in the Education category. Expect these growth trends to continue and extend into other app categories in 2021. </span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>3. Consumer Privacy Changes Will Take Center Stage</span></span></strong></span></span></span></span></h3> <p><img alt="Apple Privacy Changes" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Privacy.svg" /></p> <p><span><span><span><span><span><span><span>At WWDC in June, Apple announced it would soon require app developers to secure permission from end users of their apps in order to track and share their data with third parties. While the timeline has been pushed once already, industry insiders predict the rollout to happen in March. This shift away from an opt-out data sharing model to an opt-in data sharing model is expected to drastically decrease targeting capabilities, which means advertisers will pay less per impression, resulting in less revenue for app developers that rely on advertising. Dozens of companies Flurry has spoken with expect eCPMs to drop by at least half. Further, attribution of ad effectiveness will be handled by Apple itself as all conversion data will flow through them so that they can help ensure end user identification is obfuscated. Up until now, these conversations have mostly taken place among app developers and app marketers, but once the tracking prompts begin to roll out, expect a new level of focus on consumer privacy as well as the tension it creates for app developer revenue potential on Apple’s platform.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>4. Lower-priced iPhone Devices Will Fuel Apple’s Growth</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span>When it first launched the iPhone in 2007, Apple notably pursued and dominated the premium end of the mobile market. Just ask Nokia which commanded over 50% of the worldwide mobile phone market at the very moment the iPhone was first released. By 2011, Nokia CEO Stephen Elop was penning his famous “burning platform” memo to the Nokia rank-and-file.  Mr Elop wrote, </span></span></span></span></span></span><span><span><span><span><span><span><span>"The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."</span></span></span></span></span></span></span><span><span><span><span><span><span> By 2012, Nokia’s market share had shockingly fallen below 5%. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While Apple took an early market share lead in the next chapter of Mobile, Samsung (leveraging Android operating system) ultimately surpassed Apple with a greater number of lower priced devices across a much broader set of international markets. But now, after firmly securing the high-end of the market in the U.S. and other top markets, Apple is on the offensive with multiple lower-priced iPhone models (e.g., iPhone SE, iPhone 12 mini, and heavily discounted iPhone 11 models) to appeal to more price-sensitive consumers in the U.S. and to penetrate international markets. The result is that Apple is chipping away at Samsung’s global market share lead. To see this more clearly, let’s take a look at Apple’s market share among upper, middle and low income segments in the U.S.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Apple Market Share by Income Level" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Apple_Market_Share_by_income_level.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the  chart above, we plot Apple’s share of the market by upper, middle and lower income levels in the United States during the first half of 2020. Notice how Apple consistently commands upper and middle income segments represented in orange and gray.  And now turn your attention to the blue line, which shows Apple’s share of the low income segment </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-grows-2020-market-share-by-appealing-to/"><span><span><span><span><span><span><span><span>surge by 4%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> percentage points when it launched the second generation iPhone SE in May 2020 for just $399. That level of share has held steadily ever since. And what’s remarkable is that Apple continues to hold its position with the high and middle income earners, demonstrating that they can simultaneously expand their down-market install base while maintaining the loyalty of the highest income segment. We’ve seen similar success for Apple in key Android-dominated international markets such as Brazil and India, where new iPhone activations </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/"><span><span><span><span><span><span><span><span>increased by double digits in 2019</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. While Apple’s total market share in these markets remains low, expect the company to continue to make international gains against Samsung’s in 2021.    </span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>5. Mobile Advertising Will Transform</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><strong><span><span><img alt="Mobile Advertising Will Transform" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/ads2021.svg" /></span></span></strong></span></span></span></span></p> <p><span><span><span><span><span><span><span>As both Internet and Mobile platforms remove third-party cookies, IDFAs and other identifiers, digital marketing is bracing itself for a tectonic shift. Ultimately, this knocks out the ability for marketers to finely target consumer segments with their advertising campaigns. The less efficient the ad campaign, the less the advertiser will pay. The less money spent on advertising, the less that publishers with ad revenue business models will earn from ads. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In mobile, Apple is making the first move by all but deprecating the Identifier for Advertising, IDFA. It is speculated that Google will ultimately follow Apple’s lead, especially since making Chrome a cookieless browser is already in the works. On the targeting side, mobile ecosystem players have been probing Apple for hints and guidance, which now includes required end user permission to track, a need to use the Apple SKAdNetwork for much more limited attribution and a prohibition against fingerprinting or other means to aggregate signals to rebuild user-level identity. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>This is kicking off a ‘war for supply’ as walled-gardens with larger first-party audiences will be the only ones left with fine-grained user-targeting capabilities. We expect some increased M&A and partnership activity in the ecosystem to build scale. Additionally, most third-party ad networks are falling back to contextual ad targeting, which uses non-user-based information to deliver relevant ads to consumers. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Despite these new constraints, we believe that the need to promote to consumers is immutable, and that consumers will, as always, respond to various forms of subtle and disruptive advertising. This will kick off a new wave of approaches, including what appears to be a long-term play to build rich user-based identity from start-ups like Marissa Mayer’s </span></span></span></span></span></span></span><a href="https://techcrunch.com/2020/11/18/marissa-mayers-startup-launches-its-first-official-product-sunshine-contacts/"><span><span><span><span><span><span><span><span><span>Sunshine</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. After rebuilding consumers' contact lists and the corresponding relationships among them, they’ll then have an option to seek consumer opt-in to turn on ad revenue.  Since “necessity is the mother of invention” -- and to the extent Apple and Google ecosystems allow it -- mobile identity, attribution and advertising will be re-imagined in 2021.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Please join us on the</span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span><span> Flurry Blog </span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span><span> LinkedIn</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> where we regularly report on mobile insights and user behavior trends.</span></span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Tue, 15 Dec 2020 15:58:43 +0000 LisaMoshfegh 586 at https://www.flurry.com 2020 Smartphone Demand Down Ahead of Christmas https://www.flurry.com/blog/2020-holiday-outlook/ <span class="field field--name-title field--type-string field--label-hidden">2020 Smartphone Demand Down Ahead of Christmas</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst and Lisa Moshfegh, Flurry Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/11/2020 - 09:53</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-11T12:00:00Z" class="datetime">2020-12-11</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-outlook/" data-a2a-title="2020 Smartphone Demand Down Ahead of Christmas"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-outlook%2F&title=2020%20Smartphone%20Demand%20Down%20Ahead%20of%20Christmas"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>The holiday season in the U.S. between Thanksgiving and Christmas is a critical sales period for smartphone manufacturers. From 2016 to 2018, the last three years Apple disclosed unit sales, the company sold well over one-third of its iPhones during the last quarter of each year. And while the stakes are just as high this year, the pandemic has strongly impacted the economy. COVID-19 has left many unemployed, reduced retail foot traffic, and forced Americans to simply stay home, leaving retailers scrambling to prepare for a largely digital December. As we head into the make-or-break  stretch leading up to Christmas, this report studies early trends from the first weeks of this atypical holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights into 2 billion smartphones worldwide per month. Let’s begin by reviewing new device activations in November of this year compared to last year.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New Device Activations - Holiday 2019 vs. Holiday 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Season_Activations_2019_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we plot new device activations—new smartphones entering the market—by week in the United States for 2019 in light blue, and 2020 in dark  blue. Except for the second week of November, smartphone activations so far this year have been below those of 2019. In fact, during the week of Thanksgiving, which typically kicks off the holiday shopping season in the United States, smartphone activations were down 11% year-over-year. If November’s smartphone activations are an indicator for the rest of the holiday season, then we are facing a slower-than-normal holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In addition to lower year-over-year activations this November, device activations peaked two weeks before Black Friday due to an extended period of holiday retailer deals that started earlier in the month of November. Early deals drove front loading of smartphone purchases, perhaps with some OEMs offering discounts to compete against Apple’s newly premiered iPhone 12 Pro Max and iPhone 12 mini which became available two weeks before Black Friday. To get a sense for how this year will unfold, we look back to 2019 when new device activations increased by 42% during the week of Christmas 2019 over the prior week. Below-average activations during November 2020 signals lower smartphone demand this year, likely caused by the pandemic. While activations Christmas week will indeed be the highest of the year, they are unlikely to match 2019 numbers.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s look back at 2019 device activations per OEM during the weeks leading up to Christmas. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Christmas 2019 Smartphone Activations" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Christmas_2019_smartphone_surge.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show new device activations during the last two weeks of December in the U.S. among the six leading smartphone manufacturers. The column on the right side of each couplet represents activations during Christmas week, with the prior week shown on the left. Apple, in orange, and Samsung, in green, are the two most popular brands in the U.S. They both experienced week over week growth during that final week of the year: Apple grew 49% compared to the prior week while Samsung grew 23%. Given the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent success of the iPhone 12</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, we expect Apple to outsell Samsung again this holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With many consumers still finalizing their holiday shopping, we compiled the top two smartphones across each pricing tier based on new device activations during the week of Black Friday 2020. Let’s see how they stack up.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Most Popular Devices November 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Most_Popular_Devices_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top smartphone brand within each budget tier, as well as the best selling smartphone models. The height of the silver bar indicates how close or far behind the second place finisher is compared to the first in each category. For example, Samsung has the top two selling smartphones under $200 with the Galaxy A11 and Galaxy A10e. Based on the height of the silver bar, the Galaxy A10e is not that far behind the Galaxy A11. For all other price points, Apple takes the top spot with various iPhone models that span the price spectrum. Samsung’s Galaxy line takes a distant second place in the three highest priced tiers, further demonstrating Apple’s popularity among U.S. consumers as well as Apple's control of the premium end of the market. LG’s Stylo 6 is the only brand other than Apple or Samsung to even make the list, coming in second place in the budget category of $200 - $400, behind the iPhone SE. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Last week, we reported that due to the pandemic, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/"><span><span><span><span><span><span><span><span>in-store shopping during the Thanksgiving holiday weekend was down 41%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year.  We suspect this trend will continue throughout the 2020 holiday season as daily cases of the coronavirus continue to rise. Most people are placing orders online, and holiday deals impact when those orders are placed. Given the economic uncertainty caused by the pandemic with no prior precedence, retailers are likely scrambling to find favor with consumers, and many consumers are more cautious about what they buy. At Flurry, we will continue monitoring device purchase trends and keep bringing you valuable insights. Please subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to stay updated on trends in the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p> <p> </p> <p> </p> <p> </p> <p> </p></div> Fri, 11 Dec 2020 17:53:44 +0000 LisaMoshfegh 585 at https://www.flurry.com Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy https://www.flurry.com/blog/flurry-guidance-apple-app-privacy-details/ <span class="field field--name-title field--type-string field--label-hidden">Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Raj Kaur, Senior Manager, Software Development Engineering</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/07/2020 - 11:57</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-07T12:00:00Z" class="datetime">2020-12-07</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/23/" hreflang="x-default">ios</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/flurry-guidance-apple-app-privacy-details/" data-a2a-title="Flurry Analytics' Guidance for Apple’s Updated App Data Collection Policy"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fflurry-guidance-apple-app-privacy-details%2F&title=Flurry%20Analytics%27%20Guidance%20for%20Apple%E2%80%99s%20Updated%20App%20Data%20Collection%20Policy"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Apple is changing the information required to submit new apps and app updates to the app store effective December 8, 2020. The new submission process will give users transparency about app data usage via a new privacy details section of an app’s product page in the app store. This  “nutrition label” will also include data used by third-party partners integrated  into an app. If you are not familiar with Apple’s new policy, please familiarize  yourself with it </span></span></span></span></span></span><a href="https://developer.apple.com/app-store/app-privacy-details/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. This blog post provides guidance on what data Flurry Analytics uses in your app.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Developers that work with Flurry need to acknowledge and detail the Data Use around each type of data Flurry collects.  Please note that the information we are providing is only relevant to your use of Flurry Analytics. Based on your own app’s data collection  practices or those of other third-parties you work with, you may need to select additional data types. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As a user of  Flurry Analytics, you MUST select the following Data Types as they are collected by Flurry Analytics: </span></span></span></span></span></span><strong><span><span><span><span><span><span>Device ID, </span></span></span></span></span></span><span><span><span><span><span><span>Product Interaction, </span></span></span></span></span></span></strong><span><span><span><span><span><span><strong>Other Usage Data</strong>. </span></span></span></span></span></span><span><span><span><span><span><span>Optionally,  if you use Flurry Crash Analytics, you must select the following Data Types: </span></span></span></span></span></span><strong><span><span><span><span><span><span>Crash Data, </span></span></span></span></span></span></strong><span><span><span><span><span><span><strong>Performance Data</strong>. </span></span></span></span></span></span><span><span><span><span><span><span>If you use Flurry Revenue Analytics, you must select the following: </span></span></span></span></span></span><strong><span><span><span><span><span><span>Purchases.</span></span></span></span></span></span></strong></p> <p><span><span><span><span><span><span>The UI flow on </span></span></span></span></span></span><a href="https://appstoreconnect.apple.com/"><span><span><span><span><span><span><span><span>App Store Connect</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> is as follows:</span></span></span></span></span></span></p> <p><strong><span><span><span><span><span>Step 1:  Navigate to App Privacy section within App Store Connect and click Get Started </span></span></span></span></span></strong></p> <p><img alt="Apple's Data Privacy Updates - 1" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_1.png" width="100%" /></p> <p><strong>Step 2: <span><span><span><span><span>Select  “Yes, we collect data from this app” and select Next</span></span></span></span></span></strong></p> <p><img alt="Apple's Data Privacy Updates - 2" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_2.png" width="70%" /></p> <p><strong>Step 3: <span><span><span><span><span>Scroll down and check the boxes for ” Device ID” ,”Product Interaction”, and “Other Usage Data”  and click Save. </span></span></span></span></span></strong></p> <p><img .="" alt="Apple's Data Privacy Updates - 3" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_3.png" width="70%" /></p> <p><strong>Step 4: </strong><span><span><span><strong><span><span>Upon saving you will see at least 3 boxes populated in the Privacy Section where you will need to fill in  further information  on the data type being collected. </span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 4" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_4.png" width="70%" /></p> <p><strong>Step 5: <span><span><span><span><span>Click on “Set Up Device ID”  text, select the  “Analytics” checkbox and hit the Next button</span></span></span></span></span></strong></p> <p><img alt="Apple's Data Privacy Updates - 5" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_5.png" width="70%" /></p> <p><strong><span><span><span><span><span>Step 6: </span></span></span></span></span></strong><span><span><span><strong><span><span>On the next screen, </span></span></strong></span></span></span><span><span><span><span><strong><span><span>choose the option applicable to your app. Flurry does not link IDs to user identity</span></span></strong></span></span></span></span><span><span><span><strong><span><span>.</span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 6" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_6.png" width="70%" /></p> <p><span><span><span><strong><span><span>Step 7: On the last screen choose the option applicable to your app and click “Save”</span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 7" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_7.png" width="70%" /></p> <p><span><span><span><strong><span><span>Step 8: Repeat steps 5 and 6 for “Product Interaction” and “Other Usage Data” Data types. Once you have finished providing all the necessary information, the App Privacy page should look like the following:</span></span></strong></span></span></span></p> <p><img alt="Apple's Data Privacy Updates - 8" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/apple_data_privacy_changes/screen_8.png" width="70%" /></p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG DS',sans-serif"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">If you have any questions, please contact  us at  </span></span></span></span></span></span><a href="mailto:support@flurry.com" style="text-decoration:none"><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG DS',sans-serif"><span style="color:#1155cc"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="-webkit-text-decoration-skip:none"><span style="text-decoration-skip-ink:none">support@flurry.com</span></span></span></span></span></span></span></span></a><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:'Verizon NHG DS',sans-serif"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">.</span></span></span></span></span></span></p> </div> Mon, 07 Dec 2020 19:57:03 +0000 LisaMoshfegh 584 at https://www.flurry.com iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years https://www.flurry.com/blog/iphone-12-series-launch-review/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/49/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">amanbansal</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 11/27/2020 - 14:56</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-11-27T12:00:00Z" class="datetime">2020-11-27</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/iphone-12-series-launch-review/" data-a2a-title="iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fiphone-12-series-launch-review%2F&title=iPhone%2012%20Pro%20Max%20Launch%20Dominates%20All%20Apple%20Devices%20Over%20Last%20Three%20Years"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>On October 13, 2020, in a highly anticipated launch event, Apple introduced its newest iPhone models, the iPhone 12 series. For the first time ever, Apple launched four devices that differ by size, price and features, including the first ever iPhone 12 mini at 5.4 inches. The devices launched in two waves: the 6.1-inch iPhone 12 and iPhone 12 Pro on October 23, and the iPhone 12 mini and 6.7-inch iPhone 12 Pro Max on November 13. This report evaluates the success of Apple’s iPhone 12 series launch this year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Apple’s last two years of device launches offered more incremental improvements, but the iPhone 12 series delivers a bigger set of improvements. All four devices include 5G connectivity—representing Apple’s first 5G-enabled devices—the A14 bionic processor, and an OLED display for improved screen resolution. The Pro models also come with a LiDAR scanner to better suit AR apps. Within this year’s line-up, cameras vary between the iPhone 12 and iPhone 12 Pro models. All four models come with Wide and Ultra Wide cameras, but the Pro models have a third telephoto lens, allowing for a deeper zoom into the action. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s start by reviewing how the entire iPhone 12 series performed during their respective launch weeks compared to Apple’s 2018 and 2019 iPhone X and iPhone 11 series launches.</span></span></span></span></span></span></p> <p><img alt="U.S. iPhone Install Base Captured During Launch Week" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-10/Chart1_iPhone12.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the install base captured in the U.S. during launch week for the iPhone 12 series (2020), the iPhone 11 series (2019), and the iPhone XS and iPhone XR series (2010). Across all three years, lower-priced models are shown in green, midrange in blue, and premium-priced in dark blue.   </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This year’s iPhone 12 series captured a combined 1.9% install base during their combined launch weeks, a big jump over each of the last two years. Last year, the iPhone 11 series launch captured 1.2% install base, and two years ago the iPhone XS and XR series captured 1.6%. Impressively, the premium-priced iPhone 12 Pro Max captured nearly 1% of the iPhone install base in its first week, outperforming any other model in our analysis across all three years. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Given the low uptake of the iPhone 12 Mini, consumers may be signaling that a more pocket-friendly device is not as important as once thought. Spending $100 more for the iPhone Pro 12 fetches a 24% larger screen and a better battery life than the iPhone 12 mini. Also, the second-generation iPhone SE, launched earlier this year, may be cannibalizing iPhone 12 mini adoption. Also more pocket-sized, the iPhone SE starts at $399 while the iPhone 12 mini starts at $699. Spending an extra $300 does come with 5G connectivity, a slightly larger screen, this year’s A14 chip (vs last year’s A13), more durability (as shown in drop tests), a better screen, and a better camera (though reviews show similar image quality for the main lens). Either way, with more lower-priced devices in the market than ever, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/"><span><span><span><span><span><span><span><span>Apple has been increasing its market share in the U.S</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This year’s launch has been exceptionally strong for Apple, especially against the backdrop of economic uncertainty and COVID-19, which makes it more difficult for consumers to visit Apple retail stores. </span></span></span></span></span></span><a href="https://www.flurry.com/blog/will-the-iphone-12-convince-consumers-to-replace/"><span><span><span><span><span><span><span><span>Helping the iPhone 12 series launch is the larger set of improvements</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> over the iPhone X and over the last two seasons. Either way, Apple is on a strong trajectory for a blockbuster holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next look at which iPhone models have the most overall penetration in the U.S. today. </span></span></span></span></span></span></p> <p><img alt="U.S. iPhone Install Base by Model" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-10/Chart2_iPhone12.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we list the install base for each iPhone in the U.S. during the week of the iPhone 12 mini and iPhone 12 Pro Max launch, November 13-19. The green bars represent Apple’s iPhone launches this year: the four models in the iPhone 12 series as well as the iPhone SE (2nd Gen), the blue bars represent the iPhone 11 series, and the gray bars represent all other iPhone devices in the market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In its first week, the iPhone 12 Pro Max captured nearly 1% share, nearly catching the iPhone 12 and iPhone 12 Pro despite their four-week head start. Combined, last year’s three devices in the iPhone 11 series make up 27% of Apple’s total iPhone install base today. Leading into the holiday season, Apple’s most popular device in the United States is the iPhone 11 with just under 15% of all active iPhones. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While the iPhone 12 Pro Max is off to a strong start, we do anticipate that it will slow and make way for the iPhone 12. The iPhone 12 mini could also grow toward the end of the year as a holiday season gift. Generally, Apple’s premium devices tend to perform well at launch as the early adopters rush out to buy the latest and greatest Apple has to offer. Over time, however, lower-priced iPhone devices overtake the premium devices as a larger wave of late adopters ultimately upgrade. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While iPhone XR captured the lowest install base during its launch week, it surged ahead during the 2018 holiday season and remained the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-xr-outselling-iphone-11-ahead-of-christmas/"><span><span><span><span><span><span><span><span>most popular device going into the 2019 holiday season</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. The iPhone 11 posted a strong showing during its first week and less than one year later, became Apple's </span></span></span></span></span></span><a href="https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/"><span><span><span><span><span><span><span><span>most popular smartphone</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. The question for this holiday season is whether the iPhone 12 will follow the same pattern as the iPhone XR and 11, or if the iPhone SE will be the dark horse this year similar to the iPhone XR last year. The iPhone SE is a noteworthy value since Apple hasn’t offered a brand-new device for $399 since the first generation iPhone SE in 2016. Follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to find out what happens this holiday season. </span></span></span></span></span></span></p> <p><em>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</em></p> <p><em>The Flurry blog (</em><a href="https://www.flurry.com/blog/"><em>https://www.flurry.com/blog/</em></a><em>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</em></p></div> Fri, 27 Nov 2020 22:56:47 +0000 amanbansal 581 at https://www.flurry.com Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday https://www.flurry.com/blog/smartphone-adoption-ramps-in-india/ <span class="field field--name-title field--type-string field--label-hidden">Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 11/25/2020 - 17:01</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-11-25T12:00:00Z" class="datetime">2020-11-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/smartphone-adoption-ramps-in-india/" data-a2a-title="Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsmartphone-adoption-ramps-in-india%2F&title=Smartphone%20Adoption%20Ramps%20in%20India%20as%20Diwali%20Becomes%20Top%20Shopping%20Holiday"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more. And because of this willingness to spend, annual sales are now part of the holiday celebration, making Diwali a battleground for OEMs in the region. In this report, we review how smartphone sales surged during this increasingly important shopping event in India.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Pandemic Impact on Smartphone Sales</span></span></span></span></span></h3> <p><span><span><span><span><span><span>According to a recent survey conducted among Indian consumers by YouGov, an online market research firm, respondents indicated that they would spend less this Diwali holiday season due to financial hardships caused by the pandemic. While they indicated they were hesitant to spend on most categories, they cited buying a smartphone as an exception. This bodes well for smartphone manufacturers as they vie for consumer attention in the world’s second largest smartphone market. Let’s review how the major OEMs in India performed during the weeks leading up to Diwali. </span></span></span></span></span></span></p> <p><img alt="Increase in Smartphone Activations During Diwali " data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Increase_in_Sales_Diwali.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we report the growth in new devices during Diwali for the top OEMs selling smartphones in India. We compared the devices activated during holiday sales from October 16 through November 14, to the devices activated in the preceding thirty days, September 16 through October 15. All of the top OEMs achieved at least a 50% increase in device adoption, with OPPO driving the most growth at 88%. This increase can largely be attributed to the holiday deals run by the retailers, in addition to people upgrading their smartphones as they’ve increased their screen-time during the pandemic.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Chinese OEMs Dominating New Device Sales in India</span></span></span></span></span></h3> <p><span><span><span><span><span><span>Despite recent political tensions between India and China, including calls for a boycott of Chinese products, Chinese manufacturers such as Xiaomi, vivo and OPPO continue to gain unprecedented share in the Indian smartphone market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share Captured During Diwali 2017 - 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Marketshare_Diwali.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we compare the share of smartphone sales by OEM during the week leading up to Diwali for each of the last four years. The combined market share of the Chinese manufacturers (Xiaomi, vivo and OPPO) increased from 28% during Diwali holiday season in 2017 to 63% during this Diwali in 2020. While Chinese OEMs have expanded share in the Indian market, Samsung--the world’s smartphone leader--has seen its share steadily decline over the years. That said, overall smartphone sales this Diwali were 38% higher than last year’s sales. This expanding market results in net unit growth for Samsung, but should be a concern for their long term market position.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Holiday Deals Eclipse Direct Sales from Apple</span></span></span></span></span></h3> <p><span><span><span><span><span><span>As shown earlier in this report, Apple experienced a 73% increase in device shipments in the weeks leading up to Diwali. However, Apple’s overall share in India remains below 2%. Apple had no physical or online retail presence in India until launching the Apple Store online on September 23rd, 2020. For the first time, this enabled people within the country to buy directly from Apple, as well as receive customer support, financing and various trade-in options. Before Apple’s online store launched, people in India could only buy Apple products through authorized resellers or third-party websites such as Amazon or Flipkart. Creating a presence in India underscores the importance of India as an expansion market for Apple. Let’s take a closer look at the impact of the Apple online store launch and annual holiday deals on new iPhone device activations. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Holiday Deals Beat Direct Purchases Through Apple" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Deals_Beat_Direct_Purchases.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the above chart, we show new activations by day of Apple iPhone devices: iPhone 11, iPhone XR, and iPhone SE. Note that we exclude the iPhone 12 and iPhone 12 Pro which launched in India on October 30 but were neither discounted nor saw a resulting lift in sales. Across the chart are two distinct periods. On the left, we show the period between when Apple launched their online store and the beginning of holiday sales leading up to Diwali. And on the right, we show the device activations from the beginning through the end of the holiday sales period.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In India, significant deals are offered during Diwali by companies like Amazon and Flipkart. Charting when these deals began on October 16, we see that Apple device activations spike significantly as soon as the deals begin. Compared to buying an iPhone directly from the official Apple website, a consumer could find discounts between 10% - 30% through these third party retailers. This shows that consumers will bypass the official channel for the purchase of an iPhone device if they receive a sizable enough discount. As a result, consumers in India may be more price sensitive than in other markets.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The size of India’s market, combined with a smartphone penetration of just 32%, make it among the most high-potential growth opportunities on the planet for smartphone manufacturers. Despite the effect the pandemic has had on the economy in India, smartphone sales continue to soar which we believe is a harbinger of a robust mobile ecosystem in India. We’ll continue to monitor smartphone and related adoption trends in India, and keep you updated about any important developments. </span></span></span></span></span></span><span><span><span><span><span><span>Be sure you subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurry-inc-"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest reports on the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </span></em></span></span></span></span></p></div> Thu, 26 Nov 2020 01:01:38 +0000 LisaMoshfegh 580 at https://www.flurry.com Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/ <span class="field field--name-title field--type-string field--label-hidden">Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/30/2020 - 12:39</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-30T12:00:00Z" class="datetime">2020-09-30</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/" data-a2a-title="Samsung and Apple Jockey for Smartphone Leadership with Contrasting Approaches"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsamsung-and-apple-jockey-for-smartphone-leadership%2F&title=Samsung%20and%20Apple%20Jockey%20for%20Smartphone%20Leadership%20with%20Contrasting%20Approaches"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Apple and Samsung together account for more than half of the world’s active smartphone install base, and are clearly the leaders of the OEM smartphone market. But if we take a closer look at how they each earn their market share, there are remarkable differences. This Flurry report takes a closer look at Apple versus Samsung market share, the number of products each company has in the market, top devices in the top 20 countries, and more. </p> <p>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications that reach 2 billion smartphones per month. Unlike other market share analyses that rely on device shipments or sales, we measure devices currently active in the market, which we believe presents a more accurate picture of current market share. Let’s begin with an August 2020 snapshot of active devices by OEM.</p> <figure class="tmblr-full" data-orig-height="924" data-orig-width="1648"><img data-orig-height="924" data-orig-width="1648" src="https://64.media.tumblr.com/3b4c6222b46b36e3b8432b9dd544f65c/37577ff4a0414cbe-57/s540x810/01e90d64162c38bb8bee0cf32c1bacd601aefdb7.png" /></figure><p>In the chart above, we list device manufacturers by their share of global active devices. Note that due to insufficient data in China and Europe, we exclude those regions from our analysis. Starting on the left hand side, Samsung is the global leader with 33% of the world’s active smartphones, followed by Apple with 20%. Now let’s take a closer look at which devices are most popular.</p> <figure class="tmblr-full" data-orig-height="928" data-orig-width="1654"><img data-orig-height="928" data-orig-width="1654" src="https://64.media.tumblr.com/feb3042a335750d52fe1c4a7628f9649/37577ff4a0414cbe-6b/s540x810/6829970f58c407c441d678a8cb00748feae5d5df.png" /></figure><p>In the chart above, we list the world’s top 15 active smartphones using data from August 2020. We color coded Apple devices in blue and Samsung devices in orange. You’ll note that all of the top 15 devices are made by Apple or Samsung, with Apple holding the top 10 spots. Expanding to the top 15, Samsung Galaxy devices begin to show up. Of the top 15, Apple has 12 devices, and Samsung 3. No other manufacturer’s device appeared on this list, reminding us how much these two OEMs control the world’s device base.</p> <p>Considering the first two charts together, you’ll likely wonder how Samsung leads Apple in global market share by so much while holding very few of the top 15 devices. That could come down to how they approach product lines. Most years, Apple launches one or two iPhone models, sometimes with a few different device tiers as was the case with the iPhone 11 series. Samsung, on the other hand, launches as many as twenty different models in a given year to accommodate regional preferences and provide coverage across the price spectrum. To illustrate this, let’s do a side-by-side comparison of the market share versus the number of active devices between Apple iPhone and Samsung Galaxy lines.</p> <figure class="tmblr-full" data-orig-height="930" data-orig-width="1652"><img data-orig-height="930" data-orig-width="1652" src="https://64.media.tumblr.com/525413f62baba08491b2a929692013c5/37577ff4a0414cbe-60/s540x810/de3a325ba99ebce3002ad47ea16ab3ab84a3d592.png" /></figure><p>On the left side of the chart above, we compare the market share of Apple’s iPhone line, in blue, to that of Samsung’s Galaxy line, in orange. And on the right side, we compare the number of active devices between the two product lines. The Samsung Galaxy line is 8 percentage points higher but achieves this market share with 457 devices compared to Apple iPhone’s 28 devices. Slowing down for a moment, this means that there are 16X more unique Galaxy models active around the world compared to Apple iPhone models. This fragmentation of Samsung devices helps explain how Samsung can have more total market share without having any of the top 10 active devices. With this approach, the Samsung Galaxy active user base is 1.4X that of Apple’s iPhone. While this translates to more market share, Samsung’s fragmentation could also raise questions about economies of scale and complexity in manufacturing, distribution and promotion. </p> <p>Overall, the top 15 devices shown in our earlier chart represent 20% of the world’s smartphone market. The remaining 80% of the market comes from more than 8,000 device models offered by over 800 OEMs, illustrating how fragmented the entire industry is, Apple notwithstanding. Let’s next check out which devices are most popular in each country.</p> <figure class="tmblr-full" data-orig-height="926" data-orig-width="1650"><img data-orig-height="926" data-orig-width="1650" src="https://64.media.tumblr.com/c0269a052de194e74e034b6e468c20e0/37577ff4a0414cbe-52/s540x810/fb9d7fb9d47b6209b6176a599cdda350e1ddf545.png" /></figure><p>In the table above, we list the most popular device in each of the top 20 countries, excluding Europe and China due to insufficient data. Doing so reveals more OEMs and devices, with some regional trends appearing. In Latin America, including Brazil, Mexico and Argentina, Samsung’s Galaxy J line is the leader. In countries with higher income per capita, such as the United States, Canada and Japan, the iPhone takes the top spot. Notable Chinese manufacturers Huawei, Oppo and Xiaomi also appear on the list in parts of the Middle East, Asia and Latin America. And third party analyst reports show that both Huawei and Xiaomi have strong penetration in China.</p> <p>Samsung’s approach of shipping many more device variants, and at lower price points, has resulted in capturing a third of the world’s smartphone install base. Apple, with fewer devices at higher price-points controls a one-fifth of the world’s install base. And while Samsung has a larger total footprint, Apple may enjoy economies of scale with longer production runs across fewer SKUs and more focused distribution in the world’s more developed economies. Either way, this competition leads to innovation and choice for consumers, further driving advances in smartphone technology and capabilities. Make sure you subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=ZDUwZDllM2ZlZTMxMTI2MTc0NWYxMmM0MzRlM2UwZTVkNGE4NTQ4ZSxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1599782944" target="_blank">LinkedIn</a> to stay up-to-date on the latest smartphone adoption and usage trends. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</i></p> <p><i>The Flurry blog (<a href="https://www.flurry.com/blog/" target="_blank">https://www.flurry.com/blog/</a>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </i></p> </div> Wed, 30 Sep 2020 19:39:45 +0000 Anonymous 340 at https://www.flurry.com Will the iPhone 12 Convince Consumers to Replace Older iPhones? https://www.flurry.com/blog/will-the-iphone-12-convince-consumers-to-replace/ <span class="field field--name-title field--type-string field--label-hidden">Will the iPhone 12 Convince Consumers to Replace Older iPhones?</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Peter Farago, Flurry GM and Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 09/25/2020 - 10:54</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-09-25T12:00:00Z" class="datetime">2020-09-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/3/" hreflang="en">Product News</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/will-the-iphone-12-convince-consumers-to-replace/" data-a2a-title="Will the iPhone 12 Convince Consumers to Replace Older iPhones?"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fwill-the-iphone-12-convince-consumers-to-replace%2F&title=Will%20the%20iPhone%2012%20Convince%20Consumers%20to%20Replace%20Older%20iPhones%3F"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>When Apple launches its annual line-up of new iPhones each Fall, it creates a surge in device adoption that spans the holiday season. Since the 2017 launch of the completely reimagined iPhone X, improvements to subsequent phones have been incremental, offering gains mainly related to the chipset, camera and screen. Since then Apple has released the iPhone XS and XR variants, the iPhone 11 line up and the 2nd Generation iPhone SE. The iPhone 12, coupled with 5G support, seems poised for stronger than usual uptake. For this analysis, we review the underlying drivers of iPhone device replacement including the relationship between consumer affluence and device age to understand how the upcoming iPhone 12 is positioned for this holiday season.</p> <p><b>Device Obsolescence</b></p> <p>A primary factor that drives new iPhone upgrades is device obsolescence. Apple doesn’t seem to explicitly plan this, but rapid innovation around both their hardware and operating systems results in reduced performance across older devices. Working against the growth of Apple’s annual iPhone unit sales is the fact that consumers are holding on to older devices longer. Today, <a href="https://9to5mac.com/2019/02/08/four-year-smartphone-upgrades/" target="_blank">consumers upgrade iPhones about every four years</a>, compared to every three years back in 2018. For the iPhone 12 launch, those using the iPhone 7, launched in September 2016, or older models are candidates to upgrade their devices this cycle. We offer analysis on this below.</p> <p><b>A Bigger Step</b></p> <p>It’s speculated that Apple’s iPhone 12 will feature greater improvements than typical releases, which will likely increase device uptake. From a design standpoint, it likely re-introduces a smaller screen version as well as a metal, sharper-edged frame not seen since the iPhone 4. It will get a step up in speed while also better conserving battery life with the more energy-efficient A14 Bionic chip. There is a lot of buzz around the camera, with the largest phone versions rumored to feature a 64MP main camera, which will be a large improvement over the 12MP camera on the iPhone 11. Leaked rear glass pane images suggest that Apple will include a LiDAR scanner in the iPhone 12 Pro and Max that will help support augmented reality in some games and shopping apps, for example, by scanning local surroundings and superimposing various graphics into scenes.</p> <p><b>A Shorter Window</b></p> <p>Earlier this year, Apple CFO Luca Maestri announced that the iPhone 12 launch would be delayed, projecting that supply would be “available a few weeks later” than usual. That puts the launch most likely in the October timeframe, and the delay is likely due to Broadcom falling behind on producing the microprocessors for the iPhone 12. Apple has reportedly gone to great lengths to overcome production challenges related to COVID-19 and, unless delays are longer than expected, this should not be a major factor in its most important market, the United States, as new device uptake tends to ramp closer to Christmas. </p> <p><b>The 5G Factor</b></p> <p>Interest for the iPhone 12 appears greater due to the expectations that the device will be 5G-enabled, promising consumers access to seamless connectivity, faster speeds and next-generation user experiences. That said, tests have shown that 5G speeds are not pervasively available and <a href="https://www.washingtonpost.com/technology/2020/09/08/5g-speed/" target="_blank">sometimes actually slower than 4G speeds</a>. The perception of a step-change in wireless technology could lead to a higher rate of iPhone upgrades this year, especially due to the pent-up demand created by Apple initially waiting to support 5G until this generation of iPhone. However, 5G may still be more of a future promise.</p> <p><b>Affluence & Age of Device Base</b></p> <p>Among the greatest factors in determining how well iPhone 12 may get adopted is simply whether consumers can afford them and what iPhone models they currently own. To better understand these factors, Flurry conducted some analysis, which we present below. Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications worldwide, providing insights into more than 2 billion smartphones around the world. Take a look at the chart, and then we’ll go through it.</p> <p><img alt="Scatterplot" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/FlurryChart-Template-1_1.svg" /></p> <p><i>Fig. 1 Affluent Customers Upgrade iPhones More Frequently</i></p> <p>In the chart above, we plotted countries by their consumer spending power and the age of their iPhone install base. On the x-axis we show how new the iPhone install base is. The farther to the right, the higher the percent of devices that are iPhone 8 or later models. On the y-axis we show the consumer spending power in a country, using household expenditure per capita. The higher up the chart, the more money is spent per household. The color of the dot relates to the size of a market, based on the monthly active iPhone devices Flurry detects in that market.</p> <p>Let’s take a look at a couple of examples to get oriented. Represented by a dark green dot, the U.S. is among the largest markets with the highest consumer spending power and has a high proportion of newer iPhone models in use. This means that people in the U.S. can afford new devices and also upgrade much more frequently than in other markets. By contrast, Vietnam, in the lower left of the chart, has below average spending power and a larger proportion of older devices in its install base. Because the population cannot likely afford to upgrade devices more frequently, they hold on to iPhone 7 and older devices for much longer.</p> <p>From our calculations, 63% of iPhones in use around the world are less than four years old (iPhone 8 or later models). For reference, we overlaid that average on the chart with a dashed gray vertical line. Countries to the right of the line replace their devices more frequently and overall have much newer phones. Those to the left of the line replace less frequently and have older devices, on average.</p> <p>Statistically, we found a +0.8 correlation between spending power (household expenditure per capita) and the share of newer devices (a higher percent of iPhone 8 or later models). That is a very strong positive association, which means that the more spending power in a market, the newer the phones. This makes sense since a new iPhone requires a substantial investment and it explains why the United States and Hong Kong, both with a high household expenditure per capita, also have relatively low percentage of older iPhones in their respective markets.</p> <p>Most of Apple’s smaller markets, represented by light red or gray dots, have low consumer spending power and a lower device replacement rate. This primarily includes most of Africa, as well as parts of Asia and Latin America. Consumers in these countries keep their iPhones for a longer period, likely due to having lower disposable income.</p> <p>Some bigger iPhones markets such as Brazil, Russia, India and Indonesia have relatively low consumer spending power combined with a low device refresh rate. This means that a less expensive base version of the iPhone 12 can have a disproportionate impact on these key markets to get people to upgrade their iPhones sooner. This aligns with a previous report that <a href="https://www.flurry.com/post/629523770176126976/apple-increases-sales-velocity-with-lower-priced" target="_blank">Apple’s low-cost iPhones have helped Apple strengthen its footing in many international markets</a>.</p> <p>Using our calculation that 37% of global iPhones are four or more years old, and that there are an <a href="https://www.computerworld.com/article/3572557/will-apples-iphone-12-generate-an-upgrade-supercycle.html" target="_blank">estimated 950 million active iPhones in the market</a>, we estimate that 350 million iPhones are ripe for upgrade based on their age. This gives Apple a sizable addressable market with its iPhone 12 line. From various leaks, including from technology analyst <a href="https://twitter.com/jon_prosser" target="_blank">Jon Prosser</a>, Apple’s lowest priced model is speculated to start at $549 (with a rumored iPhone 12 4G). If this is the case, then Apple appears well positioned to drive upgrades from the older part of their install base. At the same time, with the highest end model speculated to retail for $1399 (iPhone 12 Pro Max), they would also cover off early adopters and loyalists in more affluent markets that want the latest and greatest Apple has to offer. By all accounts we predict a stronger than typical uptake of the iPhone 12 line compared to previous year’s launches. We’ll monitor early uptake of the iPhone 12 line when it becomes available and share those findings with you. Make sure you subscribe to the <a href="https://www.flurry.com/blog/" target="_blank">Flurry blog</a> and follow us on <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a> and <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=ZDUwZDllM2ZlZTMxMTI2MTc0NWYxMmM0MzRlM2UwZTVkNGE4NTQ4ZSxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1599782944" target="_blank">LinkedIn</a> for the latest reports on smartphone, app behavior, mobile development and other trends. </p> <p><i>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</i></p> <p><i>The Flurry blog (<a href="https://www.flurry.com/blog/" target="_blank">https://www.flurry.com/blog/</a>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</i></p> </div> Fri, 25 Sep 2020 17:54:23 +0000 Anonymous 341 at https://www.flurry.com