Personal Finance Geeks
Small Business Owners
Harness the power of advanced audience segmentation based on real consumer interests. Flurry Personas are targetable segments of consumers with shared interests based on their usage across hundreds of thousands of apps. Because consumers are selective about what apps they use, app usage is one of the strongest indicators of consumer interests. More than 20 segments are available including Business Travelers, Value Shoppers, Auto Enthusiasts and more. Use Flurry Personas for advanced segmentation and targeting in Flurry Analytics, Flurry AppCircle and Flurry AppSpot.
Flurry Personas draw on actual application usage from 1 billion consumers across more than 300 thousand apps. To qualify for a persona, a user must have used indicator apps in the past 30 days, and used them heavily, 25x more than average. And because the same model is standardized across all Flurry Personas for both publishers and advertisers, media spend targeting Flurry Personas provides full accountability to advertisers that their messages were delivered to the intended audience.
Flurry Personas represent a giant leap forward in the ability for advertisers to reach the right audiences at scale through mobile apps. Get higher response and better ROI for your marketing spend by reaching qualified consumers who have already demonstrated interest via their app usage.
|Marketing Objective||Age & Gender
|Flurry Persona Targeting|
|Romantic Comedy Movie Release||Women 25-55||Fashionistas, Singles, Entertainment Enthusiasts|
|Entry-level Sports Coupe Introduction||Men 18-35||Auto Enthusiasts, Entertainment Enthusiasts|
|New Floor Cleaning Solution||Women 25-55||Parenting & Education, Value Shoppers, Home & Garden Pros|
|Summer Travel Package Promotion||All 25+||Value Shoppers, Food & Dining Lovers, Leisure Travelers|
|Drive Traffic for News App||All 35+||News & Magazine Readers, Business Travelers, Business Professionals, Social Influencers|