Beyond the ability to segment your audience by dimensions such as usage, retention and geography, only Flurry Analytics exclusively breaks down your audience by age, gender and category interests. Apply filters by time period, app versions and more to learn how different segments behave. Use this kind of information to plan your next acquisition campaign based on segments you best retain, package key parts of your audience to sell directly to advertisers or prioritize development of key features for your most loyal segments. Flurry empowers you to create any custom segment you can imagine. If we can track it, you can turn it into a segment. Powerful examples include segmenting your audience by paying vs. non-paying consumers and light vs. heavy users.
Flurry Analytics arms you with the tools to measure and improve conversions. Easily create funnels to measure any series of steps you'd like consumers to complete, such as making in-app purchases, completing tutorials, sharing socially or advancing through levels in a game. Anyone in your company can simply pick a few events you're already tracking to build a new funnel, and Flurry will immediately begin calculating results based on your historical data. This way you can explore the data you already have without having to plan for every possible funnel. You'll learn if consumers use your application the way you intended, and pinpoint where in the funnel to make improvements. As with everything in Flurry Analytics, you can slice and dice your data in several ways, including by segments, app versions and time periods. And so you can see how well improvements you make impact your app, we display your conversion trends over time.
Flurry helps companies that manage a portfolio of apps. We'll show you the overlap in usage across your apps. We'll also track up-sell and cross-sell conversions among your own portfolio. Converting consumers from free to paid versions of your app is a science, and now you can track exactly how well you're performing. At the same time, for companies with portfolios, cross-selling to your installed base is among your best marketing alternatives. Flurry helps you track this too.
Flurry empowers you to identify and surface the trends that matter most. Create a dashboard of your most important app metrics for convenient access, all in one place. Administrators can design global dashboard views accessible by all users, and individuals can develop additional dashboards for groups of metrics they value most. Additionally, stay on top of key trends with alerts, so you always know what's going on in your app. You can set up alerts to notify you when a key metric increases or decreases by a certain percent, or when a metric reaches a threshold you determine.