Mobile Insights https://www.flurry.com/ en Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak https://www.flurry.com/blog/messaging-apps-spike-during-virtual-holiday-christmas-new-year/ <span class="field field--name-title field--type-string field--label-hidden">Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 01/15/2021 - 10:01</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-01-15T12:00:00Z" class="datetime">2021-01-15</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/messaging-apps-spike-during-virtual-holiday-christmas-new-year/" data-a2a-title="Mobile App Messaging Spikes As Holiday Celebrations Go Virtual Amid COVID-19 Outbreak"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmessaging-apps-spike-during-virtual-holiday-christmas-new-year%2F&title=Mobile%20App%20Messaging%20Spikes%20As%20Holiday%20Celebrations%20Go%20Virtual%20Amid%20COVID-19%20Outbreak"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span><span>Christmas and New Year celebrations were dim this year. The resurgence of Coronavirus cases along with travel restrictions and new curfews crushed many Americans’ plans to celebrate the holidays in-person with family and friends. According to a survey by NCSolutions, 79% of Americans said they would spend Christmas and New Year’s Eve at home.</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>In this report, we look at the remarkable spike in holiday mobile app messaging as many Americans turned to virtual celebrations to cope with restrictions on holiday gatherings.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, Flurry measured sessions, meaning the number of times users opened their mobile app, across a sample of Messaging and Photo & Video apps. For both categories, </span></span></span></span></span></span></span><span><span><span><span><span><span>we use the first Sunday of December as a baseline, setting that value to 100. This removes any unrelated  gain or drop in sessions that happened earlier in the year and gives a cleaner year-over-year comparison. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Let’s start by looking at holiday mobile app messaging levels during 2020 versus 2019.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><img alt="Messaging App Usage Up During Virtual Holidays 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/messaging-app-usage-during-holidays.svg" /></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show daily sessions across mobile messaging apps in December, with a focus on Christmas Day and New Year’s Eve. We compare messaging app sessions this year in blue versus last year in gray. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On Christmas day, usage of messaging apps grew by 25% compared to last year. We think Americans who weren’t able to spend Christmas in-person with relatives turned to their smartphone this year to connect remotely and send greetings.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On New Year’s Eve, </span></span></span></span></span></span><span><span><span><span><span><span><span>fireworks were scarce or virtually live-streamed. Plus, with nighttime curfews in place and mandatory social distancing, more Americans spent New Year’s Eve home than ever before. As a result, more people connected virtually to celebrate the end of the year, driving mobile messaging up by 10% year-over-year. This increase coincides with the </span></span></span></span></span></span></span><a href="https://ca.finance.yahoo.com/finance/news/whatsapp-calls-record-new-years-eve-171840933.html"><span><span><span><span><span><span><span><span><span>record-breaking</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> volume of messages exchanged on WhatsApp during New Year’s Eve. The widely used mobile app experienced its highest number of calls since the app launched ten years ago. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>With more pronounced spikes in mobile messaging this holiday season, we next looked at how photo & video activity fared. </span></span></span></span></span></span></span></p> <p><img alt="Photo and Video App Usage During Virtual Holidays 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/photo-vido-app-usage-during-holidays.svg" /></p> <p><span><span><span><span><span><span><span>In the chart above, </span></span></span></span></span></span></span><span><span><span><span><span><span>we show daily sessions across mobile photo & video apps in December, with a focus on Christmas Day and New Year’s Eve. We compare photo & video app sessions this year in blue versus last year in gray. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>During Christmas Eve, usage of photo & video apps remained similar to prior years, slightly decreasing by 3% compared to last year. By contrast, on New Year’s Eve, photo & video apps experienced a sharper decline, down 9% over last year. With many New Year’s Eve parties and fireworks canceled this year, we think photo & video app usage dropped due to fewer social moments and memories to capture.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>COVID-19 changed the way people celebrated Christmas and New Year. </span></span></span></span></span></span></span><span><span><span><span><span><span>Usage of messaging apps spiked as many Americans connected remotely, while usage of photo & video apps dropped given muted celebrations due to COVID-19 restrictions.</span></span></span></span></span></span><span><span><span><span><span><span><span> With the upcoming </span></span></span></span></span></span></span><a href="https://www.yahoo.com/entertainment/st-patricks-day-parade-canceled-031600716.html"><span><span><span><span><span><span><span><span><span>Saint Patrick’s Day parade canceled</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, we anticipate more celebrations this year to go virtual and drive pronounced spikes in mobile messaging. For the latest reports, subscribe to the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Analytics blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p></div> Fri, 15 Jan 2021 18:01:36 +0000 LisaMoshfegh 592 at https://www.flurry.com December Holiday Smartphone Activations Down 20% Year-over-Year https://www.flurry.com/blog/2020-holiday-recap/ <span class="field field--name-title field--type-string field--label-hidden">December Holiday Smartphone Activations Down 20% Year-over-Year</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/06/2021 - 13:22</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2021-01-06T12:00:00Z" class="datetime">2021-01-06</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-recap/" data-a2a-title="December Holiday Smartphone Activations Down 20% Year-over-Year"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-recap%2F&title=December%20Holiday%20Smartphone%20Activations%20Down%2020%25%20Year-over-Year"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>December is by far the highest month for new device activations in the United States. Elevated device activations begin around Black Friday, peak on Christmas Day and remain elevated through New Year’s Day. Combined, this forms an extended, appreciable wave of new smartphone activations across the month. In this report, we share how December 2020 smartphone activations fared against the backdrop of slumping retail sales during the unprecedented COVID-19 pandemic.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s see what happened.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Decreased Demand Continues in December</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This holiday season was like no other. A combination of growing unemployment rates, stay-at-home orders and business closures, many people reduced holiday spending and most shifted buying online. On Christmas day, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/christmas-2020-smartphone-activations/"><span><span><span><span><span><span><span><span>smartphone activations were down 23%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year. Let’s now compare the entire month of December 2020 to that of 2019.</span></span></span></span></span></span></p> <p><img alt="Smartphone Activations December 2019 vs. December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-december-2019-vs-2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we plot daily smartphone activations across December 2020 in dark blue and December 2019 in light blue. The 2020 curve shows an even, decreased amplitude but follows the general shape of 2019’s curve. This indicates that total demand was down but that consumer purchasing behavior still follows a similar pattern. In both cases, December is elevated, there is a spike on Christmas Day, and stepped-up tail between Christmas and New Year’s Day. Overall, December 2020 smartphone activations are down 20% compared to December 2019. We believe the underlying driver is COVID-19 which has increased unemployment, decreased consumer spending, and pushed the bulk of sales transactions online. Limitations on family gatherings may have also dampened gift giving. While overall smartphone adoption was down, a significant volume of devices were still adopted. Let’s see which device models rose to the top this holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top 10 Smartphones Activated December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/top-smartphone-activations-december-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top 10 most activated smartphones in December 2020 along with the market share captured for each device. Similar to Christmas day, last year’s iPhone 11 took the number one spot with 5.7% of total smartphone activations in December. This year’s most premium device, the iPhone 12 Pro Max was number two and the iPhone 12 was number three. In total, across all of December, Apple iPhone devices took eight of the top ten spots, with LG’s Stylo 6 and Samsung’s Galaxy A11 taking the eighth and tenth spots respectively.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The success of several discounted devices this year is noteworthy, indicating that consumers were notably more price sensitive this holiday season. However, the second place finish by the iPhone 12 Pro Max, which starts at $1,099, is remarkable and proves that Apple loyalists want the most advanced smartphone Apple has to offer.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>The Case of the Missing Mini</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>While three devices from Apple’s 2020 iPhone 12 line ranked among the Top 5 most popular devices, the iPhone 12 mini failed to even crack the Top 10. In fact, we have to go all the way to the 25th spot to find the flagship mini device, despite consumer interest for Apple to make a smaller, pocket-friendly device. We believe that the value and size of the iPhone SE cannibalized interest in the iPhone 12 mini. The iPhone 12 mini starts at $699—just $100 less than the iPhone 12—with a 5.4” screen, while the iPhone SE, which ranked 6th overall, starts at $399 with an even smaller screen.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next review the share of new devices captured by manufacturer.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share by OEM December 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/december-2020-market-share.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the pie chart above, you’ll see that Apple captured 46% of all smartphones activated in December in the United States, compared to Samsung’s 27% and LG’s 9%. It’s worth noting that Apple’s annual Fall release schedule is optimized to capture interest leading into the holiday season in the United States, arguably Apple’s most important market. While Samsung ranked 2nd in the United States, it remains the world’s largest smartphone manufacturer. And while only one Samsung device cracked this year’s Top 10 list for December, the South Korean OEM has roughly 6X the number of models in the market compared to Apple. In other words, Samsung’s sales volume is spread out across many more models.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As we predicted shortly after Thanksgiving, this year’s holiday smartphone activations are down year-over-year likely due to the pandemic. The holiday season in the U.S. continues to be the highest volume period for new device adoption, and this year was marked by split interest between high end and much more budget-friendly models. Apple continued to dominate the Holiday Season in the U.S., which maps to its device release and promotion schedule. </span></span></span></span></span></span><span><span><span><span><span><span>Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest analyses on smartphone adoption and user behavior.  </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Wed, 06 Jan 2021 21:22:49 +0000 LisaMoshfegh 591 at https://www.flurry.com Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020 https://www.flurry.com/blog/christmas-2020-smartphone-activations/ <span class="field field--name-title field--type-string field--label-hidden">Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/28/2020 - 09:10</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-28T12:00:00Z" class="datetime">2020-12-28</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/christmas-2020-smartphone-activations/" data-a2a-title="Apple iPhone Devices Sweep 9 of Top 10 Devices on Christmas 2020"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fchristmas-2020-smartphone-activations%2F&title=Apple%20iPhone%20Devices%20Sweep%209%20of%20Top%2010%20Devices%20on%20Christmas%202020"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Christmas day in the United States is the single greatest day for new smartphone activations. And despite supply chain delays caused by COVID-19, Apple launched its iPhone 12 line—complete with four 5G-enabled devices—just in time for the holidays. While the iPhone 12 series sold well during its initial launch week, November smartphone activations were </span></span></span></span></span></span><a href="https://www.flurry.com/blog/2020-holiday-outlook/"><span><span><span><span><span><span><span><span>down in 2020 compared to 2019</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. In this report, we study how well Christmas Day smartphone activations fared in the United States. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s check out some numbers.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Lagging Holiday Smartphone Activations</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>This year’s holiday season has come with extraordinary challenges. Normal visits to shopping destinations have been all but curtailed, forcing the majority of sales online. Unemployment is over 7% and </span></span></span></span></span></span><a href="https://www.cbpp.org/research/poverty-and-inequality/tracking-the-covid-19-recessions-effects-on-food-housing-and"><span><span><span><span><span><span><span><span>1 in 3 Americans report difficulty covering usual household expenses</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. And local governments have asked families to greatly limit holiday gatherings. Due to this year’s unusual circumstances and based on </span></span></span></span></span></span><a href="https://www.flurry.com/blog/2020-holiday-outlook/"><span><span><span><span><span><span><span><span>slower-than-normal November</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> smartphone activations, we had forecasted that this holiday season would face decreased demand. With this in mind, let’s compare Christmas day this year to last year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Smartphone Activations Christmas Day 2019 vs. 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/smartphone-activations-christmas-day-2019vs2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the number of smartphones activated on Christmas Day in 2019 on the left, and Christmas Day 2020 on the right. As you can see, activations this year are down 23% year-over-year, likely due to the financial hardships caused by COVID-19. Another possibility is that because Americans were encouraged to stay home and limit family gatherings, smartphone gift giving could be more spread out across the days before and after Christmas. Note that we’ll report on the full month of December shortly after the New Year to get a more complete picture.</span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Apple Dominates the Top 10</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Although Christmas Day smartphone activations were down compared to Christmas in 2019, make no mistake that a lot of Americans still got new smartphones this Christmas. Let’s see which devices were under the tree this year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Top Smartphones Activated Christmas Day 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/new-device-activations-christmas-day-2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the bar chart above, we list the ten most activated smartphones on Christmas day. The gray dashed line represents the 7 day average number of daily activations leading up to Christmas and the labels denote the percent change between Christmas day and the trailing average. For example, the iPhone 11 was the most activated device on Christmas day, with activations 5% higher versus the 7 day average between December 18 to December 24. In the case of the iPhone XR, the number of activations on Christmas day was relatively equal to the trailing 7 day average, meaning it was not necessarily a popular gift for Christmas, but remains a popular smartphone for Apple customers. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Apple iPhone devices took nine of the top ten spots, with LG’s budget K30 the only other manufacturer to make the list. Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR. This year’s most premium device, the iPhone 12 Pro Max takes third place. Typically, Apple’s highest-end devices surge at launch as early adopters rush out to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model—this year the iPhone 12—typically gains in popularity. But as we reported in an earlier post, the iPhone 12 Pro Max had the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>strongest launch week</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> out of any Apple iPhone device in the past three years, indicating a strong and long-lasting demand for their most premium smartphone. </span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Budget Devices Surge on Christmas</span></span></strong></span></span></span></h2> <p><span><span><span><span><span><span>Apple’s budget device, the iPhone SE, as well as LG’s K30 saw the largest Christmas day surge compared to the prior 7 day average, with 34% and 181% increases, respectively. In addition, the success of past years’ models—notably the iPhone 11 and iPhone XR—may demonstrate that American consumers were more price sensitive this holiday season. Notably absent from this year’s list is the flagship iPhone 12 mini, which brings the features of the iPhone 12, in a smaller device. With a discount of only $100 compared to the iPhone 12, however, the mini version has yet to catch consumers’ attention. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>One thing is certain this year—Holiday 2020 is unlike any other. Between economic hardships caused by COVID-19 and limitations on family gatherings, smartphone gifts are down considerably. Additionally, for those consumers who did gift a new smartphone, many opted for past years’ models likely to save money. We’ll publish our final report on the 2020 holiday season shortly after the New Year. Make sure you follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></a><span><span><span><span><span><span> to get the full report on December smartphone activations. We wish all of you a happy and prosperous New Year. See you in 2021!</span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. Flurry is a part of Verizon Media.</span></em></span></span></span></span></p></div> Mon, 28 Dec 2020 17:10:32 +0000 LisaMoshfegh 590 at https://www.flurry.com Flurry's Top 5 Mobile Industry Predictions for 2021 https://www.flurry.com/blog/2021-mobile-predictions/ <span class="field field--name-title field--type-string field--label-hidden">Flurry's Top 5 Mobile Industry Predictions for 2021</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Peter Farago, Flurry GM</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/15/2020 - 07:58</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-15T12:00:00Z" class="datetime">2020-12-15</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2021-mobile-predictions/" data-a2a-title="Flurry's Top 5 Mobile Industry Predictions for 2021"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2021-mobile-predictions%2F&title=Flurry%27s%20Top%205%20Mobile%20Industry%20Predictions%20for%202021"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>While 2020 will mostly be remembered for COVID-19, it was also a year of tremendous resilience. Teachers and schools around the world transitioned from in-class learning to full-time distance learning in a matter of weeks. Workers created home offices and took to meeting on Zoom instead of in conference rooms. People found ways to exercise outside of the gym with apps and peripherals like Peloton. And the mobile industry is poised for meaningful transformation in 2021. In this piece, Flurry reveals its top five predictions for mobile in 2021.</span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>1. The 5G Revolution Finally Arrives</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>You’ve been hearing a lot of buzz about 5G for a couple of years now. It promises wifi-like speeds from nearly anywhere, less latency, and better video quality.  Ultimately, the rollout has been slow as carriers have had to build massive infrastructure and OEMs needed to develop 5G-compatible devices. The tipping point came this Fall when Apple joined the party by introducing the iPhone 12  series, complete with four 5G-enabled devices spanning the price spectrum. Let’s take a look at how 5G is now beginning to take off in earnest.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><img alt="5G-Enabled Smartphone Growth 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/5G_Growth_2020.svg" /></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In the chart above, we show worldwide 5G-enabled device activations by month during 2020. In March, Samsung launched the Galaxy S20 series, and in August, they launched the Galaxy Note 20 Ultra. But the true accelerant came in October and November when Apple released the iPhone 12 series. With the world’s two largest smartphone OEMs manufacturing quality 5G devices, we expect adoption to increase substantially in 2021. As this adoption increases,  we also expect app developers to capitalize on the innovation 5G delivers, namely with AR and VR functionality.  The search for the 5G killer app starts now.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>2. “Digital At Home” Innovation Will Soar</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span><span>COVID-19 has completely disrupted life as we know it. In a matter of days in March, employees and students suddenly shifted to working and learning from home. Restaurants, gyms, and retail establishments closed and adapted as people sheltered in their homes. And as some restrictions were lifted, many people chose to remain isolated to avoid contracting the virus. Amidst this abrupt change, companies and schools adapted. Gym classes, meetings, and school all shifted to functioning over a series of apps, including video conferencing. Although a vaccine is on the horizon, it won’t happen overnight and people will not immediately -- or ever--  resume their pre-COVID-19 life. So much innovation has already happened around “Digital At Home” and we expect that trend to drive more innovation in 2021. Let’s review how a couple of examples, Education and Health & Fitness, surged in usage during 2020 over 2019. </span></span></span></span></span></span></span></p> <p><img alt="Growth in Health & Fitness and Education 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Growth_Sessions_Health_Education.svg" /></p> <p><span><span><span><span><span><span><span>In  the chart above, we illustrate the year-over-year increase  in mobile app sessions in Health & Fitness and Education, two of those app categories that have adapted to the post-COVID-19 world. We have set 2019 sessions for both  categories to a  baseline of ‘1’ to easily show the year-over-year growth. Sessions in the Health & Fitness category increased 37% in 2020 and increased 15% in the Education category. Expect these growth trends to continue and extend into other app categories in 2021. </span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>3. Consumer Privacy Changes Will Take Center Stage</span></span></strong></span></span></span></span></h3> <p><img alt="Apple Privacy Changes" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Privacy.svg" /></p> <p><span><span><span><span><span><span><span>At WWDC in June, Apple announced it would soon require app developers to secure permission from end users of their apps in order to track and share their data with third parties. While the timeline has been pushed once already, industry insiders predict the rollout to happen in March. This shift away from an opt-out data sharing model to an opt-in data sharing model is expected to drastically decrease targeting capabilities, which means advertisers will pay less per impression, resulting in less revenue for app developers that rely on advertising. Dozens of companies Flurry has spoken with expect eCPMs to drop by at least half. Further, attribution of ad effectiveness will be handled by Apple itself as all conversion data will flow through them so that they can help ensure end user identification is obfuscated. Up until now, these conversations have mostly taken place among app developers and app marketers, but once the tracking prompts begin to roll out, expect a new level of focus on consumer privacy as well as the tension it creates for app developer revenue potential on Apple’s platform.</span></span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>4. Lower-priced iPhone Devices Will Fuel Apple’s Growth</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><span><span>When it first launched the iPhone in 2007, Apple notably pursued and dominated the premium end of the mobile market. Just ask Nokia which commanded over 50% of the worldwide mobile phone market at the very moment the iPhone was first released. By 2011, Nokia CEO Stephen Elop was penning his famous “burning platform” memo to the Nokia rank-and-file.  Mr Elop wrote, </span></span></span></span></span></span><span><span><span><span><span><span><span>"The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."</span></span></span></span></span></span></span><span><span><span><span><span><span> By 2012, Nokia’s market share had shockingly fallen below 5%. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While Apple took an early market share lead in the next chapter of Mobile, Samsung (leveraging Android operating system) ultimately surpassed Apple with a greater number of lower priced devices across a much broader set of international markets. But now, after firmly securing the high-end of the market in the U.S. and other top markets, Apple is on the offensive with multiple lower-priced iPhone models (e.g., iPhone SE, iPhone 12 mini, and heavily discounted iPhone 11 models) to appeal to more price-sensitive consumers in the U.S. and to penetrate international markets. The result is that Apple is chipping away at Samsung’s global market share lead. To see this more clearly, let’s take a look at Apple’s market share among upper, middle and low income segments in the U.S.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Apple Market Share by Income Level" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Apple_Market_Share_by_income_level.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the  chart above, we plot Apple’s share of the market by upper, middle and lower income levels in the United States during the first half of 2020. Notice how Apple consistently commands upper and middle income segments represented in orange and gray.  And now turn your attention to the blue line, which shows Apple’s share of the low income segment </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-grows-2020-market-share-by-appealing-to/"><span><span><span><span><span><span><span><span>surge by 4%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> percentage points when it launched the second generation iPhone SE in May 2020 for just $399. That level of share has held steadily ever since. And what’s remarkable is that Apple continues to hold its position with the high and middle income earners, demonstrating that they can simultaneously expand their down-market install base while maintaining the loyalty of the highest income segment. We’ve seen similar success for Apple in key Android-dominated international markets such as Brazil and India, where new iPhone activations </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/"><span><span><span><span><span><span><span><span>increased by double digits in 2019</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. While Apple’s total market share in these markets remains low, expect the company to continue to make international gains against Samsung’s in 2021.    </span></span></span></span></span></span></p> <h3><span><span><span><span><strong><span><span>5. Mobile Advertising Will Transform</span></span></strong></span></span></span></span></h3> <p><span><span><span><span><strong><span><span><img alt="Mobile Advertising Will Transform" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/ads2021.svg" /></span></span></strong></span></span></span></span></p> <p><span><span><span><span><span><span><span>As both Internet and Mobile platforms remove third-party cookies, IDFAs and other identifiers, digital marketing is bracing itself for a tectonic shift. Ultimately, this knocks out the ability for marketers to finely target consumer segments with their advertising campaigns. The less efficient the ad campaign, the less the advertiser will pay. The less money spent on advertising, the less that publishers with ad revenue business models will earn from ads. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In mobile, Apple is making the first move by all but deprecating the Identifier for Advertising, IDFA. It is speculated that Google will ultimately follow Apple’s lead, especially since making Chrome a cookieless browser is already in the works. On the targeting side, mobile ecosystem players have been probing Apple for hints and guidance, which now includes required end user permission to track, a need to use the Apple SKAdNetwork for much more limited attribution and a prohibition against fingerprinting or other means to aggregate signals to rebuild user-level identity. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>This is kicking off a ‘war for supply’ as walled-gardens with larger first-party audiences will be the only ones left with fine-grained user-targeting capabilities. We expect some increased M&A and partnership activity in the ecosystem to build scale. Additionally, most third-party ad networks are falling back to contextual ad targeting, which uses non-user-based information to deliver relevant ads to consumers. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Despite these new constraints, we believe that the need to promote to consumers is immutable, and that consumers will, as always, respond to various forms of subtle and disruptive advertising. This will kick off a new wave of approaches, including what appears to be a long-term play to build rich user-based identity from start-ups like Marissa Mayer’s </span></span></span></span></span></span></span><a href="https://techcrunch.com/2020/11/18/marissa-mayers-startup-launches-its-first-official-product-sunshine-contacts/"><span><span><span><span><span><span><span><span><span>Sunshine</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. After rebuilding consumers' contact lists and the corresponding relationships among them, they’ll then have an option to seek consumer opt-in to turn on ad revenue.  Since “necessity is the mother of invention” -- and to the extent Apple and Google ecosystems allow it -- mobile identity, attribution and advertising will be re-imagined in 2021.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Please join us on the</span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span><span> Flurry Blog </span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span><span> LinkedIn</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> where we regularly report on mobile insights and user behavior trends.</span></span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p></div> Tue, 15 Dec 2020 15:58:43 +0000 LisaMoshfegh 586 at https://www.flurry.com 2020 Smartphone Demand Down Ahead of Christmas https://www.flurry.com/blog/2020-holiday-outlook/ <span class="field field--name-title field--type-string field--label-hidden">2020 Smartphone Demand Down Ahead of Christmas</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst and Lisa Moshfegh, Flurry Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/11/2020 - 09:53</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-11T12:00:00Z" class="datetime">2020-12-11</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-holiday-outlook/" data-a2a-title="2020 Smartphone Demand Down Ahead of Christmas"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-holiday-outlook%2F&title=2020%20Smartphone%20Demand%20Down%20Ahead%20of%20Christmas"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>The holiday season in the U.S. between Thanksgiving and Christmas is a critical sales period for smartphone manufacturers. From 2016 to 2018, the last three years Apple disclosed unit sales, the company sold well over one-third of its iPhones during the last quarter of each year. And while the stakes are just as high this year, the pandemic has strongly impacted the economy. COVID-19 has left many unemployed, reduced retail foot traffic, and forced Americans to simply stay home, leaving retailers scrambling to prepare for a largely digital December. As we head into the make-or-break  stretch leading up to Christmas, this report studies early trends from the first weeks of this atypical holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights into 2 billion smartphones worldwide per month. Let’s begin by reviewing new device activations in November of this year compared to last year.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="New Device Activations - Holiday 2019 vs. Holiday 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Season_Activations_2019_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we plot new device activations—new smartphones entering the market—by week in the United States for 2019 in light blue, and 2020 in dark  blue. Except for the second week of November, smartphone activations so far this year have been below those of 2019. In fact, during the week of Thanksgiving, which typically kicks off the holiday shopping season in the United States, smartphone activations were down 11% year-over-year. If November’s smartphone activations are an indicator for the rest of the holiday season, then we are facing a slower-than-normal holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In addition to lower year-over-year activations this November, device activations peaked two weeks before Black Friday due to an extended period of holiday retailer deals that started earlier in the month of November. Early deals drove front loading of smartphone purchases, perhaps with some OEMs offering discounts to compete against Apple’s newly premiered iPhone 12 Pro Max and iPhone 12 mini which became available two weeks before Black Friday. To get a sense for how this year will unfold, we look back to 2019 when new device activations increased by 42% during the week of Christmas 2019 over the prior week. Below-average activations during November 2020 signals lower smartphone demand this year, likely caused by the pandemic. While activations Christmas week will indeed be the highest of the year, they are unlikely to match 2019 numbers.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s look back at 2019 device activations per OEM during the weeks leading up to Christmas. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Christmas 2019 Smartphone Activations" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Christmas_2019_smartphone_surge.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show new device activations during the last two weeks of December in the U.S. among the six leading smartphone manufacturers. The column on the right side of each couplet represents activations during Christmas week, with the prior week shown on the left. Apple, in orange, and Samsung, in green, are the two most popular brands in the U.S. They both experienced week over week growth during that final week of the year: Apple grew 49% compared to the prior week while Samsung grew 23%. Given the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-12-series-launch-review/"><span><span><span><span><span><span><span><span>recent success of the iPhone 12</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, we expect Apple to outsell Samsung again this holiday season. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With many consumers still finalizing their holiday shopping, we compiled the top two smartphones across each pricing tier based on new device activations during the week of Black Friday 2020. Let’s see how they stack up.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Most Popular Devices November 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Most_Popular_Devices_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we list the top smartphone brand within each budget tier, as well as the best selling smartphone models. The height of the silver bar indicates how close or far behind the second place finisher is compared to the first in each category. For example, Samsung has the top two selling smartphones under $200 with the Galaxy A11 and Galaxy A10e. Based on the height of the silver bar, the Galaxy A10e is not that far behind the Galaxy A11. For all other price points, Apple takes the top spot with various iPhone models that span the price spectrum. Samsung’s Galaxy line takes a distant second place in the three highest priced tiers, further demonstrating Apple’s popularity among U.S. consumers as well as Apple's control of the premium end of the market. LG’s Stylo 6 is the only brand other than Apple or Samsung to even make the list, coming in second place in the budget category of $200 - $400, behind the iPhone SE. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Last week, we reported that due to the pandemic, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/"><span><span><span><span><span><span><span><span>in-store shopping during the Thanksgiving holiday weekend was down 41%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> year-over-year.  We suspect this trend will continue throughout the 2020 holiday season as daily cases of the coronavirus continue to rise. Most people are placing orders online, and holiday deals impact when those orders are placed. Given the economic uncertainty caused by the pandemic with no prior precedence, retailers are likely scrambling to find favor with consumers, and many consumers are more cautious about what they buy. At Flurry, we will continue monitoring device purchase trends and keep bringing you valuable insights. Please subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to stay updated on trends in the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>Samsung and Samsung Galaxy are trademarks of Samsung Electronics Co., Ltd. in the United States or other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</span></em></span></span></span></span></p> <p> </p> <p> </p> <p> </p> <p> </p></div> Fri, 11 Dec 2020 17:53:44 +0000 LisaMoshfegh 585 at https://www.flurry.com Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/ <span class="field field--name-title field--type-string field--label-hidden">Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 12/04/2020 - 11:07</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-04T12:00:00Z" class="datetime">2020-12-04</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/293/" hreflang="en">e-Commerce</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/coronavirus-boost-black-friday-mobile-shopping/" data-a2a-title="Coronavirus Boosts Black Friday Mobile Shopping and Trounces In-Store Visits"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fcoronavirus-boost-black-friday-mobile-shopping%2F&title=Coronavirus%20Boosts%20Black%20Friday%20Mobile%20Shopping%20and%20Trounces%20In-Store%20Visits"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Black Friday is a crucial event for retailers, kicking off the holiday shopping season. According to a recent Google report, however, the pandemic has reduced U.S. retail foot traffic by 20% since May. Additionally, the Bureau of Economic Analysis reported that g</span></span></span></span></span></span><span><span><span><span><span><span><span>rowth in consumer spending has been slowing each month since July. These trends paint a grim outlook for battered retailers who were hoping for a strong Black Friday rebound. </span></span></span></span></span></span></span><span><span><span><span><span><span>In this report</span></span></span></span></span></span><span><span><span><span><span><span><span>, we examine how COVID-19 impacted both mobile and in-store shopping from Thanksgiving to Cyber Monday, including a focus on Black Friday.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. For this analysis, Flurry measured mobile shopping activity using sessions. To estimate the change in visits to U.S. retail stores, we averaged the number of active mobile devices in 5 of the country’s largest downtown shopping districts: New York, Los Angeles, Philadelphia, Boston and San Francisco. Let’s look at how the Black Friday shopping period fared this year compared to last year.</span></span></span></span></span></span></span></p> <p><img alt="black-friday-instore-mobile-shopping" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/final-black-friday-chart.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the percent change in shopping activity during the period between Thanksgiving and Cyber Monday from 2019 to 2020. We display the change in shopping visits to retail stores on the left in red, and the change in mobile shopping on the right in blue. Over the five-day shopping period, in-store shopping tumbled by an average of 41% and mobile shopping grew by an average of 19%. Because shopping has been altered so dramatically in 2020, let’s take a closer look at some of the drivers of this year’s outcome.</span></span></span></span></span></span></p> <h4><span><span><span><span><span><span>Retailers Push Consumers to Shop Digitally</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>This year, in order to accommodate restrictions due to the pandemic, retailers opted for more online deals rather than driving foot traffic into stores. The majority of retailers encouraged consumers to shop online by reducing in-store-only offers and increasing online deals. Adapting this way, we would have anticipated Cyber Monday, which is already the busiest online shopping day of the year, to grow even more during 2020 relative to other days over the long weekend. However, while Cyber Monday mobile shopping did indeed grow this year, other days between Thanksgiving and Cyber Monday grew more. In 2020, the days that saw the greatest increase for mobile shopping were Black Friday and the Sunday before Cyber Monday, with 24% and 23% respective growth over last year.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>We think this happened, in part, because </span></span></span></span></span></span></span><span><span><span><span><span><span>retailers expanded online discount periods during 2020 due to COVID-19. In an effort to stimulate slumping sales, discounts were offered across all five days between Thanksgiving and Cyber Monday, rather than just on Black Friday and Cyber Monday. The result of this was a pop in per-day mobile shopping growth rates across each of the five days of this shopping period versus prior years. In a prior Flurry </span></span></span></span></span></span><a href="https://www.flurry.com/blog/thanksgiving2015/"><span><span><span><span><span><span><span><span>report</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, our analysis showed greater spikes in mobile shopping on Black Friday and Cyber Monday, not across the entire long weekend as we’re seeing this year. The difference in per-day growth rates this year are all within 10 percentage points of each other, which is unusual. </span></span></span></span></span></span>Let’s next look at online sales, which include sales from mobile devices.</p> <h4><span><span><span><span><span><span>Record Breaking Online & Mobile Sales</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>This year’s Cyber Monday </span></span></span></span></span></span></span><a href="https://news.yahoo.com/cyber-monday-set-biggest-online-111008880.html"><span><span><span><span><span><span><span><span><span>broke sales records</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. Digital revenue, which combines both online and mobile sales, reached </span></span></span></span></span></span></span><span><span><span><span><span><span>$10.8 billion, according to a report by Adobe. That’s a 20% jump over the $9</span></span></span></span></span></span><span><span><span><span><span><span><span> billion spent digitally on Black Friday last year. While mobile shopping itself didn’t deliver a record growth rate on Cyber Monday, our data reveals that mobile shopping session growth outpaced that of online traffic, with mobile growing by 17% and </span></span></span></span></span></span></span><a href="https://www.salesforce.com/solutions/industries/retail/holiday-insights/"><span><span><span><span><span><span><span><span><span>online by 13%</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> compared to last year. This suggests that among online shopping channels, on-the-go mobile shopping experienced a particularly high growth this year on Cyber Monday. Let’s next look at how Black Friday shopping shifted this year in retail stores.</span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span>The Collapse of In-Store Shopping</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>COVID-19 brought a considerably different Black Friday in-store shopping experience to consumers, from mask requirements to the limited number of shoppers allowed inside stores. With maximum customer capacity restrictions, this year’s wait times in stores were lengthier. Combined with an increased risk of exposure to the virus, these restrictions </span></span></span></span></span></span></span><span><span><span><span><span><span>discouraged retail store trips, which plummeted by 41% during Black Friday week compared to last year. On Black Friday, the day that typically drives the most consumers to shop for limited in-stores deals, in-store visits declined by 40% compared to last year, as many in-store deals shifted online. </span></span></span></span></span></span><br /><br /><span><span><span><span><span><span>Coronavirus pushed this year’s Black Friday shopping online, including on mobile, where shopping grew by 19%. While the pandemic boosted online shopping this year, it also busted in-store visits by 41%. With Coronavirus cases still on the rise, we anticipate a continued concentration in digital shopping, with continued growth specifically on mobile. We’ll continue to update you on mobile shopping and other mobile app and device trends. </span></span></span></span></span></span><span><span><span><span><span><span><span>For the latest reports, subscribe to the</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span>Flurry Analytics blog</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><span>and</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics/"><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></a></p></div> Fri, 04 Dec 2020 19:07:37 +0000 LisaMoshfegh 583 at https://www.flurry.com The Top 5 Mobile App Trends of 2020 https://www.flurry.com/blog/2020-year-in-review/ <span class="field field--name-title field--type-string field--label-hidden">The Top 5 Mobile App Trends of 2020</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Lisa Moshfegh, Product Marketing</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/01/2020 - 09:45</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-12-01T12:00:00Z" class="datetime">2020-12-01</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/8/" hreflang="en">Mobile Gaming</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/296/" hreflang="en">Mobile News Consumption</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/23/" hreflang="x-default">ios</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/7/" hreflang="en">Android</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/2020-year-in-review/" data-a2a-title="The Top 5 Mobile App Trends of 2020"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2F2020-year-in-review%2F&title=The%20Top%205%20Mobile%20App%20Trends%20of%202020"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>2020 has been a tumultuous year. A global pandemic claimed the lives of nearly 1.5 million people, a worldwide movement emerged for racial justice, and American political division created widespread concern.  With COVID-19 forcing unprecedented social distancing, the mobile app economy has also experienced radical shifts. App consumption has exploded, Gen Z is gaming more than ever, and mobile news consumption dwarfed that of 2019.  And Apple’s announcements of impending data policy rule changes have upended an ecosystem. In this report, we’ll revisit the biggest mobile app trends in 2020. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>1. Society Ground to a Halt</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>As COVID-19 began to spread, non-essential business closed, schools transitioned to distance learning, and most recreational activities were paused or canceled. Governments issued stay-at-home orders to further limit the spread, which forced the most people to stay home. The transition to working from home and reduction in travel turned financial districts and airports into ghost towns. And with restaurants closed, many people chose to cook for themselves or order takeout. In fact, while usage of recipe and takeout apps increased during shelter-in-place, usage of restaurant apps </span></span></span></span></span></span><a href="https://www.flurry.com/blog/america-learns-to-bake-during-us-coronavirus/"><span><span><span><span><span><span><span><span>declined by 36%</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. In addition, we analyzed traffic to both airport and financial districts across the United States to gain insights into people’s movement. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Change in Movement to U.S. Financial Districts" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Financial_Districts.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we show the percent change in daily mobile app users in U.S. financial districts beginning in March, when the pandemic went into full swing, comparing each month to baseline usage from January. We display this change in blue against the rising number of new coronavirus cases in gray. Starting in April, travel to financial districts plummeted by 60% compared to pre-coronavirus levels. </span></span></span></span></span></span><a href="https://www.flurry.com/blog/work-travel-to-city-financial-centers-has/"><span><span><span><span><span><span><span><span>Read the full report here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> on the dramatic decline of traffic to America’s largest financial districts.</span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>2. App Category Booms and Busts</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>The onset of COVID-19 forced most Americans to shelter-in-place as non-essential businesses and schools closed. As people suddenly found themselves with more free time, many reached for mobile devices to help pass the time. And while aggregate app usage is up, usage across individual app categories varies wildly.  Let’s check out the top movers.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Change in Mobile App Usage by Category in 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Mobile_App_Usage_by_Category_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above we show the percent change in monthly sessions compared to the January 2020 baseline for the top changing app categories. On the right, we rank app categories based on their app usage growth since the beginning of the year.  A surge across Investment apps were the result of wildly volatile financial markets. And as gyms and yoga studios closed, Health & Fitness apps spiked by helping people maintain a workout regiment. On the other end, Sports and Food & Drink suffered double-digit declines as sporting events were cancelled and restaurants were forced to close. </span></span></span></span></span></span><a href="https://www.flurry.com/blog/top-us-mobile-app-category-winners-and-losers/"><span><span><span><span><span><span><span><span>Read our full analysis of all app categories from January to July.</span></span></span></span></span></span></span></span></a></p> <h3><span><span><span><strong><span><span>3. Mobile Gaming Exploded</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>As people spent unprecedented amounts of time at home, with limited recreational activities, mobile gaming filled the void. In an earlier report, we concluded that the quarantine created such an unusual surge in mobile gaming that </span></span></span></span></span></span><a href="https://www.flurry.com/blog/mobile-gaming-during-coronavirus-everyday-is-like/"><span><span><span><span><span><span><span><span>every day was like Sunday</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. The typical weekend spikes were erased, and every day saw elevated usage. On average, mobile gaming sessions were up by 21% compared to the pre-coronavirus levels! Although much of this growth was driven by Gen Z who found themselves  with minimal schooling and limited recreational activities, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/gen-z-mobile-game-app-usage-surges-amid/"><span><span><span><span><span><span><span><span>mobile gamers of all  generations were gaming more</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Change in Mobile Game Usage in 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Mobile_Game_App_Consumption_2020.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we plot 2020 game sessions  by user in dark blue. The light blue line represents 2019, to illustrate the increase in usage that occurred this year because of the COVID-19 pandemic. In 2020, mobile gamers averaged 17% more gaming sessions than in 2019. Considering that gaming is one of the largest app categories, even modest increases are remarkable. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>4. Mobile News Consumption Soared</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>The first two months of 2020 began with a standoff with Iran, the impeachment trial of a sitting U.S. President, and the death of a basketball icon. Then COVID-19 began to spread, forcing governments to issue shelter-in-place orders that led to economic uncertainty. As the country attempted to recover from the initial COVID-19 wave, the death of an unarmed African American man at the hands of the Minneapolis police department triggered a global movement calling for racial equality. These headlines culminated with a tumultuous campaign for the United States Presidency that resulted in the most votes ever cast in a U.S. election. All of these stories led to massive spikes in mobile news consumption. Let’s take a look. </span></span></span></span></span></span></p> <p><img alt="Mobile News Consumption 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Mobile_News_App_Consumption_2020.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we chart daily mobile news app sessions in the U.S. for both 2019 and 2020. We show 2019 in light blue and 2020 in dark blue to demonstrate just how significant this year has been for mobile apps in the News category. You can read our earlier report covering mobile news consumption for the first half of 2020 </span></span></span></span></span></span><a href="https://www.flurry.com/blog/mobile-news-app-consumption-surges-in-2020/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and our second report specifically highlighting the leadup to the U.S. Presidential election </span></span></span></span></span></span><a href="https://www.flurry.com/blog/news-consumption-explodes-as-america-waits/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <h3><span><span><span><strong><span><span>5. Apps Reduced Ad Revenue Dependence</span></span></strong></span></span></span></h3> <p><span><span><span><span><span><span>Many app developers’ bottom lines got hit with a double-whammy in 2020. First, the economic uncertainty due to COVID-19 caused many advertisers to reduce ad spending. And second, Apple announced at WWDC that iOS developers would have to gain permission from end users to share data with third parties, which is expected to reduce CPMs for iOS apps running ads.  Although Google has yet to announce similar privacy measures, there is speculation that Android app developers could face a similar fate. Let’s review what changes app developers made to their business model in light of these two shifts. </span></span></span></span></span></span></p> <p><img alt="Change in Ads-Only Revenue Model in 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Change_Ads-Only_Revenue_Model.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we analyze the change in share of advertising-only revenue models compared to a January 2020 baseline to understand if app developers are in fact moving away from advertising-supported business models. We separate the two operating systems, with Android on the left and iOS on the right. Typically, Android apps rely more on advertising than iOS apps, largely due to Google simplifying the process of incorporating ads into mobile apps. Given this reliance on advertising as a source of monetization, Android developers were much more impacted by the reduction in ad spend due to COVID-19. However, the  chart shows consistent recovery throughout the year as advertising spend slowly  increased. iOS developers, on the other hand, were less impacted by the reduction in ad spend, but are still moving away from an advertising-only revenue model, likely because of the impending privacy changes Apple is expected to launch in early 2021. You can find our full report on shifting business models for app developers </span></span></span></span></span></span><a href="https://www.flurry.com/blog/are-app-developers-shifting-revenue-models-as/"><span><span><span><span><span><span><span><span>here</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Make sure you subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurry-inc-"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest reports on the mobile industry, including holiday forecasts and 2021 predictions. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc.</span></em></span></span></span></span></p> <p> </p></div> Tue, 01 Dec 2020 17:45:49 +0000 LisaMoshfegh 582 at https://www.flurry.com iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years https://www.flurry.com/blog/iphone-12-series-launch-review/ <span class="field field--name-title field--type-string field--label-hidden">iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/49/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">amanbansal</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 11/27/2020 - 14:56</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-11-27T12:00:00Z" class="datetime">2020-11-27</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/iphone-12-series-launch-review/" data-a2a-title="iPhone 12 Pro Max Launch Dominates All Apple Devices Over Last Three Years"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fiphone-12-series-launch-review%2F&title=iPhone%2012%20Pro%20Max%20Launch%20Dominates%20All%20Apple%20Devices%20Over%20Last%20Three%20Years"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>On October 13, 2020, in a highly anticipated launch event, Apple introduced its newest iPhone models, the iPhone 12 series. For the first time ever, Apple launched four devices that differ by size, price and features, including the first ever iPhone 12 mini at 5.4 inches. The devices launched in two waves: the 6.1-inch iPhone 12 and iPhone 12 Pro on October 23, and the iPhone 12 mini and 6.7-inch iPhone 12 Pro Max on November 13. This report evaluates the success of Apple’s iPhone 12 series launch this year. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Apple’s last two years of device launches offered more incremental improvements, but the iPhone 12 series delivers a bigger set of improvements. All four devices include 5G connectivity—representing Apple’s first 5G-enabled devices—the A14 bionic processor, and an OLED display for improved screen resolution. The Pro models also come with a LiDAR scanner to better suit AR apps. Within this year’s line-up, cameras vary between the iPhone 12 and iPhone 12 Pro models. All four models come with Wide and Ultra Wide cameras, but the Pro models have a third telephoto lens, allowing for a deeper zoom into the action. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Flurry Analytics is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month. Let’s start by reviewing how the entire iPhone 12 series performed during their respective launch weeks compared to Apple’s 2018 and 2019 iPhone X and iPhone 11 series launches.</span></span></span></span></span></span></p> <p><img alt="U.S. iPhone Install Base Captured During Launch Week" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-10/Chart1_iPhone12.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the install base captured in the U.S. during launch week for the iPhone 12 series (2020), the iPhone 11 series (2019), and the iPhone XS and iPhone XR series (2010). Across all three years, lower-priced models are shown in green, midrange in blue, and premium-priced in dark blue.   </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This year’s iPhone 12 series captured a combined 1.9% install base during their combined launch weeks, a big jump over each of the last two years. Last year, the iPhone 11 series launch captured 1.2% install base, and two years ago the iPhone XS and XR series captured 1.6%. Impressively, the premium-priced iPhone 12 Pro Max captured nearly 1% of the iPhone install base in its first week, outperforming any other model in our analysis across all three years. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Given the low uptake of the iPhone 12 Mini, consumers may be signaling that a more pocket-friendly device is not as important as once thought. Spending $100 more for the iPhone Pro 12 fetches a 24% larger screen and a better battery life than the iPhone 12 mini. Also, the second-generation iPhone SE, launched earlier this year, may be cannibalizing iPhone 12 mini adoption. Also more pocket-sized, the iPhone SE starts at $399 while the iPhone 12 mini starts at $699. Spending an extra $300 does come with 5G connectivity, a slightly larger screen, this year’s A14 chip (vs last year’s A13), more durability (as shown in drop tests), a better screen, and a better camera (though reviews show similar image quality for the main lens). Either way, with more lower-priced devices in the market than ever, </span></span></span></span></span></span><a href="https://www.flurry.com/blog/apple-increases-sales-velocity-with-lower-priced/"><span><span><span><span><span><span><span><span>Apple has been increasing its market share in the U.S</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This year’s launch has been exceptionally strong for Apple, especially against the backdrop of economic uncertainty and COVID-19, which makes it more difficult for consumers to visit Apple retail stores. </span></span></span></span></span></span><a href="https://www.flurry.com/blog/will-the-iphone-12-convince-consumers-to-replace/"><span><span><span><span><span><span><span><span>Helping the iPhone 12 series launch is the larger set of improvements</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> over the iPhone X and over the last two seasons. Either way, Apple is on a strong trajectory for a blockbuster holiday season.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Let’s next look at which iPhone models have the most overall penetration in the U.S. today. </span></span></span></span></span></span></p> <p><img alt="U.S. iPhone Install Base by Model" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/2020-10/Chart2_iPhone12.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we list the install base for each iPhone in the U.S. during the week of the iPhone 12 mini and iPhone 12 Pro Max launch, November 13-19. The green bars represent Apple’s iPhone launches this year: the four models in the iPhone 12 series as well as the iPhone SE (2nd Gen), the blue bars represent the iPhone 11 series, and the gray bars represent all other iPhone devices in the market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In its first week, the iPhone 12 Pro Max captured nearly 1% share, nearly catching the iPhone 12 and iPhone 12 Pro despite their four-week head start. Combined, last year’s three devices in the iPhone 11 series make up 27% of Apple’s total iPhone install base today. Leading into the holiday season, Apple’s most popular device in the United States is the iPhone 11 with just under 15% of all active iPhones. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While the iPhone 12 Pro Max is off to a strong start, we do anticipate that it will slow and make way for the iPhone 12. The iPhone 12 mini could also grow toward the end of the year as a holiday season gift. Generally, Apple’s premium devices tend to perform well at launch as the early adopters rush out to buy the latest and greatest Apple has to offer. Over time, however, lower-priced iPhone devices overtake the premium devices as a larger wave of late adopters ultimately upgrade. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While iPhone XR captured the lowest install base during its launch week, it surged ahead during the 2018 holiday season and remained the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/iphone-xr-outselling-iphone-11-ahead-of-christmas/"><span><span><span><span><span><span><span><span>most popular device going into the 2019 holiday season</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. The iPhone 11 posted a strong showing during its first week and less than one year later, became Apple's </span></span></span></span></span></span><a href="https://www.flurry.com/blog/samsung-and-apple-jockey-for-smartphone-leadership/"><span><span><span><span><span><span><span><span>most popular smartphone</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. The question for this holiday season is whether the iPhone 12 will follow the same pattern as the iPhone XR and 11, or if the iPhone SE will be the dark horse this year similar to the iPhone XR last year. The iPhone SE is a noteworthy value since Apple hasn’t offered a brand-new device for $399 since the first generation iPhone SE in 2016. Follow us on the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry Blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurryanalytics"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> to find out what happens this holiday season. </span></span></span></span></span></span></p> <p><em>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</em></p> <p><em>The Flurry blog (</em><a href="https://www.flurry.com/blog/"><em>https://www.flurry.com/blog/</em></a><em>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung.</em></p></div> Fri, 27 Nov 2020 22:56:47 +0000 amanbansal 581 at https://www.flurry.com Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday https://www.flurry.com/blog/smartphone-adoption-ramps-in-india/ <span class="field field--name-title field--type-string field--label-hidden">Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Aman Bansal, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/32/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">LisaMoshfegh</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 11/25/2020 - 17:01</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-11-25T12:00:00Z" class="datetime">2020-11-25</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/298/" hreflang="en">Holiday Mobile Insights</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/smartphone-adoption-ramps-in-india/" data-a2a-title="Smartphone Adoption Ramps in India as Diwali Becomes Top Shopping Holiday"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fsmartphone-adoption-ramps-in-india%2F&title=Smartphone%20Adoption%20Ramps%20in%20India%20as%20Diwali%20Becomes%20Top%20Shopping%20Holiday"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Earlier this month, more than one billion people in India as well as expatriates across the world celebrated the festival of Diwali. Best known as the Festival of Lights, Diwali is marked by family gatherings, fireworks and prayer, and is one of the most widely celebrated festivals in India. Over the years, the weeks leading up to Diwali have become the most important holiday shopping season in the country with people splurging on gadgets, clothes, appliances, jewelry, and more. And because of this willingness to spend, annual sales are now part of the holiday celebration, making Diwali a battleground for OEMs in the region. In this report, we review how smartphone sales surged during this increasingly important shopping event in India.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Pandemic Impact on Smartphone Sales</span></span></span></span></span></h3> <p><span><span><span><span><span><span>According to a recent survey conducted among Indian consumers by YouGov, an online market research firm, respondents indicated that they would spend less this Diwali holiday season due to financial hardships caused by the pandemic. While they indicated they were hesitant to spend on most categories, they cited buying a smartphone as an exception. This bodes well for smartphone manufacturers as they vie for consumer attention in the world’s second largest smartphone market. Let’s review how the major OEMs in India performed during the weeks leading up to Diwali. </span></span></span></span></span></span></p> <p><img alt="Increase in Smartphone Activations During Diwali " data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Increase_in_Sales_Diwali.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we report the growth in new devices during Diwali for the top OEMs selling smartphones in India. We compared the devices activated during holiday sales from October 16 through November 14, to the devices activated in the preceding thirty days, September 16 through October 15. All of the top OEMs achieved at least a 50% increase in device adoption, with OPPO driving the most growth at 88%. This increase can largely be attributed to the holiday deals run by the retailers, in addition to people upgrading their smartphones as they’ve increased their screen-time during the pandemic.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Chinese OEMs Dominating New Device Sales in India</span></span></span></span></span></h3> <p><span><span><span><span><span><span>Despite recent political tensions between India and China, including calls for a boycott of Chinese products, Chinese manufacturers such as Xiaomi, vivo and OPPO continue to gain unprecedented share in the Indian smartphone market. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Market Share Captured During Diwali 2017 - 2020" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Marketshare_Diwali.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the chart above, we compare the share of smartphone sales by OEM during the week leading up to Diwali for each of the last four years. The combined market share of the Chinese manufacturers (Xiaomi, vivo and OPPO) increased from 28% during Diwali holiday season in 2017 to 63% during this Diwali in 2020. While Chinese OEMs have expanded share in the Indian market, Samsung--the world’s smartphone leader--has seen its share steadily decline over the years. That said, overall smartphone sales this Diwali were 38% higher than last year’s sales. This expanding market results in net unit growth for Samsung, but should be a concern for their long term market position.</span></span></span></span></span></span></p> <h3><span><span><span><span><span>Holiday Deals Eclipse Direct Sales from Apple</span></span></span></span></span></h3> <p><span><span><span><span><span><span>As shown earlier in this report, Apple experienced a 73% increase in device shipments in the weeks leading up to Diwali. However, Apple’s overall share in India remains below 2%. Apple had no physical or online retail presence in India until launching the Apple Store online on September 23rd, 2020. For the first time, this enabled people within the country to buy directly from Apple, as well as receive customer support, financing and various trade-in options. Before Apple’s online store launched, people in India could only buy Apple products through authorized resellers or third-party websites such as Amazon or Flipkart. Creating a presence in India underscores the importance of India as an expansion market for Apple. Let’s take a closer look at the impact of the Apple online store launch and annual holiday deals on new iPhone device activations. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Holiday Deals Beat Direct Purchases Through Apple" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/Holiday_Deals_Beat_Direct_Purchases.svg" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the above chart, we show new activations by day of Apple iPhone devices: iPhone 11, iPhone XR, and iPhone SE. Note that we exclude the iPhone 12 and iPhone 12 Pro which launched in India on October 30 but were neither discounted nor saw a resulting lift in sales. Across the chart are two distinct periods. On the left, we show the period between when Apple launched their online store and the beginning of holiday sales leading up to Diwali. And on the right, we show the device activations from the beginning through the end of the holiday sales period.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In India, significant deals are offered during Diwali by companies like Amazon and Flipkart. Charting when these deals began on October 16, we see that Apple device activations spike significantly as soon as the deals begin. Compared to buying an iPhone directly from the official Apple website, a consumer could find discounts between 10% - 30% through these third party retailers. This shows that consumers will bypass the official channel for the purchase of an iPhone device if they receive a sizable enough discount. As a result, consumers in India may be more price sensitive than in other markets.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The size of India’s market, combined with a smartphone penetration of just 32%, make it among the most high-potential growth opportunities on the planet for smartphone manufacturers. Despite the effect the pandemic has had on the economy in India, smartphone sales continue to soar which we believe is a harbinger of a robust mobile ecosystem in India. We’ll continue to monitor smartphone and related adoption trends in India, and keep you updated about any important developments. </span></span></span></span></span></span><span><span><span><span><span><span>Be sure you subscribe to the </span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span>Flurry blog</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.linkedin.com/company/flurry-inc-"><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> for the latest reports on the mobile industry. </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.</span></em></span></span></span></span></p> <p><span><span><span><span><em><span>The Flurry blog (</span></em></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><em><span>https://www.flurry.com/blog/</span></em></span></span></span></span></a><span><span><span><span><em><span>) is an independent blog and has not been authorized, sponsored, or otherwise approved by Apple Inc. or Samsung. </span></em></span></span></span></span></p></div> Thu, 26 Nov 2020 01:01:38 +0000 LisaMoshfegh 580 at https://www.flurry.com Mobile Game Usage Shows Remote Learning Adversely Impacts Low Income Students https://www.flurry.com/blog/mobile-game-usage-shows-remote-learning-adversely-impacts-low-income-students/ <span class="field field--name-title field--type-string field--label-hidden">Mobile Game Usage Shows Remote Learning Adversely Impacts Low Income Students</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By Estelle Laziuk, Flurry Analyst</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="https://www.flurry.com/user/50/" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">edanilo</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 11/10/2020 - 13:48</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-11-10T12:00:00Z" class="datetime">2020-11-10</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/295/" hreflang="en">Mobile Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/294/" hreflang="en">App Category Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/8/" hreflang="en">Mobile Gaming</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/mobile-game-usage-shows-remote-learning-adversely-impacts-low-income-students/" data-a2a-title="Mobile Game Usage Shows Remote Learning Adversely Impacts Low Income Students"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fmobile-game-usage-shows-remote-learning-adversely-impacts-low-income-students%2F&title=Mobile%20Game%20Usage%20Shows%20Remote%20Learning%20Adversely%20Impacts%20Low%20Income%20Students"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span><span>The spread of Coronavirus in the U.S. has not only threatened the economy, but also the American educational system. Over the course of 2020, U.S. schools have radically adapted to meet student needs. For instance, to offset the disruption caused by March school closures, most districts switched to pass-fail grading, with only 23% of districts maintaining the traditional A-F grading scale, according to research from the University of Washington Bothell.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>After the summer break, all but four states implemented either hybrid or remote learning models, with some mix of online classes, digital assignments, and reinstated standard grading. At the same time, varied factors at home can create uneven learning experiences for students, such as access to laptops, reliable internet, and parental support to name a few. With some parents working or taking care of siblings, among other factors, would students engage academically? In this report, Flurry measures academic engagement by looking at one of the most common activities that directly competes with classroom and study time —playing mobile games on smartphones.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing insights from 2 billion mobile devices per month.</span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span>For this analysis, Flurry curated<span> a sample of game apps. We excluded users located in the four states that </span></span></span></span></span></span></span><a href="https://ballotpedia.org/School_reopenings_in_the_2020-2021_academic_year_after_the_coronavirus_(COVID-19)_pandemic"><span><span><span><span><span><span><span><span><span>required</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> students to physically attend school: Texas, Florida, Iowa and Arkansas. For household income levels, we used U.S. Census Bureau data and then adjusted each state by its cost of living index using data from the Council for Community and Economic Research. Finally, we used the Pew Research Center disposable income definitions for</span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><a href="https://www.pewresearch.org/fact-tank/2020/07/23/are-you-in-the-american-middle-class/#:~:text=In%202018%2C%20the%20national%20middle,(incomes%20in%202018%20dollars)."><span><span><span><span><span><span><span><span><span>income tiers</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. Note that our study looks at Gen Z users between the ages of 13 to 24, since we do not collect data for users under the age of 13.</span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span>Mobile Game Usage Reveals Academic Engagement</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>Let’s first look at how Gen Z engagement with school has changed over the course of 2020, using mobile game usage as a signal.</span></span></span></span></span></span></span></p> <p><img alt="2020-gen-z-game-app-usage-coronavirus" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/final-inequality-chart1.svg" /></p> <p><span><span><span><span><span><span>In the chart above, we show the number of daily Gen Z mobile game app sessions from January through October. That’s represented by the entire span of the blue area. Each rise and fall across that topography shows how game usage cycles between weekdays and weekends, with weekend usage spiking. Within the blue area, there are four time periods. The first section is “Normal Learning” during which students physically attended classes before COVID-19. The second section entitled “School Closures” captures the end of the 2019-2020 school year after schools began </span></span></span></span></span></span><a href="https://ballotpedia.org/School_closures_in_response_to_the_coronavirus_(COVID-19)_pandemic,_2020"><span><span><span><span><span><span><span><span>closing</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> due to the new pandemic. The third section shows the time period during which most schools were on summer break. Finally, the “New Normal Learning” shows the return to school for the 2020-2021 academic year during which the </span></span></span></span></span></span><a href="https://www.crpe.org/thelens/we-reviewed-school-reopening-plans-106-districts-around-country-heres-how-they-square"><span><span><span><span><span><span><span><span>significant majority</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> of schools are teaching by video conference.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Above the blue area chart are three education categories where we combined the middle two sections, as play behavior was very similar across these two middle periods. They go as follows 1) “In-person Learning” </span></span></span></span></span></span><span><span><span><span><span><span><span>—</span></span></span></span></span></span></span><span><span><span><span><span><span>the normal way school is attended</span></span></span></span></span></span><span><span><span><span><span><span><span>— </span></span></span></span></span></span></span><span><span><span><span><span><span>and which serves as our baseline, 2) “Interrupted Learning” when students had highly varied demands for attending class and doing schoolwork, or were simply on summer break,</span></span></span></span></span></span><span><span><span><span><em><span> </span></em></span></span></span></span><span><span><span><span><span><span>3) “Remote Learning” when the standards for school have returned to normal, except that all but four U.S. states </span></span></span></span></span></span><a href="https://ballotpedia.org/School_reopenings_in_the_2020-2021_academic_year_after_the_coronavirus_(COVID-19)_pandemic"><span><span><span><span><span><span><span><span>started</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> including remote learning.</span></span></span></span></span></span></p> <p>The key takeaway is that during Coronavirus, academic engagement has varied considerably depending on whether students were attending school in-person, on summer break or learning remotely, as revealed<span><span><span><span><span><span><span> </span></span></span></span></span></span></span>by mobile game usage.</p> <p><span><span><span><span><span><span>In the “Normal Learning” part of our chart, take a look at how often students played games when they attended school in-person. This time period has the most distinct cyclicality, with lulls during the week and pronounced peaks on the weekends. Comparing weekday to weekend usage during that period shows <span>that </span>students played games 43% less during the week than on the weekend. In other words, as students engage with school during the week, they typically play games significantly less than on weekends. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>During the period of "School Closures", most </span></span></span></span></span></span><span><span><span><span><span><span><span>students were suddenly at home on school days. </span></span></span></span></span></span></span><span><span><span><span><span><span>Although many schools began to facilitate distance learning, the transition to a different instruction format in times of economic and health crises required a period of adjustment. Survey </span></span></span></span></span></span><a href="https://www.edweek.org/ew/section/multimedia/the-coronavirus-spring-the-historic-closing-of.html"><span><span><span><span><span><span><span><span>data</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> shows that by May 7, only 37% of instructors had interactions with the majority of their students at least once per day when teaching remotely. And 71% of instructors </span></span></span></span></span></span><a href="https://www.edweek.org/ew/articles/2020/05/11/teachers-work-an-hour-less-per-day.html"><span><span><span><span><span><span><span><span>shared</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span> that they were spending less time on student instruction than before the pandemic. In another </span></span></span></span></span></span><a href="https://e4e.org/sites/default/files/voices_from_the_virtual_classroom_2020.pdf"><span><span><span><span><span><span><span><span>survey</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>, 72% of teachers said that pausing formal evaluations and grading made the most sense during this time. We therefore consider this period as "Interrupted Learning". <span>Without at least daily class sessions supervised by the instructor, many students had additional time to fill. Our data indicates that their usage of game apps during school days surged by 46%, reaching similar levels as during the summer break, when game app usage is only 1% lower on weekdays than weekends. In other words, when </span></span></span></span></span></span></span><span><span><span><span><span><span>students did not have at least daily classes supervised by the instructor, either due to school being interrupted or on summer break, students switched to playing games significantly more on weekdays, and as a result engaged less academically.</span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Most recently, with the return to school in a remote capacity, daily</span></span></span></span></span></span></span><span><span><span><span><span><em><span> </span></em></span></span></span></span></span><span><span><span><span><span><span><span>teaching time supervised by the instructor picked up again. Survey </span></span></span></span></span></span></span><a href="https://www.crpe.org/thelens/we-reviewed-school-reopening-plans-106-districts-around-country-heres-how-they-square"><span><span><span><span><span><span><span><span><span>data</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> shows that compared to the Spring 2020 semester, real-time remote instruction this Fall grew from being adopted by 21% to 92% of U.S. school districts. With more class time guided by instructors, game app usage during school days has gradually decreased, which suggests a return to normal academic engagement. </span></span></span></span></span></span></span></p> <h4>Remote Learning Drives Elevated Gaming</h4> <p><span><span><span><span><span><span><span>Let's next </span></span></span></span></span></span></span>find out whether Gen Z users engage more with school when it is in-person or remote<span><span><span><span><span><span><span>, using mobile game usage as a signal.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Comparing in-person learning in early Spring to remote learning in early Fall may introduce some seasonal variations in game usage between Spring and Fall semesters that are not due to the shift in instruction type. To better isolate this change, we next compare this year’s Fall 2020, when learning is remote, to the same time period last year in Fall 2019, when learning was conducted in-person. Additionally, in order to factor out the change in users over time, we look at game usage <em>per user,</em> as opposed to usage across all users.</span></span></span></span></span></span></span></p> <p><img alt="fall2020-2019-mobile-game-usage-genz" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/chart2-final-inequality.svg" /></p> <p><span><span><span><span><span><span>In the chart above, the light blue area shows the number of daily game app sessions per user during Fall 2019, when classes were still held in-person. The bold blue line shows the same metric this Fall 2020, when learning has shifted online. Compared to last year,<span> students have more time to fill, and our data shows that they’re playing games an average of 15% more during school days than last year. In other words, in-person learning curbs smartphone game usage more than remote learning. This suggests that students better engage with school when it is in-person. </span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span>Remote Learning Adversely Impacts Low Income Students</span></span></span></span></span></span></h4> <p><span><span><span><span><span><span>Let’s next look at how academic engagement has changed during Coronavirus by student income level.</span></span></span></span></span></span></p> <p><img alt="inequality-game-usage" data-entity-type="" data-entity-uuid="" src="https://www.flurry.com/sites/default/files/cchart3-inequality.svg" /></p> <p><span><span><span><span><span><span>In this last chart, we show the change in game usage during school days (Monday - Friday) throughout 2020 by student income level. We represent the upper income level in orange, middle income in grey, and lower income in blue. For this chart, we set usage for each income segment against its respective January baseline.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>During the in-person learning time period, all income levels exhibit similar usage. After schools closed in mid-March, all students </span></span></span></span></span></span><span><span><span><span><span><span><span>—</span></span></span></span></span></span></span><span><span><span><span><span><span>regardless of their income level</span></span></span></span></span></span><span><span><span><span><span><span><span>—</span></span></span></span></span></span></span><span><span><span><span><span><span> increased their usage of game apps, with the largest surge in usage coming from the upper income student segment. During the summer break, only the lower income segment continued to play games at this elevated level, while upper and middle income students decreased their usage. With many parents working from home during weekdays this summer, the upper and middle income students may have benefited from more at-home parental supervision or restrictions on playing games compared to lower income students, whose parents may have been more concerned and affected by the economic downturn.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Most recently, with the return to school remotely, lower income students play games 87% more than in January, while the middle and upper income segments play games only 2% more and 22% less respectively. This suggests that during the pandemic 1) remote learning leaves lower income students behind, who in turn play games during school days more than their peers 2) the lower the student’s household income, the greater the increase in mobile game usage is during remote learning, indicating lower academic engagement. </span></span></span></span></span></span><br /><br /><span><span><span><span><span><span><span>Note that during in-person learning in February and March, when class time was the most continuously supervised by the instructor, there was very little disparity in game usage during school across the three income groups. This suggests that more guided and supervised class instruction effectively curbs smartphone game usage across all income levels.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The primary takeaway from this study is that Gen Z mobile game usage has changed considerably during the school year marked by COVID-19. Our data shows that remote learning has adversely impacted student academic engagement, as their game usage during the week has increased by 15% compared to last year. This adverse effect is especially strong for lower income students, who have increased their usage of games by 87% compared to last January. Lastly, we found that during remote learning, the lower the students' household income, the more likely they are to increase their usage of mobile games, and therefore to engage less academically. For more reports covering important trends during the pandemic, <span>subscribe to the </span></span></span></span></span></span></span><a href="https://www.flurry.com/blog/"><span><span><span><span><span><span><span><span><span>Flurry Analytics blog</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and follow us on </span></span></span></span></span></span></span><a href="https://twitter.com/FlurryMobile"><span><span><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and </span></span></span></span></span></span></span><a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflurryanalytics&t=MGM5NjkwMTZlZmI3Mjg2NDM0YjFhM2Y1MzdhOThiNzQ0YmQ4MWVkOCxRT1pTRXBTag%3D%3D&b=t%3A4Jx60yfe0RaZE-Lq7ZwZrw&p=https%3A%2F%2Fflurrymobile.tumblr.com%2Fpost%2F628791612394389504%2Fapple-grows-2020-market-share-by-appealing-to&m=1&ts=1600288160"><span><span><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p></div> Tue, 10 Nov 2020 21:48:51 +0000 edanilo 575 at https://www.flurry.com