state of mobile https://www.flurry.com/ en State of Mobile: COVID-19 Edition https://www.flurry.com/blog/state-of-mobile-covid-19-edition/ <span class="field field--name-title field--type-string field--label-hidden">State of Mobile: COVID-19 Edition</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Lisa Moshfegh, Product Marketing, Flurry Analytics</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 08/24/2020 - 12:29</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2020-08-24T12:00:00Z" class="datetime">2020-08-24</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/135/" hreflang="x-default">state of mobile</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/state-of-mobile-covid-19-edition/" data-a2a-title="State of Mobile: COVID-19 Edition"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fstate-of-mobile-covid-19-edition%2F&title=State%20of%20Mobile%3A%20COVID-19%20Edition"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>COVID-19 and the ensuing stay-at-home orders have caused mobile app usage to skyrocket. Consumers are looking to fill unexpected free time due to limited leisure activities and social distancing, meaning many of us are reaching for mobile devices to pass the time. Throughout the past few months, Flurry has investigated various shifts in user behavior due to the pandemic by looking at app usage across categories. For this report, we’ve compiled our recent findings into one document to demonstrate the cross-category impact of the COVID-19 pandemic. We hope you’ll take a look.</p> <p>Please find the slides <a href="https://www.linkedin.com/feed/update/urn:li:activity:6704067683396284416" target="_blank">here</a>. And make sure you keep in touch on <a href="https://www.flurry.com/blog/" target="_blank">our blog</a>, <a href="https://twitter.com/FlurryMobile" target="_blank">Twitter</a>, or <a href="https://www.linkedin.com/company/flurry-inc-" target="_blank">LinkedIn</a> to stay up-to-date on our latest analyses.</p> </div> Mon, 24 Aug 2020 19:29:52 +0000 Anonymous 347 at https://www.flurry.com Flurry State of Mobile 2017: With Captive Mobile Audiences, New App Growth Stagnates https://www.flurry.com/blog/state-of-mobile-2017-mobile-stagnates/ <span class="field field--name-title field--type-string field--label-hidden">Flurry State of Mobile 2017: With Captive Mobile Audiences, New App Growth Stagnates</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/10/2018 - 08:47</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2018-01-10T12:00:00Z" class="datetime">2018-01-10</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/135/" hreflang="x-default">state of mobile</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/6/" hreflang="en">Samsung</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/5/" hreflang="en">Apple</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/state-of-mobile-2017-mobile-stagnates/" data-a2a-title="Flurry State of Mobile 2017: With Captive Mobile Audiences, New App Growth Stagnates"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Fstate-of-mobile-2017-mobile-stagnates%2F&title=Flurry%20State%20of%20Mobile%202017%3A%20With%20Captive%20Mobile%20Audiences%2C%20New%20App%20Growth%20Stagnates"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><blockquote> <p> </p> </blockquote> <p>For an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing. Compared to 2016, Flurry measured overall session app activity growth of just 6%. While growth may have stagnated, users continue to diversify their behavior while using mobile applications.  </p> <p>Over the last year, Flurry’s app footprint grew to track more than one million applications, across 2.6 billion devices globally. In this context, we define app usage as a user opening an app and recording what we call a “session.”</p> <p><b>Mobile Session Growth Stagnates in 2017</b></p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <figure class="tmblr-full" data-orig-height="767" data-orig-src="https://farm5.staticflickr.com/4632/39615815861_f5b092fc92_b.jpg" data-orig-width="1024"><a href="https://www.flickr.com/photos/ydn/39615815861/in/dateposted-public/" target="_blank" title="Flurry 2017 YoY Session Growth"><img alt="Flurry 2017 YoY Session Growth" data-orig-height="767" data-orig-src="https://farm5.staticflickr.com/4632/39615815861_f5b092fc92_b.jpg" data-orig-width="1024" src="https://64.media.tumblr.com/987b0f65a282dad48fc75eca8b1d110a/tumblr_inline_p7lc7sCG041tpd7xq_540.jpg" /></a></figure><p>This past year’s 6% growth is down from <a href="http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobile-apps-start" target="_blank">11% in 2016</a>. As we <a href="http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5" target="_blank">reported</a> last year, users now spend more than five hours a day on their smartphones, and shift their daily time spent between new and old app experiences, versus giving more of their overall daily time.</p> <p>The <i>Shopping</i> category grew by 54% as consumers continue to shift their spending into e-commerce via mobile shopping apps. Users are increasingly comfortable making physical purchases on their phones with now ingrained in-app digital purchase habits. Additionally, digital wallet services such as Apple Pay and Samsung Pay allow seamless access to stored payment information for mobile purchases. <i>Music, Media, and Entertainment</i> came in a close second with 43% year-over-year growth, reaffirming users’ shift to mobile devices to consume media.  </p> <p><i>Lifestyle</i> saw the steepest decline in growth with -40% in 2017. The decline in <i>Lifestyle</i>, a catchall category for both the Google Play and Apple App stores, highlights an app’s need to build daily usage habits in order to retain or increase year-over-year growth. While <i>Gaming</i> saw another year of decline in sessions with -15% in 2017, Flurry has previously <a href="http://flurrymobile.tumblr.com/post/162044023226/play-longer-spend-more-gamers-become-serious" target="_blank">reported</a> that gamers are spending more time and money in mobile games than ever before.  </p> <p><b>Phablets Continue to Steal Medium Phone Market Share</b></p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <figure class="tmblr-full" data-orig-height="768" data-orig-src="https://farm5.staticflickr.com/4714/38719478075_bfc0ab10a2_b.jpg" data-orig-width="1024"><a href="https://www.flickr.com/photos/ydn/38719478075/in/dateposted-public/" target="_blank" title="Flurry 2017 YoY Form Factor"><img alt="Flurry 2017 YoY Form Factor" data-orig-height="768" data-orig-src="https://farm5.staticflickr.com/4714/38719478075_bfc0ab10a2_b.jpg" data-orig-width="1024" src="https://64.media.tumblr.com/372e9f98ac491403925ef3edf190b240/tumblr_inline_p7lc7sIerI1tpd7xq_540.jpg" /></a></figure><p>Understanding formfactor adoption is critical for both app developers and marketers, as we know that usage differs between devices. 2017 proved that there is no end in sight for phablet growth – they represent a staggering 55% of active devices. As medium phone users trade in their devices, it is clear that they’re opting for phablet devices, as 9% of the phablet growth came from medium phone adoption decline.</p> <p><b>Android Dominates OS, While Apple holds Manufacturer Market Share </b></p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <figure class="tmblr-full" data-orig-height="768" data-orig-src="https://farm5.staticflickr.com/4629/24747556027_76e3e55714_b.jpg" data-orig-width="1024"><a href="https://www.flickr.com/photos/ydn/24747556027/in/dateposted-public/" target="_blank" title="Flurry 2017 YoY Manu Distro"><img alt="Flurry 2017 YoY Manu Distro" data-orig-height="768" data-orig-src="https://farm5.staticflickr.com/4629/24747556027_76e3e55714_b.jpg" data-orig-width="1024" src="https://64.media.tumblr.com/47294b4b942fa1a86d3616d1d9291555/tumblr_inline_p7lc7sMYhB1tpd7xq_540.jpg" /></a></figure><p>Although Android manufacturers make up two thirds of all active devices in 2017, Apple dominates individual market share with 34% of all active devices. Samsung maintained their share between 2016 and 2017 with 28% and will look to return to growth in 2018 with the launch of the S9. Chinese manufacturers Huawei, Xiaomi, and OPPO round out the top five and are slowly seeing growth by driving adoption in Asia Pacific and European markets. </p> <p><b>Developers Have Users’ Attention, It’s Time to Innovate </b></p> <p>Although session growth may have stalled, it has never been more apparent that mobile apps and smartphones have cemented their roles in users’ lives. While users, marketers and the tech industry drive towards what’s next, developers have an incredibly captive audience and a platform to engage them. And Flurry will be there to help drive the mobile app market forward. Here’s to 2018!</p> </div> Wed, 10 Jan 2018 16:47:21 +0000 Anonymous 378 at https://www.flurry.com European State of Mobile - 2017 https://www.flurry.com/blog/european-state-of-mobile-2017/ <span class="field field--name-title field--type-string field--label-hidden">European State of Mobile - 2017</span> <div class="field field--name-field-blog-author-and-role field--type-string-long field--label-hidden field__item">By: Flurry</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Anonymous</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 02/28/2017 - 00:00</span> <div class="field field--name-field-blog-post-date field--type-datetime field--label-hidden field__item"><time datetime="2017-02-28T12:00:00Z" class="datetime">2017-02-28</time></div> <div class="field field--name-field-blog-tags field--type-entity-reference field--label-inline"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/290/" hreflang="en">App Insights</a></div> <div class="field__item"><a href="https://www.flurry.com/taxonomy/term/135/" hreflang="x-default">state of mobile</a></div> </div> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.flurry.com/blog/european-state-of-mobile-2017/" data-a2a-title="European State of Mobile - 2017"><a class="a2a_button_linkedin"></a><a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_google_plus"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.flurry.com%2Fblog%2Feuropean-state-of-mobile-2017%2F&title=European%20State%20of%20Mobile%20-%202017"></a></span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.</p> <p>The report looks into mobile app activity in the UK, France and Germany over the last year, as well as global trends, the report draws on Flurry’s expansive global footprint.</p> <p>More than 940,000 applications, across 2.1 billion devices, in 10 billion sessions a day provide a unique level of detail and breadth for examining app usage patterns.</p> <p>Key insights from the report include:</p> <p>• Overall app usage (by sessions) grew 28% in the UK</p> <p>• British mobile users turn to their phones for social and professional tasks – messaging and social application sessions increased by 46%, whilst utilities and productivity application sessions grew by 45%</p> <p>• In France, sports apps scored an impressive growth rate, with sessions increasing by 190%</p> <p>• Business and finance apps captivated French and German users more in 2016 than in 2015, with session growth up 69% and a staggering 106% respectively</p> <p>For the second time ever, Flurry Analytics released its report on the state of mobile app usage across key markets in Europe. Flurry is a tool used by developers and marketers to measure and analyze consumer activity across their application portfolios.</p> <p>Flurry currently supports iOS and Android operating systems; as well as Apple TV and the Apple Watch.</p> <p>Over the last year, the global Flurry footprint grew to track more than 940,000 applications, across 2.1 billion devices, in 10 billion sessions a day. In this context, we define app usage as a user opening an app and recording what we call a “session.”<br /><br /> Top European Trends</p> <p>• Overall EU</p> <p>o The usage we’re seeing across the region maps back to the global figures we saw approximately 6 months ago.<br /> o Phablets adoption is growing in markets where Android is the dominant operating system.<br /> o Perhaps seeing an opportunity to ramp-up their business chops following the Brexit vote, German and French mobile users turned to their Business and Finance apps more in 2016 than in 2015, with session growth up 69% and a staggering 106% respectively.</p> <p>• United Kingdom</p> <p>o Overall app usage (by sessions) grew 28%<br /> o Much like the global mobile community, British mobile users turned to their phones to perform a combination of social and professional tasks. Messaging and Social application sessions increased by 46% and Utilities and Productivity application sessions were up by 45% in 2016.</p> <p>• France</p> <p>o Overall app usage (by sessions) grew 16% (mapping closest back to the global average of 11%)<br /> o After hosting the Euro Cup last year, Sports app sessions increased by 190% throughout 2016.</p> <p>• Germany</p> <p>o Overall app usage (by sessions) grew 25%<br /> o German got a lot more social on their phones in 2016, with Messaging and Social application sessions up an impressive 96%.<br /> o Germany has biggest market share for phablets, with Samsung securing 44% of the total active devices in the country.</p> <p> </p> <p>Across Europe, Flurry Analytics is used by over 35,200 companies, installed on over 189,900 apps, with 460 million monthly active users.</p> <p>When looking into mobile usage locally, one major trend emerged in our report: European mobile usage looks a lot like global usage did 6 months ago, still ascending on the growth curve, but slowing considerably.</p> <p>In 2016, app usage across the three key markets of the United Kingdom, France and Germany grew by 23%.</p> <p>Sports and Messaging and Social apps saw the most year-over-year session growth in Germany and the UK, with 96% and 46% increases respectively. While French mobile users were, perhaps, inspired by the Brexit vote and chose to become more business savvy, as seen with the session uptick of 106% in Business and Finance app sessions.</p> <p>Mobile users in the UK hop on their phones almost as soon as they wake up, around 7:30AM. Not to be outdone, Germans tend to wake up about 30 minutes before their British brethren with mobile usage ramping up around the 7am hour. </p> <p>French users wake a little later and are slow to turn to their devices in the morning. The first big jump in activity actually happens around the hours of Noon and 1:00PM, where they look to be spending more time with their phones than in the office, with their co-workers.<br /><br /> Perhaps most interestingly British phone usage continually climbs to its apex starting at around 4:00 PM, continuing through the “peak-pub hours” and dropping dramatically off at around 10:00 PM.</p> </div> Tue, 28 Feb 2017 08:00:00 +0000 Anonymous 384 at https://www.flurry.com