SEGMENT AUDIENCES BY REAL INTERESTS

SEGMENT AUDIENCES BY
REAL INTERESTS

Harness the power of advanced audience segmentation based on real consumer interests. Flurry Personas are targetable segments of consumers with shared interests based on their usage across hundreds of thousands of apps. Because consumers are selective about what apps they use, app usage is one of the strongest indicators of consumer interests. More than 20 segments are available including Business Travelers, Value Shoppers, Auto Enthusiasts and more. Use Flurry Personas for advanced segmentation and targeting in Flurry Analytics, Flurry AppCircle and Flurry AppSpot.

 

Why choose Flurry Personas

  • Reach a more relevant target audience
  • Get the highest data-quality that comes from repeated, recent app usage
  • Segment by interests compiled from recent, heavy consumer app usage
  • Available exclusively in Flurry Analytics, Flurry AppCircle and Flurry AppSpot

 

app developers Use Flurry Personas in Flurry Analytics to build smarter, targeted features that resonate with your audience. learn more advertisers & agencies Target Flurry Personas in Flurry AppCircle to improve your ROI by directly reaching your target audience. learn more publishers Earn higher eCPM's with Flurry Personas in Flurry AppSpot by selling the audiences that advertisers want to buy. learn more
PERSONAS DELIVER RELEVANT REACH AT SCALE

Flurry Personas draw on actual application usage from 1 billion consumers across more than 300 thousand apps. To qualify for a persona, a user must have used indicator apps in the past 30 days, and used them heavily, 25x more than average. And because the same model is standardized across all Flurry Personas for both publishers and advertisers, media spend targeting Flurry Personas provides full accountability to advertisers that their messages were delivered to the intended audience.

REAL INTERESTS POWER GREAT CAMPAIGNS

Flurry Personas represent a giant leap forward in the ability for advertisers to reach the right audiences at scale through mobile apps. Get higher response and better ROI for your marketing spend by reaching qualified consumers who have already demonstrated interest via their app usage.

Marketing Objective Age & Gender
Targeting		 Flurry Persona Targeting
Romantic Comedy Movie Release Women 25-55 Fashionistas, Singles, Entertainment Enthusiasts
Entry-level Sports Coupe Introduction Men 18-35 Auto Enthusiasts, Entertainment Enthusiasts
New Floor Cleaning Solution Women 25-55 Parenting & Education, Value Shoppers, Home & Garden Pros
Summer Travel Package Promotion All 25+ Value Shoppers, Food & Dining Lovers, Leisure Travelers
Drive Traffic for News App All 35+ News & Magazine Readers, Business Travelers, Business Professionals, Social Influencers
AVAILABLE FLURRY PERSONAS
business
Real Estate Follower
Business Professionals
Personal Finance Geeks
Small Business Owners
Travel
Business Travelers
Leisure Travelers
Entertainment
Entertainment Enthusiasts
Music Lovers
TV Lovers
Movie Lovers
Bookworms
News and Magazine Readers
Casual and Social Gamers
Hardcore Gamers
Lifestyle
Social Influencer
Sports Fan
Health & Fitness Enthusiasts
Singles
Fashionistas
Parenting & Education
Photo & Video Enthusiasts
Home & Garden Pros
Food & Dining Lovers
Auto Enthusiasts
New Moms
Moms
Tech & Gadget Enthusiasts
Shopping
Value Shoppers
Catalogue Shoppers

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