Smartphone Application Insight to Support your Mobile Initiatives

iPhone and Android apps are now as important to building a winning brand strategy as the Internet. With this in mind, Flurry and comScore have teamed up to provide you powerful insight to power your new and existing mobile application initiatives.

The joint offering combines comScore mobile panel data with Flurry Analytics mobile application usage data to deliver publishers, agencies, marketers, advertisers, ad networks and OEMs deep insight into the consumption habits of application users on iPhone™, Android™ and Blackberry® devices.

The Flurry and comScore solution will empower you with:

• Significantly more accurate, insightful and comprehensive information about consumers and how they use your mobile applications
• Deeper insight into consumer behavior that leverages both Flurry Analytics powerful real-time consumption data and comScore's existing audience measurement platform
• Better understanding of mobile consumer behavior, mobile advertising and content merchandising, enabling marketers, advertisers and publishers to develop smarter mobile business strategies