THE DATA-POWERED APP MONETIZATION PLATFORM

Flurry AppSpot maximizes advertising revenue for application audiences. Leverage the world's largest data set on consumer app usage - assembled from more than 1 billion mobile smartphones and tablets per month through Flurry Analytics - to powerfully segment your audience the way top advertisers want to target. Manage your ad network mediation and ad serving more effectively with reporting designed to optimize performance. Expand your access to brands with Premium Media Sales and increase your revenue with Premium Network Yield Optimization. And while you're increasing revenue, we'll reduce your costs by providing all your ad serving and network mediation free of charge, at any volume.

 

WHY CHOOSE APPSPOT?
  • Maximize revenue with industry-leading targeting, including Flurry Persona interest targeting
  • Get free, full-featured network mediation and ad serving
  • Increase monetization with detailed reporting by audience segment
  • Earn more network revenue with high-performing ads from Flurry AppCircle
  • Connect to leading advertisers and agencies with Flurry Premium Media Sales
  • Boost your revenue with Flurry Premium Network Yield Optimization
  • Receive full-service account and technical support from Flurry's global team

 

FLEXIBLE NETWORK MEDIATION

Flurry AppSpot provides powerful ad network mediation for free. You can manage your ads from leading networks including Apple iAd, Google AdMob, Millennial Media, JumpTap, InMobi, Greystripe, MobClix as well as smaller networks via our client-side integration. Allocate your inventory by ranked priority or by share of impressions, and set targeting and frequency caps to distribute your impressions most effectively. If you want help maximizing your network yield, take advantage of our Premium Yield Optimization service to manage it for you.

FLEXIBLE NETWORK MEDIATION
POWERFUL AD SERVING

Flurry AppSpot will manage all of your cross promotions and direct ad serving for free. Book standard display and Rich Media campaigns with CPM, CPC or CPI pricing and deliver reporting to satisfy your agencies and advertisers. Easily apply advanced targeting to any campaign to get the most value from your inventory.

POWERFUl AD SERVING
ADVANCED TARGETING

Advertisers are willing to pay more to reach the audiences they value most. With advanced targeting enabled by Flurry AppSpot, you can deliver those audiences and earn premium eCPMs. Flurry AppSpot leverages Flurry's app usage data from more than 1 billion mobile devices to offer the most powerful targeting available to mobile app publishers. Target audiences by age, gender, interest, geography, device characteristics such as OS and device, and custom attributes including keywords and custom segments.

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FLURRY PERSONAS

Leveraging the largest dataset on mobile app usage, Flurry identifies segments of qualified customers by their interest and recent behaviour to create Flurry Personas. Segments such as parents or business travelers are highly prized by premium advertisers, often commanding twice the eCPMs of untargeted impressions. Target Flurry Personas on any campaign to deliver higher ROI for your advertisers, and realize higher eCPM's.

PREMIUM SERVICES

Selling direct to agencies and advertisers commands higher eCPMs but building a direct sales force is expensive and can be distracting to your core business. Likewise, earning the most from your ad network relationships requires dedicated resources to constantly monitor and adjust inventory allocations. Flurry offers premium services to help you do both. The Premium Media Sales service gives you access to valuable brand advertiser budgets leveraging Flurry's global sales team and relationships with top agencies. The Premium Yield Optimization service applies the experience and technology of Flurry's yield optimization team to deliver you the highest revenue.

YIELD REPORTING

Better reporting can earn you more revenue. By learning how your audience segments respond to your different advertisers and networks, you can tune your ad mix to always show the best performing ads. View ad performance by age, gender and geography to identify your best performing users. Compare how different ad sources deliver clicks and conversions to tune your ad mix.

YIELD REPORTING YIELD REPORTING YIELD REPORTING YIELD REPORTING

SUPER SUPPORT

Flurry's experienced account executives help you earn the most revenue from your app. Drawing from best practices observed from working with thousands of mobile app publishers, Flurry's team helps you choose the optimal ad placement and ad types. Flurry's global support team ensures support is always available from integration and beyond.

FLURRY APPSPOT MONETIZATION PLATFORM - FEATURES & SPECS

platforms ios android
cost for network
Mediation & Ad Serving
Free for unlimited volume
Fees apply for certain targeting options
Ad Networks
  • AppCircle
  • iAd
  • JumpTap
  • AdMob
  • Millennial Media
  • InMobi
  • Greystripe
  • Mobclix
Additional networks available via integration
Available targeting Fees for certain options
  • Age
  • Keyword
  • Operating System
  • Geographic
  • Gender
  • Custom Segments
  • Device
  • Language
  • Flurry Personas
campaign pricing
types
  • CPM
  • CPC
  • CPI (avail Q1)
ad formats
  • Display
  • Rich Media
    (MRAID)
  • AppCircle standard formats (Video, Display)
frequency capping
  • By Day
  • By Week
  • By Month
  • Lifetime
reporting
  • By Age
  • By Gender
  • By Geographic
  • By Network
  • By Campaign
  • By Ad Space