ENGAGE YOUR MOBILE AUDIENCE
Reach a massive, highly-engaged audience now using mobile apps with Flurry AppCircle. Powered by consumer insight that Flurry Analytics gathers from 1 billion mobile users per month - creating the world's largest data-set on app audience behavior - Flurry AppCircle uses advanced targeting to reach your desired audience and help you meet your brand objectives on mobile.
Why Choose AppCircle Premium?
- Reach more than 250 million consumers per month, 150 million in the U.S.
- Capture your audience efficiently with powerful targeting, including Flurry Persona interest targeting
- Impact consumers with engaging rich media and video formats
- Benefit from brand-integration sponsorship opportunities with leading apps
- Build a high-quality audience at scale
Mobile app media has grown faster than any other media in history – Flurry Analytics alone sees over 1 billion users worldwide. Consumers now spend 30% more time each day using mobile apps than browsing the web, and the gap is growing. Mobile apps are even breaking television's hold on consumer attention - Flurry's analysis of app usage during the Super Bowl found that little could distract tablet and smartphone users from their apps. Flurry empowers brands, agencies and developers to reach this valuable audience, which is more engaged, more educated and more affluent than the average consumer.
Flurry AppCircle offers the most powerful targeting capabilities for reaching your desired audience via mobile apps. Using data from more than 1 billion smartphone and tablet users each month, AppCircle gives you the flexibility to define the audience that matters most for your marketing objective, whether they include fashion-conscious women 35 years and older in New York or business travelers in Copenhagen.
- Age
- Gender
- Flurry Persona (Interest)
- Language
- Country, State and City
- Device
- Operating System
Reach the most relevant audiences for your campaign with Flurry Personas. Flurry Personas are targetable segments of customers grouped by interest, such as dining or travelling, that can be delivered at scale. Because they are based on actual, recent and repeated app usage, Flurry Personas are among the highest quality data for targeting consumer interest.
Engaging creatives give you the power to emotionally connect with consumers and make the most of your brand impression. In addition to standard display creatives, Flurry AppCircle offers rich media and video creative formats to seamlessly deliver branded in-app microsites and sight, sound and motion experiences.
Measure your mobile app campaign effectiveness and get accountability on your spend. Flurry offers customized surveys from Insight Express and Vizu to measure your campaign's success against both standard and customized brand objectives. For app user acquisition campaigns, Flurry offers Flurry Ad Analytics to track the source and quality of every acquired user.
Flurry can offer compelling product placement and brand integration opportunities in leading applications. By positively integrating your brand into the experience of an app, you can increase awareness and positive brand associations with mobile audiences. Feature your product as an integral gameplay element or enable consumers to unlock a free consumable, such as a song or virtual good, when they interact with your brand. Creating this unique touchpoint with consumers can smartly complement your media buy and increase brand favorability.
Flurry's experienced account team can help you plan campaigns and keep them performing.
- Experienced media sales professionals help deliver effective campaigns
- Dedicated account managers oversee execution of your campaign
- Responsive support from Flurry's global ad operations and customer support teams in the US, UK and Asia
Whether you prefer to self-manage your campaigns or have Flurry optimize them for you, we'll always give you responsive support.