Advertisers

Flurry helps leading brands and agencies connect with consumers on smartphones and tablets. Our solutions let marketers target their desired audience and measure the impact of mobile campaigns. We take a highly consultative approach and tailor each campaign to meet your marketing objective. 

Flurry serves video, banner and interstitial ads, using the most advanced targeting technology in mobile today.

Philosophy: Mobile is Personal, Ads Should be Too

At 2 hours and 39 minutes per day, mobile is second only to TV in terms of time spent, and smartphones and tablets are the most personal devices people own. Consumers spend 86% of their mobile time in apps, doing everything from reading news to booking hotels to playing games. Apps tell a rich story about who a person is and offer strong signals about consumer interests.

Connecting the Dots Across 540,000 Apps

Flurry draws in data from the app usage of 1.4 billion devices across 540,000 apps — that's 1/3 of all app activity. Unlike the web, apps exist in silos and it’s a challenge to see consumer behavior across apps. Knowing a person uses a shopping app becomes a much more valuable data point if you also know they over-index in their use of parenting apps. Because Flurry sees an average of 7 apps per device on over 90% of the world’s devices, we are able to paint a rich picture about a person’s interests based on the apps they use. It’s a unique vantage point that no other company can claim.  

The Power of the Action Graph

Flurry uses this data advantage to help advertisers pinpoint and reach the right mobile consumers with a relevant message, at scale. Here's how it works:

Engage with Video

Video ads educate your target audience and engage them to take action better than any other ad format. Flurry delivers non-skippable, high-quality video ads, giving the consumer a visually appealing reason to watch your ad all the way to the end. Customizable full-screen end cards cement the call to action and get results.

Buy from Flurry’s Network or Across Exchanges

Flurry buys impressions programmatically across diverse, premium supply sources, including the Flurry Network. This allows advertisers to pinpoint and reach their audience among hundreds of millions of consumers around the world.

Machine Learning Algorithms Increase ROI and Engagement

Flurry learns and adjusts each campaign’s bidding strategy based on factors like audience engagement and conversion. For example, if an airline is targeting Flight Intenders and Flurry learns during the campaign that Flight Intenders aged 18-35 engage with the ad more than other Flight Intenders, Flurry’s algorithms will optimize the bidding strategy to focus on those high value consumers.

Identify your Most Valuable Customers, then Re-Engage Them

Flurry has built unique profiles on more than 1.4 billion devices worldwide so we can re-target your lapsed users based on a device ID, or re-engage consumers we’ve identified as highly valuable based on Flurry data.

Locate and Target Specific Device IDs

With Flurry ID Retargeting, you can target a specific group of your users and drive them back into your mobile app or mobile website. You provide a list of the device IDs of the users you’d like to reach and the URL you’d like to deep link them to. Flurry finds them and displays your custom ad that, when clicked, takes the user straight into your application or to your mobile website. It’s that simple.

Re-target based on: