iOS

Your Brand in Motion

Connect Compelling Videos with Engaged Audiences

Flurry AppCircle Clips brings TV-style commercials to mobile apps, reaching the most educated, affluent and engaged audience on any medium. Every day, through top iPhone and iPad apps, the AppCircle network reaches audiences larger than top prime-time TV shows. Compared to other media channels, these consumers are more engaged, complete watching more videos and respond more favorably to brand messages.

Advertisers: Deep Engagement for Less

  • Your most valuable consumers are now in apps
  • Engage daily audiences of more than 40 million
  • Leverage your existing TV ads and video assets
  • Higher engagement for less than other ad spends
  • Pay only for completed video views

Publishers: Grow App Revenue

  • Massive TV ad budgets are shifting to mobile
  • Mobile video dominates online video performance
  • Madison avenue wants to reach your audience
  • Fits seamlessly into your app experience
  • Leverage virtual currency to increase conversions

Publisher Integration Options

  • Step 1

    Interstitial click-to-play video ad prompts consumer to watch video and earn a reward.

  • Step 2

    As video plays, consumer has option to pause, resume, exit or expand to full screen.

  • Step 3

    After view is completed, consumer receives "congratulations" screen indicating she has earned a reward.

  • Step 4

    After view is complete, advertisers can offer consumer options, such as downloading the related app or visiting a website.

Step 1

CityVille Hometown by Zynga and Zombie Farm by the Playforge

Step 2

CityVille Hometown by Zynga and Zombie Farm by the Playforge

Step 3

CityVille Hometown by Zynga and Zombie Farm by the Playforge

Step 4

CityVille Hometown by Zynga and Zombie Farm by the Playforge
  • Step 1

    Interstitial click-to-play video ad prompts consumer to watch video.

  • Step 2

    As video plays, consumer has option to pause, resume, exit or expand to full screen.

  • Step 3

    After view is complete, advertisers can offer consumer options, such as downloading the related app or visiting a website.

Step 1

CityVille Hometown by Zynga and Zombie Farm by the Playforge

Step 2

CityVille Hometown by Zynga and Zombie Farm by the Playforge

Step 3

CityVille Hometown by Zynga and Zombie Farm by the Playforge

Video Ads in Mobile Apps: By the Numbers

Whether you're looking to run a video ad campaign or become a publisher with video ads, it's the right decision. When it comes to video ads on mobile, consumers are more engaged, complete watching more videos and score better across key brand metrics. Even better, Flurry has the reach to deliver this valuable audience at scale.

Audience Reach

Flurry

44 million and rising

American Idol

24 million

Dancing With the Stars

20 million
Source: Nielsen, Flurry Analytics

Engagement

Apps

4.2 minutes

Websites

0.9 minutes
Source: comScore, Flurry Analytics

Completed 60-second Video Views

In Apps

81%

Online

56%
Source: New York Times, Flurry Analytics

Campaign Effectiveness by Brand Metric

Mobile
Online

Message Assocation

14%
4%

Purchase Intent

11%
3%

Brand Favorability

8%
3%
Source: Insight Express