MAXIMIZE YOUR MARKETING ROI, COMPLETELY FREE

User Acquisition Analytics empowers app marketers to optimize traffic acquisition spending across all their major marketing channels, including mobile ad networks, mobile web and email campaigns. Beyond simply tracking impressions, clicks and installs, Flurry User Acquisition Analytics enables you to measure the quality of acquired users based on how they engage with your app, their demographics and whether they eventually spend money. User Acquisition Analytics is easy to use, powerfully presents campaign and channel performance in one centralized dashboard and features major ad networks such as Flurry AppCircle, Google Admob, Apple iAd, Millennial Media, InMobi and Jumptap.

 

Why Choose Flurry User Acquisition Analytics?

  • Optimize acquisition spending across mobile campaigns and ad networks
  • Build the best possible audience for your app as efficiently as possible
  • Define user quality your way - by engagement, demo, monetization and more
  • Leverage Flurry Analytics to extensively measure cohorts of acquired audiences
  • Start immediately if you already use Flurry Analytics
  • Completely free at any volume

 

APP MARKETERS NEED AD EFFECTIVENESS

With hundreds of thousands of apps competing for the attention of consumers, the cost of building a quality app audience is dramatically increasing. Cost and quality of acquisition varies widely by channel, changes over time and at different purchase volumes. Flurry User Acquisition Analytics empowers you to measure the performance and value of all your campaigns by each channel. To optimize the ROI of marketing spending, you can identify which channels deliver the best users based on engagement, monetization and more.

SUPER-POWERED BY FLURRY ANALYTICS

Flurry User Acquisition Analytics is built on top of Flurry Analytics, the industry's leading mobile analytics service, used by more than 100,000 companies across more than 300,000 applications. This means that you can deeply analyze acquired cohorts in all of the ways Flurry Analytics already provides insights about an app audience. Compare demographics, geography and other targeting characteristics you set for campaigns against those of users you actually acquire.

Evaluate Channels With Flurry Analytics
DEFINE USER QUALITY YOUR WAY

With Flurry User Acquisition Analytics, you define user quality on your own terms. After acquiring traffic, Flurry can reveal how well each channel delivered specific types of users. Whether you're targeting users who complete purchases within two days of launching an app, or 18-34 males in Europe, Flurry User Acquisition Analytics makes it possible to measure. DEFINE USER QUALITY YOUR WAY

CHANNEL TRACKING MADE EASY

Flurry User Acquisition Analytics easily allows you to compare the performance of acquisition sources by campaign and channel. Using Flurry's intuitive interface, simply create custom URLs for each campaign you'd like to track. Flurry User Acquisition Analytics then securely associates user behavior to defined campaigns with no impact to the user experience. Flurry User Acquisition Analytics can track campaigns from ad networks, mobile web and email campaigns. Comparing clicks, installs and the quality of installs, you can effectively tune budget allocations to maximize ROI. The service works on iOS, Android and other major platforms.

CHANNEL TRACKING MADE EASY
SPECIFICATIONS

Requirements:

  • Flurry Analytics SDK

Platforms:

  • iOS
  • Android

Channels Supported:

  • Ad Networks
  • Mobile Web
  • Email